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Books > Business & Economics > Business & management > Sales & marketing
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Internal Marketing - Your Company's Next Stage of Growth (Hardcover)
Loot Price: R1,176
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Internal Marketing - Your Company's Next Stage of Growth (Hardcover)
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In today's business world, competence is no longer enough in an
employee--competent employees are merely a starting point. Internal
Marketing: Your Company's Next Stage of Growth details how you can
improve employee effectiveness--and therefore business--by
marketing your firm to employees so they can more effectively serve
outside customers and consumers. Employees need to be knowledgeable
about their firm and confident in it and its products and services
in order to perform their duties in an optimal manner. From this
book, you will gain a thorough knowledge and understanding of the
concept of internal marketing, how it can be implemented, and the
benefits that will result.
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