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Internal Marketing - Your Company's Next Stage of Growth (Hardcover) Loot Price: R4,208
Discovery Miles 42 080
Repayment Terms: R394 pm x 12*
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Internal Marketing - Your Company's Next Stage of Growth (Hardcover): William Winston, Dennis J Cahill

Internal Marketing - Your Company's Next Stage of Growth (Hardcover)

William Winston, Dennis J Cahill

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Loot Price R4,208 Discovery Miles 42 080 | Repayment Terms: R394 pm x 12*

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In today's business world, competence is no longer enough in an employee--competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness--and therefore business--by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.

General

Imprint: Routledge Member of the Taylor and Francis Group
Country of origin: United States
Release date: February 1996
First published: 1996
Authors: William Winston • Dennis J Cahill
Dimensions: 216 x 156 x 18mm (L x W x T)
Format: Hardcover
Pages: 176
ISBN-13: 978-0-7890-6005-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-7890-6005-1
Barcode: 9780789060051

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