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Books > Business & Economics > Business & management > Business strategy
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The Routledge Companion to Coopetition Strategies (Paperback)
Loot Price: R1,359
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The Routledge Companion to Coopetition Strategies (Paperback)
Series: Routledge Companions in Business, Management and Marketing
Expected to ship within 12 - 17 working days
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As more and more strategic alliances are forged between
competitors, a dedicated word has been coined to described this
strategy: coopetition. Coopetition strategy research began in the
early 1990s and has been steadily increasing; yet, a global
overview of the field has been lacking. This reference volume is
the first to provide a comprehensive international survey of
coopetition research. Organized thematically and written by the
world's most-cited researchers in the field, it views the topic
through the lens of a variety of disciplines including innovation,
strategic management, operations management, and marketing. This
reference book is the definitive resource for researchers looking
to understand the field of coopetition throughout business and
management.
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