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Books > Business & Economics > Business & management
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The Great Beanie Baby Bubble - The Amazing Story of How America Lost Its Mind Over a Plush Toy - and the Eccentric Genius Behind It (Paperback)
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The Great Beanie Baby Bubble - The Amazing Story of How America Lost Its Mind Over a Plush Toy - and the Eccentric Genius Behind It (Paperback)
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List price R404
Loot Price R304
Discovery Miles 3 040
You Save R100 (25%)
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In the annals of consumer crazes, nothing compares to Beanie
Babies. With no advertising or big-box distribution, creator Ty
Warner - an eccentric college dropout - become a billionaire in
just three years. And it was all thanks to collectors. The end of
the craze was just as swift and extremely devastating, with "rare"
Beanie Babies deemed worthless as quickly as they'd once been
deemed priceless. Bissonnette draws on hundreds of interviews
(including a visit to a man who lives with his 40,000 Ty products
and an in-prison interview with a guy who killed a coworker over a
Beanie Baby debt) for the first book on the most extraordinary
craze of the 1990s.
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