This volume addresses the need to develop event tourism sustainably for effective local community development. The event tourism business has become more and more essential to community development in countries around the world, helping to increase the appeal of specific destinations. Event tourism can generate huge economic benefits for the communities of the destinations, impacting local economies. This book looks at a wide range of festivals and other events around the world and examines their impact on tourism, sustainability, local culture and community, and community development. It highlights rural as well as urban event tourism, event tourism during and after COVID–19, how event tourism impacts women’s empowerment, promoting event tourism and community development, new opportunities and challenges in event tourism education, and more. With examples from India, Sri Lanka, Turkey, Malaysia, United Arab Emirates, Bangladesh, Cambodia, Portugal, Argentina, and Zimbabwe, Event Tourism and Sustainable Community Development: Advances, Effects, and Implications provides a valuable examination of sustainable community development in conjunction with event tourism along with helpful tools for promoting, organizing, and hosting successful events.

Covers the changing trends in the event tourism industry The influence and role of social media and other technology. The contribution of women in events and festivals. The impact of event tourism in economic development on local communities.

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.

The COVID-19 pandemic brought travel to a halt and the global tourism industry has been one of the sectors hit hardest during the pandemic. This book looks at how the tourism industry can enhance its resilience and prepare for future crises more effectively. The book provides insights into the economic, social, geopolitical and environmental implications of the COVID-19 pandemic on the tourism and hospitality industries and the responses in diverse international contexts. It highlights key concepts and includes cases with real-life applications. The book also discusses future research directions in a post-pandemic scenario. This book will be an invaluable resource for practitioners in the areas of tourism and crisis management and for readers to compare and contrast tourism destination recovery and crisis management practices through different research methodologies and settings.

Global tourism has faced unprecedented challenges in previous years: the COVID-19 pandemic, environmental change and disaster, and financial difficulties have all contributed to rapid industry wide changes. Resilient and Sustainable Destinations After Disaster presents a multitude of perspectives into the predicaments faced by global destinations during and various crises, examining emerging trends and proposing renewed management solutions and strategies for destinations to rebuild their businesses. Structured around thematic sections, chapter authors focus on areas that include Destination Rebuilding Policy, Planning and Management, Tourism Recovery Management and The Role of Technology. The collection features an extensive range of complex issues including managing the recovery and regeneration of destinations in crisis, such as resilient destinations, crisis management and emergency response planning, post-disaster tourism, and rebuilding tourism. Resilient and Sustainable Destinations After Disaster paves the way for practitioners and academics in the hospitality and tourism sectors to find flexible and durable practises for immediate and future improvement across the industry.

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.

The Emerald Handbook of Destination Recovery in Tourism and Hospitality deals with three major objectives: exploration of the various ways to put the tourism industry on the path of recovery following global COVID-19 pandemic; to envisage strategies to make tourism more resilient; and to explore sustainability and its vital importance post-crisis. Core themes examined across the collected chapters include tourism and hospitality start-ups in times of crisis, innovative marketing strategies driving tourism recovery, building trust among tourists in the post COVID-19 period, and re-engineering tourism education.

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.

The Emerald Handbook of ICT in Tourism and Hospitality examines the immense, widespread and ongoing changes that digital technologies are having on the tourism and hospitality industries globally. An international range of contributors present key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes effecting these industries, including destination promotion, marketing contexts, service promotion and smart city involvement. Chapters explore new developments on a wide range of contemporary issues, including: * ICT, sustainable development and implications for the tourism industry * the role of mobile technology for tourism development * influencer marketing for tourism and hospitality * online tracking * factors influencing Generation Y tourism choices * cross country cases of ICT application in tourism and hospitality. The Emerald Handbook of ICT in Tourism and Hospitality is aimed primarily at global tourism academics and researchers, however graduate students of tourism and academics will also find this book to be of interest.

This book offers international perspectives on the economic, social, geopolitical, and environmental implications of COVID-19 on tourism, an unprecedented situation for this sector. It considers the challenge of making the tourism industry more resilient to such crises and the future sustainability of tourism. Contributions explore the changing dimensions of tourism marketing post-COVID-19; the rising challenges in tourism education and ways to handle the crisis; the impact of the pandemic on tourism governance; and the emerging ethical issues of stakeholders' responsibility. The book will be useful for researchers, students, and practitioners in the fields of tourism, geography, and crisis management disciplines.

The COVID-19 pandemic brought travel to a halt and the global tourism industry has been one of the sectors hit hardest during the pandemic. This book looks at how the tourism industry can enhance its resilience and prepare for future crises more effectively. The book provides insights into the economic, social, geopolitical and environmental implications of the COVID-19 pandemic on the tourism and hospitality industries and the responses in diverse international contexts. It highlights key concepts and includes cases with real-life applications. The book also discusses future research directions in a post-pandemic scenario. This book will be an invaluable resource for practitioners in the areas of tourism and crisis management and for readers to compare and contrast tourism destination recovery and crisis management practices through different research methodologies and settings.

Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host them in a sustainable manner. Divided into four sections, this book covers the sustainability, community involvement and destination-marketing aspects of festivals and events. This book: - Reviews the common trends, trajectories and competition in the event tourism market. - Discusses the role of event organizers in ensuring the sustainability of events and their destinations, including green activities and cultural preservation. - Considers the role of the community in achieving sustainability through volunteerism, heritage conservation and ensuring events boost community spirit. Covering important issues such as the marketing, branding and promotion of events, this book also unravels the opportunities and challenges associated with sustainable festivals and events. It uses an array of case studies and a global author team to provide an important resource for tourism and event researchers and professionals.

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists' interest. Emphasizing sustainability in tourism development, the chapters address a number of important issues, such as post-disaster tourism marketing, culture and heritage tourism, eco-tourism, community-based nature tourism, community involvement in destination development, benchmarking for destination performance evaluation, sustainable food practices in tourism, and more. Each chapter of this book incorporates a quantifiable trend in tourism development, including various paradigms and studies that relay different statistics about certain areas of tourism. The book makes use of case studies for specific destinations and integrates strategies, evidence, and analyses to offer a holistic understanding of the myriad factors involved in sustainable tourism development.

The tourism industry provides a vital lifeline in helping to develop and enhance the economic growth of cities, states, and nations, but there is growing concern internationally about how overtourism in certain regions is having an adverse impact on a number of tourist destinations. Overtourism as Destination Risk: Impacts and Solutions presents a range of researcher perspectives discussing current issues in the overtourism debate, including unplanned expansion and construction, environmental imbalance and damage, pollution and deforestation, as well as measures and possible solutions to tackle the problem of overtourism and its spread. This book specifically focuses on Coimbra in Portugal, Amsterdam in the Netherlands and Shimla in India. This book foregrounds the tourist's responsibility to respect destinations and provides an in-depth assessment of possible risk factors and the conflicted role of the media and marketing organizations as image-makers of tourist destinations. This book is essential reading for academics and researchers from the fields of tourism studies, social sciences, environmental sciences, humanities and relevant disciplines.

This book meticulously focuses on seeing technological solutions of overtourism on decimated destinations from a comprehensive viewpoint. Considering the present crisis situation, the global tourism industry is in need to formulate revised strategies to recover and to be more resilient. The book creates a platform to deliberate the measures needed to be taken to tackle the issue of this most recent crisis of COVID-19 on the lens of overtourism and technology application. The book adds some unique suggestions to direct a new outlook towards overtourism, technology solutions and decimated destinations. This book discusses the responsibilities of tourists towards decimated destinations as well as provides in-deep knowledge and debates about technological solutions to overtourism in decimated destinations.

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists' interest. Emphasizing sustainability in tourism development, the chapters address a number of important issues, such as post-disaster tourism marketing, culture and heritage tourism, eco-tourism, community-based nature tourism, community involvement in destination development, benchmarking for destination performance evaluation, sustainable food practices in tourism, and more. Each chapter of this book incorporates a quantifiable trend in tourism development, including various paradigms and studies that relay different statistics about certain areas of tourism. The book makes use of case studies for specific destinations and integrates strategies, evidence, and analyses to offer a holistic understanding of the myriad factors involved in sustainable tourism development.

This book analyses the ways in which crises, including COVID-19, can be managed within the tourism and hospitality industries in Asia, in ways that support the future of these industries and help to make them more resilient. This book supports efforts to develop a new direction for the tourism and hospitality industry by considering their development holistically in the context of sustainable development. Going further, this book highlights actions to make the tourism system more resilient to external shocks and crises. Readers of this book will get insights into the economic, social, technological, and environmental implications of crises on the tourism and hospitality industry in Asia, including issues within the food and beverage industry in the Asian post-COVID-19 period. This book has three major objectives: to explore the crisis context of Asian tourism and hospitality, to present multiple cases from countries in Asia, and finally to envisage the paths to make the Asian tourism system more resilient, through the discussion of new trends and issues emerging following the pandemic. This book examines the economic, social, environmental, and technological implications of crises on the Asian tourism and hospitality industry and discusses the various ways of managing these crises more efficiently, contributing new knowledge to the industry. In its wider context, this book covers tourism management, crisis management, and destination management. At the more micro level, themes explored include tourism economics, marketing management, hospitality management, food and beverage management and tourism technology.

Technology has vastly advanced over the years and created new developments and uses across various industries. By applying these new approaches in the business world, process management and organization can be significantly improved. Maximizing Business Performance and Efficiency through Intelligent Systems is an essential reference publication for the latest research on methods to use artificial intelligence in organizational settings. Featuring coverage on a broad range of topics such as information retrieval, fuzzy systems, and neural networks, this book is ideally designed for students, professionals, and researchers seeking research on emerging advances in business technology applications.