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This volume addresses the need to develop event tourism sustainably
for effective local community development. The event tourism
business has become more and more essential to community
development in countries around the world, helping to increase the
appeal of specific destinations. Event tourism can generate huge
economic benefits for the communities of the destinations,
impacting local economies. This book looks at a wide range of
festivals and other events around the world and examines their
impact on tourism, sustainability, local culture and community, and
community development. It highlights rural as well as urban event
tourism, event tourism during and after COVID–19, how event
tourism impacts women’s empowerment, promoting event tourism and
community development, new opportunities and challenges in event
tourism education, and more. With examples from India, Sri Lanka,
Turkey, Malaysia, United Arab Emirates, Bangladesh, Cambodia,
Portugal, Argentina, and Zimbabwe, Event Tourism and Sustainable
Community Development: Advances, Effects, and Implications provides
a valuable examination of sustainable community development in
conjunction with event tourism along with helpful tools for
promoting, organizing, and hosting successful events.
Covers the changing trends in the event tourism industry The
influence and role of social media and other technology. The
contribution of women in events and festivals. The impact of event
tourism in economic development on local communities.
The roles and impacts of planned events within tourism are of
increasing importance for destination competitiveness. Tourism
Events in Asia is a unique contribution to the understanding of the
impacts of events in the development planning, promotion and
marketing of destinations in the rapidly growing tourism market of
Asia. Balancing theory and practical examples, the book analyses
the tools and techniques of branding, marketing and media
involvement as well as visitor motivations for successful tourism
events in Asia. It reviews a range of different event types from
dark tourism festivals, film tourism festivals, cultural heritage
tourism festivals, food tourism festivals, business events, sports
events; and meeting, incentives, conferences and exhibitions (MICE)
and much more. Written by an international team of authors, this
book is essential reading for anyone interested in the Asian
tourism events market and will be a valuable resource for students
and researchers of events, tourism, marketing and branding.
The COVID-19 pandemic brought travel to a halt and the global
tourism industry has been one of the sectors hit hardest during the
pandemic. This book looks at how the tourism industry can enhance
its resilience and prepare for future crises more effectively. The
book provides insights into the economic, social, geopolitical and
environmental implications of the COVID-19 pandemic on the tourism
and hospitality industries and the responses in diverse
international contexts. It highlights key concepts and includes
cases with real-life applications. The book also discusses future
research directions in a post-pandemic scenario. This book will be
an invaluable resource for practitioners in the areas of tourism
and crisis management and for readers to compare and contrast
tourism destination recovery and crisis management practices
through different research methodologies and settings.
The roles and impacts of planned events within tourism are of
increasing importance for destination competitiveness. Tourism
Events in Asia is a unique contribution to the understanding of the
impacts of events in the development planning, promotion and
marketing of destinations in the rapidly growing tourism market of
Asia. Balancing theory and practical examples, the book analyses
the tools and techniques of branding, marketing and media
involvement as well as visitor motivations for successful tourism
events in Asia. It reviews a range of different event types from
dark tourism festivals, film tourism festivals, cultural heritage
tourism festivals, food tourism festivals, business events, sports
events; and meeting, incentives, conferences and exhibitions (MICE)
and much more. Written by an international team of authors, this
book is essential reading for anyone interested in the Asian
tourism events market and will be a valuable resource for students
and researchers of events, tourism, marketing and branding.
Global tourism has faced unprecedented challenges in previous
years: the COVID-19 pandemic, environmental change and disaster,
and financial difficulties have all contributed to rapid industry
wide changes. Resilient and Sustainable Destinations After Disaster
presents a multitude of perspectives into the predicaments faced by
global destinations during and various crises, examining emerging
trends and proposing renewed management solutions and strategies
for destinations to rebuild their businesses. Structured around
thematic sections, chapter authors focus on areas that include
Destination Rebuilding Policy, Planning and Management, Tourism
Recovery Management and The Role of Technology. The collection
features an extensive range of complex issues including managing
the recovery and regeneration of destinations in crisis, such as
resilient destinations, crisis management and emergency response
planning, post-disaster tourism, and rebuilding tourism. Resilient
and Sustainable Destinations After Disaster paves the way for
practitioners and academics in the hospitality and tourism sectors
to find flexible and durable practises for immediate and future
improvement across the industry.
The Emerald Handbook of Destination Recovery in Tourism and
Hospitality deals with three major objectives: exploration of the
various ways to put the tourism industry on the path of recovery
following global COVID-19 pandemic; to envisage strategies to make
tourism more resilient; and to explore sustainability and its vital
importance post-crisis. Core themes examined across the collected
chapters include tourism and hospitality start-ups in times of
crisis, innovative marketing strategies driving tourism recovery,
building trust among tourists in the post COVID-19 period, and
re-engineering tourism education.
The Emerald Handbook of ICT in Tourism and Hospitality examines the
immense, widespread and ongoing changes that digital technologies
are having on the tourism and hospitality industries globally. An
international range of contributors present key research findings,
in-depth case studies and discussion of the future implications
stemming from technologies changes and developments across a number
of core themes effecting these industries, including destination
promotion, marketing contexts, service promotion and smart city
involvement. Chapters explore new developments on a wide range of
contemporary issues, including: * ICT, sustainable development and
implications for the tourism industry * the role of mobile
technology for tourism development * influencer marketing for
tourism and hospitality * online tracking * factors influencing
Generation Y tourism choices * cross country cases of ICT
application in tourism and hospitality. The Emerald Handbook of ICT
in Tourism and Hospitality is aimed primarily at global tourism
academics and researchers, however graduate students of tourism and
academics will also find this book to be of interest.
This book offers international perspectives on the economic,
social, geopolitical, and environmental implications of COVID-19 on
tourism, an unprecedented situation for this sector. It considers
the challenge of making the tourism industry more resilient to such
crises and the future sustainability of tourism. Contributions
explore the changing dimensions of tourism marketing post-COVID-19;
the rising challenges in tourism education and ways to handle the
crisis; the impact of the pandemic on tourism governance; and the
emerging ethical issues of stakeholders' responsibility. The book
will be useful for researchers, students, and practitioners in the
fields of tourism, geography, and crisis management disciplines.
Destination branding and marketing form the backbone of tourism
industry growth, but it is increasingly important that the
strategies employed consider and promote sustainable solutions.
This book provides a comprehensive set of tools and techniques for
branding and marketing for sustainable tourism development. It
blends tourism and marketing strategies with practical, innovative
information technology solutions and a psychological perspective,
providing illustrative case studies and examples to aid
understanding. Addressing opportunities and challenges across the
field, it also reviews how different types of tourism such as
community based, accessible, film, agricultural and
cultural-heritage tourism entail unique issues for development.
Competition between destinations has led to a real need for
different strategies in order to differentiate the tourism product.
This book: - Uniquely covers both marketing and branding of a
destination from a sustainability perspective; - Considers the role
of emotions and experiences when advertising a destination; -
Brings together a set of global authors to provide a varied and
universally applicable approach to the subject. A thought-provoking
read for anyone interested in questions of sustainability in
destinations, this book provides an invaluable resource for
researchers of tourism, marketing and international development
studies as well as destination managers.
The COVID-19 pandemic brought travel to a halt and the global
tourism industry has been one of the sectors hit hardest during the
pandemic. This book looks at how the tourism industry can enhance
its resilience and prepare for future crises more effectively. The
book provides insights into the economic, social, geopolitical and
environmental implications of the COVID-19 pandemic on the tourism
and hospitality industries and the responses in diverse
international contexts. It highlights key concepts and includes
cases with real-life applications. The book also discusses future
research directions in a post-pandemic scenario. This book will be
an invaluable resource for practitioners in the areas of tourism
and crisis management and for readers to compare and contrast
tourism destination recovery and crisis management practices
through different research methodologies and settings.
Exploring the importance of destination branding and destination
marketing as well as their implications on sustainability in
tourism, this book approaches the topic through the lens of
destination image, taking into account the large influence of
appearance on tourist attraction. With consideration to various
stakeholders in sustainable tourism development, this book
incorporates ideas for new techniques in destination branding and
marketing in order to maximize economic impact. The book also
discusses the rising influence of social media on tourists'
interest. Emphasizing sustainability in tourism development, the
chapters address a number of important issues, such as
post-disaster tourism marketing, culture and heritage tourism,
eco-tourism, community-based nature tourism, community involvement
in destination development, benchmarking for destination
performance evaluation, sustainable food practices in tourism, and
more. Each chapter of this book incorporates a quantifiable trend
in tourism development, including various paradigms and studies
that relay different statistics about certain areas of tourism. The
book makes use of case studies for specific destinations and
integrates strategies, evidence, and analyses to offer a holistic
understanding of the myriad factors involved in sustainable tourism
development.
Festivals and events vary from small, neighbourhood celebrations
through to mega gatherings, and both can be attractive to tourists.
They come with their own unique challenges and opportunities
however, which means destinations must carefully consider their
responsibility to local people, and host them in a sustainable
manner. Divided into four sections, this book covers the
sustainability, community involvement and destination-marketing
aspects of festivals and events. This book: - Reviews the common
trends, trajectories and competition in the event tourism market. -
Discusses the role of event organizers in ensuring the
sustainability of events and their destinations, including green
activities and cultural preservation. - Considers the role of the
community in achieving sustainability through volunteerism,
heritage conservation and ensuring events boost community spirit.
Covering important issues such as the marketing, branding and
promotion of events, this book also unravels the opportunities and
challenges associated with sustainable festivals and events. It
uses an array of case studies and a global author team to provide
an important resource for tourism and event researchers and
professionals.
The tourism industry provides a vital lifeline in helping to
develop and enhance the economic growth of cities, states, and
nations, but there is growing concern internationally about how
overtourism in certain regions is having an adverse impact on a
number of tourist destinations. Overtourism as Destination Risk:
Impacts and Solutions presents a range of researcher perspectives
discussing current issues in the overtourism debate, including
unplanned expansion and construction, environmental imbalance and
damage, pollution and deforestation, as well as measures and
possible solutions to tackle the problem of overtourism and its
spread. This book specifically focuses on Coimbra in Portugal,
Amsterdam in the Netherlands and Shimla in India. This book
foregrounds the tourist's responsibility to respect destinations
and provides an in-depth assessment of possible risk factors and
the conflicted role of the media and marketing organizations as
image-makers of tourist destinations. This book is essential
reading for academics and researchers from the fields of tourism
studies, social sciences, environmental sciences, humanities and
relevant disciplines.
This book meticulously focuses on seeing technological solutions of
overtourism on decimated destinations from a comprehensive
viewpoint. Considering the present crisis situation, the global
tourism industry is in need to formulate revised strategies to
recover and to be more resilient. The book creates a platform to
deliberate the measures needed to be taken to tackle the issue of
this most recent crisis of COVID-19 on the lens of overtourism and
technology application. The book adds some unique suggestions to
direct a new outlook towards overtourism, technology solutions and
decimated destinations. This book discusses the responsibilities of
tourists towards decimated destinations as well as provides in-deep
knowledge and debates about technological solutions to overtourism
in decimated destinations.
Exploring the importance of destination branding and destination
marketing as well as their implications on sustainability in
tourism, this book approaches the topic through the lens of
destination image, taking into account the large influence of
appearance on tourist attraction. With consideration to various
stakeholders in sustainable tourism development, this book
incorporates ideas for new techniques in destination branding and
marketing in order to maximize economic impact. The book also
discusses the rising influence of social media on tourists'
interest. Emphasizing sustainability in tourism development, the
chapters address a number of important issues, such as
post-disaster tourism marketing, culture and heritage tourism,
eco-tourism, community-based nature tourism, community involvement
in destination development, benchmarking for destination
performance evaluation, sustainable food practices in tourism, and
more. Each chapter of this book incorporates a quantifiable trend
in tourism development, including various paradigms and studies
that relay different statistics about certain areas of tourism. The
book makes use of case studies for specific destinations and
integrates strategies, evidence, and analyses to offer a holistic
understanding of the myriad factors involved in sustainable tourism
development.
This book analyses the ways in which crises, including COVID-19,
can be managed within the tourism and hospitality industries in
Asia, in ways that support the future of these industries and help
to make them more resilient. This book supports efforts to develop
a new direction for the tourism and hospitality industry by
considering their development holistically in the context of
sustainable development. Going further, this book highlights
actions to make the tourism system more resilient to external
shocks and crises. Readers of this book will get insights into the
economic, social, technological, and environmental implications of
crises on the tourism and hospitality industry in Asia, including
issues within the food and beverage industry in the Asian
post-COVID-19 period. This book has three major objectives: to
explore the crisis context of Asian tourism and hospitality, to
present multiple cases from countries in Asia, and finally to
envisage the paths to make the Asian tourism system more resilient,
through the discussion of new trends and issues emerging following
the pandemic. This book examines the economic, social,
environmental, and technological implications of crises on the
Asian tourism and hospitality industry and discusses the various
ways of managing these crises more efficiently, contributing new
knowledge to the industry. In its wider context, this book covers
tourism management, crisis management, and destination management.
At the more micro level, themes explored include tourism economics,
marketing management, hospitality management, food and beverage
management and tourism technology.
Technology has vastly advanced over the years and created new
developments and uses across various industries. By applying these
new approaches in the business world, process management and
organization can be significantly improved. Maximizing Business
Performance and Efficiency through Intelligent Systems is an
essential reference publication for the latest research on methods
to use artificial intelligence in organizational settings.
Featuring coverage on a broad range of topics such as information
retrieval, fuzzy systems, and neural networks, this book is ideally
designed for students, professionals, and researchers seeking
research on emerging advances in business technology applications.
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