|
Showing 1 - 19 of
19 matches in All Departments
This comprehensive Handbook offers an overview of current research
on the use of social media within the tourism industry,
investigating a range of social media practices and proposing
strategies to address key challenges faced by tourist destinations
and operators. International contributors analyse both conceptual
and practical social media topics, addressing cutting-edge social
media issues in destination management and marketing. Drawing on
empirical case studies and examples, chapters explore dark tourism,
gastro-tourism, travel blogs, electronic word-of-mouth, sentiment
analysis and a variety of quantitative and qualitative
methodologies. The Handbook also defines central social media
concepts and explores the impact they have on the success of
tourist destinations, setting the stage for a better understanding
of the relationship between social media and tourism. Through an
examination of current trends in social media, as well as future
trajectories, it provides critical insights for the successful
development and implementation of social media marketing
strategies. This Handbook will be a critical read for scholars and
students of geography and business management, with a specific
interest in tourism and hospitality management. Its practical
considerations will also be beneficial for planners, policy makers,
managers and marketers in the tourism industry.
Offering a comprehensive understanding of the implications of the
COVID-19 pandemic for the tourism and hospitality industry, this
book discusses the topic from economic, sociological and
psychological perspectives. Critical case studies are used to
explore both micro impacts on individuals involved in the industry
and governmental and international responses to issues posed by the
pandemic more broadly. Chapters explore ways in which tourism and
hospitality organizations will need to re-think their marketing
strategies, including destination branding. The book also analyses
the economic impacts of the pandemic, including insights on the
impact of previous pandemics on the tourism sector, and how this
may inform future practice. It highlights changes that may be
necessary to tourism management, looking at how COVID-19 has
affected the tourism workforce, tourism employees' psychology,
supply chains, and revenues. This is a timely and critical read for
tourism studies and business and management scholars. It will also
be a helpful resource for management in the tourism and hospitality
industry looking to better understand how to react to the COVID-19
pandemic.
This handbook explores and critically examines both positive and
negative impacts of tourism development focusing on the past,
present and future issues, challenges and trends from a
multidisciplinary global perspective. Through a comparative
approach involving international case studies, this book explores
our understanding of tourism impacts and contributes to the
theoretical development on relationships between tourism impacts
and community support for tourism development. This handbook
focuses on a variety of geographical locations, drawing from the
knowledge and expertise of highly regarded academics from around
the world. Specifically, it explores the adoption and
implementation of various tourism development and impact management
approaches in a wide range of global contexts, while identifying
their trends, issues and challenges. It addresses strategies
relating to innovation, sustainability and social responsibility,
and critically reviews the economic, sociocultural, environmental,
political and technological impacts of tourism. The text also
identifies future trends and issues, as well as exploring the
methods used to study tourism impacts. Conveying the latest
thinking and research, this handbook will be a key reference for
students, researchers and academics of tourism, as well as
development studies, geography, cultural studies, sustainability
and business, encouraging dialogue across disciplinary boundaries
and areas of study.
This handbook analyzes the main issues in the field of hospitality
marketing by focusing on past, present and future challenges and
trends from a multidisciplinary global perspective. The book
uniquely combines both theoretical and practical approaches in
debating some of the most important marketing issues faced by the
hospitality industry. Parts I and II define and examine the main
hospitality marketing concepts and methodologies. Part III offers a
comprehensive review of the development of hospitality marketing
over the years. The remaining parts (IV-IX) address key
cutting-edge marketing issues such as innovation in hospitality,
sustainability, social media, peer-to-peer applications, Web 3.0
etc. in a wide variety of hospitality settings. In addition, this
book provides a platform for debate and critical evaluation that
enables the reader to learn from the industry's past mistakes as
well as future opportunities. The handbook is international in its
constitution as it attempts to examine marketing issues, challenges
and trends globally, drawing on the knowledge of experts from
around the world. Because of the nature of hospitality, which often
makes it inseparable from other industries such as tourism, events,
sports and even retail, the book has a multidisciplinary approach
that will appeal to these disciplines as well as others including
management, human resources, technology, consumer behavior and
anthropology.
* The only book to examine the social psychological impacts of
tourism since the 1980s, through both theoretical and practical
lenses. * Written by a highly regarded editor team and contributed
to by international experts. * Timely contribution to the growing
field of tourism impacts.
Tourism, travel and leisure (TTL) are highly diverse and fragmented
industries. Alliances and partnerships can be used as a framework
providing small and medium-sized tourism enterprises (which do not
possess adequate resources or organizational capabilities) with
opportunities to operate in a competitive business environment.
This book will: (i) present the theoretical and analytical
frameworks underlying business co-operation and alliances; (ii)
analyse the main issues and aspects related to business
partnerships; (iii) investigate the contribution of these alliances
in the field of management and marketing of TTL businesses; (iv)
examine and highlight the factors associated with their success
and/or influencing the successful operations of such alliances at
business and destination levels; (v) explore their adoption,
application and management in various contexts of TTL businesses;
and (vi) present and discuss case studies illustrating the various
issues and aspects. The volume will conclude by providing
management and marketing implications and recommendations for
tourism business, destination managers and local planners to enable
them to successfully operate such alliances.
Hospitality Marketing is an introductory textbook which shows
readers how to apply the principles of marketing within the
hospitality industry. The fourth edition contains examples and case
studies exemplifying how ideas and concepts discussed within its
chapters can be successfully applied to a real-life work situation,
with an emphasis throughout on topical issues such as sustainable
marketing, corporate social responsibility and relationship
marketing. It also describes the impact that the Internet has had
on both marketing and hospitality, using a variety of tools
including a wide range of Internet learning activities. This fourth
edition has been updated to include: New content on social media
marketing, user-generated content, group-buying behaviour,
franchising, internationalization, non-predictable factors
affecting sales and marketing such as COVID-19, the role of
marketing in creating a competitive advantage and the role of
events and experiences in marketing. New extensive exploration of
the role of technology in marketing including the use of artificial
intelligence, service robots and the metaverse to develop and
deliver service and/or to measure customer experience. Updated
online resources including a PowerPoint deck, a test bank of
questions and added links to YouTube and Instagram content.
New/updated international case studies including many more from
Asian and African destinations. This book is written specifically
for students taking marketing modules within hospitality courses
and is a valuable resource to promote learning.
Hospitality Marketing is an introductory textbook which shows
readers how to apply the principles of marketing within the
hospitality industry. The fourth edition contains examples and case
studies exemplifying how ideas and concepts discussed within its
chapters can be successfully applied to a real-life work situation,
with an emphasis throughout on topical issues such as sustainable
marketing, corporate social responsibility and relationship
marketing. It also describes the impact that the Internet has had
on both marketing and hospitality, using a variety of tools
including a wide range of Internet learning activities. This fourth
edition has been updated to include: New content on social media
marketing, user-generated content, group-buying behaviour,
franchising, internationalization, non-predictable factors
affecting sales and marketing such as COVID-19, the role of
marketing in creating a competitive advantage and the role of
events and experiences in marketing. New extensive exploration of
the role of technology in marketing including the use of artificial
intelligence, service robots and the metaverse to develop and
deliver service and/or to measure customer experience. Updated
online resources including a PowerPoint deck, a test bank of
questions and added links to YouTube and Instagram content.
New/updated international case studies including many more from
Asian and African destinations. This book is written specifically
for students taking marketing modules within hospitality courses
and is a valuable resource to promote learning.
This is the first book to provide the student of tourism,
hospitality and events with all that they need to undertake
statistical analysis using SPSS for research in their industry.
Employing examples directly from the tourism, hospitality and
events sector, it provides a comprehensive explanation on how
appropriate statistical tools and methods can be identified for
this research context and provides a step-by-step demonstration on
how to carry out the chosen statistical operations. Each chapter
opens with a sector-specific case study reflecting current research
trends and issues from a range of different countries that are
affecting the industry today. It is followed by an examination of
the SPSS procedures relating to the case study and various
solutions are offered. The implementation of clear, step-by-step
demonstrations on how to carry out statistical operations using a
combination of screenshots, diagrams, and tables aids the reader's
understanding. Chapters close with thorough guidance on how to
appropriately write up interpretations of the research in a report.
Research implications and recommendations for tourism and
hospitality businesses are also provided, to enable them to
successfully create and manage research strategies in action.
Adopting an interdisciplinary perspective and written by a range of
industry experts from all over the globe, this book will be
essential for all students and researchers in the field of tourism,
hospitality, and events as well as all those in related fields with
an interest in statistical data analysis.
This book examines key contemporary marketing concepts, issues and
challenges that affect destinations within a multidisciplinary
global perspective. Uniquely combining both the theoretical and
practical approaches, this handbook discusses cutting edge
marketing questions such as innovation in destinations,
sustainability, social media, peer-to-peer applications and web
3.0. Drawing from the knowledge and expertise of 70 prominent
scholars from over 20 countries around the world, The Routledge
Handbook of Destination Marketing aims to create an international
platform for balanced academic research with practical
applications, in order to foster synergetic interaction between
academia and industry. For these reasons, it will be a valuable
resource for both researchers and practitioners in the field of
destination marketing.
Festival and Event Tourism Impacts provides a comprehensive review
and analysis of the multi-faceted impacts that festival and events
have on a host community, whether positive or negative, and offers
recommendations for communities for the successful management of
this kind of tourism. Opening chapters define festival and event
tourism impact concepts utilized in the field and their evolution
throughout the years, followed by an exploration of the current
issues facing communities. The second part discusses sustainability
and environmental issues that affect destinations and communities
as a result of festival and event impacts. Subsequent chapters
outline further impacts and finally address cutting-edge event
tourism development and impact management strategies and
considerations such as innovative management approaches,
sustainability, and social responsibility, for example, and
identify future trends and issues within a multidisciplinary global
perspective. A variety of geographical locations are exemplified
throughout as well as a range of diverse event types including the
Formula One Grand Prix in Monaco, Pope Francis' visit to Mauritius
in 2019, and the 29th Summer Universiade in Taiwan, among many
others. Drawing on the knowledge and expertise of highly regarded
academics from around the world, this will be of great interest to
all upper-level students and researchers in Tourism, Hospitality,
Events, and related fields.
This is the first book to provide the student of tourism,
hospitality and events with all that they need to undertake
statistical analysis using SPSS for research in their industry.
Employing examples directly from the tourism, hospitality and
events sector, it provides a comprehensive explanation on how
appropriate statistical tools and methods can be identified for
this research context and provides a step-by-step demonstration on
how to carry out the chosen statistical operations. Each chapter
opens with a sector-specific case study reflecting current research
trends and issues from a range of different countries that are
affecting the industry today. It is followed by an examination of
the SPSS procedures relating to the case study and various
solutions are offered. The implementation of clear, step-by-step
demonstrations on how to carry out statistical operations using a
combination of screenshots, diagrams, and tables aids the reader's
understanding. Chapters close with thorough guidance on how to
appropriately write up interpretations of the research in a report.
Research implications and recommendations for tourism and
hospitality businesses are also provided, to enable them to
successfully create and manage research strategies in action.
Adopting an interdisciplinary perspective and written by a range of
industry experts from all over the globe, this book will be
essential for all students and researchers in the field of tourism,
hospitality, and events as well as all those in related fields with
an interest in statistical data analysis.
This handbook explores and critically examines both positive and
negative impacts of tourism development focusing on the past,
present and future issues, challenges and trends from a
multidisciplinary global perspective. Through a comparative
approach involving international case studies, this book explores
our understanding of tourism impacts and contributes to the
theoretical development on relationships between tourism impacts
and community support for tourism development. This handbook
focuses on a variety of geographical locations, drawing from the
knowledge and expertise of highly regarded academics from around
the world. Specifically, it explores the adoption and
implementation of various tourism development and impact management
approaches in a wide range of global contexts, while identifying
their trends, issues and challenges. It addresses strategies
relating to innovation, sustainability and social responsibility,
and critically reviews the economic, sociocultural, environmental,
political and technological impacts of tourism. The text also
identifies future trends and issues, as well as exploring the
methods used to study tourism impacts. Conveying the latest
thinking and research, this handbook will be a key reference for
students, researchers and academics of tourism, as well as
development studies, geography, cultural studies, sustainability
and business, encouraging dialogue across disciplinary boundaries
and areas of study.
This handbook analyzes the main issues in the field of hospitality
marketing by focusing on past, present and future challenges and
trends from a multidisciplinary global perspective. The book
uniquely combines both theoretical and practical approaches in
debating some of the most important marketing issues faced by the
hospitality industry. Parts I and II define and examine the main
hospitality marketing concepts and methodologies. Part III offers a
comprehensive review of the development of hospitality marketing
over the years. The remaining parts (IV-IX) address key
cutting-edge marketing issues such as innovation in hospitality,
sustainability, social media, peer-to-peer applications, Web 3.0
etc. in a wide variety of hospitality settings. In addition, this
book provides a platform for debate and critical evaluation that
enables the reader to learn from the industry's past mistakes as
well as future opportunities. The handbook is international in its
constitution as it attempts to examine marketing issues, challenges
and trends globally, drawing on the knowledge of experts from
around the world. Because of the nature of hospitality, which often
makes it inseparable from other industries such as tourism, events,
sports and even retail, the book has a multidisciplinary approach
that will appeal to these disciplines as well as others including
management, human resources, technology, consumer behavior and
anthropology.
This book examines key contemporary marketing concepts, issues and
challenges that affect destinations within a multidisciplinary
global perspective. Uniquely combining both the theoretical and
practical approaches, this handbook discusses cutting edge
marketing questions such as innovation in destinations,
sustainability, social media, peer-to-peer applications and web
3.0. Drawing from the knowledge and expertise of 70 prominent
scholars from over 20 countries around the world, The Routledge
Handbook of Destination Marketing aims to create an international
platform for balanced academic research with practical
applications, in order to foster synergetic interaction between
academia and industry. For these reasons, it will be a valuable
resource for both researchers and practitioners in the field of
destination marketing.
The planning, design, management and marketing of experiences for
tourism markets is a major challenge for tourism destinations and
providers in a globalized and highly competitive market. This book
bridges the gap in contemporary literature by carefully examining
the management and marketing of tourism experiences. It has the
following specific objectives: first to analyse the main issues and
challenges related to tourism experience management and marketing;
second, to present and discuss adequate analytical frameworks and
tools; third to explore the adoption and implementation of
approaches to managing and marketing experiences in various tourism
contexts and industries; and finally to present and discuss case
studies illustrating approaches adopted, methods implemented and
best practices in addressing related issues. The book concludes by
providing strategic management and marketing implications and
recommendations for tourism businesses and destinations to enable
them to successfully create, manage, market and evaluate tourism
experiences.
As the field of tourism and hospitality experiences maturity and
scientific sophistication, researchers need to fully understand the
breadth and depth of existing scales that help explain, understand,
monitor, and predict not only behaviour but also consequences of
such behaviour as a function of demand and supply interactions in
the field. By introducing the importance of measurement and scales
and providing groupings of existing scales The Handbook of Scales
in Tourism and Hospitality Research serves as the state of the art
reference book in the field of tourism, hospitality and allied
fields such leisure, recreation, and services management.
Most tourism activities take place at a destination, and
destination serves as a fundamental unit of analysis in any
modelling of the tourism system. However, destination marketing and
management is a complex subject that requires a comprehensive,
holistic and systematic approach. From the demand side, travellers
have a choice of available destinations; from the supply side,
destination marketing organizations are competing for attention
from a highly competitive marketplace. Taking an integrated and
comprehensive approach, this book focuses on both the macro and
micro aspects of destination marketing and management. Some key
areas covered include the consumer decision making process, product
development and distribution and the use of emerging technologies
in destination marketing.
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
Sound Of Freedom
Jim Caviezel, Mira Sorvino, …
DVD
R325
R218
Discovery Miles 2 180
|