From the food we eat, to the clothes we wear, to the values that shape our realities, Globalization has affected nearly every aspect of modern life on this planet. Contributors to this book suggest that globalization is supplanting Cold War ideology and they critique mainstream news media coverage of civil disobedience. They further explore the "new activism" of social movement groups who use performance and media to appeal directly to the people in promoting their causes, fundraising, and recruitment.

From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women's Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology lens, this book analyzes U.S. pioneer women's lived experiences, drawing parallels with PR's most basic functions - relationship-building, networking, community building, boundary spanning, and advocacy. Using narrative analysis of diaries and reminiscences of women who travelled 2,000+ miles on the Oregon Trail in the mid-to-late 1800s, Pompper uncovers how these women filled roles of Caretaker/Advocate, Community Builder of Meeting Houses and Schools, served a Civilizing Function, offered Agency and Leadership, and provided Emotional Connection for Social Cohesion. Revealed also is an inevitable paradox as Caucasian/White pioneer women's interactional qualities made them complicit as colonizers, forever altering indigenous peoples' way of life. This book will be of interest to undergraduate and graduate PR students, PR practitioners, and researchers of PR history and social identity intersectionalities. It encourages us to expand the definition of PR to include community building, and to revise linear timeline and evolutionary models to accommodate voices of women and people of color prior to the twentieth century.

This volume explores contemporary understandings of "news values" and the "fake news" phenomena and collects together important new theory-building research that sheds light on implications of compromised news products and the ways it shapes perceptions. News does not happen in a vacuum and journalism is a practice with a definable milieu which manufactures a product shaped by a complex and subjective collection, organization, and dissemination of information. The social import of revisiting Herbert Gans’ "what is news" ethnographic query in 1979 played out in earnest in 2020. Americans watched news coverage of the COVID-19 pandemic offer politicized health information complete with conflicting reports of disagreeing experts, conspiracy theories, vaccination resistance, and racist language targeting China and people of Asian descent. This collection expands on mass communication theory frameworks built since the 1970s, to enable us to better operationalize and understand mass media’s role in defining, shaping, and amplifying news. The chapters in this book were originally published as a special issue of Mass Communication and Society.

Comprehensive volume that provides an expert overview of current scholarship in the field. Reflects current challenges and perspectives. Essential resource for students and researchers in PR, communication, marketing, media, and cultural studies.

Rhetoric of Masculinity: Male Body Image, Media, and Gender Role Stress/Conflict lends depth and global nuance to discourse associated with the masculinity concept as it brings to bear on males' self-image, role in society, media representations of them, and the gender role stress/conflict experienced when they fail to measure up to social standards associated with what it means to be manly. Even though the concept of masculine gender role stress/conflict has received substantial scholarly attention in psychology, social learning effects of masculinity as it plays out in media warrant further study given that representations offer audiences restrictive male gender roles that may contribute to toxic masculinity. Men and boys are taught to be self-sufficient, to act tough, to be muscular, heterosexual, and to use aggression to resolve conflicts. Such contexts provide restrictive images that can result in self harm and an inflexible social milieu. Scholars and students of communication, rhetoric, and gender studies will find this book particularly interesting.

This volume explores contemporary understandings of "news values" and the "fake news" phenomena and collects together important new theory-building research that sheds light on implications of compromised news products and the ways it shapes perceptions. News does not happen in a vacuum and journalism is a practice with a definable milieu which manufactures a product shaped by a complex and subjective collection, organization, and dissemination of information. The social import of revisiting Herbert Gans' "what is news" ethnographic query in 1979 played out in earnest in 2020. Americans watched news coverage of the COVID-19 pandemic offer politicized health information complete with conflicting reports of disagreeing experts, conspiracy theories, vaccination resistance, and racist language targeting China and people of Asian descent. This collection expands on mass communication theory frameworks built since the 1970s, to enable us to better operationalize and understand mass media's role in defining, shaping, and amplifying news. The chapters in this book were originally published as a special issue of Mass Communication and Society.

From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology lens, this book analyzes U.S. pioneer women's lived experiences, drawing parallels with PR's most basic functions – relationship-building, networking, community building, boundary spanning, and advocacy. Using narrative analysis of diaries and reminiscences of women who travelled 2,000+ miles on the Oregon Trail in the mid-to-late 1800s, Pompper uncovers how these women filled roles of Caretaker/Advocate, Community Builder of Meeting Houses and Schools, served a Civilizing Function, offered Agency and Leadership, and provided Emotional Connection for Social Cohesion. Revealed also is an inevitable paradox as Caucasian/White pioneer women’s interactional qualities made them complicit as colonizers, forever altering indigenous peoples’ way of life. This book will be of interest to undergraduate and graduate PR students, PR practitioners, and researchers of PR history and social identity intersectionalities. It encourages us to expand the definition of PR to include community building, and to revise linear timeline and evolutionary models to accommodate voices of women and people of color prior to the twentieth century.

This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people? This book invokes postmodern and critical theories of PR to inspire and empower public relations practitioners to transform organizations into ethical, authentic and transparent public sphere members.

Rhetoric of Femininity: Female Body Image, Media, and Gender Role Stress/Conflict offers critical and social identity intersectionalities approach to interpretations of femininity among three generations of women for a rhetorical examination of how femininity is made to mean by media and popular culture. Amplified are voices of women across multiple age, ethnic, and sexual orientation groups who shared in focus groups and interviews their perceptions of femininity and feminine ideals. Femininity is explored using theories from communication and mass media, psychology, sociology, and feminist and gender studies. Donnalyn Pompper explores femininities as shaped by cultural rituals and industries, at home and at work in organizations, on sporting fields and arenas, and in politics.

Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S). Aimed at helping organizations uphold their commitments to people and the planet as well as profit, these are core goals towards which both PR and HR departments now work. However one major stumbling block is the fact that while internal departments may regularly work closely when managing and communicating with employees, the communication flow tends to be top down. In order to create more socially responsible, sustainable, and ethical organizations, the communication flow must be more organic and bilateral. The question of how both teams could work together on a more even playing field has escaped scholarly inquiry for years. Corporate Social Responsibility, Sustainability, & Ethical Public Relations: Strengthening Synergies with Human Resources examines ways to make CSR/S an integrated ingredient and ethical hallmark for an organization's culture. Here authors from around the globe use a variety of research methods to offer practical, empirical findings, exploring opportunities for employees to serve as a conduit for organizations' CSR/S goals. This book shows how HR-PR department cooperation can fulfil the role of organizational conscience, helping for-profits and non-profits to navigate toward greater CSR/S.

Organizations need not sacrifice workplace diversity in the quest for positive global reputation and profit. On the contrary, attention to social identity "difference" in the workplace drives organizations in deep, far reaching and measurable ways. Practical and Theoretical Implications of Successfully Doing Difference in Organizations critically interrogates power and meanings of ""difference,"" suggests avenues for building theory about ""difference,"" and offers reasons why real commitment to diversity is needed; an endeavor that requires conscious and sustained effort. Donnalyn Pompper has spent over a decade teaching, researching, and publishing about social identity dimensions in the workplace and in media representations. She offers a multidisciplinary approach to considering social identity intersectionalities at work. This is a core stand-alone book for organizational communication, business/management, research methods, classes of advanced undergraduate and graduate students, as well as a font of practical advice for organizations' managers. User-friendly chapters include applied sidebars, key term definitions, and questions for critical thinking and personal reflection.

Climate and Sustainability Communication: Global Perspectives builds upon traditional approaches to understanding the role of mass media in shaping social issues by amplifying diverse perspectives of opinion leaders, as well as voices of those affected by climate and sustainability issues. From South Korea and China, to the United States and Zambia, the studies reported in this book-compiled using a variety of formal research methods, including content analysis, interview, and survey-emphasize cultural orientation and global implications of climate and sustainability concerns and issues. The contributors explore the cultures, geographies, and media systems underpinning climate and sustainability campaigns emerging around the world, how we theorize about them, and the ways in which media are used to communicate about them. The way in which complex problems and opportunities associated with globalization and power inequities interplay with climate and sustainability communication requires creative, interdisciplinary, approaches. This book opens new conversations for integrating scholarly arenas of mass media communication, science and environmental communication, political communication, and health communication, as well as their respective theory and research method sets. This book was originally published as a special issue of Mass Communication and Society.

Climate and Sustainability Communication: Global Perspectives builds upon traditional approaches to understanding the role of mass media in shaping social issues by amplifying diverse perspectives of opinion leaders, as well as voices of those affected by climate and sustainability issues. From South Korea and China, to the United States and Zambia, the studies reported in this book-compiled using a variety of formal research methods, including content analysis, interview, and survey-emphasize cultural orientation and global implications of climate and sustainability concerns and issues. The contributors explore the cultures, geographies, and media systems underpinning climate and sustainability campaigns emerging around the world, how we theorize about them, and the ways in which media are used to communicate about them. The way in which complex problems and opportunities associated with globalization and power inequities interplay with climate and sustainability communication requires creative, interdisciplinary, approaches. This book opens new conversations for integrating scholarly arenas of mass media communication, science and environmental communication, political communication, and health communication, as well as their respective theory and research method sets. This book was originally published as a special issue of Mass Communication and Society.

While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability. This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.

Rhetoric of Femininity: Female Body Image, Media, and Gender Role Stress/Conflict offers critical and social identity intersectionalities approach to interpretations of femininity among three generations of women for a rhetorical examination of how femininity is made to mean by media and popular culture. Amplified are voices of women across multiple age, ethnic, and sexual orientation groups who shared in focus groups and interviews their perceptions of femininity and feminine ideals. Femininity is explored using theories from communication and mass media, psychology, sociology, and feminist and gender studies. Donnalyn Pompper explores femininities as shaped by cultural rituals and industries, at home and at work in organizations, on sporting fields and arenas, and in politics.

This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series presents new critical discourse alongside cutting-edge practical work at the crossroads of PR, CSR, and DEI. The collection explores the active promotion of diversity, equity, and inclusion as a public relations responsibility and provides new avenues for critiquing the ways in which power operates through public relations work and theory building. Featuring contributions from leading scholars from across the PR, CSR, and DEI fields, Public Relations for Social Responsibility explores key issues including the legal and economic frameworks thwarting authentic social responsibility and DEI, the unique social responsibility style of women and people of color managing organizations, and expanding the social responsibility critique to include non-human stakeholders and the environment. Chapters illuminate international and industrial contexts at the intersection of PR, CSR and DEI, including historical perspective on DEI roadblocks in the U.S., PR in the time of COVID-19 crises, organizational bullying, DEI, AI and PR ethics, animals as stakeholders, inclusion as CSR component, CEO activism on the African continent, and PR's responsibility in transforming society. The collection will introduce new conceptual and practical approaches highly relevant to scholars of Communication, Management and Corporate Social Responsibility in a global context.