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Holy Currency Exchange - 101 Stories, Songs, Actions, and Visions for Missional and Sustainable Ministries (Paperback): Eric Law Holy Currency Exchange - 101 Stories, Songs, Actions, and Visions for Missional and Sustainable Ministries (Paperback)
Eric Law
R565 R474 Discovery Miles 4 740 Save R91 (16%) Ships in 10 - 15 working days
Advances in Service Network Analysis (Hardcover): Noel Scott, Eric Laws Advances in Service Network Analysis (Hardcover)
Noel Scott, Eric Laws
R3,282 R2,539 Discovery Miles 25 390 Save R743 (23%) Ships in 12 - 17 working days

Advances in Service Network Analysis examines advances in the management and analysis of networks of organizations in service industries. In recent years recognition of the significance of inter-organizational networks for the provision of complex services, for example at tourist destinations, has stimulated discussion of numerous issues of theoretical and practical significance. These topics include governance, collaboration and partnerships between organizations of varying scale, sophistication and expertise, concern about leadership and trust in the management of service networks, and their overall contribution to social capital development in regions, sectors and in emergent economies.

This book was originally published as a special issue of The Service Industries Journal.

Knowledge Sharing and Quality Assurance in Hospitality and Tourism (Paperback): Noel Scott, Eric Laws Knowledge Sharing and Quality Assurance in Hospitality and Tourism (Paperback)
Noel Scott, Eric Laws
R1,433 R925 Discovery Miles 9 250 Save R508 (35%) Ships in 12 - 17 working days

Learn both theory and practice of knowledge management Sir Francis Bacon once wrote, Knowledge is power. Knowledge Sharing and Quality Assurance in Hospitality and Tourism provides strategies to grab that power and the competitive edge in the tourism industry through knowledge management (KM) and quality assurance. Leading tourism and hospitality experts offer the latest theory and practical frameworks to expand the knowledge needed for creating and maintaining success at destinations around the world. Each cogent chapter provides fresh directions for future research and the creation of effective ways to share and use knowledge. As the tourism and hospitality industry expands, the competition increases as the search continues for ways to ensure quality, know the consumer, and discover the best standards of destination operation. Knowledge Sharing and Quality Assurance in Hospitality and Tourism is a unique foundational text that clearly explains the theory and practical management of knowledge in this lucrative, very competitive industry. Knowledge theory is used to explore organizational functioning, change issues, and operations at destinations in industry clusters and networks. Chapters are extensively referenced. Topics in Knowledge Sharing and Quality Assurance in Hospitality and Tourism include: the role of higher education in transferring knowledge into practice four kinds of benchmarking e-mail response quality quality management at the destination level and its path to knowledge sharing tourism managers knowledge needsthe knowledge type, where the knowledge is available, and sharing that knowledge between academics and the industry strategic planning in knowledge management three element framework of knowledge management assessment a case study of an international tourism project and the use of knowledge management a case study of best practice in tourism research dissemination in Quebec and Queensland Knowledge Sharing and Quality Assurance in Hospitality and Tourism is crucial, idea-sparking reading perfect for tourism researchers, tourism managers, administrators, educators, and students.

Tourism Crises - Management Responses and Theoretical Insight (Paperback): Eric Laws, Bruce Richard Prideaux Tourism Crises - Management Responses and Theoretical Insight (Paperback)
Eric Laws, Bruce Richard Prideaux
R1,626 Discovery Miles 16 260 Ships in 12 - 17 working days

Don't wait until it's too late to learn how to manage a crisis situation The impact of crises on tourism has increased in the last ten years in response to terrorism, war, health emergencies, and natural disasters. Tourism Crises presents the latest research on crisis management with in-depth analysis of tourism flows and the economic well-being of communities at the regional, national, and international levels. This timely book examines a range of conceptual issues, including crisis communication and the safety of employees of the industry, and features case studies of responses to the World Trade Center terrorist attacks, SARS, the 1999 Austrian avalanche disaster, and the epidemic of foot-and-mouth disease in the United Kingdom. As new crises emerge, it's essential that the tourism industry be prepared to minimize the impact on both hosts and guests. Tourism Crises identifies key issues that need to be addressed in dealing with future incidents, examining specific cases of management successand failurewith suggestions for improved responses. Academics, practitioners, and professionals discuss effective methods of maintaining yield during crisis situations, offering analysis, reflection, and new management strategies. Topics addressed in Tourism Crises include: the significance of communication in crisis situations keeping the media informed attracting business after the crisis has passed how alpine areas can respond to the dangers of avalanches the effect of the SARS epidemic on Hong Kong, Singapore, and Japan a typology of tourism crisis terms employee work stress in crisis situations quantifying the effects of tourism crises how tourism managers have re-tooled their promotional campaigns after 9/11 and much more Tourism Crises is a must-have for tourism professionals, practitioners, and academics as they develop new agendas for dealing with future crisis situations.

Hospitality, Tourism, and Lifestyle Concepts - Implications for Quality Management and Customer Satisfaction (Hardcover): Eric... Hospitality, Tourism, and Lifestyle Concepts - Implications for Quality Management and Customer Satisfaction (Hardcover)
Eric Laws, Maree Thyne
R3,890 Discovery Miles 38 900 Ships in 12 - 17 working days

Explore how lifestyle concepts are linked to marketing the hospitality and tourism industry Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You'll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry. This book provides an in-depth exploration of the implications of lifestyle concepts in the marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction examines essential issues, including quality management and customer satisfaction, improving customer experience through host-guest lifestyle matching, ways to segment customers by lifestyle, and the benefits and burdens of the gay tourism market. The book confronts widely held beliefs about the industry, confirming or adjusting those views through solid data. Research is clearly presented, always with an eye toward strengthening this fragile industry. Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction discusses: the potential use of lifestyle segmentation to achieve psychographic matching between hosts and guests the significance of the lifestyle concept for the management of service quality and customer satisfaction research into gay tourism marketing, with a discussion about recent evidence suggesting that the distinct purchasing patterns of gays are exaggerated lifestyle market segments and the relation to satisfaction with a nature-based tourism experience a lifestyle segmentation analysis of the backpacker market in Scotland three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions improved understanding of tourists' needs through cross-classification Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is an essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry members.

Hospitality, Tourism, and Lifestyle Concepts - Implications for Quality Management and Customer Satisfaction (Paperback): Eric... Hospitality, Tourism, and Lifestyle Concepts - Implications for Quality Management and Customer Satisfaction (Paperback)
Eric Laws, Maree Thyne
R1,610 Discovery Miles 16 100 Ships in 12 - 17 working days

Explore how lifestyle concepts are linked to marketing the hospitality and tourism industry Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You'll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry. This book provides an in-depth exploration of the implications of lifestyle concepts in the marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction examines essential issues, including quality management and customer satisfaction, improving customer experience through host-guest lifestyle matching, ways to segment customers by lifestyle, and the benefits and burdens of the gay tourism market. The book confronts widely held beliefs about the industry, confirming or adjusting those views through solid data. Research is clearly presented, always with an eye toward strengthening this fragile industry. Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction discusses: the potential use of lifestyle segmentation to achieve psychographic matching between hosts and guests the significance of the lifestyle concept for the management of service quality and customer satisfaction research into gay tourism marketing, with a discussion about recent evidence suggesting that the distinct purchasing patterns of gays are exaggerated lifestyle market segments and the relation to satisfaction with a nature-based tourism experience a lifestyle segmentation analysis of the backpacker market in Scotland three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions improved understanding of tourists' needs through cross-classification Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is an essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry members.

Embracing and Managing Change in Tourism - International Case Studies (Paperback): Bill Faulkner, Eric Laws, Gianna Moscardo Embracing and Managing Change in Tourism - International Case Studies (Paperback)
Bill Faulkner, Eric Laws, Gianna Moscardo
R1,063 R669 Discovery Miles 6 690 Save R394 (37%) Ships in 12 - 17 working days

Embracing and Managing Change in Tourism examines management responses to the major changes taking place in international tourism and considers tourism itself as an agent of change. Including twenty-two detailed case studies from around the world this book explores two key principles. Firstly that change is enevitable and, if effectively managed, has the potential to benefit all those living in, working in and visiting the destination. Secondly, that there are no universal prescriptions for the effective management of change in tourism, since each destination has distinguishing characteristics and the nature of the problems facing it change over time.

Embracing and Managing Change in Tourism - International Case Studies (Hardcover, New): Bill Faulkner, Eric Laws, Gianna... Embracing and Managing Change in Tourism - International Case Studies (Hardcover, New)
Bill Faulkner, Eric Laws, Gianna Moscardo
R1,581 Discovery Miles 15 810 Ships in 12 - 17 working days

Embracing and Managing Change in Tourism examines management responses to the major changes taking place in international tourism and considers tourism itself as an agent of change. Including twenty-two detailed case studies from around the world this book explores two key principles. Firstly that change is enevitable and, if effectively managed, has the potential to benefit all those living in, working in and visiting the destination. Secondly, that there are no universal prescriptions for the effective management of change in tourism, since each destination has distinguishing characteristics and the nature of the problems facing it change over time.

Tourism Crises - Management Responses and Theoretical Insight (Hardcover): Eric Laws, Bruce Richard Prideaux Tourism Crises - Management Responses and Theoretical Insight (Hardcover)
Eric Laws, Bruce Richard Prideaux
R3,879 Discovery Miles 38 790 Ships in 12 - 17 working days

Don't wait until it's too late to learn how to manage a crisis situation The impact of crises on tourism has increased in the last ten years in response to terrorism, war, health emergencies, and natural disasters. Tourism Crises presents the latest research on crisis management with in-depth analysis of tourism flows and the economic well-being of communities at the regional, national, and international levels. This timely book examines a range of conceptual issues, including crisis communication and the safety of employees of the industry, and features case studies of responses to the World Trade Center terrorist attacks, SARS, the 1999 Austrian avalanche disaster, and the epidemic of foot-and-mouth disease in the United Kingdom. As new crises emerge, it's essential that the tourism industry be prepared to minimize the impact on both hosts and guests. Tourism Crises identifies key issues that need to be addressed in dealing with future incidents, examining specific cases of management successand failurewith suggestions for improved responses. Academics, practitioners, and professionals discuss effective methods of maintaining yield during crisis situations, offering analysis, reflection, and new management strategies. Topics addressed in Tourism Crises include: the significance of communication in crisis situations keeping the media informed attracting business after the crisis has passed how alpine areas can respond to the dangers of avalanches the effect of the SARS epidemic on Hong Kong, Singapore, and Japan a typology of tourism crisis terms employee work stress in crisis situations quantifying the effects of tourism crises how tourism managers have re-tooled their promotional campaigns after 9/11 and much more Tourism Crises is a must-have for tourism professionals, practitioners, and academics as they develop new agendas for dealing with future crisis situations.

Marketing of Tourism Experiences (Paperback): Noel Scott, Eric Laws, Philipp Boksberger Marketing of Tourism Experiences (Paperback)
Noel Scott, Eric Laws, Philipp Boksberger
R1,390 Discovery Miles 13 900 Ships in 12 - 17 working days

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of 'ordinary' physical goods is no longer a distinguishing factor. Instead people are now seeking the 'extraordinary' with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world's population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.

Marketing of Tourism Experiences (Hardcover): Noel Scott, Eric Laws, Philipp Boksberger Marketing of Tourism Experiences (Hardcover)
Noel Scott, Eric Laws, Philipp Boksberger
R3,895 Discovery Miles 38 950 Ships in 12 - 17 working days

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ?ordinary? physical goods is no longer a distinguishing factor. Instead people are now seeking the ?extraordinary? with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world's population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun.

This book was based on a special issue of Journal of Hospitality Marketing & Mangement.

Knowledge Sharing and Quality Assurance in Hospitality and Tourism (Hardcover): Noel Scott, Eric Laws Knowledge Sharing and Quality Assurance in Hospitality and Tourism (Hardcover)
Noel Scott, Eric Laws
R1,017 Discovery Miles 10 170 Ships in 12 - 17 working days

Learn both theory and practice of knowledge managementSir Francis Bacon once wrote, "Knowledge is power." Knowledge Sharing and Quality Assurance in Hospitality and Tourism provides strategies to grab that power and the competitive edge in the tourism industry through knowledge management (KM) and quality assurance. Leading tourism and hospitality experts offer the latest theory and practical frameworks to expand the knowledge needed for creating and maintaining success at destinations around the world. Each cogent chapter provides fresh directions for future research and the creation of effective ways to share and use knowledge.As the tourism and hospitality industry expands, the competition increases as the search continues for ways to ensure quality, know the consumer, and discover the best standards of destination operation. Knowledge Sharing and Quality Assurance in Hospitality and Tourism is a unique foundational text that clearly explains the theory and practical management of knowledge in this lucrative, very competitive industry. Knowledge theory is used to explore organizational functioning, change issues, and operations at destinations in industry clusters and networks. Chapters are extensively referenced. Topics in Knowledge Sharing and Quality Assurance in Hospitality and Tourism include: the role of higher education in transferring knowledge into practice four kinds of benchmarking e-mail response quality quality management at the destination level and its path to knowledge sharing tourism managers knowledge needs--the knowledge type, where the knowledge is available, and sharing that knowledge between academics and the industry strategic planning in knowledge management three element framework of knowledge management assessment a case study of an international tourism project and the use of knowledge management a case study of best practice in tourism research dissemination in Quebec and QueenslandKnowledge Sharing and Quality Assurance in Hospitality and Tourism is crucial, idea-sparking reading perfect for tourism researchers, tourism managers, administrators, educators, and students.

Safety and Security in Tourism - Recovery Marketing after Crises (Paperback): Noel Scott, Eric Laws, Bruce Prideaux Safety and Security in Tourism - Recovery Marketing after Crises (Paperback)
Noel Scott, Eric Laws, Bruce Prideaux
R1,614 Discovery Miles 16 140 Ships in 12 - 17 working days

Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market and recover from the destruction of caused to tourism businesses and destinations. This book fills the gap by comprehensively examining how to rebuild the market for a tourism service or destination after a catastrophe. This important book presents leading experts from around the world providing useful instruction on effective ways to plan for future crisis response and strategies for recovering business. A crisis may arise from several types of destructive occurrences, from natural physical destruction of important infrastructure to acts of terrorism. Because of the broad range of potential problems, there is no single strategy for which to deal with crises. The book explores a wide range of catastrophes, from Hurricane Katrina to tsunamis to war, taking a detailed look at management and administrative strategies which can help stimulate tourism recovery. This book explores stealth and catastrophic risks, risk perceptions, mediating the effects of natural disasters on travel intention, and various marketing strategies designed to bring customers back. This volume may become one of the most crucial resources in a tourism professional's library. The book is extensively referenced and includes several tables and figures to clearly explain data. This book is essential reading for tourism researchers, tourism educators, tourism industry managers, and tourism industry administrators. This book was published as a special issue of the Journal of Travel & Tourism Marketing.

Safety and Security in Tourism - Recovery Marketing after Crises (Hardcover): Noel Scott, Eric Laws, Bruce Prideaux Safety and Security in Tourism - Recovery Marketing after Crises (Hardcover)
Noel Scott, Eric Laws, Bruce Prideaux
R3,895 Discovery Miles 38 950 Ships in 12 - 17 working days

Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market and recover from the destruction of caused to tourism businesses and destinations. This book fills the gap by comprehensively examining how to rebuild the market for a tourism service or destination after a catastrophe. This important book presents leading experts from around the world providing useful instruction on effective ways to plan for future crisis response and strategies for recovering business. A crisis may arise from several types of destructive occurrences, from natural physical destruction of important infrastructure to acts of terrorism. Because of the broad range of potential problems, there is no single strategy for which to deal with crises. The book explores a wide range of catastrophes, from Hurricane Katrina to tsunamis to war, taking a detailed look at management and administrative strategies which can help stimulate tourism recovery. This book explores stealth and catastrophic risks, risk perceptions, mediating the effects of natural disasters on travel intention, and various marketing strategies designed to bring customers back. This volume may become one of the most crucial resources in a tourism professional's library. The book is extensively referenced and includes several tables and figures to clearly explain data. This book is essential reading for tourism researchers, tourism educators, tourism industry managers, and tourism industry administrators. This book was published as a special issue of the Journal of Travel & Tourism Marketing.

Crisis Management in Tourism (Hardcover): Eric Laws, Bruce Prideaux, Kaye Chon Crisis Management in Tourism (Hardcover)
Eric Laws, Bruce Prideaux, Kaye Chon
R2,991 Discovery Miles 29 910 Ships in 12 - 17 working days

The history of modern tourism records many localized and some international crises characterized by extreme and sudden reduction in demand for specific destination areas or types of tourism product. Managerial responses to such events include both problem solving and market recovery steps, but these vary in effectiveness and recovery may be slow to occur after the initial problems are overcome. With examples drawn from the UK, Europe, America, Australia and Asia, this book brings together a range of expert academic analysis of the latest thinking and practice in this increasingly important area of tourism management.

Visitor Management in Tourism Destinations (Hardcover): Julia N Albrecht Visitor Management in Tourism Destinations (Hardcover)
Julia N Albrecht; Series edited by Noel Scott, Eric Laws; Contributions by Mohammad Alazaizeh, Justyna Bakiewicz, …
R2,681 R2,412 Discovery Miles 24 120 Save R269 (10%) Ships in 9 - 15 working days

Visitor management may be considered as a component of destination management at all levels of a destination. It involves a wide range of stakeholders. This book demonstrates current knowledge on visitor management. Visitor Management in Tourism Destinations provides insight into critical concepts such as the visitor experience, service quality, the uses of indicators and frameworks, and interpretation. It also addresses current issues including the social and political dimensions of visitor management, the implementation of monitoring, vandalism and augmented reality. Authored by leading international researchers in the field of visitor management research, this book is primarily aimed at researchers and postgraduate students. Key Features: * Considers critical concepts and influential factors in visitor management. * Illustrates current issues in visitor management. * Research-based case studies contribute to an overall understanding of core issues. * Covers the state-of-the-art in guiding and interpretation.

Managing Tourism and Hospitality Services - Theory and International Applications (Hardcover): Bruce Prideaux, Gianna Moscardo,... Managing Tourism and Hospitality Services - Theory and International Applications (Hardcover)
Bruce Prideaux, Gianna Moscardo, Eric Laws
R2,780 Discovery Miles 27 800 Ships in 12 - 17 working days

The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.

Tourist Destination Governance - Practice, Theory and Issues (Hardcover): Philipp Boksberger Tourist Destination Governance - Practice, Theory and Issues (Hardcover)
Philipp Boksberger; Edited by Eric Laws; Contributions by Dimitrios Buhalis; Edited by Harold Richins; Contributions by Richard Butler; Edited by …
R2,323 Discovery Miles 23 230 Ships in 12 - 17 working days

Managing and co-ordinating tourism in a destination requires the organization and co-operation of a large number of sectors, businesses, local authorities and individuals. Since tourism is an important driver in many economies, destination governance in tourist destinations needs to be done well to achieve economic aims and maintain sufficient infrastructure. This book provides a guide to the theoretical and methodological understanding of how to implement best practice governance procedures, with case studies illustrating good performance.

Elephant Tourism Business, The (Hardcover): Eric Laws, Noel Scott, Xavier Font, John Koldowski Elephant Tourism Business, The (Hardcover)
Eric Laws, Noel Scott, Xavier Font, John Koldowski; Contributions by Ann Suwaree Ashton, …
R2,849 Discovery Miles 28 490 Ships in 12 - 17 working days

Elephant tourism is a growing activity in many countries across Asia and Africa and is popular with tourists from all parts of the world. Elephant tourism has grown rapidly, providing the only viable way for elephants and their owners to survive since the banning of logging. Old logging camps have been developed into sanctuaries for some elephants, but many other camps were established as entertainment centres, resulting in serious welfare issues for the elephants and their mahouts. The profits from elephant tourism in Asia have encouraged African operators to follow a similar business model. This book draws attention to the need for a comprehensive and rigorous focus on local solutions to improve the welfare of captive elephants, their mahouts and local residents, and to enhance tourists' experiences of elephant tourism. It achieves this by: - Critically reviewing recent research into elephant tourism. - Providing contemporary analytical case studies of elephant tourism policy and practice. The Elephant Tourism Business will contribute to a better understanding of how elephant tourism is organised, regulated and promoted, both in elephant areas and tourist origin countries. It identifies priorities for future research into elephant tourism and provides a unique, authoritative resource for researchers, elephant managers and administrators, and tourism managers. The book will be of interest to academics and practitioners with backgrounds in conservation, the environment, tourism and veterinary sciences, and will appeal to tourists keen to experience elephants in person.

Tourism Distribution Channels (Paperback, New edition): Dimitrios Buhalis, Eric Laws Tourism Distribution Channels (Paperback, New edition)
Dimitrios Buhalis, Eric Laws
R1,547 R1,368 Discovery Miles 13 680 Save R179 (12%) Special order

This title looks at all the issues involves in the distribution of the tourism product. It provides an international perspective, with contributors from Europe, North America and Australasia. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory.

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