Written by an experienced property journalist with over twenty years of insider knowledge, this book provides budding property developers and investors with all they need to know to profit from property. The author offers a new twist on buy-to-let and shows how the market for renting to some groups is expanding even in these tough times. Overseas opportunities are examined too, identifying which countries offer the best opportunities to buy cheap, let and then sell. For investors willing to get their hands dirty there is also an explanation of exactly how to pursue a self-build or renovation project and sell at a profit with advice on finding the right craftsmen, writing contracts and monitoring progress, plus selecting the best estate agent. The book also looks at how amateur investors can enter the complicated commercial sector of shops and offices, and discusses property investment trusts for those with faith in the stock market.

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book peppered with real case studies and observations from numerous people within the property industry aims to demystify the black art of PR . Some of the topics covered include: the strategic aims and benefits of good media relations promoting good media relations practice throughout your organization an overview of property opportunities across the UK media understanding journalists and what they want do's and don'ts of working with the media developing a media relations plan the costs of media relations programmes. Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

Written by an experienced property journalist with over twenty years of insider knowledge, this book provides budding property developers and investors with all they need to know to profit from property. The author offers a new twist on buy-to-let and shows how the market for renting to some groups is expanding even in these tough times. Overseas opportunities are examined too, identifying which countries offer the best opportunities to buy cheap, let and then sell. For investors willing to get their hands dirty there is also an explanation of exactly how to pursue a self-build or renovation project and sell at a profit - with advice on finding the right craftsmen, writing contracts and monitoring progress, plus selecting the best estate agent. The book also looks at how amateur investors can enter the complicated commercial sector of shops and offices, and discusses property investment trusts for those with faith in the stock market.

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book - peppered with real case studies and observations from numerous people within the property industry - aims to demystify 'the black art of PR'. Some of the topics covered include: the strategic aims and benefits of good media relations promoting good media relations practice throughout your organization an overview of property opportunities across the UK media understanding journalists and what they want do's and don'ts of working with the media developing a media relations plan the costs of media relations programmes. Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

This book is a must have for those estate agents who want to work more effectively in order to grow their business and profits. With 12,000 separately owned estate agencies in the UK this book illustrates how new technology and working practices can revolutionise the industry. Technology can help to improve the competitiveness and sometimes-tarnished image of estate agents in the eyes of the general public. The book contains case studies from international markets and shows how competitive the industry is and how each competitor needs to adopt new approaches to outwit rivals - and to reassure an increasingly sceptical public that agents are worth using, add value and earn their commission.

This book is a must have for those estate agents who want to work more effectively in order to grow their business and profits. With 12,000 separately owned estate agencies in the UK this book illustrates how new technology and working practices can revolutionise the industry. Technology can help to improve the competitiveness and sometimes-tarnished image of estate agents in the eyes of the general public. The book contains case studies from international markets and shows how competitive the industry is and how each competitor needs to adopt new approaches to outwit rivals - and to reassure an increasingly sceptical public that agents are worth using, add value and earn their commission.