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Showing 1 - 17 of 17 matches in All Departments

The Future of Events & Festivals (Hardcover): Ian Yeoman, Martin Robertson, Una McMahon- Beattie, Elisa Backer, Karen A. Smith The Future of Events & Festivals (Hardcover)
Ian Yeoman, Martin Robertson, Una McMahon- Beattie, Elisa Backer, Karen A. Smith
R4,746 Discovery Miles 47 460 Ships in 12 - 17 working days

The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement has been instrumental in stimulating the creation of more tertiary education opportunities to develop events management knowledge. As the discipline develops, knowledge requires direction in order to understand the changing advances in society.
This is the first book to take a futures approach to understanding event management. A systematic and pattern-based understanding is used to determine the likelihood of future events and trends. Blue skies scenarios are applied throughout to provide a vision of the future of events, not only capturing how the events industry is changing but also important issues that will affect events now as well as the future. Chapters include analysis of sustainability, security, impacts of social media, design at both mega event and community level and review a good range of different types of events from varying geographical regions. A final section captures the contributions of each chapter through the formation of a conceptual map for a future research agenda.

Written by leading academics in the field, this ground breaking book will be a valuable reference point for educators, researchers and industry professionals.

Quality Issues in Heritage Visitor Attractions (Hardcover): Ian Yeoman Quality Issues in Heritage Visitor Attractions (Hardcover)
Ian Yeoman; Edited by Siobhan Drummond
R4,153 Discovery Miles 41 530 Ships in 12 - 17 working days

* Quality as a tool for success
*Covers a diverse range of quality issues and theories in the context of heritage attractions
* Well-respected international contributor team of academics and practitioners
Heritage Tourism is the fastest growing component of the tourism market. Tourists have more choices than ever and their past experiences and future expectations make them even more discerning customers. A focus on quality can assist with customer satisfaction and business excellence.

This new book on Quality issues brings together a range of specialists who lead us from the evolution of quality to our current position on the quality roadmap. It provides a toolkit to assist on the continuous quality improvement journey and presents a vision of what lies ahead in this new millennium.
'Quality Issues in Heritage Visitor Attractions' will prove an invaluable guide for students and practitioners in the field s of Heritage, Visitor Attractions and Tourism in general.
Divided into six sections this text presents a different 'flavour' of quality by looking at aspects such as critical success factors for heritage organizations, methods of quality improvement, developing the concept and offering, quality tools for managers, managing the quality workforce and the future.
- Well-respected international contributor team of academics and practitioners.
- Covers a diverse range of quality issues and theories in the context of the heritage attractions
- Quality as a tool for success

The Future of Events & Festivals (Paperback): Ian Yeoman, Martin Robertson, Una McMahon- Beattie, Elisa Backer, Karen A. Smith The Future of Events & Festivals (Paperback)
Ian Yeoman, Martin Robertson, Una McMahon- Beattie, Elisa Backer, Karen A. Smith
R1,592 Discovery Miles 15 920 Ships in 12 - 17 working days

The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement has been instrumental in stimulating the creation of more tertiary education opportunities to develop events management knowledge. As the discipline develops, knowledge requires direction in order to understand the changing advances in society. This is the first book to take a futures approach to understanding event management. A systematic and pattern-based understanding is used to determine the likelihood of future events and trends. Using blue skies scenarios to provide a vision of the future of events, not only capturing how the events industry is changing but also important issues that will affect events now as well as the future. Chapters include analysis of sustainability, security, impacts of social media, design at both mega event and community level and review a good range of different types of events from varying geographical regions. A final section captures the contributions of each chapter through the formation of a conceptual map for a future research agenda. Written by leading academics in the field, this ground breaking book will be a valuable reference point for educators, researchers and industry professionals.

Tomorrow's Tourist:  Scenarios & Trends (Hardcover): Ian Yeoman Tomorrow's Tourist: Scenarios & Trends (Hardcover)
Ian Yeoman
R4,763 Discovery Miles 47 630 Ships in 12 - 17 working days

By 2030, China will be the world's largest tourism destination, holidays in Outer Space will be the ultimate luxury experience, extreme Swedish ironing will be an Olympic Sport, embedded technologies will be the norm in future tourists and skiing in the Alps will be no more. These are some of the changes that will occur between now and 2030 that will change world tourism. Tomorrows Tourist: Scenarios & Trends enables readers to imagine what a future tourist might be, where they will go and what they will do. This is the most comprehensive analysis of how world tourism is changing and what it means for destinations. Each chapter consists of a scenario about a future tourist, which is then is backed up with evidence and trends plus a number of assumptions about the future. The book is accompanied by its own website at http://www.tomorrowstourist.com which is owned and regularly updated by the author.

Tomorrow's Tourist:  Scenarios & Trends (Paperback): Ian Yeoman Tomorrow's Tourist: Scenarios & Trends (Paperback)
Ian Yeoman
R1,611 Discovery Miles 16 110 Ships in 12 - 17 working days

By 2030, China will be the world 's largest tourism destination, holidays in Outer Space will be the ultimate luxury experience, extreme Swedish ironing will be an Olympic Sport, embedded technologies will be the norm in future tourists and skiing in the Alps will be no more. These are some of the changes that will occur between now and 2030 that will change world tourism. Tomorrows Tourist: Scenarios & Trends enables readers to imagine what a future tourist might be, where they will go and what they will do. This is the most comprehensive analysis of how world tourism is changing and what it means for destinations. Each chapter consists of a scenario about a future tourist, which is then is backed up with evidence and trends plus a number of assumptions about the future.The book is accompanied by its own website at http: //www.tomorrowstourist.com which is owned and regularly updated by the author.

Food Tourism in Asia (Hardcover, 1st ed. 2019): Eerang Park, Sangkyun Kim, Ian Yeoman Food Tourism in Asia (Hardcover, 1st ed. 2019)
Eerang Park, Sangkyun Kim, Ian Yeoman
R5,264 Discovery Miles 52 640 Ships in 10 - 15 working days

This book draws together empirical research across a range of contemporary examples of food tourism phenomenon in Asia to provide a holistic picture of their role and influence. It encompasses case studies from around the pan-Asian region, including China, Japan, South Korea, Thailand, Singapore, Vietnam, and India. The book specifically focuses on and explicitly includes a variety of perspectives of non-Western and Asian research contexts of food tourism by bringing multidisciplinary approaches to food tourism research and wider evidence of food and tourism in Asia.

Festival and Events Management - An International Arts and Culture Perspective (Hardcover): Ian Yeoman, Martin Robertson, Jane... Festival and Events Management - An International Arts and Culture Perspective (Hardcover)
Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon- Beattie
R5,330 Discovery Miles 53 300 Ships in 12 - 17 working days

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Festival and Events Management - An International Arts and Culture Perspective (Paperback): Ian Yeoman, Martin Robertson, Jane... Festival and Events Management - An International Arts and Culture Perspective (Paperback)
Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon- Beattie
R1,967 Discovery Miles 19 670 Ships in 12 - 17 working days

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Science Fiction, Disruption and Tourism (Hardcover): Ian Yeoman, Una McMahon- Beattie, Marianna Sigala Science Fiction, Disruption and Tourism (Hardcover)
Ian Yeoman, Una McMahon- Beattie, Marianna Sigala
R4,500 Discovery Miles 45 000 Ships in 10 - 15 working days

This book examines science fiction's theoretical and ontological backgrounds and how science fiction applies to the future of tourism. It recreates and invents the future of tourism in a creative and disruptive manner, reconceptualising tourism through alternative and quantum leap thinking that go beyond the normative or accepted view of tourism. The chapters, focusing on areas such as disruption, sustainability and technology, draw readers into the unknown future of tourism - a future that may be disruptive, dystopian or utopian. The book brings a new theoretical paradigm to the study of tourism in a post COVID-19 world and can be used to explore, frame and even form the future of tourism. It will capture the imagination and inspire readers to address tourism's challenges of tomorrow.

Science Fiction, Disruption and Tourism (Paperback): Ian Yeoman, Una McMahon- Beattie, Marianna Sigala Science Fiction, Disruption and Tourism (Paperback)
Ian Yeoman, Una McMahon- Beattie, Marianna Sigala
R1,721 Discovery Miles 17 210 Ships in 10 - 15 working days

This book examines science fiction's theoretical and ontological backgrounds and how science fiction applies to the future of tourism. It recreates and invents the future of tourism in a creative and disruptive manner, reconceptualising tourism through alternative and quantum leap thinking that go beyond the normative or accepted view of tourism. The chapters, focusing on areas such as disruption, sustainability and technology, draw readers into the unknown future of tourism - a future that may be disruptive, dystopian or utopian. The book brings a new theoretical paradigm to the study of tourism in a post COVID-19 world and can be used to explore, frame and even form the future of tourism. It will capture the imagination and inspire readers to address tourism's challenges of tomorrow.

The Future Past of Tourism - Historical Perspectives and Future Evolutions (Hardcover): Ian Yeoman, Una McMahon- Beattie The Future Past of Tourism - Historical Perspectives and Future Evolutions (Hardcover)
Ian Yeoman, Una McMahon- Beattie
R4,504 Discovery Miles 45 040 Ships in 10 - 15 working days

This book offers a critical account of the historical evolution of tourism through the identification and discussion of key turning points. Based on these considerations, future turning points are identified and evaluated. The volume provides a continuum between the past and future of tourism. Its central themes are the globalisation of tourism; the development of destinations; the importance of mobility and transport; the development of the modern hotel; the diversification of niche tourism and the conceptualisation of the past and future of tourism using the evolutionary paradigm in future studies. The core findings of the book provide the first perspective on how the history of tourism will shape its future.

The Future of Food Tourism - Foodies, Experiences, Exclusivity, Visions and Political Capital (Paperback): Ian Yeoman, Una... The Future of Food Tourism - Foodies, Experiences, Exclusivity, Visions and Political Capital (Paperback)
Ian Yeoman, Una McMahon- Beattie, Kevin Fields, Julia N Albrecht, Kevin Meethan
R1,501 Discovery Miles 15 010 Ships in 10 - 15 working days

This book presents a systematic and pattern-based explanation of food tourism, focusing on how and why change could occur and what the implications could be. In the future will food tourism involve food grown in the laboratory or a more authentic experience associated with place and history? The book's approach to the future has focused on explanation; the contributors look for the causes, trends and theoretical concepts that explain change, thus attempting to justify and explore the future. Scenarios are used to explore alternative futures and the book examines the implications for the future of food tourism and highlights future research avenues. This book is primarily aimed at postgraduate students and researchers in the field of tourism studies.

2050 - Tomorrow's Tourism (Paperback): Ian Yeoman 2050 - Tomorrow's Tourism (Paperback)
Ian Yeoman
R1,226 Discovery Miles 12 260 Ships in 10 - 15 working days

In 2050, it is predicted that 4.7bn or nearly 50% of the world's population will take an international holiday. But can humankind meet that forecast given the issues of ageing populations, peak oil, the global financial crisis and climate change? This book constructs scenarios from Shanghai to Edinburgh, Seoul to California encompassing complex topics such as human trafficking, conferences, transport, food tourism or technological innovation. This is a blue skies thinking book about the future of tourism and a thought-provoking analytical commentary.

The Future Past of Tourism - Historical Perspectives and Future Evolutions (Paperback): Ian Yeoman, Una McMahon- Beattie The Future Past of Tourism - Historical Perspectives and Future Evolutions (Paperback)
Ian Yeoman, Una McMahon- Beattie
R1,214 R1,127 Discovery Miles 11 270 Save R87 (7%) Ships in 9 - 15 working days

This book offers a critical account of the historical evolution of tourism through the identification and discussion of key turning points. Based on these considerations, future turning points are identified and evaluated. The volume provides a continuum between the past and future of tourism. Its central themes are the globalisation of tourism; the development of destinations; the importance of mobility and transport; the development of the modern hotel; the diversification of niche tourism and the conceptualisation of the past and future of tourism using the evolutionary paradigm in future studies. The core findings of the book provide the first perspective on how the history of tourism will shape its future.

Family Tourism - Multidisciplinary Perspectives (Paperback, New): Heike A. Schanzel, Ian Yeoman, Elisa Backer Family Tourism - Multidisciplinary Perspectives (Paperback, New)
Heike A. Schanzel, Ian Yeoman, Elisa Backer
R907 R857 Discovery Miles 8 570 Save R50 (6%) Ships in 12 - 17 working days

The family remains at the emotional heart of society, and makes up a significant proportion of the tourism market. However, the concept of family has changed over the decades and there are now different types of families that have their own unique attributes and needs. Families may have one parent or two, who may or may not be of different genders. This cutting-edge book constructs a multidisciplinary perspective on family tourism by discussing various types of families; how parents and children influence travel behaviours now and in the future and how family holidays may also be linked to stress. Family Tourism: Multidisciplinary Perspectives provides a compilation of issues from academic writers around the globe, to provide a range of perspectives linked by a common theme of family tourism with a futures perspective.

Revenue Management and Pricing - Case Studies and Applications (Paperback, New edition): Ian Yeoman, Una McMahon- Beattie Revenue Management and Pricing - Case Studies and Applications (Paperback, New edition)
Ian Yeoman, Una McMahon- Beattie
R1,387 R1,184 Discovery Miles 11 840 Save R203 (15%) Special order

Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.

Yield Management - Strategies for the Service Industries (Paperback, 2nd edition): Ian Yeoman, Una McMahon, Anthony Ingold Yield Management - Strategies for the Service Industries (Paperback, 2nd edition)
Ian Yeoman, Una McMahon, Anthony Ingold
R1,106 R960 Discovery Miles 9 600 Save R146 (13%) Special order

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

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