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Originally published by Stevenson, Inc., this practical resource
offers nonprofit organizations strategies for creating successful
and effective publications. Topics include: * Useful policies,
guidelines and publication procedures * How to produce quality
annual reports * Advice on writing and editing copy * Tips for
taking, managing and incorporating photos and images * Numerous
layout and design ideas * Advantages of online publications *
Outsourcing considerations * Evaluating publication effectiveness *
Editorial calendars * Editorial evaluation * Increasing readership
* Submission guidelines * Publication underwriting * Strategic
partnerships * Direct mail Please note that some content featured
in the original version of this title has been removed in this
published version due to permissions issues.
Originally published by Stevenson, Inc., this practical resource
provides nonprofit leaders and professionals tips, techniques, and
best practices for improving communication efforts with donors,
members, and volunteers. It also provides examples of successful
communications plans from a range of nonprofit organizations.
Important topics covered include: * Effective communications plans
* Blogs that work * Effective newsletters * Direct marketing
success * Brown bag meetings * CEO/Director involvement * Brochure
templates * Donor website * Volunteer handbooks * Telephone
communication * Member hotlines * Discussion boards * Year-end
giving * Communicating with teens * Roundtable discussions *
Community outreach Please note that some content featured in the
original version of this title has been removed in this published
version due to permissions issues.
Originally published by Stevenson, Inc., this practical resource
provides nonprofit organizations with ideas and strategies to
maximize the impact and effectiveness of their websites. From
adding social media or an online press room to driving traffic or
enhancing features, this manual has it all. Important topics
covered include: * Customizable pages * Guest books * Incorporating
sponsor information * Social media strategies * RSS feeds * Online
pressrooms * Online publications * Website copy * Blogs * Website
marketing * Donor outreach * Online registrations * Virtual tours *
Marketing * Mass emails Please note that some content featured in
the original version of this title has been removed in this
published version due to permissions issues.
Originally published by Stevenson, Inc., this practical resource
provides nonprofit organizations and their leaders with
step-by-step procedures to build and nurture board members who are
able and willing to assist with fundraising. In addition to tips,
techniques, and best practices to identify and recruit financially
capable board members, successful examples from various nonprofit
organizations are shared. Important topics covered include: * Board
nomination committees * Board member recruiters * Prospective board
member interviews * Board member responsibilities * Board giving *
Board surveys * Board campaign potential * Stretch gifts * Board
communication * Major gifts * Connecting with former board members
* Board fundraising strategies * Board member commitments Please
note that some content featured in the original version of this
title has been removed in this published version due to permissions
issues.
Originally published by Stevenson, Inc., this practical resource
features publicity strategies for nonprofit leaders and
professionals. It includes techniques and procedures to create
awareness, increase visibility, strengthen media relations, and
build an organization s reputation. Many successful publicity ideas
are given from a variety of nonprofit organizations, along with
tips for gaining greater exposure through a variety of media
outlets and channels. Important topics covered include: *
Newsworthy events * Organizational branding * Radio pitches *
Collaboration * Outdoor advertising * Using well known faces *
Editorials * Effective communications * Press releases and media
blogs * Online press kits * Community profiles * Twitter * Special
events * Marketing campaigns * Radio and TV exposure Please note
that some content featured in the original version of this title
has been removed in this published version due to permissions
issues.
Originally published by Stevenson, Inc., this practical resource
helps nonprofit leaders and professions discover new ways to forge
winning relationships with media professionals, learn what other
nonprofits are doing to increase news coverage and build awareness
and learn new techniques and procedures to improve media relations.
Important topics covered include: The national news Interviews Free
publicity Writing news releases Avoiding common media mistakes
Handling negative publicity Responding to reporters Employee
engagement Media coverage Online pressrooms Radio and TV exposure
Strategic partnerships Hotsheets Media databases Special events
Media buyers Media archives Please note that some content featured
in the original version of this title has been removed in this
published version due to permissions issues.
Social media has become a must for organizations to master in order
to be successful. Originally published by Stevenson, Inc., this
practical resource provides nonprofit leaders and professionals
with strategies to harness the power of social media to support
their causes and organizations. It s filled with interaction
techniques and examples from a variety of nonprofits. Important
topics include: * Facebook essentials * Professional networking *
Twitter benefits * Press releases and media blogs * Blogs * YouTube
* Videos and marketing * Social media guidelines * Online tools *
Mobile applications * Social networking and special events *
Virtual meetings * Web-based communication options * Virtual
memberships * Landing pages * Outreach to a younger demographic
Please note that some content featured in the original version of
this title has been removed in this published version due to
permissions issues.
Originally published by Stevenson, Inc., this practical resource
features strategies for nonprofit organizations to plan, celebrate,
and engage constituents in milestone events. Important topics
covered include: * Community engagement * Fundraising * Planning
and preparation essentials for yearlong events * Inauguration
ceremonies * Facility dedications * Organizational collaboration *
Recognition programs * Celebrity events * Talent competitions *
Time capsules * Grand re-openings * Celebrating organizational
history * Anniversary milestones Please note that some content
featured in the original version of this title has been removed in
this published version due to permissions issues.
Originally published by Stevenson, Inc., this practical resource
provides nonprofit organizations with a plan for properly
stewarding those who have invested so generously in their
organizations and those they serve. Dozens of ideas, procedures,
and strategies are included. Important topics covered include: *
Key stewardship relations practices * Cumulative givingPledge
acknowledgements * First-time donor strategiesPersonlized gifts *
Ethics * Communication * Employee engagement * Marketing endowments
* Donor walls * Donor recognition Please note that some content
featured in the original version of this title has been removed in
this published version due to permissions issues.
Originally published by Stevenson, Inc., this practical resource
provides nonprofit leaders and professionals with advice on
increasing media exposure, preparing staff to handle media
inquiries, and tips and best practices for preparing for media
interviews. Important topics covered include: * Copy writing *
Media buyers * Rural media * Interviews * Press releases *
Conferences * Client spotlights * Crisis preparation * Media
relation policies * Press release policies * Social media *
Strategic plans * Media databases * Online and offline press kits *
Online tools * Staff preparation * Press conferences Please note
that some content featured in the original version of this title
has been removed in this published version due to permissions
issues.
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