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Profiting from Innovation in China (Hardcover, 2012 ed.): Oliver Gassmann, Angela Beckenbauer, Sascha Friesike Profiting from Innovation in China (Hardcover, 2012 ed.)
Oliver Gassmann, Angela Beckenbauer, Sascha Friesike
R1,818 R1,634 Discovery Miles 16 340 Save R184 (10%) Ships in 12 - 17 working days

China is dramatically catching up and is rapidly becoming a leading technological innovator on the global scale. The number of Chinese firms with global ambitions is growing fast, more and more technological innovation is coming from China, and the number of patents in China is also growing steadily. The negative side of this development is the still insufficient protection of intellectual property in China. The phenomenon of counterfeits originating from China has increased constantly over the past two decades. Moreover, within the past ten years the scale of intellectual property theft has risen exponentially in terms of its sophistication, volume, the range of goods, and the countries affected. This book addresses managers dealing with innovation in China, and offers concrete advice on how Western firms can benefit from these innovations. Among others, it provides examples and checklists to help decision-makers active in China. "

Exploring the Field of Business Model Innovation - New Theoretical Perspectives (Hardcover, 1st ed. 2016): Oliver Gassmann,... Exploring the Field of Business Model Innovation - New Theoretical Perspectives (Hardcover, 1st ed. 2016)
Oliver Gassmann, Karolin Frankenberger, Roman Sauer
R2,165 Discovery Miles 21 650 Ships in 12 - 17 working days

Presenting a broad literature review of scholarly work in the area of Business Model Innovation, this new book analyses 50 management theories in the context of BMI to yield valuable new insights. Research on BMI is still in its infancy and has so far proved to be more than just a sub-discipline of strategy or innovation research. Exploring the field of Business Innovation demonstrates the importance of the discipline as a more specialized management research field and offers new understandings of this important subject. It presents 'grand theories' that will help researchers approach BMI through a different angle and describes business models as phenomena, enabling readers to understand their patterns and mechanisms. Reviewing the most important academic work on the subject over the last 15 years, the authors aim to open up the debate and inspire researchers to look at this phenomenon from new and different angles.

Management of the Fuzzy Front End of Innovation (Hardcover, 2014 ed.): Oliver Gassmann, Fiona Schweitzer Management of the Fuzzy Front End of Innovation (Hardcover, 2014 ed.)
Oliver Gassmann, Fiona Schweitzer
R2,977 Discovery Miles 29 770 Ships in 12 - 17 working days

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles complement case studies to provide the reader with insight on managing the fuzzy front end of innovation.Lessons learned with success factors and checklists complement each chapter. "

The Business Model Navigator - The Strategies Behind The Most Successful Companies (Paperback, 2nd Edition): Oliver Gassmann,... The Business Model Navigator - The Strategies Behind The Most Successful Companies (Paperback, 2nd Edition)
Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik 1
R833 R699 Discovery Miles 6 990 Save R134 (16%) Ships in 12 - 17 working days

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company's business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.

Managing Global Innovation - Uncovering the Secrets of Future Competitiveness (Hardcover, 3rd ed. 2008): Roman Boutellier,... Managing Global Innovation - Uncovering the Secrets of Future Competitiveness (Hardcover, 3rd ed. 2008)
Roman Boutellier, Oliver Gassmann, Maximilian Zedtwitz
R3,246 Discovery Miles 32 460 Ships in 12 - 17 working days

If R&D and innovation in the 1990s were about more internationalization, more corporate entrepreneurship, and more information-integration, then the 2000s have been about consolidating and expanding these trends further: more globalization including the technology mavericks of China and India, more open and inbound innovation integrating external technology providers, and more web- and Intern- enabling of innovation processes by involving R&D contributors regardless of their location. The corporate R&D powerhouses of the 1980s are now mostly history. Even where they survived, they had to yield to corporate efficiency efforts and business-wide integration programs. Still, it would be unfair to belittle them in retrospect as they have found new roles in corporate R&D and innovation n- works. In fact, the very successes of centralized R&D organizations of the 1970s and 1980s made possible the revolution of globalized innovation that we have been witnessing since the 1990s. The first two editions of Managing Global Innovation, published in 1999 and 2000, were testimonials of an increasingly internationalizing world of innovation and R&D. In this third edition of Managing Global Innovation, we have retained the basic structure of two conceptual parts (I and II) and three case study parts (III, IV, V). However, we have greatly revised all chapters, including the final "Imp- cations" chapter (part VI), and incorporated new chapters and cases that illuminate and describe the recent trends in the context of the beginnings of global innovation in the 1980s and 1990s.

Leading Pharmaceutical Innovation - Trends and Drivers for Growth in the Pharmaceutical Industry (Hardcover, 2nd ed. 2008):... Leading Pharmaceutical Innovation - Trends and Drivers for Growth in the Pharmaceutical Industry (Hardcover, 2nd ed. 2008)
Oliver Gassmann, Gerrit Reepmeyer, Maximilian Von Zedtwitz
R2,091 R1,636 Discovery Miles 16 360 Save R455 (22%) Ships in 12 - 17 working days

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.

Collaborative Advantage - How Open Organizations Thrive in Volatility (1st ed. 2023): Oliver Gassmann, Raphael Bömelburg Collaborative Advantage - How Open Organizations Thrive in Volatility (1st ed. 2023)
Oliver Gassmann, Raphael Bömelburg
R688 Discovery Miles 6 880 Ships in 12 - 17 working days

“A must-read for every innovator and transformator!†-       - Franziska Tschudi Sauber, President of the Board, Weidmann Group "Collaborative Advantage is packed with great examples and useful insights into innovating for the future.  It is an essential guide for anyone interested in Open Innovation." -       - Henry Chesbrough, author of Open Innovation, Professor UC Berkeley “In today’s dynamic markets, companies need to collaborate to have access to all assets and capabilities necessary to out-innovate competitors. However, to collaborate effectively is an organizational capability that needs to be build and nurtured. This book shows how.†-       - Claudio Feser, Co-Founder Leadership Practice McKinsey & Company “Transformation is a necessity in the new business environment. Collaborative Advantage outlines how to do it in a sustainable way.†-       - Marianne Janik, CEO Microsoft Germany   The world is changing faster than ever before. Technological disruptions, AI, digital value chains, new ecosystems, and hyper competition are challenging companies. How can managers keep up with the speed of change? Dominant thinking has centered around the concept of ‘competitive advantage,’ - taught to generations of MBA students. But this is no longer enough. Instead, leaders have to think much more in terms of which networks and partnerships they can leverage in order to create and secure the future of their company. Collaborative advantage is the new imperative for the next decades. In this book, the authors analyze how exceptional leaders have not only survived but thrived in volatility by skillfully orchestrating agile collaborative networks with customers, partners and start-ups. In-depth case studies and personal reflections of these leaders provide you with actionable inspirations for your own practice. Underpinned with cutting edge research, it illustrates how these collaborations can be managed in a data-driven way. 

International Management of Research and Development (Hardcover): Maximilian Von Zedtwitz, Julian Birkinshaw, Oliver Gassmann International Management of Research and Development (Hardcover)
Maximilian Von Zedtwitz, Julian Birkinshaw, Oliver Gassmann
R8,088 Discovery Miles 80 880 Ships in 12 - 17 working days

International Management of Research and Development brings together the most influential contributions to managing, organising and coordinating R&D and innovation on a global scale. In addition to papers on the fundamental principles, trends and drivers of international R&D, it covers strategies and operations of global R&D. It also provides an introduction to modern concepts such as knowledge networks, open innovation and virtual innovation. It is a key reference collection for professors and researchers wishing to understand the practical implications of industrial R&D and a valuable resource for chief technology and innovation officers keen to develop their corporate R&D more systematically.

Patent Management - Protecting Intellectual Property and Innovation (Hardcover, 1st ed. 2021): Oliver Gassmann, Martin A.... Patent Management - Protecting Intellectual Property and Innovation (Hardcover, 1st ed. 2021)
Oliver Gassmann, Martin A. Bader, Mark James Thompson
R2,190 Discovery Miles 21 900 Ships in 12 - 17 working days

This book provides an overview of the common concepts and building blocks of patent management. It addresses executives in the areas of innovation, R & D, patent and intellectual property management as well as academics and students.The authors give valuable information on the characteristics of patent and intellectual property management, based on the collaboration with companies and organizations from Europe, China, Japan, Argentina, Brazil, India, Canada and the US. A reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book. Thomas Landolt, Managing Director, IBM A really comprehensive, all-in book about Patents - strategy, value, management and commercialization. And not forgetting what they are for - foster innovation. Dr. Joerg Thomaier, Head of IP Bayer Group

Leading Pharmaceutical Innovation - How to Win the Life Science Race (Paperback, Softcover reprint of the original 3rd ed.... Leading Pharmaceutical Innovation - How to Win the Life Science Race (Paperback, Softcover reprint of the original 3rd ed. 2018)
Oliver Gassmann, Alexander Schuhmacher, Max Von Zedtwitz, Gerrit Reepmeyer
R1,738 Discovery Miles 17 380 Out of stock

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

Exploring the Field of Business Model Innovation - New Theoretical Perspectives (Paperback, Softcover reprint of the original... Exploring the Field of Business Model Innovation - New Theoretical Perspectives (Paperback, Softcover reprint of the original 1st ed. 2016)
Oliver Gassmann, Karolin Frankenberger, Roman Sauer
R1,766 Discovery Miles 17 660 Out of stock

Presenting a broad literature review of scholarly work in the area of Business Model Innovation, this new book analyses 50 management theories in the context of BMI to yield valuable new insights. Research on BMI is still in its infancy and has so far proved to be more than just a sub-discipline of strategy or innovation research. Exploring the field of Business Innovation demonstrates the importance of the discipline as a more specialized management research field and offers new understandings of this important subject. It presents 'grand theories' that will help researchers approach BMI through a different angle and describes business models as phenomena, enabling readers to understand their patterns and mechanisms. Reviewing the most important academic work on the subject over the last 15 years, the authors aim to open up the debate and inspire researchers to look at this phenomenon from new and different angles.

Management of the Fuzzy Front End of Innovation (Paperback, Softcover reprint of the original 1st ed. 2014): Oliver Gassmann,... Management of the Fuzzy Front End of Innovation (Paperback, Softcover reprint of the original 1st ed. 2014)
Oliver Gassmann, Fiona Schweitzer
R2,389 R2,268 Discovery Miles 22 680 Save R121 (5%) Out of stock

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles complement case studies to provide the reader with insight on managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.

Profiting from Innovation in China (Paperback, 2012 ed.): Oliver Gassmann, Angela Beckenbauer, Sascha Friesike Profiting from Innovation in China (Paperback, 2012 ed.)
Oliver Gassmann, Angela Beckenbauer, Sascha Friesike
R1,473 Discovery Miles 14 730 Out of stock

China is dramatically catching up and is rapidly becoming a leading technological innovator on the global scale. The number of Chinese firms with global ambitions is growing fast, more and more technological innovation is coming from China, and the number of patents in China is also growing steadily. The negative side of this development is the still insufficient protection of intellectual property in China. The phenomenon of counterfeits originating from China has increased constantly over the past two decades. Moreover, within the past ten years the scale of intellectual property theft has risen exponentially in terms of its sophistication, volume, the range of goods, and the countries affected. This book addresses managers dealing with innovation in China, and offers concrete advice on how Western firms can benefit from these innovations. Among others, it provides examples and checklists to help decision-makers active in China.

Customer Integration in Industrial Innovation Projects 2008 (Paperback, 2008 ed.): Patricia Sandmeier Customer Integration in Industrial Innovation Projects 2008 (Paperback, 2008 ed.)
Patricia Sandmeier; Foreword by Oliver Gassmann
R2,771 R932 Discovery Miles 9 320 Save R1,839 (66%) Out of stock

Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer integration activities in the product innovation process and the innovativeness of the resulting new products.

Das unternehmerische Unternehmen - Revitalisieren und Gestalten der Zukunft mit Effectuation - Navigieren und Kurshalten in... Das unternehmerische Unternehmen - Revitalisieren und Gestalten der Zukunft mit Effectuation - Navigieren und Kurshalten in sturmischen Zeiten (German, Hardcover, 2013 ed.)
Dietmar Grichnik, Oliver Gassmann
R1,980 Discovery Miles 19 800 Ships in 12 - 17 working days

Manager sehen sich auf nahezu allen Ebenen ihres Handelns mit Unsicherheiten konfrontiert. Fast alle etablierten Unternehmen verschreiben sich dem Ziel, dynamischeren und unsicheren Markten mit gesteigerter Innovationskraft zu begegnen. Handeln wie ein Start-up und Fahrtaufnehmen wie ein Ozeandampfer beschreibt aber fur viele Firmen die Quadratur des Kreises. Unternehmen mussen wieder energetisiert und unternehmerischer werden. Doch wie?

Antworten liefert dieses Praxisbuch. Fuhrende Autoren aus Wissenschaft, Beratung und Unternehmenspraxis zeigen Wege, wie die unternehmerische Methode Effectuation gewinnbringend zur Geschaftsmodellinnovation genutzt und konkret im Unternehmen umgesetzt werden kann. Nachvollziehbare Fallstudien illustrieren die Prinzipien des Effectuation-Ansatzes und fordern zur direkten Umsetzung in der eigenen unternehmerischen Praxis auf.

Management Von Innovation Und Risiko - Quantensprunge in Der Entwicklung Erfolgreich Managen (German, Book, 2., uberarb.... Management Von Innovation Und Risiko - Quantensprunge in Der Entwicklung Erfolgreich Managen (German, Book, 2., uberarb. Aufl.)
Oliver Gassmann, Carmen Kobe
R2,531 Discovery Miles 25 310 Ships in 12 - 17 working days

Mit zunehmendem Kostendruck durch die Globalisierung wird Innovation zum zentralen Wettbewerbsfaktor westeuropaischer Unternehmen. Innovative Produkte sind margentrachtiger, jedoch wachst auch das Risiko des Misserfolgs. Dieses Buch zeigt, wie sich die Chancen von innovativen Konzepten erhohen und gleichzeitig die Risiken bezuglich Marktakzeptanz, Technologie und Umwelt reduzieren lassen. Es wird weiter gezeigt, dass das Management von Innovation situativ angepasst werden muss, um die Chancen und Risiken von Innovationen ganzheitlich zu erfassen und zu bewerten. Flexible und agile Organisationsformen, klare Prozesse und unternehmerisches Handeln ermoglichen ein nachhaltiges Wachstum durch Innovation. Wissenschaftler und Fuhrungskrafte beschreiben, wie erfolgreiche Unternehmen Innovation und Risiko managen.

Aus einer Rezension zur 1. Auflage: "getAbstract.com empfiehlt das Werk allen Fuhrungskraften und Entscheidern, die nicht ohne Vorwissen in risikotrachtige Marktentwicklungen stolpern wollen, (...)." getAbstract 19.06.2002"

Internationales F&E-Management (German, Hardcover, Reprint 2018 ed.): Oliver Gassmann Internationales F&E-Management (German, Hardcover, Reprint 2018 ed.)
Oliver Gassmann
R3,101 Discovery Miles 31 010 Ships in 12 - 17 working days

Bisherige Publikationen zum Technologie und F&E-Management vernachlassigen oft die internationale Dimension der Wissensgenerierung. Ziel dieses Werkes ist es, einen Gestaltungsrahmen zu entwickeln und darin theoretisch fundierte Handlungsempfehlungen an das Management zu geben. Der Schwerpunkt liegt bewusst auf dem operativ-taktischen Bereich. Mit konkreten Beispielen fur Innovationsforscher, Studierende und Praktiker."

Connected Business - Create Value in a Networked Economy (Paperback, 1st ed. 2021): Oliver Gassmann, Fabrizio Ferrandina Connected Business - Create Value in a Networked Economy (Paperback, 1st ed. 2021)
Oliver Gassmann, Fabrizio Ferrandina
R882 Discovery Miles 8 820 Ships in 12 - 17 working days

How do you develop business in a world certain to be dominated by Internet of Things, Artificial Intelligence, and the Economy of Things?This book brings together leading scholars from academia, established practitioners, and thought-leading consultants who analyse and provide guidance to answer this question. Case studies, checklists, success factors, help readers get a grip on this fast-paced development. At the same time, the authors do not shy away from addressing the hurdles and barriers to implementation. This book provides an essential food-for-thought for leaders and managers, both visionary and pragmatic, who are faced with the responsibility of steering their business through these challenging, yet exciting, times.

Leading Pharmaceutical Innovation - How to Win the Life Science Race (Hardcover, 3rd ed. 2018): Oliver Gassmann, Alexander... Leading Pharmaceutical Innovation - How to Win the Life Science Race (Hardcover, 3rd ed. 2018)
Oliver Gassmann, Alexander Schuhmacher, Max Von Zedtwitz, Gerrit Reepmeyer
R2,386 R1,141 Discovery Miles 11 410 Save R1,245 (52%) Ships in 12 - 17 working days

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

Smart Cities - Introducing Digital Innovation to Cities (Hardcover): Oliver Gassmann, Jonas Boehm, Maximilian Palmie Smart Cities - Introducing Digital Innovation to Cities (Hardcover)
Oliver Gassmann, Jonas Boehm, Maximilian Palmie
R731 Discovery Miles 7 310 Ships in 12 - 17 working days

Transformation through digital innovation is becoming an imperative for every city. The 'Smart City' concept promises to solve the most urgent queries of progressive urbanization in the area of mobility, energy, water supply, security, housing deprivation, and inclusion. Despite the exploitation of existing potential in lighthouse-cities that include Barcelona, London, Munich, Lyon, and Vienna, the less tenacious pursuit of smart city possibilities in the majority of municipalities has resulted in major discrepancies between leading smart cities and those that are less aspirational. Although the necessity of action is frequently recognized, an appropriate path of action remains obscure. Smart Cities: Introducing Digital Innovation to Cities offers answers, with clarifying examples, to questions that have remained unanswered for many cities. The book identifies and addresses the core elements and potential of smart cities, best practice methods and tools to be implemented, as well as how diverse stakeholders might be effectively integrated. Based on perennial international research in the field of smart cities, this book brings together the authors' collective experience in practice-based political, administrative, and economic projects to provide a common framework to guide and engage key stakeholders in the transformation and realization of smart cities.

Patent Management - Protecting Intellectual Property and Innovation (Paperback, 1st ed. 2021): Oliver Gassmann, Martin A.... Patent Management - Protecting Intellectual Property and Innovation (Paperback, 1st ed. 2021)
Oliver Gassmann, Martin A. Bader, Mark James Thompson
R1,735 Discovery Miles 17 350 Out of stock

This book provides an overview of the common concepts and building blocks of patent management. It addresses executives in the areas of innovation, R & D, patent and intellectual property management as well as academics and students.The authors give valuable information on the characteristics of patent and intellectual property management, based on the collaboration with companies and organizations from Europe, China, Japan, Argentina, Brazil, India, Canada and the US. A reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book. Thomas Landolt, Managing Director, IBM A really comprehensive, all-in book about Patents - strategy, value, management and commercialization. And not forgetting what they are for - foster innovation. Dr. Joerg Thomaier, Head of IP Bayer Group

Managing Global Innovation - Uncovering the Secrets of Future Competitiveness (Paperback, 3rd ed. 2008): Roman Boutellier,... Managing Global Innovation - Uncovering the Secrets of Future Competitiveness (Paperback, 3rd ed. 2008)
Roman Boutellier, Oliver Gassmann, Maximilian Zedtwitz
R3,030 R2,511 Discovery Miles 25 110 Save R519 (17%) Out of stock

If R&D and innovation in the 1990s were about more internationalization, more corporate entrepreneurship, and more information-integration, then the 2000s have been about consolidating and expanding these trends further: more globalization including the technology mavericks of China and India, more open and inbound innovation integrating external technology providers, and more web- and Intern- enabling of innovation processes by involving R&D contributors regardless of their location. The corporate R&D powerhouses of the 1980s are now mostly history. Even where they survived, they had to yield to corporate efficiency efforts and business-wide integration programs. Still, it would be unfair to belittle them in retrospect as they have found new roles in corporate R&D and innovation n- works. In fact, the very successes of centralized R&D organizations of the 1970s and 1980s made possible the revolution of globalized innovation that we have been witnessing since the 1990s. The first two editions of Managing Global Innovation, published in 1999 and 2000, were testimonials of an increasingly internationalizing world of innovation and R&D. In this third edition of Managing Global Innovation, we have retained the basic structure of two conceptual parts (I and II) and three case study parts (III, IV, V). However, we have greatly revised all chapters, including the final "Imp- cations" chapter (part VI), and incorporated new chapters and cases that illuminate and describe the recent trends in the context of the beginnings of global innovation in the 1980s and 1990s.

Das Management Aktiver Kundenintegration in Der Fruhphase Des Innovationsprozesses (German, Paperback, 2006 ed.): Prof Dr... Das Management Aktiver Kundenintegration in Der Fruhphase Des Innovationsprozesses (German, Paperback, 2006 ed.)
Prof Dr Oliver Gassmann; Christoph H Wecht
R1,346 R1,269 Discovery Miles 12 690 Save R77 (6%) Out of stock

Christoph H. Wecht untersucht die Frage, wie eine aktive Integration von Kunden in die Fruhphase des Innovationsprozesses effizient und effektiv gestaltet und gefuhrt werden kann. Der Autor entwickelt eine Methode zur Gestaltung der fruhen Kundenintegration in den Innovationsprozess und gibt operative Gestaltungsempfehlungen.
"

Handbuch Technologie- und Innovationsmanagement - Strategie - Umsetzung - Controlling (German, Hardcover, 2., vollst. uberarb.... Handbuch Technologie- und Innovationsmanagement - Strategie - Umsetzung - Controlling (German, Hardcover, 2., vollst. uberarb. u. erw. Aufl. 2011)
Soenke Albers; Contributions by Soenke Albers, Martin Bader; Edited by Oliver Gassmann; Contributions by Sabine Bernotat-Danielowski, …
R5,057 R4,163 Discovery Miles 41 630 Save R894 (18%) Ships in 12 - 17 working days

Die Anforderungen an das Management von Innovation haben sich durch Globalisierung des Wettbewerbs, die Fragmentierung der Markte und die Individualisierung der Kundenwunsche verandert. Sie erfordern eine hohere Produktvielfalt und kurzere Innovationszyklen. Im Handbuch Technologie- und Innovationsmanagement dokumentieren renommierte Wissenschaftler und Fuhrungskrafte auf einer breiten, interdisziplinaren Basis den Erkenntnisstand und die zukunftigen Entwicklungsrichtungen. In Unternehmensbeispielen greifen sie aktuelle Themen auf und beschreiben deren Umsetzung in die Praxis.
In der 2. Auflage wurden alle Beitrage uberarbeitet, aktuelle Entwicklungen wurden integriert. Neue Beitrage zu innovativen Geschaftsmodellen, R&D in China, Management industrieubergreifender Innovationsprozesse, Innovationskultur bei Gore etc. wurden aufgenommen."

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