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Leading Pharmaceutical Innovation - How to Win the Life Science Race (Paperback, Softcover reprint of the original 3rd ed. 2018) Loot Price: R1,512
Discovery Miles 15 120
Repayment Terms: R142 pm x 12*
Leading Pharmaceutical Innovation - How to Win the Life Science Race (Paperback, Softcover reprint of the original 3rd ed....

Leading Pharmaceutical Innovation - How to Win the Life Science Race (Paperback, Softcover reprint of the original 3rd ed. 2018)

Oliver Gassmann, Alexander Schuhmacher, Max Von Zedtwitz, Gerrit Reepmeyer

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Loot Price R1,512 Discovery Miles 15 120 | Repayment Terms: R142 pm x 12*

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Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Release date: 2019
First published: 2018
Authors: Oliver Gassmann • Alexander Schuhmacher • Max Von Zedtwitz • Gerrit Reepmeyer
Dimensions: 235 x 155 x 15mm (L x W x T)
Format: Paperback
Pages: 179
Edition: Softcover reprint of the original 3rd ed. 2018
ISBN-13: 978-3-03-009782-0
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Industry & industrial studies > General
Books > Medicine > Nursing & ancillary services > Pharmacy / dispensing
Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management
Books > Medicine > General issues > Health systems & services > Hospital administration & management
Books > Medicine > Other branches of medicine > Pharmacology > General
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LSN: 3-03-009782-X
Barcode: 9783030097820

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