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Books > Arts & Architecture > Antiques & collectables > Books, manuscripts, ephemera & printed matter
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To Alan Best Wishes
(Hardcover)
Alan J Perna; Designed by Skip Johnston; Edited by Anna Leigh Clem
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R1,537
Discovery Miles 15 370
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Ships in 10 - 15 working days
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Advertisers in the nineteenth and early twentieth century pushed
the boundaries of printing, manipulated language, inspired a new
form of art and exploited many formats, including calendars,
bookmarks and games. This collection of essays examines the extent
to which these standalone advertisements - which have survived by
chance and are now divorced from their original purpose - provide
information not just on the sometimes bizarre products being sold,
but also on class, gender, Britishness, war, fashion and shopping.
Starting with the genesis of an advertisement through the creation
of text, image, print and format, the authors go on to examine the
changing profile of the consumer, notably the rise of the middle
classes, and the way in which manufacturers and retailers
identified and targeted their markets. Finally, they look at
advertisements as documents that both reveal and conceal details
about society, politics and local history. Copiously illustrated
from the world-renowned John Johnson Collection of Printed Ephemera
and featuring work by influential illustrators John Hassall and
Dudley Hardy, this attractive book invites us to consider both the
intended and unintended messages of the advertisements of the past.
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