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Books > Arts & Architecture > Antiques & collectables > Books, manuscripts, ephemera & printed matter
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To Alan Best Wishes
(Hardcover)
Alan J Perna; Designed by Skip Johnston; Edited by Anna Leigh Clem
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R1,785
R1,455
Discovery Miles 14 550
Save R330 (18%)
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Ships in 10 - 15 working days
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How did the advertisers of the past sell magnetic corsets, carbolic
smoke balls or even the first televisions? Which celebrities
endorsed products? How did innovations in printing techniques and
packaging design play a part in the evolution of advertising? And
what can these items tell us about transport, war, politics and
even the royal family? 'Vintage Advertising: An A to Z' takes a
fresh look at historical advertising through a series of thematic
and chronological juxtapositions. Richly illustrated from the John
Johnson Collection of Printed Ephemera at the Bodleian Library,
this book features a range of topics from Art to Zeitgeist,
showcasing how nineteenth- and early twentieth-century
advertisements often capture the spirit of their age and can be
rich repositories of information about our past.
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