Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies. The process of marketing planning encapsulates elements of marketing management: marketing analyses, development of strategy and the implementation of the marketing mix. It is a systematic process for assessing marketing opportunities, helping organizations to stay in touch with marketplace trends and to keep abreast of customer needs - all designed to help firms compete more effectively. In addition the marketing plan plays a key role in informing the organisation about the agreed marketing strategy and actions required for implementation. The plan also provides details of resource allocation, responsibilities and timelines, and should address potential obstacles to success. The marketing plan is a road map, providing direction to help the business implement its strategies and achieve its objectives.

The life-changing international bestseller that started a global movement - now updated with the new 21-Day Essentialism Challenge and an exclusive excerpt from EFFORTLESS.

Have you ever found yourself struggling with information overload? Have you ever felt both overworked and underutilised? Do you ever feel busy but not productive? If you answered yes to any of these, the way out is to become an Essentialist.

In Essentialism, Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of less. Being an Essentialist is about a disciplined way of thinking. It means challenging the core assumption of 'We can have it all' and 'I have to do everything' and replacing it with the pursuit of 'the right thing, in the right way, at the right time'.

By applying a more selective criteria for what is essential, the pursuit of less allows us to regain control of our own choices so we can channel our time, energy and effort into making the highest possible contribution toward the goals and activities that matter.

Using the experience and insight of working with the leaders of the most innovative companies and organisations in the world, McKeown shows you how to put Essentialism into practice in your own life, so you too can achieve something great.

This book offers cutting-edge insights into the changing landscape of entrepreneurial finance, as digital technologies play an increasingly dynamic role in the world economy. Assessing the rapid development of innovative technologies in entrepreneurial ecosystems, it contributes to a wider discussion on the role that technology plays in facilitating and commercializing ideas in the context of global finance. Chapters offer a systemic, comparative analysis of the interplay between financial activities and digital technologies, reflecting on the acceleration of the development of innovative technologies and alternative financing. The book includes thoughtful discussions of women entrepreneurs, crowdfunding, business angels and big data, connecting these topics to wider discussions of technology-based entrepreneurship. Offering interdisciplinary insights from a variety of entrepreneurial contexts, including startups, universities, corporations, and the public sector, contributors demonstrate the role of digital technologies in facilitating entrepreneurial ecosystems. Bringing together state-of-the-art qualitative and quantitative research on entrepreneurial ecosystems, this book offers crucial insights for academics and researchers of entrepreneurial finance looking for a better understanding of the contemporary role of digital technologies in alternative financing. Policymakers and practitioners will also benefit from the managerial implications of real-world scenarios analyzed by contributors.

This Revision Workbook delivers hassle-free question practice, covering one topic per page and avoiding lengthy set up time. * Builds students' confidence with guided practice questions, before moving onto unguided questions and practice tests. * With one-to-one page correspondence between the Workbook and the Revision Guide, this hugely popular Revision series offers the best value available for BTEC learners. Available for: * BTEC Firsts in Business Units 2 and 9.

At independence in 1961, Sierra Leone was a severely underdeveloped country. During the celebrations of their fiftieth anniversary, Sierra Leoneans reflected on the fact that they had failed to make much progress in modernizing and developing their country. The per capita annual income of the country was still below $350. Sierra Leoneans made a new commitment to create an environment that would foster rapid economic growth that is sustained and widely beneficial to their own citizens. In brief, they announced a new determination to improve economic governance and economic management. All of the book's contributors are experts in their respective fields and the majority of them also have a deep knowledge of Sierra Leone, its history, the aspirations of its people and the policymaking challenges that the country faces. Many of the chapters address policy reform issues in specific areas: namely, the financial sector, export promotion, technical and vocational education and training, minerals, agriculture and food security, customary land tenure, the justice system as a whole, and the education of women and improvement in their employment prospects. Sierra Leone has been weak in coherent policy formulation and policy implementation. The message of this unique book on the country is that policymakers can greatly improve the country's economic growth prospects by designing and implementing policies over which they have adequate control. What is basically required is for Sierra Leoneans to understand what kinds of policies need to be implemented and then put in place management and governance arrangements that create the capacity to design and fully implement those policies.

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp's successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.

Export, Thrive, Change the World is a practical guide for small business owners who would like to export but are unsure how. Jennifer addresses the major concerns she has encountered whilst working with small business owners including Brexit. Then shares her seven steps to export success. Jennifer intends to provide business owners with all the tools and resources necessary to export.