After centuries of mystery, the mythical Magical Unicorn Society has published its official handbook.

These learned lovers of unicorns have created a treasure chest of unicorn lore - the facts, the fiction, the where, why and what of these elusive beasts. This is the ultimate gift for anyone who truly believes.

Discover the myth of the Gold and Silver Unicorns, and the legendary stories of the seven unicorn families. Find out about their unique powers, where they live around the world, what unicorns eat and how to have the best chance of spotting one. Learn about the history of the Magical Unicorn Society - from its foundation to the present day - and how to become a member.

With breathtaking artwork from Helen Dardik and Harry and Zanna Goldhawk (Papio Press), and stunning design and production, this special book gallops through a history of these mythical creatures and looks at their magical future.

What do exotic area rugs, handcrafted steel-string guitars, and fiddling have in common today? Many contemporary tradition bearers embrace complexity in form and content. They construct objects and performances that draw on the past and evoke nostalgia effectively but also reward close attention. In Rugs, Guitars, and Fiddling: Intensification and the Rich Modern Lives of Traditional Arts, author Chris Goertzen argues that this entails three types of change that can be grouped under an umbrella term: intensification. First, traditional creativity can be intensified through virtuosity, through doing hard things extra fluently. Second, performances can be intensified through addition, by packing increased amounts of traditional materials into the conventionally sized packages. Third, in intensification through selection, artistic impact can grow even if amount of information recedes by emphasizing compelling ideas-e.g., crafting a red and black viper poised to strike rather than a pretty duck decoy featuring more colors and contours. Rugs handwoven in southern Mexico, luthier-made guitars, and southern US fiddle styles experience parallel changes, all absorbing just enough of the complex flavors, dynamics, and rhythms of modern life to translate inherited folklore into traditions that can be widely celebrated today. New mosaics of details and skeins of nuances don't transform craft into esoteric fine art, but rather enlist the twists and turns and endless variety of the contemporary world therapeutically, helping transform our daily chaos into parades of negotiable jigsaw puzzles. Intensification helps make crafts and traditional performances more accessible and understandable and thus more effective, bringing past and present closer together, helping folk arts continue to perform their magic today.

The Angel and the Cholent: Food Representation from the Israel Folktale Archives by Idit Pintel-Ginsberg, translated into English for the first time from Hebrew, analyzes how food and foodways are the major agents generating the plots of several significant folktales. The tales were chosen from the Israel Folktales Archives' (IFA) extensive collection of twenty-five thousand tales. In looking at the subject of food through the lens of the folktale, we are invited to consider these tales both as a reflection of society and as an art form that discloses hidden hopes and often subversive meanings. The Angel and the Cholent presents thirty folktales from seventeen different ethnicities and is divided into five chapters. Chapter 1 considers food and taste-tales included here focus on the pleasure derived by food consumption and its reasonable limits. The tales in Chapter 2 are concerned with food and gender, highlighting the various and intricate ways food is used to emphasize gender functions in society, the struggle between the sexes, and the love and lust demonstrated through food preparations and its consumption. Chapter 3 examines food and class with tales that reflect on how sharing food to support those in need is a universal social act considered a ""mitzvah"" (a Jewish religious obligation), but it can also become an unspoken burden for the providers. Chapter 4 deals with food and kashrut-the tales included in this chapter expose the various challenges of ""keeping kosher,"" mainly the heavy financial burden it causes and the social price paid by the inability of sharing meals with non-Jews. Finally, Chapter 5 explores food and sacred time, with tales that convey the tension and stress caused by finding and cooking specific foods required for holiday feasts, the Shabbat and other sacred times. The tales themselves can be appreciated for their literary quality, humor, and profound wisdom. Readers, scholars, and students interested in folkloristic and anthropological foodway studies or Jewish cultural studies will delight in these tales and find the editorial commentary illuminating.

Where human communication and development is possible, folklore is developed. With the rise of digital communications and media in past decades, humans have adopted a new form of folklore within this online landscape. Digital folklore has been developed into a culture that impacts the ways in which communities are formed, media is created, and communications are carried out. It is essential to track this growing phenomenon. The Digital Folklore of Cyberculture and Digital Humanities focuses on the opportunities and chances for folklore research online as well as research challenges for online folk groups. It presents opportunities for production of digital internet material from items and research in the field of folk culture and for digitization, documentation, and promotion of elements related to folk culture. Covering topics such as e-learning programs, online communities, and costumes and fashion archives, this premier reference source is a dynamic resource for folklorists, sociologists, anthropologists, psychologists, students and faculty of higher education, libraries, researchers, and academicians.