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Books > Promotion > For Dummies
The perfect resource for your journey to start a business Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers' needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age. Understand the process of starting a business, from beginning to end Complete the necessary planning and meet legal requirements, without the headache Get expert tips and tricks on funding your idea and bringing your product or service to market Build the foundation you need to keep your business thriving and growing Entrepreneurship For Dummies supports you as you travel along the road to success.
Everything you need to easily get a handle on economic indicators In today's volatile, often troubling economic landscape, there are myriad statistics and reports that paint an economic picture that can sometimes resemble a work by Jackson Pollock. These complex and often-conflicting reports could vex even the savviest investor. "Economic Indicators For Dummies" explains how to interpret and use key global economic indicators to make solid investments, aid in business planning, and help develop informed decisions. In plain English, it breaks down the complex language and statistics to help you make sense of this critical information. You'll discover how to interpret economic data within the context of other sometimes-conflicting reports and statistics, and use the information to make profitable decisions. You'll understand the meaning of such data as employment indices and housing and construction stats and how they affect stocks, bonds, commodities and international markets . . . and how you can use these statistics to make investment decisions as well as plan strategic goals for business growth. "Economic Indicators For Dummies" breaks down dozens of statistics and patterns to give you a better understanding of how various sources of data and information can be used. Breaks down jargon and statistical conceptsCovers how to use publicly available economic indicators to better position your portfolio, improve returns, and make sensible, long-range business plansDiscusses the reliability and timeliness of the collected data, while helping investors prioritize the flow of economic information to avoid information overload Whether you're an investor, economics student, or business professional involved in making key strategic decisions for your company, "Economic Indicators For Dummies" has you covered.
Your fun guide to selecting, caring, and loving your turtle or tortoise! Coexisting with a turtle or tortoise may not be a warm and fuzzy experience, but it definitely has its rewards. And with more than 250 species to choose from, you're bound to find one that's right for you. Looks-wise, they can range from very plain and unadorned to a brightly colored and embellished with every manner of crest, crown, spike, and dewlap. As for personality, you'd be amazed at how very different they can be, ranging from shy and withdrawn, to outgoing and friendly, to outright aggressive. And when it comes to longevity, well, let's just say that when you commit to a turtle or tortoise, you're in it for the long haul. For example, the standard American box turtle can live more than 125 years, a leopard tortoise has a life span of up to 100 years, and an aldabran tortoise can live to be more than 200 years old! This fun guide will help you choose the perfect turtle or tortoise for your lifestyle and give it the care it needs to thrive. Turtle and tortoise expert Liz Palika provides cl ear, step-by-step instructions on how to: Select the appropriate turtle or tortoise Provide a suitable environment for your new pal Care for a variety of chelonian (turtle and tortoise) species Supply you pet with a satisfying and healthy diet Create an indoor or outdoor home Understand your turtle's or tortoise's special needs Generously illustrated with line drawings and high-quality photographs, Turtles & Tortoises For Dummies covers all the bases. Topics covered include: Deciding whether a turtle or tortoise is right for you Choosing between a turtle and tortoise Who's Who of turtles and tortoises--a complete guide to dozens of species, where they're from, what they're like, and how they are as pets Creating a safe and healthy environment for your pet Recognizing and treating common health problems and finding a good veterinarian to help you care for your chelonian Turtles & Tortoises For Dummies is your fun guide to selecting, caring for, and sharing your life with a chelonian. P.S. If you think this book seems familiar, you're probably right. The Dummies team updated the cover and design to give the book a fresh feel, but the content is the same as the previous release of Turtles and Tortoises For Dummies (9780764553134). The book you see here shouldn't be considered a new or updated product. But if you're in the mood to learn something new, check out some of our other books. We're always writing about new topics!
The easy way to make sense of managerial economics Does the study of Managerial Economics make your head spin? Relax This hands-on, friendly guide helps you make sense of complex business concepts and explains to you in plain English how Managerial Economics enhances analytical skills, assists in rational configuration, and aids in problem-solving. "Managerial Economics For Dummies" gives you a better understanding of all the major concepts you'll encounter in the classroom: supply and demand, elasticity, decision-making, quantitative analysis of business situations, risk analysis, production analysis, pricing analysis, capital budgeting, critical thinking skills, and much more.Tracks to a typical Managerial Economics courseIncludes easy-to-understand explanations and examplesServes as a valuable classroom supplement" If you're enrolled in business courses looking for a supplemental guide to aid your understand of the complex theories associated with this difficult topic, or a manager already in the corporate world looking for a refresher, "Managerial Economics For Dummies" has you covered.
Find your own streaming success with Dummies Twitch For Dummies will get you up to date with Twitch, the breakthrough streaming platform where you can set up a channel, increase your viewership, and find your people. Step-by-step guides and helpful, real-life examples get you ready to go live and, who knows, maybe even earn a little money while having fun online. Check out this new edition for all the details on the new Creator Dashboard interface, streaming in the metaverse, and details you need to know to get the world watching. This handy reference even covers the latest Twitch integrations for streaming from your mobile devices. Community-based entertainment has never been hotter, and Dummies shows you how to get on board. Discover why the streaming platform Twitch is taking the world by storm Set up your first channel, stream gameplay, create highlight reels, and find viewers Understand the ad revenue structure so you can earn cash from your stream Get current on going live from the latest console models to Virtual Reality This is the perfect Dummies guide for new and established Twitch streamers who want to improve their audience and skills.
You've served your country, now let the country serve you Veterans Benefits Guide For Dummies is your clear and concise guide to the benefits available to you from the VA and other government organizations. You have access to physical and mental healthcare, financial services, long-term planning, education, and much more. This book explains how to make sense of and take advantage of the extensive benefits program offered to veterans in the United States. You'll learn what you're eligible for, how to file applications and claims, and how to appeal decisions. This book covers the most recent benefits available, including vocational rehabilitation, life insurance, home loans, pensions, burial benefits, and survivors' benefits. With Dummies, you can navigate the paperwork to make sure you're getting everything that's available to you. Figure out the VA benefits system and learn what paperwork you need Discover the pros and cons of veterans' services versus civilian services Develop a smart financial plan with a good understanding of military pensions Find and secure benefits you may not have known about - for yourself and your family Newly separated and seasoned veterans alike will love Veterans Benefits Guide For Dummies. We make it easy to get what's coming to you.
Get relief from your inflammatory bowel disease symptoms Crohn's disease and ulcerative colitis are diseases that disrupt your body's ability to digest food, absorb nutrition, and eliminate waste in a healthy manner. Crohn's And Colitis For Dummies is the ultimate reference to these common forms of inflammatory bowel disease (IBD), including tips on how to recognize and control the symptoms, so you can get your life back. Get ideas for keeping disease in check through diet and lifestyle changes, learn about the various medical and surgical treatment options, and discover healthier living with this friendly Dummies guide. This updated edition covers the latest research on IBD and new therapies that are helping today's Crohn's and colitis patients. You'll also find resources that will help and offer hope as you navigate your diagnosis. Learn about the different forms of inflammatory bowel disease Ask the right questions at the doctor's office Make simple changes that will improve your symptoms Know that there's hope and that you are not alone This book is perfect for anyone who has been recently diagnosed with Crohn's or colitis, and for those who suspect they may have an IBD. If you're a caregiver or family member of an IBD sufferer, you'll also love the easy-to-understand information inside.
Learn to adult even better than your parents Even though it's tougher than ever, this adulting thing doesn't come with instructions! The moment you turn 18 you're expected to be a master of everything from personal finance to household chores, even if you've never done any of these things before. It's no wonder that a lot of people just like you are looking for a guide to adulthood that doesn't assume you magically learned how to do laundry and invest in a 401(k) on your eighteenth birthday. In Adulting For Dummies, Gencie Houy, independent living educator at Texas Tech, walks you through every critical part of adulting on your own. From basic life and household tasks to managing your finances and health, you'll learn how to achieve your goals in each area of your life that matters to you. You'll also discover how to balance the different parts of your life so you don't get overwhelmed in any one area. The book also offers: Advice on navigating the modern dating scene and communicating with family members, friends, and romantic partners Guidance on budgeting your money and saving up for a house (yes, it's still possible!) Easy strategies for keeping your home in order and in good shape No one said being an adult is easy. But, with help from your friends at Dummies, it doesn't have to be impossible. Grab a copy of Adulting For Dummies today!
Make your puppy look as perfect as you know they are When Fido is getting a bit too fluffy and Milo is downright mangy, it might just be time for a trim to get your pup looking their best. But where do you even begin? Dog Grooming For Dummies walks you through exactly how to groom your dog so they come out looking like they could win an award at the American Kennel Club, every time! You'll learn about prepping your canine for the shears, bathing your dog, cutting and brushing fur, all without help from a professional dog groomer. From the most down-on-their-luck rescue dog to pampered designer doodles, you'll discover how to use the latest equipment and supplies to get people asking, "Did you get a new pup?" (Nope! They just look like one!) In the book, you'll get: A totally revamped section on the impact of canine nutrition on your pet's coat New information on how to go about hiring a professional dog groomer and what qualifications you should look for Practical and hands-on advice on becoming a mobile, professional dog groomer A fantastic and page-turning read full of step-by-step explanations, product suggestions, tips, and techniques, Dog Grooming For Dummies is the one-stop resource you need to stop chasing your tail and start washing, cutting, and styling your pooch into perfection.
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions or anything in between Branding For Dummies makes it fast and easy. * Includes tips and cautionary advice on social media and its impact on personal and business branding programs * Covers balancing personal and business brand development * References some of the major brand crises and how to avoid making the same mistakes * Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Improve your hearing, enhance your life With new advice on just-released over-the-counter hearing aids Hearing loss can be frustrating, but in fact it's common and treatable. Hearing Loss For Dummies, written by top experts in the field in collaboration with AARP, walks you through how to get the help you need to clearly hear the sounds of life--whether you're at home, at work, or out and about. And hearing health is critical: Hearing loss can increase your risk of falls and injuries, isolation and depression, and even cognitive decline and dementia. Authors Frank Lin and Nicholas Reed at the Johns Hopkins School of Medicine lay out the steps to hearing health: Understanding how hearing works--and how it changes as we age Finding specialists you can trust Determining whether you need testing and, if so, where to turn Learning practical solutions for hearing better at home, at work, on the phone, and in restaurants and theaters Choosing the right hearing aid, including just-approved over-the-counter hearing aids, and getting them adjusted to work for you Exploring the pros and cons of cochlear implants and other surgical options Covering the costs of hearing health care If you're concerned about your own or a friend or relative's hearing, this is the one book you'll need. For what can seem like a complicated, stressful and lengthy process, Hearing Loss For Dummies tackles the topic head-on and provides you with expert guidance to put your mind at ease on the path to better hearing.
Make drinks like a master mixologist with 1,000 recipes Bartenders are the life of the party--and it's never been easier to prepare and serve drinks that keep partygoers coming back for more! Whether you want to break into professional bartending or up your ante as a home mixologist, this clear, easy-to-follow guide has you covered. With tips on stocking your bar and working with the right tools and garnishes, as well as information on the latest liquor trends and popular new cocktails, it won't be long before you hear, "Bartender, may I have another?" Concoct the perfect timeless and modern drinks Learn how to create perfect low and no-alcohol options Replicate everyone's favorite ready-to-drink cocktails Stock your bar with the best glasses and tools If you're looking for fresh ideas to keep your friends or customers happy, Bartending For Dummies is the perfect how-to resource for making a splash with great drinks.
Howdy, landlord! Get on the right side of the law with Dummies Landlord's Legal Kit For Dummies contains all the resources landlords need to unpack the legal side of renting properties. Inside you'll find worksheets, templates, and friendly explanations that will help you find success. Once you have your property and your tenants, you'll need to make sure you operate within your rights, complete all the necessary admin, and handle taxes in an accurate and timely way. This book can help you do just that, with the latest paperwork, helpful details and examples, and a breakdown of taxes and laws. Plus, you can go beyond the book by accessing online documents that take your learning to the next level. Understand all the latest housing laws that pertain to your specific rental situation Find drafts of all the legal forms you'll need as a landlord Access easy-to-use tax worksheets and clear descriptions of tax rules without legal jargon Recognize your rights as a landlord and understand your tenants' rights This is the perfect Dummies guide for both new and experienced landlords who need a hands-on legal reference for all the laws surrounding rent, rental properties, and tenants.
There’s never been a better time to be an author. Books like the Harry Potter series create a media phenomenon, with people lining up and camping outside bookstores to purchase newly released titles. Yet book sales overall – not just those of mega-sellers – are on the rise, as more and more people seek knowledge and entertainment through reading. The Library of Congress currently registers about 60,000 new titles for copyright each year. 60,000 books by 60,000 authors. Imagine yourself as one. Getting Your Book Published For Dummies is your complete guide to realizing whatever gem of an idea you’ve been carrying with you. If you’ve ever thought, “this would make a really good book,” be it the next great American novel or a guide to naming babies, here’s your chance to put pen to paper and find out! Written from both sides of the editor’s desk – by a widely published writer and a HarperCollins veteran publisher – this guide puts in your hand the advice you need to:
Full of examples, proposals, query letters, and war stories drawn from the authors’ extensive experience, Getting Your Book Published For Dummies shows you how to clear all the hurdles faced by today’s writers – freeing up precious time for you to refine your manuscript. You’ll get the inside scoop on:
Getting Your Book Published For Dummies is the clear, A-Z handbook that makes the entire process plain and practicable. You don’t need to be a celebrity. You don’t need to be some kind of publishing insider. All you need to do is write.
A straightforward guide to being smart with your firearm With gun sales at an all-time high in the U.S., easy-to-understand advice on storing and possessing guns safely is at an all-time premium. Safe Gun Ownership For Dummies paves the way for new and novice gun owners to learn the basics of firearm ownership in a non-partisan tone. This book helps gun owners thoroughly explore the rules of gun safety and adopt the habits of savvy firearm aficionados. Written by a firearms expert and analyst who has reviewed hundreds of firearms along with gun safety and storage options, this guide helps you develop a safety mindset and apply practices to assure you and your family avoid harm. Learn, internalize, and apply the rules of gun safety Understand federal, state, and local gun laws Find a good gun safety course for hands-on practice Store and transport your firearm securely When it's time to start training on your new firearm and the safety rules of gun ownership, Safe Gun Ownership For Dummies is at the ready with everything you need to know to make safety your aim.
Thrive as an introvert in an extrovert world Bill Gates, Mark Zuckerberg, and author J.K. Rowling have more in common than being highly successful. They're also introverts. Success as an Introvert For Dummies identifies common misunderstandings about introverts and highlights the strengths often found in people associated with this worldview. Success as an Introvert For Dummies examines the traits common to introverts and the benefits they bring to both work and life. You'll learn: how to boost your confidence while learning strategies for successfully living in an extrovert world; how to understand introversion and where you fall on the introvert/extrovert continuum; tools to improve relationships with colleagues, partners, friends, and children; ways to talk less, communicate more, and showcase your abilities at work; how to deal effectively with parties, interruptions, and crowds; and much more. * Offers examples of how introverts can thrive in a world dominated by extroverts * Outlines the positive aspects of introverted personality types * Provides actionable ways to promote introverted qualities in work and life Success as an Introvert For Dummies is for anyone looking to understand the introvert's worldview and how they fit into a society dominated by extroverts.
With tips on understanding -- and surviving -- the new bankruptcy
laws
The whole world in the palm of your hand Ever wonder how you can have a rainforest on one side of a mountain and a desert on the other? Or zoom around the globe with Google Maps and wonder how everything got to where it is now? The answer is...geography. In Geography For Dummies, you'll discover that geography is more than just cool trivia--it explains tons about the world around us. From understanding the basics--like how to read maps and geographic coordinates--to learning about how the continents got to their current positions, you'll learn fascinating things about the planet's people, cities, resources, and more. In this book, you'll discover: How geographers make and use maps to understand and tell useful stories about the earth How weather and climate shape the planet, impact the water supply, and change landscapes How humans use (and overuse) the planet we live on to our advantage Geography For Dummies is an incredible exploration of our planet and the people who live on it. This book takes a huge subject and makes it accessible for the rest of us!
Your trusted guide to living wheat-free Wheat is one of the largest contributors to the nationwide obesity epidemic and its elimination is key to dramatic weight loss and optimal health. Living Wheat-Free For Dummies exposes the harmful effects of wheat/grains, sugar, and vegetable oils and provides you with a user-friendly, step-by-step plan to navigate a new, wheat/grain-free lifestyle. This information-packed guide explains why you should eliminate the trifecta of wheat/grains, sugar, and vegetable oils, what this diet looks like, and how to smoothly transition into this new dietary way of living. Whether you suffer from a wheat allergy, intolerance to grains, or just want to cut out inflammation-causing foods from your diet, Living Wheat-Free For Dummies gives you the tools and tips to improve your overall health. You can also find forty plus delicious, easy, wheat/grain-free ideas for any meal and guidelines for dining out. *40-plus delicious, easy recipes that are free of wheat/grains, sugar, and vegetable oils * Guidelines for dining out wheat/grain-free * Practical techniques for making the lifestyle a permanent change * Exercise programs for all levels that maximize weight loss efforts and optimal health If you're looking to adopt a wheat/grain-free diet and lifestyle, this hands-on, friendly guide has you covered.
A plain English guide to high frequency trading and off-exchange trading practices In Dark Pools & High Frequency Trading For Dummies, senior private banker Jukka Vaananen has created an indispensable and friendly guide to what really goes on inside dark pools, what rewards you can reap as an investor and how wider stock markets and pricing may be affected by dark pools. Written with the classic For Dummies style that has become a hallmark of the brand, Vaananen makes this complex material easy to understand with an insider's look into the topic. The book takes a detailed look at the pros and the cons of trading in dark pools, and how this type of trading differs from more traditional routes. It also examines how dark pools are currently regulated, and how the regulatory landscape may be changing. * Learn what types of dark pools exist, and how a typical transaction works * Discover the rules and regulations for dark pools, and some of the downsides to trading * Explore how dark pools can benefit investors and banks, and who can trade in them * Recognize the ins and outs of automated and high frequency trading Because dark pools allow companies to trade stocks anonymously and away from the public exchange, they are not subject to the peaks and troughs of the stock market, and have only recently begun to take off in a big way. Written with investors and finance students in mind, Dark Pools & High Frequency Trading For Dummies is the ultimate reference guide for anyone looking to understand dark pools and dark liquidity, including the different order types and key HFT strategies.
Few activities offer more fun and excitement than motorcycling, but to get the most out of it, there's a lot you need to know. From buying and maintaining a bike, to riding safely, to finding great places to ride, "Motorcycling For Dummies" puts you on the road with savvy and style, whether you're male or female, new to riding or an experienced vet. This fun, practical, and informative guide gets you geared up and ready to ride You'll get plenty of help in selecting the right bike and step-by-step instructions on performing routing maintenance tasks. You'll also find out how to develop safe riding habits and, maybe most important of all, fit in with the biker crowd. Plus, this indispensable resource shows you advanced riding techniques, offers travel tips for long-distance rides, and even helps you get your kids started in motorcycling. Discover how to: Buy a new or used bikeSelect safe, tough riding gear, from helmet and jacket to boots and pantsGet proper training and learn essential riding skillsInsure your bikePass even the toughest licensing testTry your hand at cruising, touring, sports biking, and moreGet involved in motorcycle clubs and eventsDeal with dangers on the roadCustomize your bike to improve both style and performance Complete with lists of great biking events, organizations, people, and even movies, "Motorcycling For Dummies" gives a whole new meaning to the term "easy rider."
Get search engines to rank your site as the No. 1 result with help from this comprehensive resource What's the best hiding place in the world? The second page of Google's search results! If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you'll find practical and easy-to-follow advice to increase your site's chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines. You'll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You'll also find out how to: Optimize your webpage with responsive design that makes it irresistible to Google Create a keyword strategy that keeps interested and engaged visitors flowing to your website Generate the backlinks that will teach Google you're a trusted resource and help you climb the search engine results page Perfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, Search Engine Optimization All-in-One For Dummies is a must-have guide to improving the quantity and quality of your web traffic.
Demystifies key players, their relationships, and their motivations Understand the mythology, characters, and themes of Middle-earth Don’t know Gollum from Gandalf? This plain-English guide helps you make sense of the creatures, language, geography, and richly detailed history of the fascinating world of Middle-earth. From the Shire to Mount Doom, from the hobbits to the Ringwraiths, you’ll discover the varied sources and inspirations behind Tolkien’s stories and comprehend the meanings that lie beneath the surface. Discover:
The Dummies Way
Are you complying with health and safety regulations in the workplace? Making mistakes in many areas of health and safety can be both incredibly dangerous and hugely costly. So what can you do to avoid hazards and expensive, time-consuming legal battles? That's where Health & Safety at Work For Dummies comes in. Cutting through the clutter, it provides you with the practical, must-know information you need to ensure your workplace is a suitably safe environment that complies with government health and safety rules and regulations. Did you know that in 2014, 1.2 million working people suffered from work-related illnesses, 2,535 mesothelioma deaths occurred due to past asbestos exposure and 133 workers were killed on the job? The list goes on and the statistics are staggering. Health & Safety at Work For Dummies shows you how to keep your employees safe from becoming another statistic in this frightening data. Arming you with critical information needed to adhere to health and safety regulations, it offers expert guidance on managing and implementing health and safety in your business, controlling workplace risks, going the extra mile in following orders and much more. * Offers an easy-to-follow overview for getting started with health and safety * Provides tips and advice for planning your health and safety management * Includes guidance on monitoring and reviewing your health and safety systems * Clearly demonstrates how to organize and motivate your workforce to comply with rules and regulations You can't afford to run a business that doesn't provide a safe work environment. Be smart, safe and proactive with the help of this essential guide.
Communication is no longer considered an optional soft" skill for climbing the corporate ladder. More and more businesses are placing emphasis on being able to communicate effectively. Communicating Effectively For Dummies gives you the tools and insight you need to manage conflict, build teams and communicate persuasively at work." |
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