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Books > Promotion > For Dummies
Find your voice, and communicate with confidence Ever wondered why nobody hears you in meetings, or wished people would take you more seriously? Or maybe you're unhappy with your accent, or you feel insecure about your high-pitched or monotonous voice? "Voice and Speaking Skills For Dummies" will help you to discover the power of your voice, understand how it works, and use your voice like a professional whether in meetings, addressing an audience, or standing in front of a classroom. Take a deep breath, relax those vocal cords, and make your speech sparkle We're not all planning to become politicians, or likely to address large audiences on a regular basis, but we all need to be able to communicate well to achieve success. Certain professions require a high level of vocal confidence, notably teachers and business leaders. As well as using body language effectively, we also rely on our voice to convey passion, exude enthusiasm, and command attention--and that's before we've considered the content of our words A clear understanding of how your voice works, how to maximize its effectiveness, and ways to overcome voice 'gremlins' such as speaking too fast, stuttering, or sounding childish, is pivotal to enabling you to succeed, whatever the situation.Highlights the importance of your voice, explains how to use it effectivelyGives you confidence in public speakingHelps you use your voice to make a great first impression in all aspects of your lifeIncludes a CD with vocal exercises to help you communicate with confidence. Whether you're looking to improve your speaking skills for work or personal gain--or both--"Voice and Speaking Skills For Dummies" gives you everything you need to find your voice and communicate with confidence. Note: CD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
* Worldwide telecom spending was over $4 trillion in 2004, and virtually all 12 million businesses in the U.S. buy phone and other telecom services* Our book shows people at small and medium-sized businesses how to make sense of telecom lingo and get the best deals* Includes an overview of the major players in the telecom industry and an easy-to-understand explanation of the existing telecom infrastructure* Helps people pinpoint the telecom services best suited to their business needs, understand billing, and troubleshoot problems* Covers emerging industry trends, such as Voice over Internet Protocol (VoIP), and how they can help businesses cut costs
The easy way to shed light on Optics In general terms, optics is the science of light. More specifically, optics is a branch of physics that describes the behavior and properties of light?including visible, infrared, and ultraviolet?and the interaction of light with matter. "Optics For Dummies" gives you an approachable introduction to optical science, methods, and applications. You'll get plain-English explanations of the nature of light and optical effects; reflection, refraction, and diffraction; color dispersion; optical devices, industrial, medical, and military applications; as well as laser light fundamentals.Tracks a typical undergraduate optics courseDetailed explanations of concepts and summaries of equationsValuable tips for study from college professors If you're taking an optics course for your major in physics or engineering, let "Optics For Dummies" shed light on the subject and help you succeed
An all-inclusive, easy-to-use primer to all things wine Want to learn about wine, but don't know where to start? "Wine All-In-One For Dummies" provides comprehensive information about the basics of wine in one easy-to-understand volume. Combining the bestselling "Wine For Dummies" with our regional and specific wine titles, this book gives you the guidance you need to understand, purchase, drink and enjoy wine. You'll start at the beginning as you discover how wine is made. From there you'll explore grape varieties and vineyards, read labels and wine lists, and discover all the nuances of tasting wine. You'll see how to successfully store wine and serve it to your guests-and even build up an impressive collection of wine. Plus, you'll find suggestions for perfect food pairings and complete coverage on wines from around the world.Features wine tasting, serving, storing, collecting, and buying tips, all in a single authoritative volumeIncludes information on California wines, as well as other domestic and foreign locations including the US, Canada, France, Italy, Spain, Portugal, Germany, Austria, Hungary, Greece, Australia, New Zealand, South Africa, Chile, and Argentina.Helps you choose the best vintage for your needsAlso covers champagne, sherry, and port wineEd McCarthy and Mary Ewing-Mulligan are the authors of seven Dummies books on wine including the bestselling "Wine For Dummies, 4th Edition," other contributing authors are recognized wine experts and journalists in Australia, New Zealand, and Canada Whether you're a wine novice or a budding sommelier, "Wine All-In-One For Dummies" is the one guide you need on your shelf to make your wine experience complete.
An easy-to-understand how-to guide to the single most important thing you can do in investing -- choosing and mixing your assets successfully. You don't need to be an expert analyst, a star stock-picker, or a rocket scientist to have better investment results than most other investors. You just need to allocate your assets in the right way, and have the conviction to stick with that allocation. The big secret behind asset allocation -- the secret that most sophisticated investors know and use to their benefit -- is that it's really not all that hard to do. Asset Allocation For Dummies serves as a comprehensive guide to maximizing returns and minimizing risk -- while managing taxes, fees and other costs -- in putting together a portfolio to reflect your unique financial goals. Jerry A. Miccolis (Basking Ridge, NJ), CFA(R), CFP(R), FCAS, MAAA is a widely quoted expert commentator who has been interviewed in The New York Times and the Wall Street Journal, and appeared on CBS Radio and ABC-TV. He is a senior financial advisor and co-owner of Brinton Eaton Wealth Advisors (www.brintoneaton.com), a fee-only investment management, tax advisory and financial planning firm in Madison, N.J. Dorianne R. Perrucci (Scotch Plains, NJ) is a freelance writer who has been published in The New York Times, Newsweek, and TheStreet.com, and has collaborated on several financial books, including I.O.U.S.A, One Nation, Under Stress, In Debt (Wiley, 2008).
Ace those challenging PHR and SPHR exams! In the competitive field of Human Resources, measurable demonstrations of credibility and commitment will get you ahead--and there's no better way to show your dedication than by adding the Professional in Human Resources (PHR) or Senior Professional in Human Resources (SPHR) qualifications to your resume. Fail rates are high, but the right combination of knowledge and practice (and a little grit) will see you a pass with flying colors--which is where PHR/SPHR Exam For Dummies comes in! In a friendly, step-by-step style, Sandra M. Reed, owner of the HR consulting firm epocHResources, takes the intimidation out of these challenging tests by letting you in on what to expect--as well as teaching you proven techniques for success. Work through the book's thorough content and subject review, sample questions, and suggested strategies, and then go online to find additional practice tests and more than 500 flashcards. With these resources, you can approach your exam with confidence. Take sample tests in the book and online Follow detailed answers and explanations Know how the exam is scored Study with more than 500 flashcards online Whether you're a student or an experienced professional, PHR/SPHR Exam For Dummies will give you the power to pass--and pass well--and go on to achieve the successful HR career of your dreams!
Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. * Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy * Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events * This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls * Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.
Genius demystified, the Dummies way!
Bread Machines are more popular than ever, and Bread Machines For Dummies makes it easy to use this popular kitchen tool to create a variety of homemade breads. Bread Machines have become a staple of the American kitchen. Over the years as these convenient appliances have dropped in price and increased in quality, they've found their way into millions of American households. But when it comes to creating a variety of delicious homemade breads with this ingenious device, many are at a loss for anything besides your standard white bread. Look no further! With Bread Machines For Dummies, Tom Lacalamita and Glenna Vance show that a wide variety of delicious homemade baked goods can come from this machine. Clearly explaining the finer points and special features of various machines, even a dummy will be enjoying delicious, freah-baked breads at the touch of a button. Whole wheat, sourdough, nut breads, holiday breads, you name it, with 75 delicious recipes these experts show that there's much more to a bread machine than just your standard white. And even if you are just looking to have a fresh loaf of your favorite sandwich bread waiting for you in the morning, let these experts show you how to get the most out of your bread machine.
New-style job messages that get you in the door and on your way upFrom sparkling cover letters to six-word bios, a fresh bevy of job search letters has grown powerfully useful for successful career communications. Job Search Letters For Dummies delivers the quality of New Era know-how you need right now to land good jobs and thrive. Whether you're a long-time professional or a recent college graduate -- or somewhere in between -- Job Search Letters For Dummies has you covered."Job Search Letters For Dummies" covers the gamut of leading-edge topics, including effective strategies for internal career communications on topics such as raises, promotions, and position changes; rules for communicating professionally with texts and networking on social media platforms such as twitter and LinkedIn; fresh and updated communication phrases to voice accomplishments and make job-fit statements; post-interview etiquette and letters such as thank-yous, "hire me" reinforcement notes, interest revival queries; and much more.Get hired with 40 types of job lettersCreate short messages for a smartphone worldNetwork on social media sitesModel best letters more than 200 pro samples Whether you're a long-time professional or a recent college graduate -- or somewhere in between -- "Job Search Letters For Dummies" has you covered. A note to job seekers from nationally syndicated careers columnist and author or "Job Search Letters For Dummies," Joyce Lain Kennedy: Welcome aboard, job seekers Thanks for checking out this first guide to "communications-supported job search and career growth" in relentlessly changing technological times. The right messaging -- what you say, why you say it, and when you say it -- is as important today to your employment goals as it has been at any time since Leonardo da Vinci wrote the first professional resume in 1482. Consider recent job-finding history: In 1986 fax machines and postal mail were the most popular ways to send resumes and cover letters.In the 1990s the Internet boom kicked in with new tools to connect jobs and people: e-mail, websites, cell phones, mailing lists, and online bulletin boards.In the 21st century the double-time march of recruiting technology skyrocketed, building a techno-swamp populated with endless ideas of how to connect work and people through smartphones, wonder tablets, apps, and social media for virtual networking. You're competing in a new world of work out there. If your job search is treading water -- or even drowning-- there's a better way. Make a splash Engage hiring authorities through a communications-centered campaign with smart content.
Gain a deeper understanding of Christianity, Judaism, Islam, and other faiths! A wise and witty road map for exploring life’s big questions Why are we here? How should we live? What happens after we die? Why does evil exist? This lively and informative reference explains how the world’s great religions answer these questions – and shows how religious beliefs and rituals give meaning to life and help us cope with conflict, adversity, marriage, and much more! The Dummies Way
Here's what Web designers need to know to create dynamic, database-driven Web sites To be on the cutting edge, Web sites need to serve up HTML, CSS, and products specific to the needs of different customers using different browsers. An effective e-commerce site gathers information about users and provides information they need to get the desired result. PHP scripting language with a MySQL back-end database offers an effective way to design sites that meet these requirements. This full updated 4th Edition of "PHP & MySQL For Dummies" gets you quickly up to speed, even if your experience is limited.Explains the easy way to install and set up PHP and MySQL using XAMPP, so it works the same on Linux, Mac, and WindowsShows you how to secure files on a Web host and how to write secure codePacked with useful and understandable code examples for Web site creators who are not professional programmersFully updated to ensure your code will be compliant based on PHP 5.3 and MySQL 5.1.31Provides clear, accurate code examples "PHP & MySQL For Dummies, 4th Edition" provides what you need to know to create sites that get results. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Hands-on tips and easy recipes for keto-fueled health and energy! Millions of people have already benefited from the low-carb ketogenic diet. They've lost weight, increased their energy levels, got their Type 2 diabetes under control, and so much more. And if you're looking for an easy and fun way to get started with keto, look no further than the Keto Cookbook For Dummies! In this book, you'll find 150 delicious keto recipes, from cheesy egg casserole to a keto-inspired berry cobbler. You'll also discover expert tips on meal planning and preventing common ailments with simple adjustments to your diet. You'll even learn how to use your Instant Pot and air fryer to make full-flavor, low-carb keto dishes. The book also shows you how to: Swap in tasty keto alternatives for unhealthy ingredients Make keto snacks and appetizers that give you a huge, long-lasting energy boost when you need it most Prepare yummy keto sauces and staples you can make ahead of time and freeze for easy meal-prep during the week For everyone trying their best to get a handle on their health, weight, and nutrition, Keto Cookbook For Dummies is a must-have companion for busy families, professionals, and anyone else who just wants to live a healthier, more energetic life.
Sick of the office and looking for a change? Relax! Let expert Susan Drake help you make the leap from employee to boss -- with no stress, no sweat. From practical tips on asessing your skills to real-life stories from successful freelancers, this friendly guide will pave the way to a smooth and fulfilling freelance career. Inside Freelancing For Dummies you'll discover how to:
There’s never been a better time to be an author. Books like the Harry Potter series create a media phenomenon, with people lining up and camping outside bookstores to purchase newly released titles. Yet book sales overall – not just those of mega-sellers – are on the rise, as more and more people seek knowledge and entertainment through reading. The Library of Congress currently registers about 60,000 new titles for copyright each year. 60,000 books by 60,000 authors. Imagine yourself as one. Getting Your Book Published For Dummies is your complete guide to realizing whatever gem of an idea you’ve been carrying with you. If you’ve ever thought, “this would make a really good book,” be it the next great American novel or a guide to naming babies, here’s your chance to put pen to paper and find out! Written from both sides of the editor’s desk – by a widely published writer and a HarperCollins veteran publisher – this guide puts in your hand the advice you need to:
Full of examples, proposals, query letters, and war stories drawn from the authors’ extensive experience, Getting Your Book Published For Dummies shows you how to clear all the hurdles faced by today’s writers – freeing up precious time for you to refine your manuscript. You’ll get the inside scoop on:
Getting Your Book Published For Dummies is the clear, A-Z handbook that makes the entire process plain and practicable. You don’t need to be a celebrity. You don’t need to be some kind of publishing insider. All you need to do is write.
Boost your self-esteem and truly believe that you are perfectly awesome Looking to get your hands on some more self-esteem? You're not alone. Thankfully, Self-Esteem For Dummies presents clear, innovative, and compassionate methods that help you identify the causes of low self-esteem as well the lowdown on the consequences. Packed with trusted, hands-on advice to help you improve your overall self-worth, Self-Esteem For Dummies arms you with the proven tools and techniques for learning how to think and behave with more self-assurance at work, in social situations, and even in relationships. Self-esteem is shaped by your thoughts, relationships, and experiences. When you were growing up, your successes, failures, and how you were treated by your family, teachers, coaches, religious authorities, and peers determined how you feel about yourself. But you can shift your thinking and reclaim your self-worth with the help of Self-Esteem For Dummies. * Helps you understand the ranges of self-esteem and the benefits of promoting self-esteem * Arms you with the tools to learn how to think and behave with more self-assurance * Covers the importance of mental wellbeing, assertiveness, resilience, and more * Shows you how to improve your self-image, increase personal power, and feel better about yourself If you're looking to boost your sense of self-worth, Self-Esteem For Dummies sets you on the path to a more confident, awesome you.
Traveling in a foreign country such as Russia suddenly becomes a lot more exciting when you can engage in elegant small talk with the locals. "Russian Phrases For Dummies" is your handy guide to everyday words and phrases you can start using immediately to make your visit more rewarding and a whole lot easier. This user-friendly phrasebook will jump-start your comprehension and have you speaking basic Russian in no time. Its quick-and-easy approach gives you language fundamentals up front, the Words to Know section helps you find the right word fast, and the easy-to-use pronunciation key helps other people understand what you're trying to say. You'll learn how to: Get directions, shop, and eat outTalk numbers, dates, and timeChat about family and workDiscuss sports and the weatherDeal with problems and emergenciesPronounce familiar English words and phrases in Russian and EnglishBeware of words that sound to English but don't mean the same thingRead signs that use the Russian alphabetFollow the conventions of Russian pronunciationUse basic Russian grammar correctlyKeep ten commonly used Russian phrases on the tip of your tongueUse basic telephone vocabulary and send letters, emails, and faxes Don't have time to study the language before you get to Russia? No worries. Just flip through "Russian Phrases For Dummies, " find the section that fits your needs, and start talking
A practical, hands-on guide to forensic accounting Careers in forensic accounting are hot-"US News & World Report" recently designated forensic accounting as one of the eight most secure career tracks in America., Forensic accountants work in most major accounting firms and demand for their services is growing with then increasing need for investigations of mergers and acquisitions, tax inquiries, and economic crime. In addition, forensic accountants perform specialized audits, and assist in all kinds of civil litigation, and are often involved in terrorist investigations." Forensic Accounting For Dummies" will track to a course and explain the concepts and methods of forensic accounting.Covers everything a forensic accountant may face, from investigations of mergers and acquisitions to tax inquiries to economic crimeWhat to do if you find or suspect financial fraud in your own organizationDetermining what is fraud and how to investigate Whether you're a student pursuing a career in forensic accounting or just want to understand how to detect and deal with financial fraud, "Forensic Accounting For Dummies" has you covered.
Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales. Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective. * Define your market segments, buyer personas, and voice * Build an effective internal structure, and choose the right CRM solution * Optimize leads and conduct effective email marketing * Streamline processes, automate where possible, and employ analytics Your customers are the lifeblood of your company; you need to reach them, engage them, and retain them without wasting precious time or money. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.
Want to get the most out of your International Finance course? Nowadays the value of daily foreign exchange trading is more than one hundred times the value of annual international trade in goods and services. As result of the great importance of international financial transactions, the subject of international finance continues to develop as fast as--or faster than--any other field in economics and finance. "International Finance For Dummies" sheds light on this increasingly important subject for the growing number of students required to take this course. If you're an undergraduate or MBA student enrolled in an international finance course, this hands-on, friendly guide gives you everything you need to succeed. Plus, it includes up-to-date information on the latest changes to International Finance Reporting Standards, its impact on a company's overall finances, and the various currencies and institutions available worldwide.Serves as an excellent supplement to your international finance textsProvides easy-to-understand explanations of complex materialBrings you up-to-speed on the concepts and subject matter you need to know "International Finance For Dummies" is your ticket to scoring your highest in your international finance course.
Want to have homebuyers knocking down your door? "Home Staging For Dummies" delivers all the secrets to making your home stand out, sell faster, and bring in more money It shows you how to make improvements room by room and generate a higher profit in the most cost- and time-effective way. Featuring eight full-color pages of instructive before-and-after photos, this completely practical guide demonstrates how and why to eliminate clutter, make repairs, arrange furnishings, and pave the way for buyers to make an emotional connection to your house. You'll get a handle on what buyers want and how to show it to them, find plenty of do-it-yourself tasks that add real value to your home, and get tips on producing photos of your home that will have buyers craving to see more Discover how to: See your home as prospective buyers will see itKnow what needs doing and what doesn'tMaster the three-step home staging processAdd real value to your home without breaking the bankDecide whether to DIY or call in the prosCreate curb appealMake a great first impression with a beautiful entrywaySpruce up your kitchen, bathroom, living, and dining roomsTurn your bedrooms into a buyer's dreamWhip your mechanicals into top shapeAvoid staging nightmares Get top dollar for your home -- all you need is a little help from "Home Staging For Dummies "
Use Adobe Analytics as a marketer --not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
If you're curious, but hesitant, about finding your way around Microsoft's new Windows Server 2008, "Windows Server 2008 For Dummies" is the book for you. This friendly reference shows you everything you need to know -- from installation and deployment to building and running a Windows Server 2008 network. Server-based networking really is a big deal, and this 100% plain-English guide helps you make the most of it. You'll find out about Windows Server 2008's important functions, capabilities and requirements; develop a network implementation plan; take a step-by-step walkthrough of the installation process; and get valuable tips on how to boost your bandwidth beyond belief Before you know it, you'll be configuring connections to the Universe, working with active directory, and treating domains and controllers like old pals. Discover how to: Build and connect your networkInstall and configure Windows Server 2008Set up and manage directory servicesManage users and groupsInstall and manage print serversSecure your networkTroubleshoot active networksPlan for installing Active DirectoryProclaim and manage your own domainResolve names between TCP/IP and NetBIOSManage shares, permissions, and moreDevelop and implement a regular backup protocol "Windows Server 2008 For Dummies" may be easy-going, but it's simply packed with need-to-know stuff that will send you diving into Windows Server 2008 experience just for the fun of it. So start now
This is it-the key that unlocks the riches of GURPS (Generic Universal Role Playing System) and gives you a wealth of information on how to create your character and fine-tune your play. Produced in partnership with Steve Jackson Games, the game's creator, GURPS For Dummies is the ideal companion to GURPS Basic Set, 4th Edition that explains the rules. It gives you insight into the choices you'll make in everything from creating a fun, dynamic character using the allotted number of points, to playing in an adventure, to becoming a GM. Whether you want to be an Amazon princess or a stalwart warrior, an old-fashioned swashbuckler or a modern investigator, a tough cop or a cat burglar, a sorcerer casting spells or a cosmic ranger, fighting lawlessness in the asteroids, this guide will help you: * Determine your character's basic attributes: IQ, DX (dexterity), ST (strength) and HT (health)* Figure out your character's secondary characteristics* Choose advantages (including powers and perks) and disadvantages (including quirks and disadvantages with a self-control roll modifier)* Optimize your points by using talents* Select your skills based on functional area or the campaign setting* Enhance your character with spells, magic items, magic staves, and powerstones* Strategically purchase equipment for different characters, tech levels, and campaign types* Create and manage a character sheet, write a character background, keep a character log, and more-all with samples* Choose good combat techniques and play with your character If you want to become a GM, this guide gets you going with advice on creating the adventure, managing the character creation process, managing combat, and interpreting the rules. There's even a handy Cheat Sheet tear-out GM screen in the front of the book. There are tips throughout, plus advice on how to:* Create your very own GURPS universe for your campaign, whether it's dungeon-crawl, high-adventure, combat-focused, puzzle-focused, or masquerade-type* Provide a basic write-up of the world for your players, including technology level, supernatural and supernormal abilities and powers, races, setting, character templates, cultural and social information, and limitations* Create an electronic combat grid, a battle log, a tactical map, and more-with samples* Do mapping, planning, and plotting* Create memorable NPC (nonplayer characters), both good guys and bad guys GURPS For Dummies helps you create more detailed, exciting, and interesting characters and take your game to the next level. That's important whether you're saving a princess or saving the planet...searching for hidden treasure or for secrets to eliminate disease...fighting crime or combating armies of evil robots...casting spells in medieval castles or destroying terrorist cells in modern day milieus. With GURPS, the only limitation is your imagination.
A recommended, proven way to broaden portfolios and profits Recommended by finance experts and used extensively by institutional investors, index funds and exchange-traded funds (ETFs) provide unmanaged, diversified exposure to a variety of asset classes. "Index Investing For Dummies" shows active investors how to add index investments to their portfolios and make the most of their money, while protecting their assets. It features plain-English information on the different types of index funds and their advantage over other funds, getting started in index investing, using index funds for asset allocation, understanding returns and risk, diversifying among fund holdings, and applying winning strategies for maximum profit. |
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