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Books > Social sciences > Sociology, social studies > Gay & Lesbian studies

Women's Sexualities and Masculinities in a Globalizing Asia (Hardcover, 2007 ed.): S Wieringa, E. Blackwood, A. Bhaiya Women's Sexualities and Masculinities in a Globalizing Asia (Hardcover, 2007 ed.)
S Wieringa, E. Blackwood, A. Bhaiya
R1,416 Discovery Miles 14 160 Ships in 18 - 22 working days

Winner of the 2007 Ruth Benedict Award! A unique collection of writings by both academic and activist scholars on women's same-sex sexualities and female masculinities in a globalizing Asia. Through richly detailed studies, contributors explore the emergence of contemporary lesbian and butch/femme relationships and communities throughout Asia and their location within the context of nationalist struggles, religious fundamentalism, state gender regimes, and global queer movements.

The Right to Be Parents - LGBT Families and the Transformation of Parenthood (Hardcover): Carlos A. Ball The Right to Be Parents - LGBT Families and the Transformation of Parenthood (Hardcover)
Carlos A. Ball
R2,865 Discovery Miles 28 650 Ships in 18 - 22 working days

The Right to be Parents is the first book to provide a detailed history of how LGBT parents have turned to the courts to protect and defend their relationships with their children. Carlos A. Ball chronicles the stories of LGBT parents who, in seeking to gain legal recognition of and protection for their relationships with their children, have fundamentally changed how American law defines and regulates parenthood. To this day, some courts are still not able to look beyond sexual orientation and gender identity in cases involving LGBT parents and their children. Yet on the whole, Ball's stories are of progress and transformation: as a result of these pioneering LGBT parent litigants, the law is increasingly recognizing the wide diversity in American familial structures.

Gay on God's Campus - Mobilizing for LGBT Equality at Christian Colleges and Universities (Hardcover): Jonathan S. Coley Gay on God's Campus - Mobilizing for LGBT Equality at Christian Colleges and Universities (Hardcover)
Jonathan S. Coley
R2,635 Discovery Miles 26 350 Ships in 18 - 22 working days

Although the LGBT movement has made rapid gains in the United States, LGBT people continue to face discrimination in faith communities. In this book, sociologist Jonathan S. Coley documents why and how student activists mobilize for greater inclusion at Christian colleges and universities. Drawing on interviews with student activists at a range of Christian institutions of higher learning, Coley shows that students, initially drawn to activism because of their own political, religious, or LGBT identities, are forming direct action groups that transform university policies, educational groups that open up campus dialogue, and solidarity groups that facilitate their members' personal growth. He also shows how these LGBT activists apply their skills and values after graduation in subsequent political campaigns, careers, and family lives, potentially serving as change agents in their faith communities for years to come. Coley's findings shed light on a new frontier of LGBT activism and challenge prevailing wisdom about the characteristics of activists, the purpose of activist groups, and ultimately the nature of activism itself. For more information about this project's research methodology and theoretical grounding, please visit http://jonathancoley.com/book

Cupcake Queens (Hardcover): Darlene Everly Cupcake Queens (Hardcover)
Darlene Everly
R535 R500 Discovery Miles 5 000 Save R35 (7%) Ships in 18 - 22 working days
Working with Lesbian, Gay, Bisexual, and Transgender College Students - A Handbook for Faculty and Administrators (Hardcover):... Working with Lesbian, Gay, Bisexual, and Transgender College Students - A Handbook for Faculty and Administrators (Hardcover)
Ronni L. Sanlo
R2,307 Discovery Miles 23 070 Ships in 18 - 22 working days

This handbook is intended for faculty and administrators who wish to create a welcoming and safe environment for all lesbian, gay, bisexual and transgender students on our campuses. It will help readers, even those who may struggle personally with understanding non-heterosexual identities, gain a clearer understanding of the important issues facing these students. While some students arrive on campus with full clarity about their sexual identities, others may just be discovering their orientations while in our institutions. It is difficult to provide the attention LGBT students need if we do not understand the crises affecting them or how to address them. Each chapter analyzes specific issues affecting these students and offers recommendations or suggestions for change. Some of the areas discussed include: identity development theories, residence halls, career planning, health and counseling centers, HIV/AIDS, and student leadership and organizational development. Non-heterosexual faculty and staff may also find this work useful as they attempt to discover themselves in academic and educational literature. Lesbian, gay, bisexual, and transgender students are on our campuses. They are either discovering their orientations while in our institutions or arriving with full clarity about their sexual identities. It is difficult to provide the attention these students need if we do not understand the issues or how to address them. This handbook is a guide to providing services to lesbian, gay, bisexual, and transgender students. It is for all faculty and administrators, especially those who may struggle personally with understanding non-heterosexual identities, who wish to create a safe and welcoming environment for all students. Non-heterosexual faculty and staff may also find this work useful as they attempt to discover themselves in academic and educational literature. Each section presents an area in which questions usually arise. Chapters within the sections dissect specific issues and, where appropriate, offer recommendations for change. Some of those areas include: identity development theories; residence halls; career planning; health and counseling centers; HIV/AIDS; students with disabilities; same-sex dating and domestic violence; athletics; fraternities; student leadership; speakers' bureaus and safe zone programs; commuter schools and church-related institutions; and Internet resources.

Sex, Technology and Public Health (Hardcover): M. Davis Sex, Technology and Public Health (Hardcover)
M. Davis
R1,396 Discovery Miles 13 960 Ships in 18 - 22 working days

Exploring the implications of the internet and bio-technologies for intimate and sexual life, this book discusses the concept of citizenship in relation to the extension of public health through the internet, and reveals concerns that sexually transmitted infections and HIV are associated with such technologies.

Marc-Andre Raffalovich's Uranism and Unisexuality - A Study of Different Manifestations of the Sexual Instinct (Hardcover,... Marc-Andre Raffalovich's Uranism and Unisexuality - A Study of Different Manifestations of the Sexual Instinct (Hardcover, 1st ed. 2016)
Nancy Erber, Frederick S. Roden, Philip Healy, William A Peniston
R3,676 Discovery Miles 36 760 Ships in 10 - 15 working days

Raffalovich's 1896 magnum opus of sexology, Uranism and Unisexuality (never before translated into English until now), provides an ethical justification for same-sex desire. Drawing on cross-cultural and transhistorical narratives, the gentleman scholar argues for the rights of the homosexual in society and its responsibility to him.

Terrence McNally and Fifty Years of American Gay Drama (Hardcover): John M. Clum Terrence McNally and Fifty Years of American Gay Drama (Hardcover)
John M. Clum
R2,389 Discovery Miles 23 890 Ships in 18 - 22 working days
L Is for Lion - An Italian Bronx Butch Freedom Memoir (Paperback): Annie Rachele Lanzillotto L Is for Lion - An Italian Bronx Butch Freedom Memoir (Paperback)
Annie Rachele Lanzillotto
R515 Discovery Miles 5 150 Ships in 10 - 15 working days

This vivid memoir speaks the intense truth of a Bronx tomboy whose 1960s girlhood was marked by her father s lullabies laced with his dissociative memories of combat in World War II. At four years old, Annie Rachele Lanzillotto bounced her Spaldeen on the stoop and watched the boys play stickball in the street; inside, she hid silver teaspoons behind the heat pipes to tap calls for help while her father beat her mother. At eighteen, on the edge of ambitious freedom, her studies at Brown University were halted by the growth of a massive tumor inside her chest. Thus began a wild, truth-seeking journey for survival, fueled by the lessons of lasagna vows, and Spaldeen ascensions. From the stoops of the Bronx to cross-dressing on the streets of Egypt, from the cancer ward at Memorial Sloan-Kettering to New York City s gay club scene of the 80s, this poignant and authentic story takes us from underneath the dining room table to the stoop, the sidewalk, the street, and, ultimately, out into the wide world of immigration, gay subculture, cancer treatment, mental illness, gender dynamics, drug addiction, domestic violence, and a vast array of Italian American characters. With a quintessential New Yorker as narrator and guide, this journey crescendos in a reluctant return home to the timeless wisdom of a peasant, immigrant grandmother, Rosa Marsico Petruzzelli, who shows us the sweetest essence of soul."

Nietzsche's Revolution - Decadence, Politics, and Sexuality (Hardcover): C. Schotten Nietzsche's Revolution - Decadence, Politics, and Sexuality (Hardcover)
C. Schotten
R1,414 Discovery Miles 14 140 Ships in 18 - 22 working days

"Nietzsche's Revolution" argues that Nietzsche is a revolutionary who aims to liberate modernity by overthrowing Christianity. Although Nietzsche's terrified inability to follow through on this revolutionary project causes him to retreat into a retrograde essentialism of race and gender that betrays his own revolutionary promise, Nietzsche's complicity in this failure bequeaths this revolution to us, his future readers, who can take it up in the form of poststructuralist queer theory and politics. This is a revolutionary future Nietzsche could neither have foreseen nor endorsed, but is the necessary consequence of his quest to overthrow Christianity's cult of meaning.

Bisexuality and the Challenge to Lesbian Politics - Sex, Loyalty, and Revolution (Hardcover, New): Paula C. Rust Bisexuality and the Challenge to Lesbian Politics - Sex, Loyalty, and Revolution (Hardcover, New)
Paula C. Rust
R2,886 Discovery Miles 28 860 Ships in 18 - 22 working days

The subject of bisexuality continues to divide the lesbian and gay community. At pride marches, in films such as Go Fish, at academic conferences, the role and status of bisexuals is hotly contested. Within lesbian communities, formed to support lesbians in a patriarchal and heterosexist society, bisexual women are often perceived as a threat or as a political weakness. Bisexual women feel that they are regarded with suspicion and distrust, if not openly scorned. Drawing on her research with over 400 bisexual and lesbian women, surveying the treatment of bisexuality in the lesbian and gay press, and examining the recent growth of a self-consciously political bisexual movement, Paula Rust addresses a range of questions pertaining to the political and social relationships between lesbians and bisexual women. By tracing the roots of the controversy over bisexuality among lesbians back to the early lesbian feminist debates of the 1970s, Rust argues that those debates created the circumstances in which bisexuality became an inevitable challenge to lesbian politics. She also traces it forward, predicting the future of sexual politics. Paula C. Rust is Assistant Professor in the Department of Sociology at Hamilton College.

Dangerous Discourses of Disability, Subjectivity and Sexuality (Hardcover): M. Shildrick Dangerous Discourses of Disability, Subjectivity and Sexuality (Hardcover)
M. Shildrick
R2,661 Discovery Miles 26 610 Ships in 18 - 22 working days

This innovative and adventurous work, now in paperback, uses broadly feminist and postmodernist modes of analysis to explore what motivates damaging attitudes and practices towards disability. The book argues for the significance of the psycho-social imaginary and suggests a way forward in disability's queering of normative paradigms.

Queer Objects (Paperback): Chris Brickell, Judith Collard Queer Objects (Paperback)
Chris Brickell, Judith Collard
R912 Discovery Miles 9 120 Ships in 10 - 15 working days

Queer lives give rise to a vast array of objects: the things we fill our houses with, the gifts we share with our friends, the commodities we consume at work and at play, the clothes and accessories we wear, and the analogue and digital technologies we use to communicate with one another. But what makes an object queer? The sixty-three chapters in Queer Objects consider this question in relation to lesbian, gay and transgender communities across time, cultures and space. In this unique international collaboration, well-known and newer writers traverse world history to write about items ranging from ancient Egyptian tomb paintings and Roman artefacts to political placards, snapshots, sex toys and the smartphone. Fabulous, captivating, transgressive. -- .

Men Can Wear Dresses Too (Hardcover): Catie Maye Men Can Wear Dresses Too (Hardcover)
Catie Maye
R1,003 Discovery Miles 10 030 Ships in 10 - 15 working days

Men Can Wear Dresses Too is an engaging, compelling and challenging account of my life as catie maye a heterosexual male to female cross dresser. However it is not just another story about a 'guy in a dress'. This book is totally unique, in that, unlike any other work in this genre it not only describes a very personal, engaging and sometime traumatic life journey but essentially incorporates the results of the most influential cross dressing surveys carried out in modern times. The results are integrated, reviewed and fully explained within the story to support and Validate the events of my life, to challenge social opinion and ultimately to destroy many of the erroneous myths that surround those men who cross dress.

The Maybelline Prince - Founder of DMK Int'l and Ambassador for the Harvey Milk Foundation (Hardcover, Hardback ed.):... The Maybelline Prince - Founder of DMK Int'l and Ambassador for the Harvey Milk Foundation (Hardcover, Hardback ed.)
Danne Montague King
R837 Discovery Miles 8 370 Ships in 18 - 22 working days

Pioneer...Activist...Legend...The 1970s were known for free love and experimentation of all kinds. No one much cared if you were gay, straight, bisexual or transgender. It was the era of "drugs, sex, and rock 'n' roll." In the midst of all this appeared a woman who had turned the head of Al Capone, married into the famous Maybelline cosmetics company, and possessed enough beauty, magnetism and allure to make men do whatever she wanted. When Evelyn F. Williams and her enigmatic young male companion arrived in Hot Springs, Arkansas, they took over the famous town in a whirlwind of lights, rock 'n' roll, cameras, beautiful people and a grand lifestyle. They created a media frenzy wherever they went--until jealousy and resentment led to stories of orgies, twisted sex, drugs, Mafia hits...and the mystery of the Maybelline Queen's fiery death, which some still call an unsolved murder. This is the uncut version of that high-living time written by the young man who lived it with Evelyn-the man who was supposed to "never be heard from again"-Danne Montague King, aka "The Maybelline Prince"--who went on to found a skin care dynasty of his own. Hobnobbing with decadent bluebloods, movie stars, politicians and social activists, Danne amasses a large and loyal following the world over.

Queercore - Queer Punk Media Subculture (Hardcover): Curran Nault Queercore - Queer Punk Media Subculture (Hardcover)
Curran Nault
R4,634 Discovery Miles 46 340 Ships in 10 - 15 working days

Queercore is a queer and punk transmedia movement that was instigated in 1980s Toronto via the pages of the underground fanzine ("zine") J.D.s. Authored by G.B. Jones and Bruce LaBruce, J.D.s. declared "civil war" on the punk and gay and lesbian mainstreams, consolidating a subculture of likeminded filmmakers, zinesters, musicans and performers situated in pointed opposition to the homophobia of mainline punk and the lifeless sexual politics and exclusionary tendencies of dominant gay and lesbian society. More than thirty years later, queercore and its troublemaking productions remain under the radar, but still culturally and politically resonant. This book brings renewed attention to queercore, exploring the homology between queer theory/practice and punk theory/practice at the heart of queercore mediamaking. Through analysis of key queercore texts, this book also elucidates the tropes central to queercore's subcultural distinction: unashamed sexual representation, confrontational politics and "shocking" embodiments, including those related to size, ability and gender variance. An exploration of a specific transmedia subculture grounded in archival research, ethnographic interviews, theoretical argumentation and close analysis, ultimately, Queercore proffers a provocative, and tangible, new answer to the long-debated question, "What does it mean to be queer?"

Queer Commodities - Contemporary US Fiction, Consumer Capitalism, and Gay and Lesbian Subcultures (Hardcover): G. Davidson Queer Commodities - Contemporary US Fiction, Consumer Capitalism, and Gay and Lesbian Subcultures (Hardcover)
G. Davidson
R1,394 Discovery Miles 13 940 Ships in 18 - 22 working days

Queer Commoditiesis the first book-length analysis of same-sexuality and consumer capitalism in contemporary US fiction. Moving beyond the critical tendencies to identify gay and lesbian subcultures as either hopelessly immersed in consumer capitalism or heroically resistant to it, Guy Davidson argues that while these subcultures are necessarily commodified, they also provide means of subversively negotiating aspects of life under capitalism.

How Hysterical - Identification and Resistance in the Bible and Film (Hardcover, New): E. Runions How Hysterical - Identification and Resistance in the Bible and Film (Hardcover, New)
E. Runions
R1,401 Discovery Miles 14 010 Ships in 18 - 22 working days

An innovation in studies on Bible and film, How Hysterical is less centered on direct citation of the Bible in film than on analyses of hypostasized biblical influence in culture. Here, through accessible engagement with feminist, queer, postcolonial and ideological critical theories, Erin Runions discusses the processes by which biblical and filmic texts can both bolster and disrupt identifications with the norms that drive politics and culture.

Guess Who's Coming to Dinner Now? - Multicultural Conservatism in America (Hardcover): Angela D. Dillard Guess Who's Coming to Dinner Now? - Multicultural Conservatism in America (Hardcover)
Angela D. Dillard
R2,863 Discovery Miles 28 630 Ships in 18 - 22 working days

"Smart and thoughtful . . . Perceptive"
"--The Women's Review of Books"

"One does not associate scholars with perfect timing, news-wise, but Angela D. Dillard's Guess Who's Coming to Dinner Now? could not be more of the moment."
--"New York Times Book Review"

"An excellent overview of this new movement."
--"The New Republic"

"If you, like many, marveled that George W. Bush not only did but could put together a cabinet and staff that was racially diverse as well as fiscally and morally conservative, here's a book you'll want to read."
--"Ms." magazine

In Guess Who's Coming to Dinner Now? Angela Dillard offers the first comparative analysis of a conservatism which today cuts across the boundaries of race, ethnicity, gender, and sexuality.

To be an African-American and a conservative, or a Latino who is also a conservative and a homosexual, is to occupy an awkward and contested political position. Dillard explores the philosophies, politics, and motivation of minority conservatives such as Ward Connerly, Glenn Loury, Linda Chavez, Clarence Thomas, and Bruce Bawer, as well as their tepid reception by both the Left and Right. Welcomed cautiously by the conservative movement, they have also frequently been excoriated by those African Americans, Latinos, women, and homosexuals who view their conservatism as betrayal.

Dillard's comprehensive study, among the first to take the history and political implications of multicultural conservatism seriously, is a vital source for understanding contemporary American conservatism in all its forms.

The Gang's All Queer - The Lives of Gay Gang Members (Hardcover): Vanessa R. Panfil The Gang's All Queer - The Lives of Gay Gang Members (Hardcover)
Vanessa R. Panfil
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

Honorable Mention, 2018 Distinguished Book Award presented by the American Sociological Association's Sociology of Sexualities Section The first inside look at gay gang members. Many people believe that gangs are made up of violent thugs who are in and out of jail, and who are hyper-masculine and heterosexual. In The Gang's All Queer, Vanessa Panfil introduces us to a different world. Meet gay gang members - sometimes referred to in popular culture as "homo thugs" - whose gay identity complicates criminology's portrayal and representation of gangs, gang members, and gang life. In vivid detail, Panfil provides an in-depth understanding of how gay gang members construct and negotiate both masculine and gay identities through crime and gang membership. The Gang's All Queer draws from interviews with over 50 gay gang- and crime-involved young men in Columbus, Ohio, the majority of whom are men of color in their late teens and early twenties, as well as on-the-ground ethnographic fieldwork with men who are in gay, hybrid, and straight gangs. Panfil provides an eye-opening portrait of how even members of straight gangs are connected to a same-sex oriented underground world. Most of these young men still present a traditionally masculine persona and voice deeply-held affection for their fellow gang members. They also fight with their enemies, many of whom are in rival gay gangs. Most come from impoverished, 'rough' neighborhoods, and seek to defy negative stereotypes of gay and Black men as deadbeats, though sometimes through illegal activity. Some are still closeted to their fellow gang members and families, yet others fight to defend members of the gay community, even those who they deem to be "fags," despite distaste for these flamboyant members of the community. And some perform in drag shows or sell sex to survive. The Gang's All Queer poignantly illustrates how these men both respond to and resist societal marginalization. Timely, powerful, and engaging, this book will challenge us to think differently about gangs, gay men, and urban life.

Internalized Oppression - The Psychology of Marginalized Groups (Paperback): E. J. R. David Internalized Oppression - The Psychology of Marginalized Groups (Paperback)
E. J. R. David
R2,077 R1,689 Discovery Miles 16 890 Save R388 (19%) Ships in 10 - 15 working days

"It is a great honor to write the foreword to such an important book edited by E.J.R. David, filled with contributions from leading and emerging psychological scholars on internalized oppression. One of the best features of the book, in my opinion, is that the chapter authors are allowed to share their own personal experiences and that such experiences are regarded to be just as valid and legitimate as the 'theories' and 'empirical studies' that they review."

-Eduardo Duran, PhD
7th Direction Therapy, Assessment, and Consulting
Author of Healing the Soul Wound and Co-Author of Native American Postcolonial Psychology"

The oppression of various groups has taken place throughout human history. People are stereotyped, discriminated against, and treated unjustly simply because of their social group membership. But what does it look like when the oppression that people face from the outside gets under their skin? Long overdue, this is the first book to highlight the universality of internalized oppression across marginalized groups in the United States from a mental health perspective. It focuses on the psychological manifestations and mental health implications of internalized oppression for a variety of groups. The book provides insight into the ways in which internalized oppression influences the thoughts, attitudes, feelings, and behaviors of the oppressed toward themselves, other members of their group, and members of the dominant group. It also considers promising clinical and community programs that are currently addressing internalized oppression among specific groups.

The book describes the implications and unique manifestations of internalized oppression among African Americans, Latinos, Asian Americans, Pacific Islanders, American Indians and Alaska natives, women, people with disabilities, and the lesbian, gay, bisexual, and transgender community. For each group, the text considers its demographic profile, history of oppression, contemporary oppression, common manifestations and mental and behavioral health implications, clinical and community programs, and future directions. Chapters are written by leading and emerging scholars, who share their personal experiences to provide a real-world point of view. Additionally, each chapter is coauthored by a member of a particular community group, who helps to bring academic concepts to life. Key Features:

Addresses the universality of internalized oppression across marginalized groups in the U.S. and its corresponding mental health and psychological manifestations Considers how specific groups exhibit internalized oppression in their own unique ways Provides insight into how internalized oppression influences the thoughts, feelings, attitudes, and behaviors of the oppressed Highlights promising clinical and community programs

Queer Mobilizations - LGBT Activists Confront the Law (Hardcover): Mary Bernstein, Anna-Maria Marshall Queer Mobilizations - LGBT Activists Confront the Law (Hardcover)
Mary Bernstein, Anna-Maria Marshall; Edited by Scott Barclay
R3,193 Discovery Miles 31 930 Ships in 18 - 22 working days

Fighting for marriage and family rights; protection from discrimination in employment, education, and housing; criminal law reform; economic justice; and health care reform: the LGBT movement is engaged in some of the most important cultural and political battles of our times. Seeking to reshape many of our basic social institutions, the LBGT movement's legal, political, and cultural campaigns reflect the complex visions, strategies, and rhetoric of the individuals and groups knocking at the law's door. The original essays in this volume bring social movement scholarship and legal analysis together, enriching our understanding of social movements, LGBT politics and organizing, legal studies, and public policy. Moreover, they highlight the struggle to make the law relevant and responsive to the LGBT community. Ultimately, Queer Mobilizations examines how the LGBT movement's engagement with the law shapes the very meanings of sexuality, sex, gender, privacy, discrimination, and family in law and society. Contributors: Ellen Ann Andersen, Steven A. Boutcher, Bayliss Camp, Casey Charles, Ashley Currier, Courtenay W. Daum, Shauna Fisher, David John Frank, Jonathan Goldberg-Hiller, Charles W. Gossett, Marybeth Herald, Nicholas Pedriana, Darren Rosenblum, Susan M. Sterett, and Amy L. Stone.

Community-Based Research on LGBT Aging (Paperback): Brian De Vries, Catherine Croghan Community-Based Research on LGBT Aging (Paperback)
Brian De Vries, Catherine Croghan
R1,382 Discovery Miles 13 820 Ships in 10 - 15 working days

The study of LGBT aging is in its infancy. In the absence of federal data on this often hidden population, community groups and organizations from across the country have taken it upon themselves to understand and assess the needs of this first cohort to reach later life in a time of LGBT public consciousness. Eight papers are included in this compilation: three from the east coast (Boston, New York, and Washington, DC), four from the Midwest (Chicago, Bowling Green and surrounding areas, St. Louis, and the twin cities of Minneapolis/St. Paul), and one from the west coast (Palm Springs area). Together, these reports provide a community-based and regionally nuanced image of the strengths of, and the challenges faced by, older LGBT persons-local snapshots that together form a partial tapestry of LGBT aging in the U.S. They also serve as a source of lessons learned in the field-efforts that may be seen to parallel those undertaken by LGBT communities, then forming, during the 1980s and 1990s to address the growing health crisis of HIV/AIDS, a time when formal responses were slow and treatments still being developed. As such, the voice of the communities represented herein-the voices of these older adults-is clear, strong and apparent. This book was originally published as a special issue of the Journal of Homosexuality.

Untold Millions - Secret Truths About Marketing to Gay and Lesbian Consumers (Hardcover): Grant Lukenbill, John Dececco Phd Untold Millions - Secret Truths About Marketing to Gay and Lesbian Consumers (Hardcover)
Grant Lukenbill, John Dececco Phd
R1,722 Discovery Miles 17 220 Ships in 10 - 15 working days

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill, a leading consultant on the cultural and motivational aspects of gay and lesbian consumer behavior, provides you with important procedures, research, and guidelines that businesses today are following in order to develop successful marketing strategies to this growing target audience. From this updated and revised edition, you'll receive current methods, new data, and sure-fire strategies that will help your company break into this market segment, satisfy intended customers, and boost company sales.Providing you with statistics and data from the first market research study of its kind, the Yankelovich MONITOR's Gay and Lesbian Perspective, this book gives you suggestions on what things need to be done within your company before planning your marketing strategies. You'll benefit from ideas and suggestions in Untold Millions that will help you create consumer-driven market strategies to gays and lesbians, including: recognizing that there are families and relationships in society that are not heterosexual acknowledging age differences and the needs of particular generations attracting customers by circulating non-discriminatory hiring policies through press releases and company memos, installing domestic partner health care plans, and identifying cultural reference points to which gays and lesbians can relate remembering that many gays and lesbians may look at business with cynicism and doubt and may be quick to interpret actions as victimization referring to the Wall Street project before addressing gay- and lesbian-specific issues focusing on the areas of individuality, a need for association, and the need to allevia

Growing Your Own Truth - A Guide to Coming out as Gay (Hardcover): Andrew Phineas Growing Your Own Truth - A Guide to Coming out as Gay (Hardcover)
Andrew Phineas
R762 Discovery Miles 7 620 Ships in 18 - 22 working days
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