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Books > Business & Economics > Industry & industrial studies > General
With the globalization process, firms are seeking to expand their
activities to international markets but are also "feeling" expanded
competition from abroad. Small and medium-sized enterprises (SMEs),
though seeking to expand abroad, have particularities that hinder
their natural international expansion path due to particular
barriers and challenges that most multinational firms have already
overcome. Cases on Internationalization Challenges for SMEs
provides a set of case studies on the internationalization of SMEs
in order to share the latest empirical research findings in the
field of internationalization in the context of a globalized world,
and which considers a highly competitive international business
setting. This includes examining the main reasons for the success
or failure of the process of internationalization of SMEs and their
inherent activities. Covering topics that include competitive
advantage, export performance, and inward internationalization,
this book targets managers, executives, and entrepreneurs concerned
with how to adapt their companies to a fast-changing international
business environment, how to conduct internationalization
strategies, how to choose the most adequate international entry
modes, and how to adapt their products and strategies to
international markets. It is also suited for academicians,
researchers, and students in the field of management.
Modern religious tourism is a main segment of the tourism business.
The main goal of religious tourism is aimed at developing human
spirituality, spiritual healing, and culture, where a person
receives the experience of cooperation, or involvement with the
place in which he resides, his people, culture, and religion. This
type of tourism is able to play a significant role in the overall
goals of society and to promote the establishment of trusting
relationships between people of all cultures and religions. Global
Development of Religious Tourism is a crucial reference book that
contains research on the current religious situation as well as the
tourism industry and provides insights on their joint development.
It is not possible to study any religious field without
understanding the religion itself and its impact on any country's
political and social system. Therefore, the work also examines the
impact of religion and tourism on economic and social developments
across the world. Highlighting topics that include sanctuary
cities, religious tourism management, and religious tourism in
regions that span Europe, Africa, the Middle East, and more, this
book is targeted to managers, executives, planners, and other
professionals in the tourism and hospitality industry; government
officials; religious leaders; and researchers, academicians, and
students working in the fields of tourism management, business
management, information and communication sciences, administrative
sciences and management, education, and social and political
sciences.
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