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Books > Medicine > General issues > General
Successful communication can help to prevent health problems,
promote healthy behaviors and lifestyles, and overcome health
challenges. However, various issues have created obstacles for the
promotion of health communication, including low health literacy,
the reluctance of patients to admit their lack of understanding,
the overestimation by health professionals of a patient's level of
understanding, and insufficient health literacy tools, to name a
few. It is thus essential to convey the latest communication models
and practices being used to increase health literacy and provide
adequate health information to society. Health Communication Models
and Practices in Interpersonal and Media Contexts: Emerging
Research and Opportunities explores and analyzes the fundamentals,
models, and dimensions of health communication and offers practical
solutions for better communications with direct outcomes in the
optimization of citizens' health literacy. The book also discusses
and proposes more effective health communication models and
practices as a tool for the construction of more solid and evident
health outcomes. Covering topics such as cancer prevention, health
professionals' communication, and models of health communication,
this text is essential for health professionals, communication
professionals, professors, teachers, researchers, academicians, and
students.
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