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Books > Social sciences > Psychology > Cognition & cognitive psychology > General

The Upside of Irrationality - The Unexpected Benefits of Defying Logic (Paperback): Dan Ariely The Upside of Irrationality - The Unexpected Benefits of Defying Logic (Paperback)
Dan Ariely
R433 R405 Discovery Miles 4 050 Save R28 (6%) Ships in 18 - 22 working days

How can large bonuses sometimes make CEOs less productive?Why is revenge so important to us?How can confusing directions actually help us?Why is there a difference between what we think will make us happy and what really makes us happy?

In his groundbreaking book, Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us to make unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term bad habit, how we learn to love the ones we're with, and more. The Upside of Irrationality will change the way we see ourselves at work and at home--and cast our irrational behaviors in a more nuanced light.

The Oxford Handbook of Cultural Neuroscience (Hardcover): Joan Chiao, Shu-Chen Li, Rebecca Seligman, Robert Turner The Oxford Handbook of Cultural Neuroscience (Hardcover)
Joan Chiao, Shu-Chen Li, Rebecca Seligman, Robert Turner
R5,508 Discovery Miles 55 080 Ships in 18 - 22 working days

This Handbook examines disparities in public health by highlighting recent theoretical and methodological advances in cultural neuroscience. It traces the interactions of cultural, biological, and environmental factors that create adverse physical and mental health conditions among populations, and investigates how the policies of cultural and governmental institutions influence such outcomes. In addition to providing an overview of the current research, chapters demonstrate how a cultural neuroscience approach to the study of the mind, brain, and behavior can help stabilize the quality of health of societies at large. The volume will appeal especially to graduate students and professional scholars working in psychology and population genetics. The Oxford Handbook of Cultural Neuroscience represents the first collection of scholarly contributions from the International Cultural Neuroscience Consortium (ICNC), an interdisciplinary group of scholars from epidemiology, anthropology, psychology, neuroscience, genetics, and psychiatry dedicated to advancing an understanding of culture and health using theory and methods from cultural neuroscience. The Handbook is intended to introduce future generations of scholars to foundations in cultural neuroscience, and to equip them to address the grand challenges in global mental health in the twenty-first century.

Thinking with Diagrams - The Semiotic Basis of Human Cognition (Hardcover): Sybille Kramer, Christina Ljungberg Thinking with Diagrams - The Semiotic Basis of Human Cognition (Hardcover)
Sybille Kramer, Christina Ljungberg
R3,633 Discovery Miles 36 330 Ships in 10 - 15 working days

Diagrammatic reasoning is crucial for human cognition. It is hard to think of any forms of science or knowledge without the "intermediary world" of diagrams and diagrammatic representation in thought experiments and/or processes, manifested in forms as divers as notes, tables, schemata, graphs, drawings and maps. Despite their phenomenological and structural-functional differences, these forms of representation share a number of important attributes and epistemic functions. Combining aspects of linguistic and pictorial symbolism, diagrams go beyond the traditional distinction between language and image. They do not only represent, yet intervene in what is represented. Their spatiality, materiality and operativity establish a dynamic tool to exteriorize thinking, thus contributing to the idea of the extended mind. They foster imagination and problem solving, facilitate orientation in knowledge spaces and the discovery of unsuspected relationships. How can the diagrammatic nature of cognitive and knowledge practices be theorized historically as well as systematically? This is what this volume explores by investigating the semiotic dimension of diagrams as to knowledge, information and reasoning, e.g., the 'thing-ness' of diagrams in the history of art, the range of diagrammatic reasoning in logic, mathematics, philosophy and the sciences in general, including the knowledge function of maps.

Cognitive Interfaces - Constraints on Linking Cognitive Information (Hardcover): Emile van der Zee, Urpo Nikanne Cognitive Interfaces - Constraints on Linking Cognitive Information (Hardcover)
Emile van der Zee, Urpo Nikanne
R5,926 Discovery Miles 59 260 Ships in 10 - 15 working days

This volume brings different perspectives to bear on the the architecture of the mind and the relationship between language and cognition. It considers how information is linked in the mind between different cognitive and expressive levels - so that people can, for example, talk about what they see and act upon what they hear - and how these linkages are and need to be constrained. It focuses in particular on the perception and representation of spatial structure. In the opening chapter, the editors address the general issues underlying current research and set each chapter in context. The book is then divided into four parts. The first two discuss the properties of the conceptual to syntactic structure interface and the conceptual to spatial structure interface. Part three examines constraints on the lexical interface and the different kinds of cognitive information in word representations. Part four considers how the neural architecture of the brain constrains mapping relations between different kinds of cognitive information. The authors are psychologists and linguists.

Talk Matters! - Saving the World One Word at a Time; Solving Complex Issues Through Brain Science, Mindful Awareness and... Talk Matters! - Saving the World One Word at a Time; Solving Complex Issues Through Brain Science, Mindful Awareness and Effective Process (Hardcover)
Mary V Gelinas
R1,205 Discovery Miles 12 050 Ships in 18 - 22 working days
Paradigm Shift for Future Tennis - The Art of Tennis Physiology, Biomechanics and Psychology (Hardcover, 2011 ed.): Tijana T... Paradigm Shift for Future Tennis - The Art of Tennis Physiology, Biomechanics and Psychology (Hardcover, 2011 ed.)
Tijana T Ivancevic, Bojan Jovanovic, Sasa Jovanovic, Milka Djukic, Natalia Djukic, …
R6,030 Discovery Miles 60 300 Ships in 18 - 22 working days

The book "Paradigm Shift for Future Tennis" starts with revelations that make obvious the limitations of today's tennis, which does not use the laws of modern Biomechanics and Neurophysiology. The second part of the book includes a new approach to the quantum mind of a champion. It will reveal the secret weapon of Roger Federer and the blueprint of a future tennis champion. This book will expose the new tennis shot emerging from the field of sports science. It is a real weapon, which can generate a ball-speed similar to that of the first serve: the Power High-Forehand. Its aim is to generate maximal possible racket-head speed while players do not wait for the ball to bounce. This is both a tactical and psychological basis for the future tennis game. This aggressive interceptive psychology will shape the minds of future tennis champions. High racket-head speed can be achieved using the stretch-reflex, without big loops and swings. Weapons of a future tennis game will comprise of whip-like tennis serves and ground strokes, based on the stretch-reflex, and using the whole body in a fluid and integrated manner, thus manifesting a superb combination of speed and strength. Restructure your brain and apply the power of state of the art biomechanical, mathematical, medical, neural, cognitive, and quantum computational intelligence to understand the tennis of today and the future

Apprenticeship in Thinking - Cognitive Development in Social Context (Hardcover, New): Barbara Rogoff Apprenticeship in Thinking - Cognitive Development in Social Context (Hardcover, New)
Barbara Rogoff
R2,477 Discovery Miles 24 770 Ships in 10 - 15 working days

This interdisciplinary work presents an integration of theory and research on how children develop their thinking as they participate in cultural activity with the guidance and challenge of their caregivers and other companions. The author, a leading developmental psychologist, views development as an apprenticeship in which children engage in the use of intellectual tools in societally structured activities with parents, other adults, and children. The author has gathered evidence from various disciplines--cognitive, developmental, and cultural psychology; anthropology; infancy studies; and communication research--furnishing a coherent and broadly based account of cognitive development in its sociocultural context. This work examines the mutual roles of the individual and the sociocultural world, and the culturally based processes by which children appropriate and extend skill and understanding from their involvement in shared thinking with other people. The book is written in a lively and engaging style and is supplemented by photographs and original illustrations by the author.

Orienting of Attention (Hardcover): Richard D. Wright, Lawrence M Ward Orienting of Attention (Hardcover)
Richard D. Wright, Lawrence M Ward
R1,536 Discovery Miles 15 360 Ships in 10 - 15 working days

This book is a succinct introduction to the orienting of attention. Richard Wright and Lawrence Ward describe the covert orienting literature clearly and concisely, illustrating it with numerous high-quality images, specifically designed to make the challenging theoretical concepts very accessible. The book begins with an historical introduction that provides a great deal of information about orienting, much of which will be new even to seasoned researchers. Wright and Ward then systematically describe the development of various experimental paradigms that have been devised to study covert orienting, and the theoretical issues raised by this research. One trend that they analyze in detail is the progression from relatively simple models of spatial attention (attention spotlight and zoom lens models) to an integrative computational framework based on a concept called the "activity distribution." They also present a comprehensive survey of cognitive neuroscience research on the brain mechanisms underlying spatial attention shifts, as well as a chapter summarizing recent research on crossmodal attention shifts, and elucidating the links between attention orienting in the visual, auditory, and tactile domains. In the Epilogue they offer a concise summary of the book, and develop preliminary frameworks for understanding the relationship between spatial attention and orienting in response to social cues (social cognitive neuroscience) and for describing the evolution of covert orienting. Orienting of Attention provides a systematic survey that is ideal for those looking for an accessible introduction to the field and also for students and researchers who want a state-of the-art overview.

Lifespan Cognition - Mechanisms of Change (Hardcover, New): Ellen Bialystok, Fergus I. M. Craik Lifespan Cognition - Mechanisms of Change (Hardcover, New)
Ellen Bialystok, Fergus I. M. Craik
R2,145 Discovery Miles 21 450 Ships in 10 - 15 working days

This volume creates a bridge across cognitive development and cognitive aging. Pairs of researchers study the rise and fall of specific cognitive functions, such as attention, executive functioning, memory, working memory, representations, language, problem solving, intelligence, and individual differences to find ways in which the study of development and decline converge on common processes and mechanisms. The contributed chapters are framed by an introduction that sets out the problems to be discussed and a conclusion that extracts the common themes and speculates on the implications for theory building. The book is unique in offering a lifespan approach to cognition by experts in the individual facts of cognitive functioning from either the developmental or the aging perspective.

Figurative Language and Thought (Hardcover, New): Albert N. Katz, Cristina Cacciari, Raymond W. Gibbs, Mark Turner Figurative Language and Thought (Hardcover, New)
Albert N. Katz, Cristina Cacciari, Raymond W. Gibbs, Mark Turner
R3,130 Discovery Miles 31 300 Ships in 10 - 15 working days

Our understanding of the nature and processing of figurative language is central to several important issues in cognitive science, including the relationship of language and thought, how we process language, and how we comprehend abstract meaning. Over the past fifteen years, traditional approaches to these issues have been challenged by experimental psychologists, linguists, and other cognitive scientists interested in the structures of the mind and the processes that operate on them. In Figurative Language and Thought, internationally recognized experts in the field of figurative language, Albert Katz, Mark Turner, Raymond W. Gibbs Jr., and Cristina Cacciari, provide a coherent and focused debate on the subject. The book's authors discuss a variety of fundamental questions, including: What can figures of speech tell us about the structure of the conceptual system? If and how should we distinguish the literal from the nonliteral in our theories of language and thought? Are we primarily figurative thinkers and consequently figurative language users or the other way around? Why do we prefer to speak metaphorically in everyday conversation, when literal options may be available for use? Is metaphor the only vehicle through which we can understand abstract concepts? What role do cultural and social factors play in our comprehension of figurative language? These and related questions are raised and argued in an integrative look at the role of nonliteral language in cognition. This volume, a part of Counterpoints series, will be thought-provoking reading for a wide range of cognitive psychologists, linguists, and philosophers.

Embodiment, Emotion, and Cognition (Hardcover, New): Michelle Maiese Embodiment, Emotion, and Cognition (Hardcover, New)
Michelle Maiese
R1,409 Discovery Miles 14 090 Ships in 18 - 22 working days

"Beginning with the view that human consciousness is essentially embodied and that the way we consciously experience the world is structured by our bodily dynamics and surroundings, the book argues that emotions are a fundamental manifestation of our embodiment, and play a crucial role in self-consciousness, moral evaluation, and social cognition"--

The Power of Concentration (Hardcover): Theron Q. Dumont The Power of Concentration (Hardcover)
Theron Q. Dumont
R841 Discovery Miles 8 410 Ships in 10 - 15 working days

This book (hardcover) is part of the TREDITION CLASSICS. It contains classical literature works from over two thousand years. Most of these titles have been out of print and off the bookstore shelves for decades. The book series is intended to preserve the cultural legacy and to promote the timeless works of classical literature. Readers of a TREDITION CLASSICS book support the mission to save many of the amazing works of world literature from oblivion. With this series, tredition intends to make thousands of international literature classics available in printed format again - worldwide.

Age Differences in Word and Language Processing, Volume 110 (Hardcover): P.A. Allen, T.R. Bashore Age Differences in Word and Language Processing, Volume 110 (Hardcover)
P.A. Allen, T.R. Bashore
R5,043 Discovery Miles 50 430 Ships in 10 - 15 working days

Component cognitive processes have played a critical role in the development of experimental aging research and theory in psychology as attested by articles published on this theme. However, in the last five to ten years, there has been a substantial increase in the number of articles attempting to isolate a single factor (or small subset of factors) responsible for age differences in information processing. This view of aging is frequently termed the complexity model of the generalized slowing model, the primary assumption being that age differences in cognition are due simply to a relatively larger performance decrement on the part of older adults (compared to younger adults) as task complexity increases. Because generalized complexity theorists have questioned the utility of using component cognitive processes as theoretical constructs, the editors feel it is time to restate why component cognitive processes are critical to any thorough understanding of age differences in cognition. Thus the present edited volume represents an attempt to demonstrate the utility of the process-specific approach to cognitive aging. Central to this effort are illustrations of how regression analyses may provide evidence for general slowing by maximizing explained variance while at the same time obscuring local sources of variance.

The book concentrates on age differences in word and language processing, because these factors relate to reading which is a critical cognitive process used in everyday life. Furthermore, age differences in word and language processing illustrate the importance of taking component cognitive processes into consideration. The breadth of coverage of the book attests to the wide range of cognitive processes involved in word and language processing.

Children's Thinking - International Student Edition - Cognitive Development and Individual Differences (Paperback, 7th... Children's Thinking - International Student Edition - Cognitive Development and Individual Differences (Paperback, 7th Revised edition)
David F. Bjorklund
R4,187 Discovery Miles 41 870 Ships in 9 - 17 working days

Children's Thinking: Cognitive Development and Individual Differences, Seventh Edition by David Bjorklund remains the most comprehensive and current topical textbook available in cognitive development. The text presents up-to-date, thorough research studies and data throughout. Bjorklund expertly introduce readers to the concept of developmental function, which explains that healthy children can individually vary in their cognition as they develop. This concept is discussed throughout the text within the context of the typical progression of cognitive development through infancy and childhood. In addition, the text includes framework showing that, although some traits are established at birth, children's cognitive development is also shaped by the physical and social environments that surround them throughout their formative years. The seventh edition has been updated to include current and extensive research, sociocultural coverage, evolutionary coverage of memory development, children's development of prosocial cognition, moral development, and the concept of overimitation.

The Abductive Structure of Scientific Creativity - An Essay on the Ecology of Cognition (Hardcover, 1st ed. 2017): Lorenzo... The Abductive Structure of Scientific Creativity - An Essay on the Ecology of Cognition (Hardcover, 1st ed. 2017)
Lorenzo Magnani
R2,669 Discovery Miles 26 690 Ships in 18 - 22 working days

This book employs a new eco-cognitive model of abduction to underline the distributed and embodied nature of scientific cognition. Its main focus is on the knowledge-enhancing virtues of abduction and on the productive role of scientific models. What are the distinctive features that define the kind of knowledge produced by science? To provide an answer to this question, the book first addresses the ideas of Aristotle, who stressed the essential inferential and distributed role of external cognitive tools and epistemic mediators in abductive cognition. This is analyzed in depth from both a naturalized logic and an ecology of cognition perspective. It is shown how the maximization of cognition, and of abducibility - two typical goals of science - are related to a number of fundamental aspects: the optimization of the eco-cognitive situatedness; the maximization of changeability for both the input and the output of the inferences involved; a high degree of information-sensitiveness; and the need to record the "past life" of abductive inferential practices. Lastly, the book explains how some impoverished epistemological niches - the result of a growing epistemic irresponsibility associated with the commodification and commercialization of science - are now seriously jeopardizing the flourishing development of human creative abduction.

Things That Happen Because They Should - A Teleological Approach to Action (Hardcover, New): Rowland Stout Things That Happen Because They Should - A Teleological Approach to Action (Hardcover, New)
Rowland Stout
R3,700 Discovery Miles 37 000 Ships in 10 - 15 working days

Philosophers have usually argued that the right way to explain people's actions is in terms of their beliefs and intentions rather than in terms of objective facts. Rowland Stout takes the opposite line in his account of action. Appeal to teleology is widely regarded with suspicion, but Dr Stout argues that there are things in nature, namely actions, which can be teleologically explained: they happen because they serve some end. Moreover, this teleological explanation is externalist: it cites facts about the world, not beliefs and intentions which only represent the world. Such externalism about the explanation of action is a natural partner to externalism about knowledge and about reference, but has hardly ever been considered seriously before. One dramatic consequence of such a position is that it opens up the possibility of a behaviourist account of beliefs and intentions.

Collaborative Cognition - Children Negotiating Ways of Knowing (Hardcover): David J. Bearison, Bruce Dorval Collaborative Cognition - Children Negotiating Ways of Knowing (Hardcover)
David J. Bearison, Bruce Dorval
R2,790 R2,524 Discovery Miles 25 240 Save R266 (10%) Ships in 10 - 15 working days

Human cognition increasingly is coming to be understood and studied as something that does not necessarily reside within individuals, but rather as something that evolves through interpersonal communication. Using the interpersonal event as the unit of analysis, the authors of "Collaborative Cognition" examine how children interactively co-construct knowledge and ways of knowing in social contexts. In an illustration of the idea that thinking is as much interactive as self-reflective--one that supports the cognitive developmental theories of Jean Piaget and Lev Vygotsky--this important new study examines the social origins of thought, and the inherently discursive nature of thinking itself.

The social context in question was created by the authors, who showed to pairs of children a variety of game materials and asked them to collaborate on creating a board game. Negotiating the co-construction of a game, back and forth, turn by turn, enabled the children to construct jointly a series of mutually obligatory goals and rules that sequentially defined the evolution of increasingly more complex modes of play. This innovative use of sequential analyses to study evolving streams of conversation discourse represents a fully process-oriented, rather than outcome-oriented, approach to studying cognitive development.

Collaborative Quality Assurance in Information Systems Development - The Interaction of Software Development Techniques and... Collaborative Quality Assurance in Information Systems Development - The Interaction of Software Development Techniques and Team Cognition (Hardcover, 1st ed. 2016)
Kai Spohrer
R3,664 R1,911 Discovery Miles 19 110 Save R1,753 (48%) Ships in 10 - 15 working days

This book examines how and why collaborative quality assurance techniques, particularly pair programming and peer code review, affect group cognition and software quality in agile software development teams. Prior research on these extremely popular but also costly techniques has focused on isolated pairs of developers and ignored the fact that they are typically applied in larger, enduring teams. This book is one of the first studies to investigate how these techniques depend on and influence the joint cognitive accomplishments of entire development teams rather than individuals. It employs theories on transactive memory systems and functional affordances to provide answers based on empirical research. The mixed-methods research presented includes several in-depth case studies and survey results from more than 500 software developers, team leaders, and product managers in 81 software development teams. The book's findings will advance IS research and have explicit implications for developers of code review tools, information systems development teams, and software development managers.

From Subjects to Subjectivities - A Handbook of Interpretive and Participatory Methods (Hardcover): Deborah L. Tolman, Mary... From Subjects to Subjectivities - A Handbook of Interpretive and Participatory Methods (Hardcover)
Deborah L. Tolman, Mary Brydon-Miller
R2,895 Discovery Miles 28 950 Ships in 18 - 22 working days

From Subject to Subjectivities profiles the recent debates about the role of qualitative and participatory methods in psychology, a discipline which has traditionally seen itself as a form of positivistic science. Contributors explain how fundamentally different views of the nature of reality and of scientific theory have shaped these debates, and how psychology is being transformed through the use of these methods.

At the heart of the book are 10 exemplars of interpretive and participatory action research which describe the rationale for and process of using these methods in actual cases. They also articulate some of the challenges psychologists may face in adopting them, offering insights into how these complications can be successfully negotiated. Relevant beyond psychology, the models provided can be used within the context of a wide array of social science disciplines, from sociology and anthropology to women's studies and public health.

The contributors represent a veritable "who's who" of qualitative scholars, including Lyn Mikel Brown, Larry Davidson, Michelle Fine, Louise Kidder, M. Brinton Lykes, Jeanne Marecek, Abigail Stewart, and Niobe Way.

No previous book has examined qualitative and participatory methods specifically within the context of psychology. From Subjects to Subjectivities provides a unique and badly needed resource for those interested in learning about the practice of these methods in the field.

Mathematical and Computational Modeling of Tonality - Theory and Applications (Hardcover, 2014 ed.): Elaine Chew Mathematical and Computational Modeling of Tonality - Theory and Applications (Hardcover, 2014 ed.)
Elaine Chew
R4,714 Discovery Miles 47 140 Ships in 10 - 15 working days

From the Preface: Blending ideas from operations research, music psychology, music theory, and cognitive science, this book aims to tell a coherent story of how tonality pervades our experience, and hence our models, of music. The story is told through the developmental stages of the Spiral Array model for tonality, a geometric model designed to incorporate and represent principles of tonal cognition, thereby lending itself to practical applications of tonal recognition, segmentation, and visualization. Mathematically speaking, the coils that make up the Spiral Array model are in effect helices, a spiral referring to a curve emanating from a central point. The use of "spiral" here is inspired by spiral staircases, intertwined spiral staircases: nested double helices within an outer spiral. The book serves as a compilation of knowledge about the Spiral Array model and its applications, and is written for a broad audience, ranging from the layperson interested in music, mathematics, and computing to the music scientist-engineer interested in computational approaches to music representation and analysis, from the music-mathematical and computational sciences student interested in learning about tonality from a formal modeling standpoint to the computer musician interested in applying these technologies in interactive composition and performance. Some chapters assume no musical or technical knowledge, and some are more musically or computationally involved.

The Development of Cognition (Paperback): Steve Croker The Development of Cognition (Paperback)
Steve Croker
R2,016 R1,821 Discovery Miles 18 210 Save R195 (10%) Ships in 10 - 15 working days

Steve Croker's The Development of Cognition is an exciting new text which offers a refreshing and contemporary account of the major theories and practical applications of children's cognitive development from infancy onwards. Written in a clear and accessible style this comprehensive text enables students to carefully examine and critically assess the processes through which development occurs, together with the nature of the changes in language, perception, memory, conceptual understanding and problem-solving that take place. The Development of Cognition is ideally suited for cognitive development modules typically taught in the second and third years of undergraduate psychology courses throughout the world.

Progress in Communication Sciences, Volume 12 (Hardcover): William D. Richards, George Barnett Progress in Communication Sciences, Volume 12 (Hardcover)
William D. Richards, George Barnett
R2,809 R2,543 Discovery Miles 25 430 Save R266 (9%) Ships in 10 - 15 working days
Abduction in Context - The Conjectural Dynamics of Scientific Reasoning (Hardcover, 1st ed. 2017): Woosuk Park Abduction in Context - The Conjectural Dynamics of Scientific Reasoning (Hardcover, 1st ed. 2017)
Woosuk Park
R3,058 Discovery Miles 30 580 Ships in 10 - 15 working days

This book offers a novel perspective on abduction. It starts by discussing the major theories of abduction, focusing on the hybrid nature of abduction as both inference and intuition. It reports on the Peircean theory of abduction and discusses the more recent Magnani concept of animal abduction, connecting them to the work of medieval philosophers. Building on Magnani's manipulative abduction, the accompanying classification of abduction, and the hybrid concept of abduction as both inference and intuition, the book examines the problem of visual perception together with the related concepts of misrepresentation and semantic information. It presents the author's views on caricature and the caricature model of science, and then extends the scope of discussion by introducing some standard issues in the philosophy of science. By discussing the concept of ad hoc hypothesis generation as enthymeme resolution, it demonstrates how ubiquitous the problem of abduction is in all the different individual scientific disciplines. This comprehensive text provides philosophers, logicians and cognitive scientists with a historical, unified and authoritative perspective on abduction.

Mind Improvement for Beginners - This book includes: LEARN FASTER, HOW TO ANALYZE PEOPLE and DARK PSYCHOLOGY FOR BEGINNERS.... Mind Improvement for Beginners - This book includes: LEARN FASTER, HOW TO ANALYZE PEOPLE and DARK PSYCHOLOGY FOR BEGINNERS. (Hardcover)
Tony Brain
R839 Discovery Miles 8 390 Ships in 10 - 15 working days
How Minds Change - The New Science of Belief, Opinion and Persuasion (Paperback): David McRaney How Minds Change - The New Science of Belief, Opinion and Persuasion (Paperback)
David McRaney
R311 Discovery Miles 3 110 Ships in 10 - 15 working days

'In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them' Adam Grant, author of the bestselling Think Again 'Optimistic, illuminating and even inspiring' Guardian As the world is increasingly polarised, it feels impossible to change the mind of someone with a conflicting view. But this book shows that you could be one conversation away from changing someone's mind about something, maybe a lot of things. Self-delusion expert and psychology nerd David McRaney sets out to discover not just what it takes to influence others, but why we believe in the first place. Along the way he meets a former Westboro Baptist Church member who was deradicalised on Twitter, goes deep canvassing to see how quickly people will surrender their character-defining views, finds a 9/11 Truther who turns his back on it all, and reveals how, within a few years, half a country can go from opposing the 'gay agenda' to happily attending same-sex weddings. Distilling the latest research in psychology and neuroscience, How Minds Change reveals how beliefs take hold, not over hundreds of years, but in less than a generation, in less than a decade, and sometimes in an instant.

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