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Books > Business & Economics > Industry & industrial studies > Distributive industries > General
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Best practices for implementing Lean techniques in retail and wholesale"Lean Retail & Wholesale is a highly insightful and succinct guide to lean application and a valuable resource for any retailer or wholesaler seeking a competitive edge." --APICS Magazine, January/February 2015 "Essential reading for those who want to learn how Lean provides a competitive edge in today's fast-paced, multi-channel, and cost-conscious environment." --Mark Temkin, Director, Demand Planning, Barnes & Noble, Inc. "Provides an enlightening perspective on the applications of Lean principles to the increasingly challenging worlds of the retail and wholesale sectors." --Professor C. John Langley, Jr., Penn State University Featuring real-world case studies, this practical, streamlined guide reveals how utilize a comprehensive Lean methodology throughout retail and wholesale businesses to reduce costs and improve productivity, quality, customer service, and profitability. Lean Retail and Wholesale examines Lean opportunities from the viewpoint of retail strategy, merchandise management, and store and distribution operations and provides a holistic, systematic approach for identifying and eliminating non-value-added activities. The Lean techniques presented can be applied to traditional brick-and-mortar wholesalers and retailers as well as e-businesses. Coverage includes: Using Lean as a tool to survive and thrive in retail and wholesale (R)evolution of retail--from the general store to e-commerce The Lean journey from goods to services Lean retail and wholesale: early signs of promise Basic Lean concepts and tools: building a solid foundation Advanced Lean concepts and tools: K.I.S.S. (keep it simple and straightforward) Retail strategy: sales and marketing, location, human resources management, IT, supply chain management, and customer relationship management Merchandise management: planning, buying, pricing, and communications Store operations management Lean retail and wholesale distribution Lean assessments and value stream mapping Leadership, culture, teams, and training Partnering, outsourcing, import, technology, and Six Sigma Critical thinking and continuous improvement: methodology, education, training, and analytics Defining and measuring success-measurements and current statistics The road ahead: thoughts and suggestions on the future of Lean in retail and wholesale
The "party plan" model of direct selling--introducing products through home parties, social gatherings, and fund-raisers--has been the route to financial freedom for millions. This inspiring, hands-on manual, written by an author who has achieved unprecedented success herself, shows other women how they can generate more bookings, more sales, and more business leads at their parties, as well as build a team of independent party planners, and drive up their own commissions. Exemplified by powerhouse brands like Tupperware, Pampered Chef, and Mary Kay, the party-planning method is an unparalleled opportunity for anyone to live the life they dream about and deserve. In "Be a Party Plan Superstar," readers will discover, step-by-step, how they can transition from selling to friends and family to building a profitable business, develop a who's-who customer base, create an environment of fun, be an engaging host, and close sales effortlessly. This is the one book that shows women how to become direct-selling superstars...simply by being the life of the party.
The last decade has witnessed a clear and steady rise of interest in consumer culture. Many commentators now argue that consumption rather than production is the axis of personal identity and meaningful social action - a standpoint that reverses the traditional view that consumption is an incidental, trivial feature in contemporary culture. This shrewd and probing book seeks to theorize shopping as an autonomous realm. It avoids the reductionist characteristics of economics and marketing. At the same time it avoids the moralizing tone of many contemporary discussions of shopping and consumption. The book uses an interdisciplinary resource base and comparative data to build-up a convincing analysis of the meaning of shopping
This text investigates the racial dynamics that exist between Korean merchants, the African American community, and white society in general. Focusing on hostility toward Korean merchants in New York and Los Angeles, the book shows how the "middle-man" economic role which Koreans often occupy, between low-income, minority customers on the one hand and large corporate suppliers on the other, leads to conflict with other groups. Further, the book shows how ethnic conflicts strengthen ties within Korean communities as Koreans organize to protect themselves and their businesses. The book scrutinizes the targeting of Korean businesses during the 1992 Los Angeles riots and the 1990 African American boycotts of Korean stores in Brooklyn. it explores Korean merchants' relationships with each other as well as with Latin American employees, Jewish suppliers and landlords, and government agencies. In each case, the book's analysis reveals how Korean communities respond to general scapegoating through collective action, political mobilization and other strategies.
The Directory of 12,500 Trade and Professional Associations in the EU lists the postal and e-mail addresses, telephone and fax numbers, chairman, secretary general, contact person and publications of some 800 EU associations. Also included are details of some 11,700 national member organizations. Four indexes provide easy reference to this essential volume.
Dieses Buch liefert eine Vielzahl von Anregungen, Ladengeschafte und die Prasentation der Ware so zu gestalten, dass dem Kunden die Kaufentscheidung leichter fallt und die Kauffreude wachst. Der unterhaltsam geschriebene Text enthalt viele Insights aus der Praxis. Enrique Strelow ruckt die Marken- und Werbewirkung in eine neue Perspektive, weil er den Kaufakt aus der Sicht des Kaufenden betrachtet und mit den Erkenntnissen der Neuroscience analysiert. Das bereichert die Vorstellungswelt und Gestaltungsspielraum von Verkaufern, Handlern und Marketiers. Dies ist ein Buch fur Praktiker. Es werden die wissenschaftlichen Erkenntnisse der Shopper NeuroScience im Hinblick auf ihre praktische Relevanz "vor Ort" verstandlich dargestellt. Da es fur alle Praktiker insbesondere um Umsatz geht, gibt es im Buch zahlreiche Anregungen, Beispiele und Bebilderungen. Ein wichtiges Buch fur alle, die Umsatze generieren wollen oder mussen. Aus dem InhaltErkenntnisse der Hirnforschung und ihre Bedeutung fur Marketing, Sales und HandelWarum zwei Drittel aller neu eingefuhrten Marken und Produkte floppen - und was man dagegen tun kannWarum der Preis eine wichtige Rolle spielt, aber beileibe nicht die einzige Moeglichkeit ist, einen Shopper zu motivierenWie Licht und Beleuchtung die Shopper Motivation positiv beeinflussen Leserstimmen Dieses Buch ist anders als andere Bucher. Es lockt nicht mit schnellen Patentloesungen, die oftmals zu folgenreichen und kostspieligen Entscheidungen fuhren, sondern bricht mit vertrauten Denk- und Handlungsmustern. Dabei zeigt es Optimierungspotenziale auf. Eine lohnenswerte Lekture! Heinz Zurheide, Zurheide Feine Kost KG "Enrique Strelow begleitet uns schon seit vielen Jahren. Viele seiner innovativen und wirksamen Ideen haben die Umsatze unserer Markte beflugelt." Karsten Nusken, Edeka Nusken, Soest "Seit einigen Jahren leistet Enrique Strelow wichtige Beitrage zur Inszenierung und Licht-Gestaltung unserer Neu-Eroeffnungen und Markt-Modernisierungen. Die Umsatzentwicklung spricht eindeutig fur die Qualitat seiner Konzepte." Andreas Nolte, Edeka Nolte, Wiesbaden
Dieses Buch zeigt Ihnen, wie Sie mit einer optimierten Website und Online-Marketing den Erfolg Ihres Unternehmens in die Hand nehmen koennen. Tipps und Tricks aus der Praxis helfen Ihnen, nicht nur im Kampf um die besten Google-Platzierungen ganz oben mitzumischen, sondern auch langfristig Kunden zu gewinnen und zu binden. Denn Hand aufs Herz: Koennen Sie sich erinnern, welche Websites Sie gestern besucht haben? Es durften sehr wenige sein, und das ist kein Wunder. Denn wahrend samtliche Unternehmen im Web mit oft wenig uberzeugenden Inhalten um unsere Aufmerksamkeit buhlen und immer noch mit nervigen Bannern oder Pop-ups um Kunden kampfen, wenden wir uns genervt ab. Erinnern koennen wir uns hoechstens daran, dass es mal wieder Zeit war, eine Seite zu schliessen. Nur ganz wenige Unternehmens-Websites hinterlassen einen positiven und bleibenden Eindruck. Schade eigentlich.Machen Sie Schluss mit 08/15-Websites. Nutzen Sie das Expertenwissen von Online-Marketing-Profi Bastian Sens und geben Sie mit diesen 79 Tipps Ihrem Auftritt im Web eine persoenliche Note. Entwickeln Sie eine markante Website, an die sich die Besucher auch morgen noch gerne erinnern. Handlich, leicht verstandlich und vor allem praxisnah - Bastian Sens gibt 79 Tipps, die jederzeit leicht umgesetzt werden koennen.Tina Bergner - Marketing, Ducati Motor Holding S.p.A. Eine gute Website beruhrt den Kopf, den Bauch und das Herz eines Kunden und erweckt so die eigene Marke zum Leben. Bastian Sens gibt sein Praxiswissen weiter, damit auch Sie Ihre Website zum Leben erwecken koennen.Prof. Dr. Hanns-Ferdinand Muller - Vorstand der FORIS AG
This Annual Editions reader is a compilation of current, carefully selected articles from Business Week. These selections provide effective and useful perspectives on todays important topics concerning the Internet and business. Annual Editions titles are supported by the student Web site Dushkin Online (www.dushkin.com/online).
Using original qualitative ethnographic field interviews and quantitative field survey results, Consumption, Informal Markets, and the Underground Economy explores the rationale for and model of 'off the books' consumption in a borderlands environment.
This book integrates the concept of design into the existing framework of industrial performance, international trade and comparative advantage in trade and industrial phenomena, which increasingly have been affected by design characteristics of tradable goods. Design, capability and their evolution are introduced into current theories of trade to explain the reality of international trade in the early twenty-first century and the possibility of design-based comparative advantage is explored. Toward that end, the concepts of design, architecture, organizational capability and productivity are introduced, as are their interactions and evolution. The author starts from the fact that firms' selection of design locations precedes that of production locations and that a new product's initial production location is usually the same as its design location. In other words, design matters in explaining today's trade phenomena. Thus, this book analyzes product design and its evolution in the context of the comparative advantage theory. The author argues that the concept of Ricardo's comparative advantage must be reinterpreted in a more dynamic way than in the past, with changing labor input coefficients treated as variables and driven by international capability-building competition between factories. Some of the many topics dealt with in this volume include a capability-architecture view of industrial comparative advantage, a design-based view of manufacturing, the evolution of manufacturing capabilities, Ricardian comparative advantage with changing labor input coefficients, comparative design cost and selection of design locations and a design process model behind comparative design cost. In this way, the behaviors of factories, product development projects, firms, industries and national economies in today's global competition are described and analyzed in the most realistic way.
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