Das Automobilgeschaft stellt in vielen Landern einen bedeutenden Wachstumsmotor fur die Wirtschaft dar. Um im globalen Wettbewerb zu bestehen, mussen die Unternehmen der Automobilindustrie ihre strategische Ausrichtung und ihr Marketing optimieren. Dazu bietet dieses Buch eine auf die Branche abgestimmte Ubersicht zu allen wichtigen Aspekten fur ein erfolgreiches Automotive Management. Erfolgsfaktoren und Losungsansatze werden von Experten aus Wissenschaft, Beratung und Unternehmen der Automobilwirtschaft umfassend und ausfuhrlich beschrieben und mit zahlreichen Beispielen aus der Praxis illustriert."

Die jahrzehntelange Praxis des Autors als Management-Coach hat gezeigt: In den letzten funf Jahren ist die Verunsicherung grosser, das Vertrauen aber kleiner geworden. In dem Buch motiviert er Fuhrungskrafte und leitet sie an, das Vertrauen von Kunden, Geschaftspartnern und Mitarbeitern zuruckzugewinnen, zu pflegen und auszubauen. Der Autor zeigt, wo die Quellen des Erfolgs zu suchen sind. Der von ihm entwickelte Katalog an Massnahmen und Verhaltensweisen hilft Lesern, ihr Fuhrungs- und Kommunikationsverhalten zu prufen und weiterzuentwickeln."

Die Mobilfunkbranche steht vor ihrem n chsten Entwicklungssprung. Nachdem der mobile Sprachmarkt ges ttigt ist, richtet sich der Fokus auf neue Gesch ftsfelder wie der Markt f r mobiles Internet, mobile Datengesch fte und Anwendungen. Das Buch b ndelt aktuellste praxisrelevante und wissenschaftlich fundierte Erkenntnisse zu den Erfolgsfaktoren eines profitablen Mobile Marketings. Mit einem Grundlagenteil sowie Kapiteln zu den Marketinginstrumenten und den Besonderheiten des Marketingmanagements ist der Band von hohem Wert f r die Unternehmenspraxis.

In the last years electronic markets, especially online auctions, have become very popular and received more and more attention in both, business (B2B) as well as in public practice (B2C and C2C). Science, however, is still far from having studied all phenomena and effects which can be observed on electronic markets. Apart from theoretic analysis, other approaches are necessary to evaluate and understand market effects. This book shows that and how software agents can be used to simulate bidding behaviour in electronic auctions.

The main emphasis of this book is to apply computational economics to market theory. It summarizes the most common and up-to-date agent-based simulation methods and tools and develops the simulation software AMASE. On basis of the introduced methods a model is established to simulate bidding behaviour under uncertainty.

The book addresses researchers, computer scientists, economists and students who are interested in applying agent-based computational methods to electronic markets. It helps to learn more about simulations in economics in general and common agent-based methods and tools in particular. The reader finds basic definitions and learns how to build an appropriate model for the posed research question. It is the first time that quantitative results are presented for the problem of valuation uncertainty. These results significantly contribute to existing research in computational economics and supplements interesting research aspects.

Drawing on several interviews and a comprehensive statistical analysis, Alfred Angerer proves the effectiveness of such ASR systems. The following questions are adressed: Which types of ASR system exist? What are the exact benefits of ASR systems? Which variables influence the ASR performance? Which ASR system is best suited for each product?
How does a company best implement ASR systems?

Wie konnen sich Unternehmen andern und sich dabei treu bleiben? Es gibt viele Wege zum Erfolg, eines jedoch haben sie gemeinsam: Ihr Fokus liegt auf Change Communications (Veranderungskommunikation). In dem Buch wird die zentrale Aufgabe von Change Communications veranschaulicht, namlich die Kommunikation wahrend eines Veranderungsprozesses zu steuern, zu managen und zu gestalten. Pramierte Projekte (European Change Communications Award) werden detailliert vorgestellt und durch Expertenbeitrage zu den Themen Traditionen, Werte und Rituale erganzt."

Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analyzing the factors underlying their successes and failures. The authors are leading commentators on this industry and identify the essential characteristics of a global strategy in food retailing and include many compelling examples.

Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market from the front. They are now so advanced that the very best are bursting out of the Japanese market and operating across Asia and even as far as Western Europe. Through case studies and concrete examples, this book provides the most detailed analysis of retailing in Japan ever written; it is the definitive guide to how Japan has changed and what to expect in the future.

This book studies the main causes, consequences and nature of the Asia-Pacific's new free trade agreement (FTA) trend, and its implications for the global economy. It explores the FTA policies of the region's trade powers and offers conceptual and theoretical perspectives on the relationship between economic bilateralism and regionalism.

'The Paris Shopping Companion' describes the merchandise of a wide selection of Parisian businesses offering unique goods and services. These include clothing and linens, jewellery and accessories, books, food, collectibles and leather goods.

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state. This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.

To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

This book constitutes the refereed proceedings of the Second International Symposium on Electronic Commerce, ISEC 2001, held in Hong Kong, China in April 2001.The eight revised full papers presented together with four short papers and two survey papers were carefully reviewed and selected for inclusion in the book. The book offers topical sections on secure payment, trust and security, tools for e-commerce applications, e-commerce frameworks and systems, performance and QoS, and e-commerce surveys.

This book presents 12 revised full papers on Agent-Mediated Electronic Commerce: seven papers were initially presented at the AMEC 2000 Workshop and the five others were solicited by the volume editors in order to achieve competent coverage of all relevant topics.The book is divided in topical sections on electronic negotiation models for agents, formal issues for agents operating on electronic market places, virtual trading institutions and platforms, and trading strategies for interrelated transactions.

This book documents the efforts undertaken by the EG AgentLink Special Interest Group on Agent Mediated Electronic Commerce, SIG AMEC.First and foremost, the book presents a roadmap of research and current technological development in the area of agent mediated electronic commerce. A particularly interesting part of this roadmap is the joint perspective on future developments.The book also contains a number of papers that fill in parts of this roadmap in a European context. Some of the papers present significant current R&D results while other papers indicate some clear directions for future research. The book is structured in topical sections on negotiation, markets, user preferences, and security.

This book, based upon a large-scale research project, examines alternative types of exchange rate policies being pursued and the changing nature of exchange rate policy during the transition process in four countries, Slovenia, Bulgaria, Poland and the Czech Republic. The book brings together a series of original contributions by country experts and draws out some common themes and over-arching policy implications for the operation of exchange rate policy in the transition process.

This book constitutes the refereed proceedings of the Second International Workshop on Electronic Commerce, WELCOM 2001, held in Heidelberg, Germany in November 2001.The 17 revised full papers presented together with two invited contributions were carefully reviewed and selected from 34 submissions. The papers are organized in topical sections on trade and markets, security and trust, auctions, profiling, and business interaction.

This volume includes the papers accepted for the First International Conference on Electronic Commerce and Web Technologies, which was held in Greenwich, UK, on September 4-6, 2000. The conference is the first of a series of planned conferences on these topics with the goal to bring together researchers from academia, practitioners and commercial developers from industry, and users to assess current methodologies and explore new ideas in e-commerce and web technology. The conference attracted 120 papers from all over the world and each paper was reviewed by at least three program committee members for its merit. The program committee finally selected 42 papers for presentation and inclusion in these conference proceedings. The conference program consisted of 14 technical sessions and two invited talks spread over three days. The regular sessions covered topics such as web application design, intellectual property rights, security and fairness, distributed organizations, web usage analysis, modelling of web applications, electronic commerce success factors, electronic markets, XML, web mining, electronic negotiation, integrity and performance, facilitating electronic commerce, and mobile electronic commerce. There were two invited addresses at the conference. The first was by Anthony Finkelstein, University College London, UK on "A Foolish Consistency: Technical Challenges in Consistency Management." This was a common address to the DEXA, the DaWaK and the EC-Web attendees. The second talk was by Paul Timmers, European Commission, Information Technologies Directorate on "The Role of Technology for the e-Economy."

Among the many changes brought by the Internet is the emergence of electronic commerce over the Web. E-commerce activities, such as the online exchange of information, services, and products, are opening up completely new opportunities for business, at new levels of productivity and profitability. In parallel with the emergence of e-commerce, intelligent software agents as entities capable of independent action in open, unpredictable environments have matured into a promising new technology. Quite naturally, e-commerce agents hold great promise for exploiting the Internet's full potential as an electronic marketplace. The 20 coherently written chapters in this book by leading researchers and professionals present the state of the art in agent-mediated e-commerce. Researchers, professionals, and advanced students interested in e-commerce or agent technology will find this book an indispensable source of information and reference.

The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.

Mediaplanung ist ein Instrument, um Kommunikationsziele durch geeignete Auswahl der Werbetrager moglichst kostengunstig zu realisieren. Die Autoren zeigen, wie sich Mediaplanung in die Marketingkommunikation integrieren lasst: als Entscheidungsprozess hinsichtlich Mediaselektion und Marktsegmentierung, Zielbestimmung, Kommunikationsinhalte und Budgetierung. Ein betrachtlicher Teil des Buchs ist der Mediaforschung sowie den verschiedenen Mediagattungen gewidmet. Dabei werden aktuelle Entwicklungen und Daten der relevanten Medien berucksichtigt."

Electronic Commerce, as a gamut of activities involving electronic transactions performed over a network via software that may be more or less autonomous, is an emerging reality. Strategic studies have shown that electronic commerce is a major growth industry.
The book is devoted to the challenges and opportunities that electronic commerce opens for agent technology. For some time, electronic commerce has attracted the avid attention of agent-builders and agent technology researchers, and these have decisively contributed to advancing the state of the art in the field. The second-generation software agents now entering the scene hold great promise for the further advancement of electronic commerce. This book originates from a workshop on Agent-Mediated Electronic Trading held at Agents'98 in Minneapolis, Minnesota, in May 1998. The eleven carefully reviewed and revised papers present a unique survey of software agents in the context of electronic commerce.

This book considers the economic, social and political importance of the silk trade in Safavid Iran. It focuses on four aspects of this trade: the role of silk in Iranian commercial policy, the interaction between agents of the state and foreign merchants, the routes along which silk was transported and, critically, the economic and social difficulties that contributed to the collapse of the regime in the 1720s. This represents a major contribution to the current debates on the social and economic history of the premodern world.

The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues.

This study of the brandy trade explores the origins, production and marketing of brandy from the Cognac region in the seventeenth and eighteenth centuries. Professor Cullen shows that the brandy trade was based on a sophisticated regional economy, which, by 1720, had become a key component of French involvement in the modern international trading system. Notwithstanding competition from a surplus in other cereals and from foreign markets, regional specialization in the Charente was an indispensable element in ensuring the quality of stable output, and was recognized in the region's success in attracting foreign houses, such as Martell and Hennessy.