Die Kenntnis der Wirkung hangt von der Kenntnis der Ursache ab und schliesst diese in sich ein B. Spinoza Fur Marketingmassnahmen werden allein in der Bundesrepublik Deutschland jahrlich etwa 25 Mrd. DM verausgabt. Darin sind noch nicht die mit dem Absatz verbundenen Aufgaben der Lager- bestandsfuhrung und der Auftragsbearbeitung einbezogen. In einer freien Marktwirtschaft hat die Marktbeobachtung und die Anpassung an Marktbewegungen fur alle Beteiligten ausserste Prioritat. Trotzdem ist der Einsatz informationsverarbeiten- der Maschinen in diesem Bereich noch gering. Auch in der Literatur wird nur wenig auf die Moeglichkeiten des Zusammen- wirkens eingegangen. Der Fachausschuss 12 ("Betriebliche Anwendungen") der Gesell- schaft fur Informatik e.V. und die Wissenschaftliche Kom- mission "Betriebsinformatik" im Verband der Hochschullehrer fur Betriebswirtschaft e.V. hatten daher beschlossen, in Ver- bindung mit der Kommission "Marketing", diesem Themenbereich ein Anwendergesprach zu widmen, das die Situation aus der Praxis und der Forschung darstellen sollte. Angesprochen waren zwei Bereiche der Unternehmensorganisation; die Marketingabteilung mit Vertrieb einerseits und die Daten- verarbeitung andererseits. Dabei war beabsichtigt, einen Informationsaustausch nicht nur zwischen diesen beiden aufeinander angewiesenen Bereichen sondern auch zwischen verscoiedenen Unternehmungen herbeizu- fuhren, genau wie zwischen Forschung und Praxis. Der vorliegende Tagungsband enthalt alle Vortrage. Einige Manuskripte wurden nach dem Anwendergesprach auf Grund der Diskussionen nochmals uberarbeitet.

This book provides the basis for a strategic approach to rethinking, diversifying, and reorienting the Philippines participation in global value chains. It provides policy recommendations, including strengthening foreign direct investment attractiveness and motivating operators to develop domestic skills.

The COVID-19 pandemic provides a unique event demonstrating the risks associated with global value chains as well as ways in which they are a source of resilience in trade. Efforts to reshore production would make all countries worse off and increase the number of people in extreme poverty.

Introduction to Operations Management: A Supply Chain Process Approach details how firms buy, make, deliver, and return goods and services around the globe, providing students with a solid foundation of operations management concepts and techniques. The text offers a set of activities that guide the effectiveness of organizations and prepare operations managers and other employees to ensure their firms are competitive. The book is organized from a strategic to a tactical perspective, beginning with foundational concepts and ending with broader discussions of managing supply chains. Dedicated chapters address corporate strategy, services design, inventory management, aggregate planning, forecasting, lean systems, quality management, integrating processes along the supply chain, and more. Numerous real-world examples, cases, and engaging exercises allow students to place themselves in the shoes of working operations management professionals. The second edition features examples of real companies using analytical tools in decision-making situations, as well as extensive web-based content including flashcards, YouTube videos, and graded chapter quizzes. The textbook's coverage also includes emerging trends for most chapters, such as sustainability, customer relationships, and working in the global marketplace. Written for today's students and the exciting, ever-evolving marketplace, the second edition of Introduction to Operations Management is the text to bring operations management into the modern era.

This book examines the impact and shortcomings of the TRIPS Agreement, which was signed in Marrakesh on 15 April 1994. Over the last 20 years, the framework conditions have changed fundamentally. New technologies have emerged, markets have expanded beyond national borders, some developing states have become global players, the terms of international competition have changed, and the intellectual property system faces increasing friction with public policies. The contributions to this book inquire into whether the TRIPS Agreement should still be seen only as part of an international trade regulation, or whether it needs to be understood - or even reconceptualized - as a framework regulation for the international protection of intellectual property. The purpose, therefore, is not to define the terms of an outright revision of the TRIPS Agreement but rather to discuss the framework conditions for an interpretative evolution that could make the Agreement better suited to the expectations and needs of today's global economy.

Die Trendzielgruppe der "LOHAS" (Lifestyles of Health and Sustainability) wird vom Handel als Konsumgruppe stark umworben und steht verstarkt im Visier von CSR-Managern. Doch wie denken diese Konsumenten uber die Nachhaltigkeitsinitiativen von SPAR, Billa & Co und wie wollen sie im Rahmen der Unternehmenskommunikation angesprochen werden? Zu strategischem Konsum, Mediennutzung und Kommunikation gibt es kaum wissenschaftlich fundierte Studien. Dabei sind die LOHAS jene Meinungsfuhrer, die als "Early Adopter" zur wesentlichen Diffusion von wirtschaftsethischem Unternehmensverhalten beitragen. Um hier Licht ins Forschungsdunkel zu bringen, fuhrte Martin Pittner Gruppendiskussionen mit bewussten Konsumenten, Expertenbefragungen, eine Online-Befragung von Konsumenten und eine Medienresonanzanalyse der Bio-Eigenmarken durch. Die Studie analysiert Wunsche, Meinungen und Kritik der Zielgruppe und beleuchtet das Thema Nachhaltigkeit im Lebensmitteleinzelhandel (LEH).

Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. As the only approved text book for the Global Technology Distribution Council's Accreditations, Technology Distribution Channels contains expert guidance for both the Certificate and the Diploma programs. Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery.

From Social to Sales: The Auto Dealer's Guide to New Media explores how auto dealers can use new media to increase online visibility and build a strong Web presence. This book provides strategic tips and practical examples specifically designed to familiarize auto dealers with social media channels.

The consumer goods industry accounts for 20 percent of the world's gross domestic product (GDP)-that's over $14 trillion in turnover. And yet the industry isn't growing It lags behind global GDP growth, and the latest figures suggest that the world's top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect storm: hyper competition, the growth of mega-retailers, explosive increases in input costs, talent shortages, and the declining effectiveness of traditional marketing methods all suck profits from a once vibrant and progressive industry. Industry thought leaders see an urgent need for change. In The Shopper Marketing Revolution, shopper marketing pioneers Mike Anthony and Toby Desforges analyze why the industry needs to change and provide managers in the field with the practical advice and proven techniques they'll need to revolutionize their businesses. Mike and Toby introduce the five-step Total Marketing model, an approach that creates coherent links between the end consumer and the in-store environment. Total marketing represents a fundamental shift in the way marketing works. It will help businesses understand how to respond to the reality of the 21st century-transforming the way they market their brands and relate to retail customers.

In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world - but few people really understand how to make it sing! Harness the online money making potential of your business with trade secrets from this acclaimed industry insider, veteran of more than 150 marketing campaigns in the corporate Big Leagues. Discover 24 tools to convert visitors into buyers 6 Questions to NEVER ask in a marketing campaign 9-Steps to turn your email list into a cash machine Learn 16 practical conversion tips for any website Learn psychological triggers to increase conversion rates using an array of promotional tools From creating hefty mailing lists to launching powerful viral marketing campaigns, you'll learn the tricks of turning the noise of the digital realm into a chorus of eCommerce for your business. Let this book show you how to make money while you sleep!

In this book, 21 Ways To Use Social Media, I'll show you quick tips and tricks on how to benefit from the most active and free social media sites online today

The choice of a store location has a profound effect on the entire business of a retail operation. Since GIS can be used to assemble large volumes of data from various sources with different map scales and in different coordinate systems, it is considered an important tool in location analysis. GIS offers a large number of techniques that have been successfully used by the retail businesses in location planning and strategic retail decision-making and applications. The objective of this retail location analysis is to develop and apply a methodology for analyzing the relationship between fast food store performance and the various socio-economic and demographic factors like the ethnic composition of population and median household income of Portage and Summit Counties in Ohio. This study conducts a retail location analysis of the relationship between the store performance of McDonald's and Burger King. Analytical procedures in GIS and statistical techniques have been applied using commercially available software to determine the impact of various demographic and socio-economic factors on store performance.

Robidoux Chronicles traces with unprecedented documentary detail the true paths of the mysterious and omnipresent Robidoux family during the classical era of the North American fur trade and the overland period.

Learning how to build useful e-commerce applications is challenging and exciting because it involves knowing a little about a lot of different computing technologies including networking, security, programming, human computer interface design and database design. This is a book that brings breadth in its coverage of technologies and discusses how to integrate them to achieve business aims.

It covers the full range of relevant web technologies and protocols and it focuses particularly on techniques that are most suitable for e-commerce application building.

"highly recommendable ...The major strength of the book is the fact that it is comprehensive, and that by following the code examples, readers will be able to actually see how e-commerce web sites can be put together. "
Fintan Clear , Brunel University

"the text clearly provides an extremely full and appropriate coverage of the issues. As such it has major market potential as a core text for both postgraduate and undergraduate e-commerce programmes."
Ian Chaston, Reader in Management University of Plymouth, UK

"a very comprehensive and up to date description of the use of the internet to buy and sell goods and services. It covers all the major types of e-commerce, Business to Business (B2B), Business to Consumer (B2C), Consumer to Business (C2B) and Consumer to Consumer (C2C)."
David Wortley, Mass Mitec.

"the technical content is excellent"
Maxime Bombardier, Senior Computer Systems Analyst, Sintaks, a Canon USA Division

Having toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com
its list, not to mention a makeover for the web's most recognisable site, is Amazon
pushing its luck or positioning for the future of e-commerce? The so-called 'market
correction' has questioned the future of e-retailing, but for Amazon the future is still
bright.
Now completely updated for this new edition, Business the Amazon.com Way shows
how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for
investors, a great experience for shoppers and a model for entrepreneurs and business
leaders everywhere.

Integrate e-Business into Your Commerce Plans

Get a jump on what's quickly becoming standard operating procedure for any business-using the Internet to conduct e-business. Increasingly, companies are implementing new Web-based business models to tap previously unattainable markets and earn untold profits. This comprehensive guide uses case studies and practical examples to trace the progress of electronic business through it's short, but vital, history, teaching you how to take advantage of this essential new-economy business practice. Whether your goals include e-tailing, business-to-business, EDI, CRM, or supply chain management, this step-by-step resource can help you create, integrate, and maintain your own successful e-business.Plan, design, build, tune, troubleshoot, secure, and manage your own fully-operational e-Commerce siteDevelop e-marketing strategies for vertical, horizontal, and standard marketsReview business cases including revenue models and trends, and see the impact of leading-edge technologies on business and profitDetermine the best client-server configuration for your siteLocate and exploit a system's built-in e-commerce tools and functionalityIntegrate electronic data interchange (EDI) systems for more efficient business processesHacker-proof your network and server-plus establish encryption protocols for increased privacy

In this book, Barton Barbour presents the first comprehensive history of Fort Union, the nineteenth century's most important and longest-lived Upper Missouri River fur trading post. Barbour explores the economic, social, legal, cultural, and political significance of the fort which was the brainchild of Kenneth McKenzie and Pierre Chouteau, Jr., and a part of John Jacob Astor's fur trade empire.

From 1830 to 1867, Fort Union symbolized the power of New York and St. Louis, and later, St. Paul merchants' capital in the West. The most lucrative post on the northern plains, Fort Union affected national relations with a number of native tribes, such as the Assiniboine, Cree, Crow, Sioux, and Blackfeet. It also influenced American interactions with Great Britain, whose powerful Hudson's Bay Company competed for Upper Missouri furs.

Barbour shows how Indians, mixed-bloods, Hispanic-, African-, Anglo-, and other Euro-Americans living at Fort Union created a system of community law that helped maintain their unique frontier society. Many visiting artists and scientists produced a magnificent graphic and verbal record of events and people at the post, but the old-time world of fur traders and Indians collapsed during the Civil War when political winds shifted in favor of Lincoln's Republican Party.

In 1865 Chouteau lost his trade license and sold Fort Union to new operators, who had little interest in maintaining the post's former culture.

The electronic marketplace is a global one, and it's changing every aspect of the consumer-vendor relathionship. The marketplace is the place of exchange between buyer and seller. Once one rode a mule to get there; now one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future depends on people's ability to ask the right questions now and to take advantage of the opportunities that will arise over the next few years. The contributors to this volume are prime movers in major industries that are remaking themselves in order to shape the global marketplace. They examine the consumers' new powers to assess and exchange goods and services over unparalleled distances. They discuss the opportunities and risks posed by the new integration between manufacturer and consumer, by the erosion of centralized authority, by real-time choice in every financial contingency, and by the fact that travel and transportation have been delegated to the machine processes that can best handle them. They also reflect on how to set an intelligent value on the coming changes, on the tools and procedures required to create this new marketplace of marketplaces. Contributors Les Alberthal, William D. Bandt, Robert J. Bonometti, David Braunschvig, Stephen D. Crocker, Walter Forbes, Denos Gazis, Daniel E. Geer, Jr., Irving Goldstein, Edward D. Horowitz, Daniel P. Keegan, Raymond W. Smith, Russel B. Stevenson, Jr., Patrick E. White

Are you aware that the T-shirt or running shoes you're wearing may have been produced by a 13-year-old children working 14-hour days for 30 cents an hour? The clothing sweatshop, as a recent string of media exposes has revealed, is back in business. Don't be fooled by a label which says the item was made in the USA or Europe. It could have been sewed on in Haiti or Indonesia--or in a domestic workshop, where conditions rival those in the third world. The label might tell you how to treat the garment but it says nothing about how the worker who made it was treated. To find out about that you need to read this book. "No Sweat" will show you:
How Michael Jordan earned more for endorsing Nike running shoes than the company's 30,000 Indonesian workers get between them in a year.
How Disney CEO Michael Eisner's annual pay and stock options, worth $200 million, are paid for out of profits from the sale of Pocahontas and Hunchback of Notre Dame T-shirts made by Haitian teenagers working for less than $10 per week and force-fed contraceptive pills.
How companies like the Gap and Wal-Mart (producer of the Kathie Lee Gifford line) have been forced into embarrassing concessions after successful campaigning by the New York-based National Labor Committee, the American garment workers union UNITE and the European-based Clean Clothes Campaign.
How you can join the growing global campaign of consumer groups, human rights activists, and international labor organizations to close down sweatshops and guarantee basic rights for those who cut and sew our clothes.
In hard-hitting words and pictures, "No Sweat" surveys the chasm between the glamor of the catwalk and the squalor of the sweatshop.
Don't go shopping without it

"Frenchmen were far ahead of Englishmen in the early Far West, not only prior in time but greater in numbers and in historical importance," writes Janet Lecompte in her introduction to "French Fur Traders and Voyageurs in the American West." They were the first to navigate the Mississippi and its tributaries, and they founded St. Louis and New Orleans. Though France lost her North American possessions in 1763, thousands of her natives remained on the continent. Many of them were voyageurs for Hudson's Bay Company, whose descendants would join American fur trade companies plying the trans-Mississippi West. This volume documents the fact that in the nineteenth century Frenchmen dominated the fur trade in the United States. Twenty-two biographies, collected from LeRoy R. Hafen's classic ten-volume The "Mountain Men and the Fur Trade of the Far West," represent a variety of origins and social classes, types of work, and trading areas. Here are trappers who joined John Jacob Astor's ill-fated fur venture on the Pacific, St. Louis traders who hauled goods to Spanish New Mexico along the Santa Fe Trail, and those who traded with Indians in the western plains and mountains.