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Books > Business & Economics > Industry & industrial studies > Distributive industries > General

India-Pakistan Trade - Strengthening Economic Relations (Paperback, Softcover reprint of the original 1st ed. 2015): Nisha... India-Pakistan Trade - Strengthening Economic Relations (Paperback, Softcover reprint of the original 1st ed. 2015)
Nisha Taneja, Sanjib Pohit
R2,333 Discovery Miles 23 330 Ships in 18 - 22 working days

Examining the implications of recent important developments, the primary aim of this book is to bridge the gaps in existing literature on India-Pakistan economic engagement and to examine various aspects of the trade normalization process. The book includes familiar themes of India-Pakistan bilateral trade in goods and services, providing new insights into the potential for trade and the challenges involved in realizing it. The respective chapters examine the current trade trends and identify the possible sectors for bilateral FDI flows between the two countries, which could help forge deeper economic ties between them. In light of India’s changed investment policy, this analysis is pertinent for investors and policy-makers alike. The book also includes chapters on a variety of unconventional subjects, such as estimating the levels of informal trade, an analysis of a trade perception survey and identifying trade potential using a CGE modeling approach. Further, a number of sectors have been identified for in-depth analysis, including sports goods, healthcare and energy. These sector-based analyses reflect the gap between current levels of trade in the selected industries and the possible trade potential. The studies identify key tradable commodities in the health and sports industries, as well as opportunities for trading in energy. The book thus provides readers with a deep understanding of the process of normalizing economic relations and enhancing bilateral trade at the micro and macro levels, on the basis of which the authors subsequently provide recommendations for policymakers.

Nordic-Iberian Cod Value Chains - Explaining salted fish trade patterns (Paperback, Softcover reprint of the original 1st ed.... Nordic-Iberian Cod Value Chains - Explaining salted fish trade patterns (Paperback, Softcover reprint of the original 1st ed. 2015)
Knut Bjørn Lindkvist, Torbjørn Trondsen
R1,984 Discovery Miles 19 840 Ships in 18 - 22 working days

This book is a multidisciplinary analysis of cultural, regional and economic factors affecting international food trade. Contributions from expert authors illuminate the importance of food culture prevailing in the market as a basis for decisions about food trading. Central concepts include value chains, conventions and public infrastructure and their importance for international trade. The reader is taken into a discussion about cultural and economic contexts which influence local decisions among buyers and manufacturers of seafood and how those contexts mutually influence trade between countries. Chapters investigate the trading pattern of codfish (Bacalao), between Nordic and Iberian countries and discuss how business relations are created and structured. The driving forces behind such patterns and how business relations become habits which are hard to change, are revealed through the research presented. As a multidisciplinary work, this book will have broad appeal. It will be of interest to those exploring cultural, economic and public policy issues associated with food trade, as well as anyone with an interest in the seafood market or the Nordic and Iberian regions.

Supply Chain 4.0 - Improving supply chains with analytics and Industry 4.0 technologies (Paperback): Emel Aktas, Michael... Supply Chain 4.0 - Improving supply chains with analytics and Industry 4.0 technologies (Paperback)
Emel Aktas, Michael Bourlakis, Ioannis Minis, Vasileios Zeimpekis
R1,609 Discovery Miles 16 090 Ships in 10 - 15 working days

'Supply Chain 4.0' has introduced automation into logistics and supply chain processes, exploiting predictive analytics to better match supply with demand, optimizing operations and using the latest technologies for the last mile delivery such as drones and autonomous robots. Supply Chain 4.0 presents new methods, techniques, and information systems that support the coordination and optimization of logistics processes, reduction of operational costs as well as the emergence of entirely new services and business processes.

This edited collection includes contributions from leading international researchers from academia and industry. It considers the latest technologies and operational research methods available to support smart, integrated, and sustainable logistics practices focusing on automation, big data, Internet of Things, and decision support systems for transportation and logistics. It also highlights market requirements and includes case studies of cutting-edge applications from innovators in the logistics industry.

Internationalization of Japanese Firms - Evidence from Firm-level Data (Paperback, Softcover reprint of the original 1st ed.... Internationalization of Japanese Firms - Evidence from Firm-level Data (Paperback, Softcover reprint of the original 1st ed. 2014)
Ryuhei Wakasugi
R1,846 Discovery Miles 18 460 Ships in 18 - 22 working days

This book takes a comprehensive look at Japanese firms engaging in export and foreign direct investment (FDI) and develops new methods and data to investigate the internationalization of firms, which is a focus issue in international trade. Using micro-level data, the book provides an introduction to theoretical and statistical analysis of internationalization modes of Japanese firms with productivity heterogeneity. It makes clear that although the productivity of internationalized Japanese firms is higher on average than that of firms serving only the domestic market, the difference in productivity between exporters and FDI firms is not as obvious in comparison with that of their counterparts in the United States and Europe. Focusing on this point, the book analyzes not only productivity heterogeneity among firms, but also the differences in firm-specific factors other than productivity: industry-specific factors, market-specific factors such as market size and variable and fixed costs for export, and FDI in destination countries. This in-depth investigation reveals how those factors make the modes of Japanese firms' internationalization different from those in the United States and Europe. Further analysis focuses on the effects of match quality, organizational and institutional factors in the market on firms' exports, and FDI. As an approach to the current trends in international trade, this book is unique in using detailed firm-level panel data drawn from Japanese government statistics.

Multinational Interest & Development in Africa - Establishing a People's Economy (Hardcover, 1st ed. 2017): Ilan Bijaoui Multinational Interest & Development in Africa - Establishing a People's Economy (Hardcover, 1st ed. 2017)
Ilan Bijaoui
R3,521 Discovery Miles 35 210 Ships in 18 - 22 working days

This book analyzes the current economic situations in African countries at the local, regional, and national level. It examines the growing interest from developed and developing countries to invest in Africa and their different reasons for doing so, which aren't always aligned with the interests of African countries. Growth in African GDP has benefitted mainly multinational corporations while the rest of the population remains at the subsistence level, creating a smaller middle class and less opportunity for local businesses to flourish. This book offers potential models of cooperation which could create added value for both African countries and the MNCs investing in them.

Industrial Organization in Iran - The Weakly Organized System of the Iranian Apparel Industry (Paperback, 1st ed. 2017): Yoko... Industrial Organization in Iran - The Weakly Organized System of the Iranian Apparel Industry (Paperback, 1st ed. 2017)
Yoko Iwasaki
R2,006 Discovery Miles 20 060 Ships in 18 - 22 working days

This book focuses on Iran to explore the question of how the nature of industrial organizations and the whole system they constitute can exert a great influence on an industry's competitiveness and resilience. The author examines what happens if firms and companies participating in the manufacturing and distribution process of a certain product are not organized to a high degree and operate independently. The book begins with an inquiry into the historical environment of Iran's apparel industry, which has never been stable. It then reveals the specific practices that enable firms to maintain their independent business, and argues that the elastic state of the production and distribution system has worked for the survival of self-reliant member firms. The typical Iranian apparel firm persists in maintaining independent operations regardless of its size, a practice that is inimical to the development of long-lasting business relations with other firms as well as to vertical integration between firms, in all stages from production to distribution. A distinguishing feature of Iran's apparel industry is that the member firms are barely organized compared with their counterparts in advanced industrialized countries. Despite such a weakly organized system, generally small-scale but self-reliant Iranian firms courageously persist in the face of the market's difficulties. Superficially, it appears that Iran's apparel market is being filled with Chinese goods, but the reality is somewhat different. Apparel firms that are currently doing business with China but are ready to terminate it at any time are taking advantage of newly emerging opportunities to ensure the survival of their own businesses. Reopening those businesses for domestic operations remains an ever-present possibility for them.

European Logistics - Markets, Management and Strategy 2e (Paperback, Revised): Cooper European Logistics - Markets, Management and Strategy 2e (Paperback, Revised)
Cooper
R1,198 R931 Discovery Miles 9 310 Save R267 (22%) Ships in 10 - 15 working days

Highly successful in hardcover, this analysis of both the current status of logistic and its future role in European business is now available in paperback for students of logistic, distribution, strategy and international business.

Logistic in Europe is undergoing a period of unprecedented change. The Single European Market, German unification and reform in eastern Europe have together had a major impact on the continent, with inevitable consequences for logistics. At company level, there is also increasing petition from the newly industrialized countries of the Pacific Rim, not to mention the dismantle of trade barriers within Europe which have so far afforded considerable protection to some European industries.

The two main sections of the book consider demand and supply the market place for logistic services. In analyzing demand, the authors focus on the changing needs on manufacturers and retailers, the two principles users of logistics in advanced economies. On the supply side they examine a number of different kinds of provider of the logistics services, including carriers, freight forwarders and information technology companies. These providers are both responding to the needs on users, and initiating developments of their own. The rise of the mega-carrier is an especially important development, and one chapter is devoted to examining their prospects for success.

Handbook of Logistics and Supply-Chain Management (Hardcover, 1st ed): Ann M. Brewer, Kenneth J. Button, David A. Hensher Handbook of Logistics and Supply-Chain Management (Hardcover, 1st ed)
Ann M. Brewer, Kenneth J. Button, David A. Hensher
R5,972 Discovery Miles 59 720 Ships in 10 - 15 working days

The quality of transport logistics is now recognized as being vital to the success of many organizations. The ability to transport goods quickly, safely, economically and reliably is seen as vital to a nation's prosperity and capacity to compete in a rapidly globalising economy. Logistics has advanced significantly during since the 1980s as companies have appreciated the gains from such initiatives as limiting inventories, making use of "seamless" distribution services and taking advantage of advances in telecommunication and information technologies. Institutional changes, such as deregulation and privatization, have in many countries led to contexts in which these changes could take place. The integration of transportation into the production process through advanced information systems and the application of modern management techniques is now at the centre of logistics. This volume contains commissioned refereed papers that cover the main elements of transport logistics. The authors were selected from around the world and asked to provide critiques of their subject areas as well as a review of the state of the art and case study examples. These up-to-date contributions cover all the main areas of transport logistics, providing those in the field with current information whilst at the same time offering easy access for those who are new to the field and are seeking review material.

New Online Retailing - Innovation and Transformation (Paperback, 2010 ed.): Gerrit Heinemann, Christoph Schwarzl New Online Retailing - Innovation and Transformation (Paperback, 2010 ed.)
Gerrit Heinemann, Christoph Schwarzl
R1,412 Discovery Miles 14 120 Ships in 18 - 22 working days

The authors describe in detail what makes today's online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together "lessons learned" from the last 10 years, and give readers a tour of the future of online selling.

Luxury Talent Management - Leading and Managing a Luxury Brand (Paperback, 1st ed. 2013): G. Auguste, M. Gutsatz Luxury Talent Management - Leading and Managing a Luxury Brand (Paperback, 1st ed. 2013)
G. Auguste, M. Gutsatz
R2,326 Discovery Miles 23 260 Ships in 18 - 22 working days

The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia becomes a major player in the luxury world.

Brand Revolution - Rethinking Brand Identity (Paperback, 1st ed. 2013): M. Sicard Brand Revolution - Rethinking Brand Identity (Paperback, 1st ed. 2013)
M. Sicard
R1,803 Discovery Miles 18 030 Ships in 18 - 22 working days

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

Grinding It Out - The Making Of Mcdonalds (Paperback): Ray Kroc Grinding It Out - The Making Of Mcdonalds (Paperback)
Ray Kroc
R224 R208 Discovery Miles 2 080 Save R16 (7%) Ships in 18 - 22 working days

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.

But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

Practical Handbook of Transportation Contracting and Rate Negotiations - 1st edition (Paperback, 1987 ed.): Colin Barrett Practical Handbook of Transportation Contracting and Rate Negotiations - 1st edition (Paperback, 1987 ed.)
Colin Barrett
R1,401 Discovery Miles 14 010 Ships in 18 - 22 working days

In the time-worn traditions of the transportation industry, ship pers and carriers regard one another as enemies. There is, to be sure, a certain degree of validity to such a viewpoint. An element of conflict will naturally be present in any vendor-purchaser relationship. The two, after all, are seeking distinctly different things from that relationship; and to a con siderable extent each party's success in realizing its own goals must be achieved at the expense of the other. At the same time, however, viewing that relationship as strictly zero-sum-a gain by one side always resulting in an equal and offsetting loss by the other-is a gross misconception. It overlooks the key reality that, no matter which party comes closest to its own objectives, the relationship, and the business transactions that flow from it, must ultimately benefit both. Without that level of mutual benefit the relationship will simply not exist (or will soon founder if it somehow does come into being); for it is only the self-interest of the two parties that impels them to establish and continue that relationship at all. In transportation, however, this element of mutuality-the attitude that the parties share a common interest in nurturing their relationship-is often forgotten. Instead of working to gether as, fundamentally, partners in a business transaction from which both expect to derive gains, they dedicate the bulk of their energies to fighting, rather than cooperating, with one another."

Luxury Strategy in Action (Paperback, 1st ed. 2012): J Hoffmann, I. Coste-Maniere Luxury Strategy in Action (Paperback, 1st ed. 2012)
J Hoffmann, I. Coste-Maniere
R1,388 Discovery Miles 13 880 Ships in 18 - 22 working days

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

Market Orientation in Food and Agriculture (Paperback, Softcover reprint of the original 1st ed. 1996): Klaus Gunter Grunert,... Market Orientation in Food and Agriculture (Paperback, Softcover reprint of the original 1st ed. 1996)
Klaus Gunter Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
R4,012 Discovery Miles 40 120 Ships in 18 - 22 working days

In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments."

Learning to Live in the Knowledge Society - IFIP 20th World Computer Congress, IFIP TC 3 ED-L2L Conference, September 7-10,... Learning to Live in the Knowledge Society - IFIP 20th World Computer Congress, IFIP TC 3 ED-L2L Conference, September 7-10, 2008, Milano, Italy (Paperback, Softcover reprint of hardcover 1st ed. 2008)
Michael Kendall, Brian Samways
R2,679 Discovery Miles 26 790 Ships in 18 - 22 working days

ED-L2L, Learning to Live in the Knowledge Society, is one of the co-located conferences of the 20th World Computer Congress (WCC2008). The event is organized under the auspices of IFIP (International Federation for Information Processing) and is to be held in Milan from 7th to 10th September 2008. ED-L2L is devoted to themes related to ICT for education in the knowledge society. It provides an international forum for professionals from all continents to discuss research and practice in ICT and education. The event brings together educators, researchers, policy makers, curriculum designers, teacher educators, members of academia, teachers and content producers. ED-L2L is organised by the IFIP Technical Committee 3, Education, with the support of the Institute for Educational Technology, part of the National Research Council of Italy. The Institute is devoted to the study of educational innovation brought about through the use of ICT. Submissions to ED-L2L are published in this conference book. The published papers are devoted to the published conference themes: Developing digital literacy for the knowledge society: information problem solving, creating, capturing and transferring knowledge, commitment to lifelong learning Teaching and learning in the knowledge society, playful and fun learning at home and in the school New models, processes and systems for formal and informal learning environments and organisations Developing a collective intelligence, learning together and sharing knowledge ICT issues in education - ethics, equality, inclusion and parental role Educating ICT professionals for the global knowledge society Managing the transition to the knowledge society

Ontologies - A Silver Bullet for Knowledge Management and Electronic Commerce (Paperback, Softcover reprint of hardcover 2nd... Ontologies - A Silver Bullet for Knowledge Management and Electronic Commerce (Paperback, Softcover reprint of hardcover 2nd ed. 2004)
Dieter Fensel; Foreword by M. L. Brodie
R1,376 Discovery Miles 13 760 Ships in 18 - 22 working days

Ontologies have been developed and investigated for some time in artificial intelligence to facilitate knowledge sharing and reuse. More recently, the notion of ontologies has attracted attention from fields such as databases, intelligent information integration, cooperative information systems, information retrieval, electronic commerce, enterprise application integration, and knowledge management. This broadened interest in ontologies is based on the feature that they provide a machine-processable semantics of information sources that can be communicated among agents as well as between software artifacts and humans. This feature makes ontologies the backbone technology of the next web generation, i.e., the Semantic Web. Ontologies are currently applied in areas such as knowledge management in large company-wide networks and call centers, and in B2C, B2G, and B2B electronic commerce. In a nutshell, ontologies enable effective and efficient access to heterogeneous and distributed information sources. Given the increasing amount of information available online, this kind of support is becoming more important day by day.

The author systematically introduces the notion of ontologies to the non-expert reader and demonstrates in detail how to apply this conceptual framework for improved intranet retrieval of corporate information and knowledge and for enhanced Internet-based electronic commerce. He also describes ontology languages (XML, RDF, and OWL) and ontology tools, and the application of ontologies.

In addition to structural improvements, the second edition covers recent developments relating to the Semantic Web, and emerging web-based standard languages.

___________

Multinational Retailers and Consumers in China - Transferring Organizational Practices from the United Kingdom and Japan... Multinational Retailers and Consumers in China - Transferring Organizational Practices from the United Kingdom and Japan (Paperback, 1st ed. 2011)
J Gamble
R1,389 Discovery Miles 13 890 Ships in 18 - 22 working days

This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture.

Retail Internationalization in China - Expansion of Foreign Retailers (Paperback, 1st ed. 2011): L. Qixun Siebers Retail Internationalization in China - Expansion of Foreign Retailers (Paperback, 1st ed. 2011)
L. Qixun Siebers
R1,390 Discovery Miles 13 900 Ships in 18 - 22 working days

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

Foreign Direct Investment, China and the World Economy (Paperback, 1st ed. 2010): P. Buckley Foreign Direct Investment, China and the World Economy (Paperback, 1st ed. 2010)
P. Buckley
R2,673 Discovery Miles 26 730 Ships in 18 - 22 working days

China has become such an important element of the global economy that its influence cannot be ignored in almost any field of endeavour. The phenomenal impact of FDI in China and its (largely trade-related) consequences has been well documented and now there is a significant literature on the phenomenon of outward investment from China too. This book is an in depth study of the international business relationships of China covering both inward and outward foreign direct investment, its impact and related theoretical and policy issues. This volume of highly renowned author Peter Buckley's collected papers from 2005-8 continues his interest in the theory of international business (Section I) and policies towards foreign direct investment (FDI) (Section IV) but has a major concentration on China, both as regards outward foreign direct investment (OFDI) from China (Section II) and FDI in China (Section III).

Business Ethics and the Electronic Economy (Paperback, Softcover reprint of hardcover 1st ed. 2004): Peter Koslowki, Christoph... Business Ethics and the Electronic Economy (Paperback, Softcover reprint of hardcover 1st ed. 2004)
Peter Koslowki, Christoph Hubig, Peter Fischer
R4,003 Discovery Miles 40 030 Ships in 18 - 22 working days

The internet and the electronic economy are a technological revolution whose secular importance is apparent. The internet eliminates the temporal and spatial constraints on the exchange of information. It changes deeply the world of production and of labour. It transforms the exchange relationships between producers and consumers as well as between the suppliers within the supply-chain. The electronic economy is able to generate more accurate con sumer profiles and, therefore, a more powerful and effective marketing di rected to the individual consumer. There is no industry that is not undergoing thorough changes caused by the internet. The volume at hand gives an analysis of the internet revolution. It covers questions reaching form the highly controversial thesis of the end of property rights in the internet caused by the non-rivalry of the "consumption" of in formation to questions regarding the repercussions of the internet on our understanding of the human person. Technological changes like the introduction of the electronic economy pose the question of how to handle it and how to manage reasonably its ethi cal problems and dilemmas. The ethical problems and the business ethics of the electronic economy in the fields of production and labour, of consump tion, and in handling trust and the abuse of trust are analysed by the contribu tions from applied ethics and business ethics."

E-Commerce - Fundamentals & Applications (Paperback): H Chan E-Commerce - Fundamentals & Applications (Paperback)
H Chan
R1,637 Discovery Miles 16 370 Ships in 10 - 15 working days

Learning how to build useful e-commerce applications is challenging and exciting because it involves knowing a little about a lot of different computing technologies including networking, security, programming, human computer interface design and database design. This is a book that brings breadth in its coverage of technologies and discusses how to integrate them to achieve business aims.

It covers the full range of relevant web technologies and protocols and it focuses particularly on techniques that are most suitable for e-commerce application building.

"highly recommendable ...The major strength of the book is the fact that it is comprehensive, and that by following the code examples, readers will be able to actually see how e-commerce web sites can be put together. "
Fintan Clear , Brunel University

"the text clearly provides an extremely full and appropriate coverage of the issues. As such it has major market potential as a core text for both postgraduate and undergraduate e-commerce programmes."
Ian Chaston, Reader in Management University of Plymouth, UK

"a very comprehensive and up to date description of the use of the internet to buy and sell goods and services. It covers all the major types of e-commerce, Business to Business (B2B), Business to Consumer (B2C), Consumer to Business (C2B) and Consumer to Consumer (C2C)."
David Wortley, Mass Mitec.

"the technical content is excellent"
Maxime Bombardier, Senior Computer Systems Analyst, Sintaks, a Canon USA Division

#GIRLBOSS (Paperback): Sophia Amoruso #GIRLBOSS (Paperback)
Sophia Amoruso
R405 R377 Discovery Miles 3 770 Save R28 (7%) Ships in 18 - 22 working days

* Coming in 2017 as a Netflix Original Series, starring Britt Robertson.

In the "New York Times" bestseller that the "Washington Post" called "Lean In for misfits," Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world. Sophia Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school a job she d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay.

Flash forward ten years to today, and she s the founder and executive chairman of Nasty Gal, a $250-million-plus fashion retailer with more than four hundred employees. Sophia was never a typical CEO, or a typical anything, and she s written "#GIRLBOSS" for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers.

"#GIRLBOSS" proves that being successful isn t about where you went to college or how popular you were in high school. It s about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly."

European Retail Research - 2008 | Volume 22 (Paperback, 2009 ed.): Bernhard Swoboda, Dirk Morschett, Thomas Rudolph, Peter... European Retail Research - 2008 | Volume 22 (Paperback, 2009 ed.)
Bernhard Swoboda, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein
R1,384 Discovery Miles 13 840 Ships in 18 - 22 working days

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept.

Erfolgsfaktoren des Mobile Marketing (German, Hardcover, 2008 ed.): Hans H Bauer, Thorsten Dirks, Melchior Bryant Erfolgsfaktoren des Mobile Marketing (German, Hardcover, 2008 ed.)
Hans H Bauer, Thorsten Dirks, Melchior Bryant
R1,896 Discovery Miles 18 960 Ships in 18 - 22 working days

Die Mobilfunkbranche steht vor ihrem n chsten Entwicklungssprung. Nachdem der mobile Sprachmarkt ges ttigt ist, richtet sich der Fokus auf neue Gesch ftsfelder wie der Markt f r mobiles Internet, mobile Datengesch fte und Anwendungen. Das Buch b ndelt aktuellste praxisrelevante und wissenschaftlich fundierte Erkenntnisse zu den Erfolgsfaktoren eines profitablen Mobile Marketings. Mit einem Grundlagenteil sowie Kapiteln zu den Marketinginstrumenten und den Besonderheiten des Marketingmanagements ist der Band von hohem Wert f r die Unternehmenspraxis.

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