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Books > Law > Laws of other jurisdictions & general law > Financial, taxation, commercial, industrial law > General

Ungeschriebenes Verfassungsrecht. Enteignung und Sozialisierung (German, Hardcover, Nachdr. D. Ausg. 1952. Reprint 2013 ed.):... Ungeschriebenes Verfassungsrecht. Enteignung und Sozialisierung (German, Hardcover, Nachdr. D. Ausg. 1952. Reprint 2013 ed.)
Ernst Von Hippel, Alfred Voigt, Hans P Ipsen, Helmut K Ridder
R3,339 Discovery Miles 33 390 Ships in 10 - 15 working days
Handbook of Contract Management in Construction (Paperback, 1st ed. 2021): Ali D Haidar Handbook of Contract Management in Construction (Paperback, 1st ed. 2021)
Ali D Haidar
R2,402 Discovery Miles 24 020 Ships in 18 - 22 working days

This book addresses the process and principles of contract management in construction from an international perspective. It presents a well-structured, in-depth analysis of construction law doctrines necessary to understand the fundamentals of contract management. The book begins with an introduction to contract management and contract law and formation. It then discusses the various parties to a contract and their relevant obligations, whether they are engineers, contractors or subcontractors. It also addresses standard practices when drafting and revising contracts, as well as what can be expected in standard contracts general clauses. Two chapters are dedicated to contract clauses, with one focused on contract administration such as schedules, payment certificates and defects liability, and the other focused on contract management, such as terminations, dispute resolutions and claims. This book provides a useful reference to engineers, project managers and students within the field of engineering and construction management.

The Collective Dimensions of Employment Relations - Interdisciplinary Perspectives on Workers' Voices and Changing... The Collective Dimensions of Employment Relations - Interdisciplinary Perspectives on Workers' Voices and Changing Workplace Patterns (Paperback, 1st ed. 2021)
Tindara Addabbo, Edoardo Ales, Ylenia Curzi, Tommaso Fabbri, Olga Rymkevich, …
R4,697 Discovery Miles 46 970 Ships in 18 - 22 working days

This edited volume explores the old and new "collective dimensions" of employment relations. It examines specific challenges stemming from new forms of work of the digital and sharing economy, such as measurement, monitoring, assessment, and remuneration of work, the protection of work-life balance, the impact of new technologies on health and safety, the adaptation of occupational skills to new work processes, and the responses to the digital restructuring of undertakings. It addresses a series of questions such as how the representational action of unions and works councils can adapt to the challenges posed by new production systems and whether the legislative framework needs to be reformed to ensure that digital workers enjoy the right to collective representation. This important collection offers readers a renewed theoretical perspective and justification of the role that the dialogue between workers (representatives) and companies could play in an increasingly complex world of work.

Competition in British Industry - Restrictive Practices Legislation in Theory and Practice (Hardcover): Dennis Swan, Denis P.... Competition in British Industry - Restrictive Practices Legislation in Theory and Practice (Hardcover)
Dennis Swan, Denis P. O'Brien, W. Peter J. Maunder, Stewart Howe
R4,064 Discovery Miles 40 640 Ships in 10 - 15 working days

This book, first published in 1974, presents the findings of a research project and considers their implications for public policy. The project was designed to find out what effect the 1956 Restrictive Trade Practices Act (and the subsequent legislation of 1968) had on British industry. The Act was a decision in favour of competition against a background of well-entrenched and widespread restrictive agreements, and this book examines in depth its impact in eighteen selected industries.

Taxation History, Theory, Law and Administration (Paperback, 1st ed. 2021): Parthasarathi Shome Taxation History, Theory, Law and Administration (Paperback, 1st ed. 2021)
Parthasarathi Shome
R2,494 Discovery Miles 24 940 Ships in 18 - 22 working days

Tax practitioners are unfamiliar with tax theory. Tax economists remain unfamiliar with tax law and tax administration. Most textbooks relate mainly to the US, UK or European experiences. Students in emerging economies remain unfamiliar with their own taxation history. This textbook fills those gaps. It covers the concept of taxes in regards to their rationale, principles, design, and common errors. It addresses distortions in consumer choices and production decisions caused by tax and redressals. The main principles of taxation-efficiency, equity, stabilization, revenue productivity, administrative feasibility, international neutrality-are presented and discussed. The efficiency principle requires the minimisation of distortions in the market caused by tax. Equity in taxation is another principle that is maintained through progressivity in the tax structure. Similarly, other principles have their own ramifications that are also addressed. A country's constitutional specification of tax assignment to different levels of government-central, state, municipal-are elaborated. The UK is more centralised than the US and India. India has amended its constitution to introduce a goods and services tax (GST) covering both central and state governments. Drafting of tax law is crucial for clarity and this aspect is addressed. Furthermore, the author illustrates different types of taxes such as individual income tax, corporate income tax, wealth tax, retail sales/value added/goods and services tax, selective excises, property tax, minimum taxes such as the minimum alternate tax (MAT), cash-flow tax, financial transactions tax, fringe benefits tax, customs duties and export taxes, environment tax and global carbon tax, and user charges. An emerging concern regarding the inadequacy of international taxation of multinational corporations is covered in some detail. Structural aspects of tax administration are given particular attention.

Patent Analytics - Transforming IP Strategy into Intelligence (Paperback, 1st ed. 2021): Ji-Eun Kim, Buyong Jeong, Dae Jung Kim Patent Analytics - Transforming IP Strategy into Intelligence (Paperback, 1st ed. 2021)
Ji-Eun Kim, Buyong Jeong, Dae Jung Kim
R1,616 Discovery Miles 16 160 Ships in 18 - 22 working days

Through the prisms of a data scientist, a patent attorney, and a designer, this book demystifies the complexity of patent data and its structure and reveals their hidden connections by employing elaborate data analytics and visualizations using a network map. This book provides a practical guide to introduce and apply patent network analytics and visualization tools in your business. We incorporate case studies from renowned companies such as Apple, Dyson, Adobe, Bose, Samsung and more, to scrutinise how their underlying values of patent network drive innovation in their business. Finally, this book advances readers' perspective of patent gazettes as big data and as a tool for innovation analytics when coupled with Artificial Intelligence.

Entwicklung und Reform des Beamtenrechts. Die Reform des Wahlrechts (German, Hardcover, Nachdr. D. Ausg. 1932. Reprint 2013... Entwicklung und Reform des Beamtenrechts. Die Reform des Wahlrechts (German, Hardcover, Nachdr. D. Ausg. 1932. Reprint 2013 ed.)
Hans Gerber, Adolf Merkl, Heinrich Pohl, Gerhard Leibholz
R3,341 Discovery Miles 33 410 Ships in 10 - 15 working days
Baden-Wurttemberg, Berlin, Brandenburg, Bremen, Hamburg, Hessen, Mecklenburg-Vorpommern, Niedersachsen, Saarland, Sachsen,... Baden-Wurttemberg, Berlin, Brandenburg, Bremen, Hamburg, Hessen, Mecklenburg-Vorpommern, Niedersachsen, Saarland, Sachsen, Sachsen-Anhalt, Thuringen - 1.1. Bis 31.12.2007 (German, Hardcover)
Von Den Mitgliedern Der Gerichte
R7,473 Discovery Miles 74 730 Ships in 10 - 15 working days
Investment in China's Health and Care Sector - Opportunities and Possibilities for Foreign Investors (Paperback, 1st ed.... Investment in China's Health and Care Sector - Opportunities and Possibilities for Foreign Investors (Paperback, 1st ed. 2022)
Bjoern Etgen
R1,701 Discovery Miles 17 010 Ships in 18 - 22 working days

This reference book provides promising strategies for investing in the promising healthcare and nursing sector of the People's Republic of China. The Chinese healthcare sector is growing steadily, and the Chinese government has recognized that the participation of foreign investors is essential to improve and develop the Chinese healthcare system, especially in metropolitan areas. This opens up opportunities and possibilities for foreign healthcare providers, whose investments are increasingly welcomed and supported by the Chinese government. The book presents ways to make safe and profitable investments in the Chinese healthcare market: from the construction of new hospitals and nursing homes to the introduction of the necessary medical equipment and the acquisition and recruitment of qualified staff. In particular, the legal framework conditions are highlighted.This book is a translation of the original German 1st edition Investitionen im chinesischen Gesundheits- und Pflegesektor by Bjoern Etgen, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

EU Investor Protection Regulation and Liability for Investment Losses - A Comparative Analysis of the Interplay between MiFID &... EU Investor Protection Regulation and Liability for Investment Losses - A Comparative Analysis of the Interplay between MiFID & MiFID II and Private Law (Paperback, 1st ed. 2020)
Marnix Wallinga
R3,373 Discovery Miles 33 730 Ships in 18 - 22 working days

This book examines the relationship between the EU investor protection regulations enshrined in MiFID and MiFID II and national contract and torts law. It describes how the effect of the conduct of business rules as implemented in national financial supervision legislation in private law extends to the issue of enforcement, and critically assesses this interaction from the perspective of EU law. In particular, the conclusions identified in the book will deepen readers' understanding of the interplay between the conduct of business rules and private law norms governing a firm's liability to pay damages, such as duty of care, attributability of damage, causation, contributory negligence and limitation. In turn, the book identifies the subordination and the complementarity model to conceptualise the interaction between the conduct of business rules and private law norms. Moreover, the book challenges the view that civil courts are - or should be - forced to give private law effects to violation of the MiFID and MiFID II conduct of business rules in line with the subordination model. Instead, the complementarity model is advanced as the preferred approach to this interaction in view of what MiFID and MiFID II require from Member States in terms of their implementation, as well as the desirability of each model. This model presupposes that courts should consider the conduct of business rules when adjudicating individual disputes, while preserving the autonomy of private law norms governing liability of investment firms towards clients. Based on analysis of case law of courts in Germany, the Netherlands and England & Wales, as well as scholarly literature, the book also compares the available causes of action, the conditions of liability and the obstacles investors face when claiming damages, as well as how and the extent to which investors can benefit from the conduct of business rules in clearing these obstacles. In so doing, under the approach adopted by national courts to the interplay between the conduct of business rules of EU origin and private law, the book shows how investors can benefit from the influence of these rules on private law norms. In closing, it demonstrates a hybridisation of private law remedies resulting from the accommodation of the conduct of business rules into the private law discourse according to the complementarity model, illustrating how judicial enforcement through private law means may contribute to investor protection.

Strategies of Financial Regulation - Divergent Approaches in Conduct of Business Regulation of Mis-Selling in the UK and South... Strategies of Financial Regulation - Divergent Approaches in Conduct of Business Regulation of Mis-Selling in the UK and South Korea (Paperback, 1st ed. 2020)
Jung Hoon Kim
R3,341 Discovery Miles 33 410 Ships in 18 - 22 working days

This book analyses different strategies and their results in implementing financial regulation in terms of rule-making, public enforcement and private enforcement. The analysis is based on a comparative study of conduct of business regulation on mis-selling of financial instruments in the UK and South Korea. It extends into liquidity regulation in the banking sector and credit rating agency regulation. The book concludes that in rule-making, purposive rules are more effective for achieving regulatory goals with minimal undesirable results, but a rule-making system with purposive rules can only work on a foundation of trust among rule-makers, enforcers and the regulates, that with respect to public enforcement, the enforcement strategies should combine the compliance-oriented and deterrence-oriented approaches and be continuously adjusted based on close monitoring of the regulatory outcomes and that in private enforcement, regulation should be instituted as the minimum requirement in private law.

14th WCEAM Proceedings (Paperback, 1st ed. 2021): Adolfo Crespo Marquez, Dragan Komljenovic, Joe Amadi-Echendu 14th WCEAM Proceedings (Paperback, 1st ed. 2021)
Adolfo Crespo Marquez, Dragan Komljenovic, Joe Amadi-Echendu
R5,150 Discovery Miles 51 500 Ships in 18 - 22 working days

This book gathers selected peer-reviewed papers from the 14th World Congress on Engineering Asset Management (WCEAM), which was held in Singapore on 28-31 July 2019, as well as papers presented during the 1st WCEAMOnline event which focused on the ramifications of Covid-19 on infrastructure systems. This book covers a wide range of topics in engineering asset management, including: asset management services provisioning; servitization; decision-making; asset management systems; industrial Internet of things; and vulnerability and resilience of infrastructure systems. The breadth and depth of these state-of-the-art, comprehensive proceedings make them an excellent resource for asset management practitioners, researchers and academics, as well as undergraduate and postgraduate students.

Bundesstaatliche und gliedstaatliche Rechtsordnung. Verwaltungsrecht der oeffentlichen Anstalt (German, Hardcover, Nachdr. D.... Bundesstaatliche und gliedstaatliche Rechtsordnung. Verwaltungsrecht der oeffentlichen Anstalt (German, Hardcover, Nachdr. D. Ausg. 1929. Reprint 2013 ed.)
Fritz Fleiner, Josef Lukas, Lutz Richter, Arnold Koettgen
R3,336 Discovery Miles 33 360 Ships in 10 - 15 working days
China's Foreign-Invested Limited Partnership Enterprise - An Analysis of its Legal Personality, Limited Liability and... China's Foreign-Invested Limited Partnership Enterprise - An Analysis of its Legal Personality, Limited Liability and Transferable Ownership Interest (Paperback, 1st ed. 2021)
Stephan Kuntner
R2,681 Discovery Miles 26 810 Ships in 18 - 22 working days

Since a reform in 2010, foreign investors can establish a Foreign-Invested Limited Partnership Enterprise (FILPE) in China together with Chinese or foreign investors. The FILPE can be combined with a domestic or foreign corporate general partner, thus allowing for a structure that offers the flexibility and taxation conditions of a partnership while protecting its investors against personal liability like a company. The book explores from the perspective of a foreign investor if the FILPE is an attractive investment vehicle by analysing whether it provides the characteristics that are internationally recognized as constituting a standard corporate form. Among these characteristics, the three that are most strongly interconnected and interdependent form the core of the analysis: legal personality, limited liability and transferable ownership interest. These are analyzed in context of China's restrictive framework of foreign investment regulations and enterprise organization law.

JCT: Minor Works Building Contract with contractor's design 2016 (Paperback): JCT: Minor Works Building Contract with contractor's design 2016 (Paperback)
R1,909 Discovery Miles 19 090 Ships in 10 - 15 working days
Motives and Functions of Patenting in Public Basic Science (Paperback, 1st ed. 2021): Michael Neumann Motives and Functions of Patenting in Public Basic Science (Paperback, 1st ed. 2021)
Michael Neumann
R2,640 Discovery Miles 26 400 Ships in 18 - 22 working days

Taking German public basic research as an example, this book explores how the ongoing implementation of knowledge and technology transfer as the Third Mission of academic science creates not only new incentives for academic patenting, but also triggers new patenting motives and strategies of researchers and organizations. Analyzing these motives and strategies, the book highlights how the complex regulatory interplay of the patent system, research policy and self-governed academic communities creates a situation in which new patent functions emerge: beyond their intended function as a protection for upstream inventions, patents become a signaling device for scientists to communicate their commitment and competence in the Third Mission. As an exploratory study, this book combines qualitative empirical research with concepts and insights from multiple fields such as economics, law, political sciences and regulation. In consequence, the book addresses anyone interested in patenting incentives and motives and their impact on the functional change and regulatory effectiveness of patents in polycentric regulatory environments.

The Form of the Firm - A Normative Political Theory of the Corporation (Paperback): Abraham A. Singer The Form of the Firm - A Normative Political Theory of the Corporation (Paperback)
Abraham A. Singer
R960 Discovery Miles 9 600 Ships in 10 - 15 working days

The Form of the Firm unveils the nature of the corporation as it exists in modern liberal societies. What are we to make of the power that corporations wield over people in modern society? Is such power legitimate? Many think so. To many businessmen and economists, as well as the general public, firms are purely private and economic entities, justified in using all legal means to maximize profit. In The Form of the Firm, Abraham Singer contends that such a view rests on a theoretical foundation that, while quite subtle, is deeply flawed. Contrary to the conventional wisdom, corporations are not natural outgrowths of the free market. Instead, Singer invites us to see corporations as political institutions that correct market inefficiencies through mechanisms normally associated with government -hierarchy, power, and state-sanctioned authority. Corporations exist primarily to increase economic efficiency, but they do this in ways that distinguish them from the markets in which they operate. Corporations serve economic ends, but through political means. Because of this, Singer argues that they also must be structured and obliged to uphold the social and political values that enable their existence and smooth-running in the first place: individual autonomy, moral and social equality, and democratic norms and institutions. A profound and timely rethinking of what a corporation actually is and how power within it ought to be structured and exercised, The Form of the Firm will reshape our understanding of political theory, corporate governance, corporate law, and business ethics.

Wesen Und Entwicklung Der Staatsgerichtsbarkeit. UEberprufung Von Verwaltungsakten Durch Die Ordentlichen Gerichte -... Wesen Und Entwicklung Der Staatsgerichtsbarkeit. UEberprufung Von Verwaltungsakten Durch Die Ordentlichen Gerichte - Verhandlungen Der Tagung Der Deutschen Staatsrechtslehrer Zu Wien Am 23. Und 24. April 1928. Mit Einem Auszug Aus Der Aussprache (German, Hardcover, Reprint 2013 ed.)
Heinrich Triepel, Hans Kelsen, Max Layer, Ernst Von Hippel
R3,344 Discovery Miles 33 440 Ships in 10 - 15 working days
Services of General Economic Interest in EU Competition Law - Striking a Balance Between Non-economic Values and Market... Services of General Economic Interest in EU Competition Law - Striking a Balance Between Non-economic Values and Market Competition (Paperback, 1st ed. 2020)
Lei Zhu
R3,342 Discovery Miles 33 420 Ships in 18 - 22 working days

This book provides a comprehensive examination of the interaction between Services of General Economic Interest (SGEI) and EU competition law, covering in particular Article 106 of the Treaty on the Functioning of the European Union (TFEU) and state aid rules. It also takes the telecommunications, postal service and transport sectors as case studies, taking into account the technological, economic and political backgrounds to these sectors. The area of SGEI has undergone fundamental developments over the past three decades and the most recent changes in the Lisbon Treaty, recognizing SGEI as a shared value and granting explicit competence to the EU, mark its constitutional significance. The key issue is how to balance economic values underlying competitive markets and non-economic public service values such as universal access to essential services. The essence of the question is the relationship between the market and the state. This controversial issue is addressed through a critical analysis of a number of landmark EU Court judgments and Commission decisions over the decades. Offering a clear appreciation of the evolution of the EU regulatory framework on SGEI that lays out the limits and boundaries within which the Member States define, organize and fund SGEI, the book is particularly aimed at academics with a research interest in the interaction between public services and EU competition law, but as it also demonstrates clearly how the application of EU competition law has transformed the public utilities sectors, it will be of interest to law makers, legal professionals and policy makers as well. Dr. Lei Zhu is a Research Associate at the Institute of International Law at Wuhan University in Wuhan, China. He studied at the Institute for Competition & Procurement Studies of the Bangor University Law School in Wales, United Kingdom, where he obtained his PhD in law in 2015.

The Agricultural Cooperative in the Framework of the European Cooperative Society - Discussing and Comparing Issues of... The Agricultural Cooperative in the Framework of the European Cooperative Society - Discussing and Comparing Issues of Cooperative Governance and Finance in Italy and Austria (Paperback, 1st ed. 2020)
Georg Miribung
R4,314 Discovery Miles 43 140 Ships in 18 - 22 working days

This book assesses the Statute for a European Cooperative Society (SCE) regarding agricultural activities by comparing how specific questions arising in this context must be dealt with under the Italian and Austrian legal systems. In this regard, Council Regulation (EC) No. 1435/2003, of 22 July 2003, on the Statute for a European Cooperative Society (SCE), is used as a tool for the structured analysis of various aspects of agricultural cooperatives. However, a comparison is only meaningful if the results are made comparable on the basis of a previously defined standard. Accordingly, the study uses, on one hand, a cooperative model developed by European legal scholars that defines general guidelines on how cooperatives should function (PECOL). On the other, the results are presented in connection with economic considerations to discuss how efficient rules can be developed.

Global Securities Litigation and Enforcement (Hardcover): Pierre-Henri Conac, Martin Gelter Global Securities Litigation and Enforcement (Hardcover)
Pierre-Henri Conac, Martin Gelter
R6,992 Discovery Miles 69 920 Ships in 10 - 15 working days

Global Securities Litigation and Enforcement provides a clear and exhaustive description of the national regime for the enforcement of securities legislation in cases of misrepresentation on financial markets. It covers 29 jurisdictions worldwide, some of them are important although their law is not well known. It will be an invaluable resource for academics and students of securities litigation, as well as for lawyers, policy-makers and regulators. The book also provides a comprehensive contribution debate on whether public or private enforcement is preferable in terms of development of securities markets. It will appeal to those interested in the legal origins theory and in comparative securities law, and shows that the classification of jurisdictions within legal families does not explain the differences in legal regimes. While US securities law often serves as a model for international convergence, some of its elements, such as securities class actions, have not been adopted worldwide.

Market Design Powers of the European Commission? - Remedies under Articles 7 and 9 Regulation 1/03 (Paperback, 1st ed. 2020):... Market Design Powers of the European Commission? - Remedies under Articles 7 and 9 Regulation 1/03 (Paperback, 1st ed. 2020)
Korbinian Reiter
R2,731 Discovery Miles 27 310 Ships in 18 - 22 working days

This book provides a comprehensive analysis of the remedies practice the European Commission has adopted on the basis of articles 7 and 9 of regulation 1/03. Using article 7 as a normative benchmark, it shows that most of the criticism levelled at the Commission's article 9 decisions and the Alrosa judgment of the CJEU is not justified, since critics tend to over-state both the rigour of article 7 and the laxness of article 9. Remaining inconsistencies between the commitment practice and the standards for infringement decisions can, it is submitted, be justified by the consensual nature of commitment decisions and their underlying goal of procedural economy. Moreover, it is suggested that too little importance is generally assigned to the beneficial effect which commitments bring about by providing for precise and enforceable obligations without sacrificing the concerned undertakings' freedom to choose how to put the infringement to an end. Adopting a case-oriented approach, this study provides valuable insights for academics and practitioners alike.

Philosophy of Law - The Supreme Court's Need for Libertarian Law (Paperback, 1st ed. 2019): Walter E. Block, Roy Whitehead Philosophy of Law - The Supreme Court's Need for Libertarian Law (Paperback, 1st ed. 2019)
Walter E. Block, Roy Whitehead
R2,016 Discovery Miles 20 160 Ships in 18 - 22 working days

Looking at discrimination, education, environment, health and crime, this volume analyses United States Supreme Court rulings on several legal issues and proposed libertarian solutions to each problem. Setting their own liberal theory of law, each chapter discusses the law at hand, what it should be, and what it would be if their political economic philosophy were the justification of the legal practice. Covering issues such as sexual harassment, religion, markets in human organs, drug prohibition and abortion, this book is a timely contribution to classical liberal debate on law and economics.

Praxishandbuch Filmrecht - Ein Leitfaden fur Film-, Fernseh- und Medienschaffende (German, Hardcover, 3., aktualisierte Aufl.... Praxishandbuch Filmrecht - Ein Leitfaden fur Film-, Fernseh- und Medienschaffende (German, Hardcover, 3., aktualisierte Aufl. 2009)
Hans-Jurgen Homann
R2,478 Discovery Miles 24 780 Ships in 18 - 22 working days

Der Leitfaden zum Filmrecht erlautert in klarer Sprache und anhand zahlreicher Beispiele Rechtsfragen, die im Rahmen der Entwicklung, Herstellung und Auswertung von Film- und Fernsehproduktionen auftreten konnen. Die 3. Auflage berucksichtigt die Fulle der Rechtsprechung und Literatur, die seit der Vorauflage im Oktober 2003 erschienen ist. Der Autor geht auf samtliche Anderungen und ihre Auswirkungen auf die Rechts- und Vertragspraxis im Filmgeschaft ein, um Praktikern den gewohnt aktuellen Leitfaden zum Filmrecht an die Hand zu geben."

The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions (Paperback, 1st ed. 2020):... The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions (Paperback, 1st ed. 2020)
Rasmus Dalgaard Laustsen
R2,697 Discovery Miles 26 970 Ships in 18 - 22 working days

This book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar fictions in areas of law adjacent to European trademark law (and in economics), and the average consumer in unfair competition law. The vertical part focuses on European trademark law, represented mainly by EU trademark law, and the trademark laws of the UK, Sweden, Denmark and Norway. The book provides readers with a better understanding of key aspects of European trademark law (the average consumer applied as part of the likelihood of confusion standard) and combines relevant law and practices with theoretical content and other related areas of law (and economics). Accordingly, it is an asset for policymakers and practitioners, as well as general readers with an interest in intellectual property law and theory.

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