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Books > Social sciences > Sociology, social studies > Anthropology > Social & cultural anthropology > General

Brazilian Steel Town - Machines, Land, Money and Commoning in the Making of the Working Class (Hardcover): Massimiliano Mollona Brazilian Steel Town - Machines, Land, Money and Commoning in the Making of the Working Class (Hardcover)
Massimiliano Mollona
R2,842 Discovery Miles 28 420 Ships in 10 - 15 working days

Volta Redonda is a Brazilian steel town founded in the 1940s by dictator Getulio Vargas on an ex-coffee valley as a powerful symbol of Brazilian modernization. The city's economy, and consequently its citizen's lives, revolves around the Companha Siderurgica Nacional (CSN), the biggest industrial complex in Latin America. Although the glory days of the CSN have long passed, the company still controls life in Volta Redonda today, creating as much dispossession as wealth for the community. Brazilian Steel Town tells the story of the people tied to this ailing giant - of their fears, hopes, and everyday struggles.

Living with London's Olympics - An Ethnography (Hardcover): I. Lindsay Living with London's Olympics - An Ethnography (Hardcover)
I. Lindsay
R1,984 R1,812 Discovery Miles 18 120 Save R172 (9%) Ships in 10 - 15 working days

The quadrennial summer Olympic Games are renowned for producing the world's biggest single-city cultural event. This mega-event attracts a live audience of millions, a television audience of billions, and generates incredible scrutiny before, during, and after each installment. This is due to the fact that underpinning the 17 days of spectacular sporting events is approximately a decade worth of planning, preparing, and politicking. It is during this decade that prospective host cities must plan and win their bids before embarking upon seven years of urban upheaval and social transformation in order to stage the world's premier sporting event. This book draws on seven years of ethnographic inquiry around the London 2012 Olympics and contrasts the rhetoric and reality of mega-event delivery. Lindsay argues that in its current iteration the twin notions of beneficial Olympic legacies and Olympic delivery benefits for hosting communities are largely incompatible.

Rural Women's Power in South Asia: - Understanding Shakti (Hardcover): P. Obeng Rural Women's Power in South Asia: - Understanding Shakti (Hardcover)
P. Obeng
R1,395 Discovery Miles 13 950 Ships in 18 - 22 working days

This book investigates how women's power and caste cleavages often continue to transcend and crosscut the boundaries of caste/tribe, gender, age, class and religion in India, Pakistan and Bangladesh It examines the gendered divisions of labor in rural communities and how countervailing forces have restricted women's status and roles in South Asia.

Margaret Mead - A Biography (Paperback): Mary Bowman-Kruhm Margaret Mead - A Biography (Paperback)
Mary Bowman-Kruhm
R433 Discovery Miles 4 330 Ships in 10 - 15 working days

This accessible and informative biography of an acclaimed anthropologist will appeal to anyone with an interest in anthropology.
When" Coming of Age in Samoa" was published in 1928, the book quickly became a bestseller and brought its author to national prominence--a bright, young, and charismatic anthropologist named Margaret Mead. For the next five decades, Margaret Mead became the public face of anthropology in the United States, her strong personality and maverick stance on many issues generating both acclaim and controversy.
This succinct, well-researched biography traces Mead's life and career, from her upbringing in Pennsylvania and her college years under the tutelage of esteemed anthropologist Franz Boaz, through her field work on the islands of Oceania in the South Pacific, to her later career at the American Museum of Natural History. Besides many interesting details of Mead's career, the author examines her three marriages and her circle of friends, including fellow anthropologist Ruth Benedict and novelist James Baldwin.
The author also presents material not published in other Mead biographies, including information about existing pages of a manuscript Mead said she tore up when atom bombs were dropped on Hiroshima and Nagasaki; her personal and anonymous funding of the American Anthropological Association when it was in financial straits; and her support for anthropologists who worked for the government's covert operations during the Vietnam War era.
The work concludes with an assessment of Mead's career, various criticisms and controversies generated by her work, and thoughts on what she would say about today's cultural landscape.

Multiple Nature-Cultures, Diverse Anthropologies (Paperback): Casper Bruun Jensen, Atsuro Morita Multiple Nature-Cultures, Diverse Anthropologies (Paperback)
Casper Bruun Jensen, Atsuro Morita
R728 Discovery Miles 7 280 Ships in 10 - 15 working days

Over time, the role of nature in anthropology has evolved from being a mere backdrop for social and cultural diversity to being viewed as an integral part of the ontological entanglement of human and nonhuman agents. This transformation of the role of nature offers important insight into the relationships between diverse anthropological traditions. By highlighting natural-cultural worlds alongside these traditions, Multiple Nature-Cultures, Diverse Anthropologies explores the potential for creating more sophisticated conjunctions of anthropological knowledge and practice.

Durkheim and the Law (Hardcover, 2nd edition): Steven Lukes, Andrew Scull Durkheim and the Law (Hardcover, 2nd edition)
Steven Lukes, Andrew Scull
R4,637 Discovery Miles 46 370 Ships in 10 - 15 working days

The law was central to Durkheim's sociological theory and to his efforts to establish sociology as a distinctive discipline. This revised and updated second edition of Durkheim and the Law brings together key texts which demonstrate the development of Durkheim's thinking on the sociology of law, several of them newly translated here. The editors, both world-renowned Durkheim scholars, provide a comprehensive analysis of the intellectual significance and distinctiveness of Durkheim's work on the subject. They show how his ideas evolved over time; how they contributed to the development of a distinctively Durkheimian vision of a science of society; and they provide a comprehensive assessment of the strengths and weaknesses of his theorizing about law, as well as its continuing relevance for contemporary sociology. Enriched with a new introduction and useful learning features, this book remains a major reference for students of socio-legal theory.

Colonial Policy and the Drama of Conflict in Southern Africa Since the 19th Century (Hardcover): Dickson A Mungazi Colonial Policy and the Drama of Conflict in Southern Africa Since the 19th Century (Hardcover)
Dickson A Mungazi
R1,057 Discovery Miles 10 570 Ships in 18 - 22 working days

Purpose of the Study The study runs through 8 chapters, Their purpose is to: (1) present evidence to show that since the 19th century colonial policy in southern Africa, that part of the continent south of the Equator, caused conflict between colonial governments and Africans (2) present materials to show that colonial governments formulated policy in five key areas of national life to control Africans more effectively so that the resources of the sub-continent could be exploited successfully (3) remind national leaders in southern Africa of their solemn responsibility to serve the best interests of their people and countries, not to exploit the positions they hold for their own personal gain. (4) show that the response of Africans to colonial policy was a natural reaction of a people who were under colonial oppression. (5) show that colonial policy was quite consistent with traditionally negative views of Africans and their place in colonial society. Rationale of the Study Nations of southern Africa, like other countries in the Third World, are experiencing enormous problems caused by the failure of their national leaders to develop and implement policies that are based on clear ideology, which, when put into practice, would result in national development and avoid conflict. When national leaders remain in office too long they no longer respect the wishes of the people. They should retire before this happens. Chapter Organization of the Study The organization of the study will be structured to reflect the study as follows: The Settlement of Europeans in Southern Africa and Reaction of Africans Colonial Policy on African Culture and the Beginning of Conflict Colonial Policy TowardAcquisition of Land and the Nature of Conflict Colonial Socioeconomic Policy and the Extent of Conflict Colonial Educational Policy and Crisis of Conflict Colonial Policy Toward Political Participation and the Ulti

Stringed Instruments of the Middle Ages - An Illustrated Field Guide to Their Evolution and Development (Hardcover): H Panum Stringed Instruments of the Middle Ages - An Illustrated Field Guide to Their Evolution and Development (Hardcover)
H Panum; Edited by J Pulver
R942 Discovery Miles 9 420 Ships in 18 - 22 working days
Sounds, Societies, Significations - Numanistic Approaches to Music (Hardcover, 1st ed. 2017): Rima Povilioniene Sounds, Societies, Significations - Numanistic Approaches to Music (Hardcover, 1st ed. 2017)
Rima Povilioniene
R3,999 Discovery Miles 39 990 Ships in 10 - 15 working days

This edited book covers many topics in musicological literature, gathering various approaches to music studies that encapsulate the vivid relation music has to society. It focusses on repertoires and geographical areas that have not previously been well frequented in musicology. As readers will see, music has many roles to play in society. Music can be a generator of social phenomena, or a result of them; it can enhance or activate social actions, or simply co-habit with them. Above all, music has a stable position within society, in that it actively participates in it. Music can either describe or prescribe social aspects; musicians may have a certain position/role in society (e.g., the "popstar" as fashion leader, spokesman for political issues, etc.). Depending on the type of society, music may have a certain "meaning" or "function" (music does not mean the same thing everywhere in the world). Lastly, music can define a society, and it is not uncommon for it to best define a particular historical moment. Case-studies in this work provide visibility for musical cultures that are rarely exposed in the dominant musicological discourse. Several contributions combine musicological analysis with "insider-musician" points of view. Some essays in the collection address the cultural clash between certain types of music/musicians and the respective institutional counterparts, while certain contributing authors draw on experimental research findings. Throughout this book we see how musics are socially significant, and - at the same time - that societies are musically significant too. Thus the book will appeal to musicologists, cultural scholars and semioticians, amongst others.

The Struggle for Eden - Community Gardens in New York City (Hardcover): Malve Von Hassell The Struggle for Eden - Community Gardens in New York City (Hardcover)
Malve Von Hassell
R2,809 R2,543 Discovery Miles 25 430 Save R266 (9%) Ships in 10 - 15 working days

This study is a portrayal of the political, economic, and cultural history and present of community gardens in a New York City neighborhood, the Lower East Side of Manhattan. An ethnographic study of a particular instance of urban history, it provides a basis for an understanding of urban community gardens in the United States. Beginning with a historical overview of urban community gardening in the United States and other countries, the author concentrates on the last two decades of the 20th century in this portrayal of a social movement that seeks to impact urban environments both in social and economic terms and in terms of ecological dynamics. The last decade in particular has been critical with regard to the development of a broad network of community-based coalitions acting on behalf of urban community gardens.

The author considers internal dynamics and organization of individual gardens within the specific social, political, and economic context of the Lower East Side and analyzes the political struggle on behalf of community gardens in that neighborhood and the entire city. The author also addresses the diverse ways in which community gardens on the Lower East Side have become critical components in the daily life of urban gardeners, predominantly poor and low-income people.

Fat Gay Men - Girth, Mirth, and the Politics of Stigma (Hardcover): Jason Whitesel Fat Gay Men - Girth, Mirth, and the Politics of Stigma (Hardcover)
Jason Whitesel
R2,848 Discovery Miles 28 480 Ships in 18 - 22 working days

To be fat in a thin-obsessed gay culture can be difficult. Despite affectionate in-group monikers for big gay men-chubs, bears, cubs-the anti-fat stigma that persists in American culture at large still haunts these individuals who often exist at the margins of gay communities. In Fat Gay Men, Jason Whitesel delves into the world of Girth & Mirth, a nationally known social club dedicated to big gay men, illuminating the ways in which these men form identities and community in the face of adversity. In existence for over forty years, the club has long been a refuge and 'safe space' for such men. Both a partial insider as a gay man and an outsider to Girth & Mirth, Whitesel offers an insider's critique of the gay movement, questioning whether the social consequences of the failure to be height-weight proportionate should be so extreme in the gay community. This book documents performances at club events and examines how participants use allusion and campy-queer behavior to reconfigure and reclaim their sullied body images, focusing on the numerous tensions of marginalization and dignity that big gay men experience and how they negotiate these tensions via their membership to a size-positive group. Based on ethnographic interviews and in-depth field notes from more than 100 events at bar nights, cafe klatches, restaurants, potlucks, holiday bashes, pool parties, movie nights, and weekend retreats, the book explores the woundedness that comes from being relegated to an inferior position in gay hierarchies, and yet celebrates how some gay men can reposition the shame of fat stigma through carnival, camp, and play. A compelling and rich narrative, Fat Gay Men provides a rare glimpse into an unexplored dimension of weight and body image in American culture.

Bioinformation Worlds and Futures (Hardcover): EJ Gonzalez-Polledo, Silvia Posocco Bioinformation Worlds and Futures (Hardcover)
EJ Gonzalez-Polledo, Silvia Posocco
R4,495 Discovery Miles 44 950 Ships in 10 - 15 working days

This book sets out to define and consolidate the field of bioinformation studies in its transnational and global dimensions, drawing on debates in science and technology studies, anthropology and sociology. It provides situated analyses of bioinformation journeys across domains and spheres of interpretation. As unprecedented amounts of data relating to biological processes and lives are collected, aggregated, traded and exchanged, infrastructural systems and machine learners produce real consequences as they turn indeterminate data into actionable decisions for states, companies, scientific researchers and consumers. Bioinformation accrues multiple values as it transverses multiple registers and domains, and as it is transformed from bodies to becoming a subject of analysis tied to particular social relations, promises, desires and futures. The volume harnesses the anthropological sensibility for situated, fine-grained, ethnographically grounded analysis to develop an interdisciplinary dialogue on the conceptual, political, social and ethical dimensions posed by bioinformation.

Where Has Social Justice Gone? - From Equality to Experimentation (Hardcover, 1st ed. 2022): Emmanuelle Barozet, Ivan... Where Has Social Justice Gone? - From Equality to Experimentation (Hardcover, 1st ed. 2022)
Emmanuelle Barozet, Ivan Sainsaulieu, Regis Cortesero, David Melo
R4,004 Discovery Miles 40 040 Ships in 10 - 15 working days

This book uses survey data in "hot spots" around the globe, to analyse various models of social justice, particularly the principle of equality, from a pragmatic perspective. Starting with ordinary actors, social movements, and concrete contexts, the authors question foundations of social and political democracy in our times. They focus on how social actors deal with the principles of justice and judgments of justice at work and in their social lives. The book suggests that the increase in social inequalities in recent decades contrasts with the blurring of the aims of social justice. At a time when the reconsideration of politics largely depends on its relevance to and aspirations for social justice, the authors of this book question contemporary developments by illustrating its variety, according to specific historical, institutional, social and organizational contexts.The book will be useful to students and scholars in the social sciences, especially those interested in moral questions regarding social justice, from an empirical and practical point of view.

The Ethnic Restaurateur (Hardcover): Krishnendu Ray The Ethnic Restaurateur (Hardcover)
Krishnendu Ray
R4,636 Discovery Miles 46 360 Ships in 10 - 15 working days

Academic discussions of ethnic food have tended to focus on the attitudes of consumers, rather than the creators and producers. In this ground-breaking new book, Krishnendu Ray reverses this trend by exploring the culinary world from the perspective of the ethnic restaurateur. Focusing on New York City, he examines the lived experience, work, memories, and aspirations of immigrants working in the food industry. He shows how migrants become established in new places, creating a taste of home and playing a key role in influencing food cultures as a result of transactions between producers, consumers and commentators. Based on extensive interviews with immigrant restaurateurs and students, chefs and alumni at the Culinary Institute of America, ethnographic observation at immigrant eateries and haute institutional kitchens as well as historical sources such as the US census, newspaper coverage of restaurants, reviews, menus, recipes, and guidebooks, Ray reveals changing tastes in a major American city between the late 19th and through the 20th century. Written by one of the most outstanding scholars in the field, The Ethnic Restaurateur is an essential read for students and academics in food studies, culinary arts, sociology, urban studies and indeed anyone interested in popular culture and cooking in the United States.

The Ways of the World: European Representations of Other Cultures: From Homer to Sade 2015 (Hardcover): Peter Mason The Ways of the World: European Representations of Other Cultures: From Homer to Sade 2015 (Hardcover)
Peter Mason
R1,892 Discovery Miles 18 920 Ships in 10 - 15 working days

Before the emergence of anthropology around the middle of the nineteenth century, there was no ethnography as such. But the discipline owes its formation to certain strands that go back into the remoter past of the ancient world, as far back as Homeric epic, and range over such themes as the Greek views of non-Greeks and indeed of the boundaries of what it is to be human. These classical structural polarities have provided an enduring interpretative framework for configuring the 'other' in very different societies and places. Reaching across a remarkable time span, Mason's approach does not attempt a unified narrative, but uses case studies from the ancient world, the early modern era and the Enlightenment, many of them related to the difficulties of comprehending the cultures of the New World, to pinpoint startling continuities and changes. In this way, Mason reveals 'embedded ethnographies' in the works of a diverse set of writers, from giants of their age such as Sextus Empiricus, Columbus, Montaigne, the Marquis de Sade and Goethe, to little-known authors of the sixteenth century such as Jan Huygen van Linschoten (tales of sex and drugs in Goa) and Adriaen Coenen (encountering Eskimos in The Hague). Drawing his conclusions from a wealth of sources, the author deftly moves from travellers' accounts, encyclopaedias, cosmographies and natural history compilations, to literary works of fiction, translating them from seven languages. Many are presented here to English readers for the first time. Whether non-European peoples are demonized or idealized, the author asks, can any trace of a native voice still be found in these European texts? An outstanding work by a scholar with an eye for extraordinary case studies and unexpected cultural connections, which contribute to opening up new paths of research and reinvigorate the field. Francisco Bethencourt - Charles Boxer Professor of History, King's College London The Ways of the World is an elegant, lucid, exemplary piece of intellectual history by an author who is as much at home in philosophy and literary criticism as he is in anthropology and history. Peter Burke - Emeritus Professor of Cultural History, Emmanuel College, University of Cambridge

Achieving Procreation - Childlessness and IVF in Turkey (Hardcover): Merve Demircioglu Goeknar Achieving Procreation - Childlessness and IVF in Turkey (Hardcover)
Merve Demircioglu Goeknar
R2,845 Discovery Miles 28 450 Ships in 10 - 15 working days

Managing social relationships for childless couples in pro-natalist societies can be a difficult art to master, and may even become an issue of belonging for both men and women. With ethnographic research gathered from two IVF clinics and in two villages in northwestern Turkey, this book explores infertility and assisted reproductive technologies within a secular Muslim population. Goeknar investigates the experience of infertility through various perspectives, such as the importance of having a child for women, the mediating role of religion, the power dynamics in same-gender relationships, and the impact of manhood ideologies on the decision for - or against - having IVF.

Multiple Nature-Cultures, Diverse Anthropologies (Hardcover): Casper Bruun Jensen, Atsuro Morita Multiple Nature-Cultures, Diverse Anthropologies (Hardcover)
Casper Bruun Jensen, Atsuro Morita
R2,511 Discovery Miles 25 110 Ships in 10 - 15 working days

Over time, the role of nature in anthropology has evolved from being a mere backdrop for social and cultural diversity to being viewed as an integral part of the ontological entanglement of human and nonhuman agents. This transformation of the role of nature offers important insight into the relationships between diverse anthropological traditions. By highlighting natural-cultural worlds alongside these traditions, Multiple Nature-Cultures, Diverse Anthropologies explores the potential for creating more sophisticated conjunctions of anthropological knowledge and practice.

The Return of Cultural Artefacts - Hard and Soft Law Approaches (Hardcover, 1st ed. 2016): Alper Tasdelen The Return of Cultural Artefacts - Hard and Soft Law Approaches (Hardcover, 1st ed. 2016)
Alper Tasdelen
R3,913 Discovery Miles 39 130 Ships in 18 - 22 working days

This book analyses the instruments and approaches offered by public international law to resolve cultural heritage related disputes and facilitate the return of illicitly transferred objects to their countries of origin. In addition to assessing the instruments themselves, their origins, and their advantages and disadvantages, it also examines the roles and interests of the actors involved. Lastly, the book explores the interaction between hard and soft law approaches, the reasons for and importance of this interaction, as well as its consequences.

Marketing Hope - Get-Rich-Quick Schemes in Siberia (Hardcover): Leonie Schiffauer Marketing Hope - Get-Rich-Quick Schemes in Siberia (Hardcover)
Leonie Schiffauer
R2,514 Discovery Miles 25 140 Ships in 10 - 15 working days

Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.

Engaging Evil - A Moral Anthropology (Hardcover): William C Olsen, Thomas J Csordas Engaging Evil - A Moral Anthropology (Hardcover)
William C Olsen, Thomas J Csordas
R2,841 Discovery Miles 28 410 Ships in 10 - 15 working days

Anthropologists have expressed wariness about the concept of evil even in discussions of morality and ethics, in part because the concept carries its own cultural baggage and theological implications in Euro-American societies. Addressing the problem of evil as a distinctly human phenomenon and a category of ethnographic analysis, this volume shows the usefulness of engaging evil as a descriptor of empirical reality where concepts such as violence, criminality, and hatred fall short of capturing the darkest side of human existence.

Faithfully Urban - Pious Muslims in a German City (Paperback): Petra Kuppinger Faithfully Urban - Pious Muslims in a German City (Paperback)
Petra Kuppinger
R846 Discovery Miles 8 460 Ships in 10 - 15 working days

In the southern German city of Stuttgart lives a pious Muslim population that has merged with the local population to create a meaningful shared existence. In this ethnographic account, the author introduces and examines the lives of ordinary residents, neighborhoods, and mosque communities to analyze moments and spaces where Muslims and non-Muslims engage with each other and accommodate their respective needs. These accounts show that even in the face of resentment and discrimination, this pious population has indeed become an integral part of the urban community.

Human-Environment Interactions - Current and Future Directions (Hardcover, 2013 ed.): Eduardo S. Brondizio, Emilio F Moran Human-Environment Interactions - Current and Future Directions (Hardcover, 2013 ed.)
Eduardo S. Brondizio, Emilio F Moran
R4,896 Discovery Miles 48 960 Ships in 10 - 15 working days

Drawing on research from eleven countries across four continents, the 16 chapters in the volume bring perspectives from various specialties in anthropology and human ecology, institutional analysis, historical and political ecology, geography, archaeology, and land change sciences. The four sections of the volume reflect complementary approaches to HEI: health and adaptation approaches, land change and landscape management approaches, institutional and political-ecology approaches, and historical and archaeological approaches.

Post-Ottoman Topologies - The Presence of the Past in the Era of the Nation-State (Hardcover): Nicolas Argenti Post-Ottoman Topologies - The Presence of the Past in the Era of the Nation-State (Hardcover)
Nicolas Argenti
R2,511 Discovery Miles 25 110 Ships in 10 - 15 working days

How are historians and social scientists to understand the emergence, the multiplicity, and the mutability of collective memories of the Ottoman Empire in the political formations that succeeded it? With contributions focussing on several of the nation-states whose peoples once were united under the aegis of Ottoman suzerainty, this volume proposes new theoretical approaches to the experience and transmission of the past through time. Developing the concept of topology, contributors explore collective memories of Ottoman identity and post-Ottoman state formation in a contemporary epoch that, echoing late modernity, we might term "late nationalism".

Post-Ottoman Topologies - The Presence of the Past in the Era of the Nation-State (Paperback): Nicolas Argenti Post-Ottoman Topologies - The Presence of the Past in the Era of the Nation-State (Paperback)
Nicolas Argenti
R727 Discovery Miles 7 270 Ships in 10 - 15 working days

How are historians and social scientists to understand the emergence, the multiplicity, and the mutability of collective memories of the Ottoman Empire in the political formations that succeeded it? With contributions focussing on several of the nation-states whose peoples once were united under the aegis of Ottoman suzerainty, this volume proposes new theoretical approaches to the experience and transmission of the past through time. Developing the concept of topology, contributors explore collective memories of Ottoman identity and post-Ottoman state formation in a contemporary epoch that, echoing late modernity, we might term "late nationalism".

The Lifestyle Puzzle - Who We Are in the 21st Century (Paperback, New): Henrick Vejlgaard The Lifestyle Puzzle - Who We Are in the 21st Century (Paperback, New)
Henrick Vejlgaard
R432 Discovery Miles 4 320 Ships in 18 - 22 working days

American society is more diverse than ever. A country that used to think of itself as the "great melting pot" may soon be calling itself "the great lifestyle buffet." With increasing affluence, more and more Americans are in a position to choose whatever lifestyle most appeals to them. The result is that the national landscape has become an intricate mosaic of varying styles, self-expressions, and ways of life. Even the distinction between majority and minority is starting to blur. Is there any pattern to this ever-shifting kaleidoscope of identities? The author puts the pieces together into a coherent picture in this fascinating study of American diversity. Applying the astute pattern-recognition skills that he demonstrated in his previous book, the critically acclaimed Anatomy of a Trend, the author examines how we transform our identities into practical everyday living--into our lifestyle. Going beyond the usual markers of identity--race, ethnicity, religion, political affiliation, income level, etc--he focuses on modes of communicating group identity nonverbally through consumer choices, clothing fashions, personal color choices, adornments, accessories, logos, signs, and symbols. Curiously, what emerges from his analysis is a pattern as ancient as human culture itself--a new form of tribalism. He foresees this trend continuing so that by the end of the twenty-first century there will be less identification with nation-states and ethnic groups and more small-group identification. As globalization and mass communication continue to link us together, we may all become so used to diversity that the idea of conflict based on national identity distinctions may seem antiquated. A book of remarkable insights, this will have great appeal to readers interested in popular culture, social change, and consumer tastes.

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