An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol consumption or adverse outcomes associated with drinking. The advertising executives, also trained as sociologists and statisticians, offer a conceptual model for advertising effects. They define and describe both predictor and outcome variables and how they are operationalized and measured. Statistical data are summarized and trends in predictor variables and alcohol consumption from 1950 to 1990 are identified. Data are analyzed in a regression context to isolate factors that significantly affect demand for alcohol and time series relationships are explored. In addition they focus on mortality rates over the 40 year study period of three diseases clearly related to the consumption of alcohol. Fisher and Cook simulate how rates and numbers of deaths might be affected if advertising or prices changed, and then they collect all their findings and draw conclusions. For academic and professional audiences of economists and sociologists, businessmen and women, policymakers, and communicators.

"Cooking with Grease" is an inspiring, behind-the-scenes memoir of the life and times of a tenacious political organizer and the first African-American woman to head a major presidential campaign.

Donna Brazile fought her first political fight at age nine -- campaigning (successfully) for a city council candidate who promised a playground in her neighborhood. The day after Martin Luther King Jr. was assassinated, she committed her heart and her future to political and social activism. By the 2000 presidential election, Brazile had become a major player in American political history -- and she remains one of the most outspoken and forceful political activists of our day.

Brazile grew up one of nine children in a working-poor family in New Orleans, a place where talking politics comes as naturally as stirring a pot of seafood gumbo -- and where the two often go hand in hand. Growing up, she learned how to cook from watching her mother, Jean, stir the pots in their family kitchen. She inherited her love of reading and politics from her grandmother Frances. Her brothers Teddy Man and Chet worked as foot soldiers in her early business schemes and in her voter registration efforts as a child.

"Cooking with Grease" follows Donna's rise to greater and greater political and personal accomplishments. But each new career success came with its own kind of heartache, especially in her greatest challenge: leading Al Gore's 2000 campaign, making her the first African American to lead a major presidential campaign.

"Cooking with Grease" is an intimate account of Donna's thirty years in politics. Her witty style and innovative political strategies have garnered her the respect and admiration ofcolleagues and adversaries alike -- she is as comfortable trading quips with Karl Rove as she is with her Democratic colleagues. Her story is as warm and nourishing as a bowl of Brazile family gumbo.

La apasionante historia de la gastronom a en el mundo antiguo es uno de los temas de investigaci n m?'s interesantes de los ltimos tiempos. Esta obra le transportar a un mundo milenario, casi olvidado, a trav?'s de los pasajes m?'s atractivos de la alta cocina romana, por los platos, por las recetas, por los ingredientes perdidos... Hace m?'s de dos mil a os que se cocina muy bien en el mundo mediterr neo. Quiz?'s los cocineros actuales hayan innovado menos de lo que creemos, y Apicio sea el gran inventor de casi todas las grandes recetas, de todas las preparaciones fundamentales para la historia de la Humanidad. Esta obra es un trabajo de investigaci n profunda sobre su recetario, sobre la cultura y las costumbres de una civilizaci n que vivi en los albores de nuestra era, que invent platos, que imagin escenarios sibaritas para emperadores exquisitos, para arist cratas gourmets y tambi n para exc ntricos aficionados al buen yantar.

This book is an extensive, original and systematic treatment of many important philosophical and ethical aspects of food (consumption and production). May we eat just anything? Can we do everything with animals, even genetic modification? If not, how can we regulate those processes so that they lead to optimum animal welfare while at the same time producing optimum taste? The production of food also causes environmental pollution - does the fight against hunger have priority over the care of the environment? The care of the environment, animal welfare, and the quality of food should be in a certain harmony, but that is far from granted and hardly easy to achieve. These factors are often in conflict with each other, and a balance will thus need to be searched for.

Other factors to take into consideration are the issue of global famine, the care for a farming class that is able to keep its head above water in a decent way, and a fair trade system that does not throw up unnecessary barriers for newcomers or small market participants and that promotes good nutrition. Famine continues to be a widespread phenomenon that violates human rights, causing nearly a billion people to suffer from hunger or malnutrition. At the same time, deliberate hunger, abundance, and obesity are prevalent in the Western world. Both issues refer to the social and cultural aspects of food. Scientific and technological developments like genetic modification and functional food also play an increasingly important role; almost every bite that we take is determined by scientific developments. An extra difficulty is that scientific information is often contradictory, or that it relies on statistical probabilities that are difficult to translate into everyday certitudes.

All of these factors deserve attention, but it is the mix that is most important. In the land of food, 'either or' does not exist, only 'both and'. The adequate measure of 'both and' serves as the starting point for this philosophical reflection.

Before Dinner is a must-read for all people interested in contemporary ethical issues of food, such as university students and researchers of food, agricultural and life sciences, as well as policymakers in these fields, such as members of professional organisations focusing on food and agriculture (f.e., EURSAFE (European Society for Agriculture and Food Ethics), the Agriculture, Food and Human Values Society (USA), and European Federation of Biotechnology).

In every dish, there is a story waiting to be tasted, a past that refuses to be forgotten, and a love that continues to nourish long after the last bite is gone.’ – Trevor Noah

The debut cookbook from the lauded chef behind BiBi, the innovative and groundbreaking Indian restaurant in London beloved by critics and customers alike.

Chet Sharma began his career as an academic before working as a development chef for many of the world’s best restaurants, from Mugaritz in San Sebastian, Spain, to Moor Hall in West Lancashire, in the north of England. When the time came to open his own restaurant, his heritage and background provided the inspiration for BiBi, the name being a term used affectionately throughout India to mean ‘lady of the house’, or grandmother. Yet his food is much more than an homage to authentic Indian cuisine. ‘Our food doesn’t necessarily look Indian on the plate,’ Chet says. ‘It’s modern and progressive, but if an Indian grandmother walked into the dining room and tasted a dish, she would still understand its roots.’

Sharma’s much anticipated debut cookbook weaves together recipes for 60 of his exquisitely detailed signature dishes with a series of personal essays that explore his memories of the Indian subcontinent and the personalities and dishes of his heritage. Readers will discover iconic dishes from the restaurant’s repertoire, including ‘Nimbu Pani’, ‘Wookey-hole cheese papad,’ and the signature ‘Sharmaji’s Lahori Chicken’, as well as some of Chet’s playful takes on traditional Indian dishes, such as ‘Seekh Kebabs’ and 'Alphonso Mango Lassi’. A substantial ‘Essentials’ section presents recipes for BiBi’s bespoke masalas, stocks, and other core components of the restaurant’s unique menu.

BiBi The Cookbook also features reflections on the restaurant from some of its most esteemed guests, including Andoni Aduriz, Aziz Ansari, Mark Birchall, Ryan Chetiyawardana, Brett Graham, Tom Kerridge, Henrietta Lovell & Richard Hart, Trevor Noah, Olly Smith, and Hans Zimmer.

Eating and drinking are essential to life and therefore of great interest to the historian. As well as having a real fascination in their own right, both activities are an integral part of the both social and economic history. Yet food and drink, especially in the middle ages, have received less than their proper share of attention. The essays in this volume approach their subject from a variety of angles: from the reality of starvation and the reliance on 'fast food' of those without cooking facilities, to the consumption of an English lady's household and the career of a cook in the French royal household.

Food for Life draws on L. Shannon Jung's gifts as theologian, ethicist, pastor, and eater extraordinaire. In this deeply thoughtful but very lively book, he encourages us to see our humdrum habits of eating and drinking as a spiritual practice that can renew and transform us and our world. In a fascinating sequence that takes us from the personal to the global, Jung establishes the religious meaning of eating and shows how it dictates a healthy order of eating. He exposes Christians' complicity in the face of widespread eating disorders we experience personally, culturally, and globally, and he argues that these disorders can be reversed through faith, Christian practices, attention to habitual activities like cooking and gardening, the church's ministry, and transforming our cultural policies about food.

Wild edibles are everywhere in the woods, along sidewalks an even in the back yard. These truly natural foods are nutritious, taste much better than their plastic-wrapped domestic counterparts, and best of all, they are free This delightful cookbook contains over 75 delectable recipes along with guidelines to help you find, pick, and prepare all types of wild plants. Soon you will be making cakes and pies from hawthorns and ground cherries; soups made with fiddlehead ferns or wild leeks; and salads of milkweed, dandelion, day lilies or lamb's quarters."

Author Lori Torrance has written a delightful book about tea rooms in Texas. Not only does she direct you to every charming tearoom there is, she also tells you what to see and do once you are there. There's a little history, a little guidebook, and even some recipes from these delightful locations. Look at what people are saying:
"Infused with wit, Ms. Lori Torrance's "Tea for Texas" serves up the authentic flavor of teahouse varieties found all across Texas. Even if you've never visited a Texas tearoom, Lori's attention to detail will transport you to a cozy table in the corner".
Marie Moody Cruthirds
Membership Chairman "Texas Tea Tours"
"Lori Torrance has written a delightful book full of humor and information on charming out-of-the-way places to have tea and also little-known facts about the area. As a former Texan, I can't wait to go back and experience them for myself".
Pandra Dickson
"Subtle Teas Newsletter"
"Tearoom owners, take warning: Ms. Torrance may fill your chairs with men. The food and the ambiance sound too great to interest women only!"
John S. McCord
Author, speaker, and entertainer
"Ms. Torrance entertains and delights as she describes the cuisine, culture, and character of these special places. Tea for Texas will be my new traveling companion as I explore this wondrous state".
Sharry Buckner
Author of "The Great Stays of Texas" and "Exploring Texas with Children"

What did ordinary people eat and drink five hundred years ago? How much did they talk about food? Did their eating habits change much? Our documents are mostly silent on such commonplace routines, but this book digs deep and finds surprising answers to these questions. Food fads and fashions resembled those of our own day. Commercial, scientific and intellectual movements were closely entwined with changing attitudes and dealings about food. In short, food holds a mirror to a lively world of cultural change stretching from the Renaissance to the industrial Revolution. This book also strongly challenges the notion that ordinary folk ate dull and monotonous meals.

Americans are familiarizing themselves with Japanese food, thanks especially sushi's wild popularity and ready availability. This timely book satisfies the new interest and taste for Japanese food, providing a host of knowledge on the foodstuffs, cooking styles, utensils, aesthetics, meals, etiquette, nutrition, and much more. Students and general readers are offered a holistic framing of the food in historical and cultural contexts. Recipes for both the novice and sophisticated cook complement the narrative. Japan's unique attitude toward food extends from the religious to the seasonal. This book offers a contextual framework for the Japanese food culture and relates Japan's history and geography to food. An exhaustive description of ingredients, beverages, sweets, and food sources is a boon to anyone exploring Japanese cuisine in the kitchen. The Japanese style of cooking, typical meals, holiday fare, and rituals--so different from Americans'--are engagingly presented and accessible to a wide audience. A timeline, glossary, resource guide, and illustrations make this a one-stop reference for Japanese food culture.

It is critical for the food industry to maintain a current understanding of the factors affecting food choice, acceptance and consumption since these influence all aspects of its activities. This subject has matured in recent years and, for the first time, this book brings together a coherent body of knowledge which draws on the experiences in industrial and academic settings of an international team of authors. Written for food technologists and marketeers, the book is also an essential reference for all those concerned with the economic, social, and psychological aspects of the subject.

When's the last time you picked up a business book that was so engaging you couldn't put it down? Steve Difillippo was only 24 when he opened his first Davio's restaurant. Since then, he's wowed Julia Child with his pomodoro, overlooked some triple-X rated shenanigans at Table 7, taken on American Express, gotten himself into "Time" and "Newsweek" (for taking on American Express), cooked a rabbit for Stevie Ray Vaughn, inadvertently gotten a guest divorced, whipped up some tasty eats at the Super Bowl--and that's just the beginning. The money hasn't been bad, either: that first restaurant is now the hub of a rapidly growing $50 million restaurant brand group and a $10 million Davio's brand food line. With guests constantly asking how he did it, Steve has written the ultimate guide to starting a restaurant, running a successful business, enjoying food, and living life. The 5.9 million restaurant workers who say they want to open their own restaurant will go nuts over this book, but so will anybody who loves food and the restaurant world--heck, anybody who wants to make money and have a blast doing it. As a special bonus, Steve includes twelve classic Davio's recipes.