A practical and accessible guide to getting across complex information clearly, by BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos.

Do you worry about holding people's attention during presentations?

Are you unsure where to start when faced with writing an essay or report?

Are you preparing for an interview and wondering how to get all your points across?

Explanation - identifying and communicating what we want to say - is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos, is something of a master of the form. In this book, Ros shares the secrets he has learned from years of working in high-pressure newsrooms, identifying the ten elements of a good explanation and the seven steps you need to take to express yourself with clarity and impact.

Whether at work, school, university or home, we all benefit from being able to articulate ourselves clearly. Filled with practical examples, The Art of Explanation is a must-read for anyone who wants to sharpen their communication skills.

This set reissues important selected works by Eric Partridge, covering the period from 1933 to 1968. Together, the books look at many and diverse aspects of language, focusing in particular on English. Included in the collection are a variety of insightful dictionaries and reference works that showcase some of Partridge's best work. The books are creative, as well as practical, and will provide enjoyable reading for both scholars and the more general reader, who has an interest in language and linguistics.

The period 1823 to the present was an important phase in the standardisation of isiXhosa orthography. The early pioneers of a written form of isiXhosa experienced significant challenges in reducing this African language to writing, since there was no reference material other than that designed for the European languages. Over the years, the development of isiXhosa orthography has progressed considerably. However, various inconsistencies and anomalies remain that require the attention of African language specialists. This book provides comprehensive guidelines on important aspects of isiXhosa orthography such as word division, spelling and capitalisation. However, the authors' primary focus has been those challenging areas of standardisation which have not yet been attended to. This work will make an important contribution to the development of isiXhosa into a fully functional medium of teaching and learning in Higher Education, and facilitate the enhancement of its status as one of South Africa's official languages.

We live in a multilingual, transforming society in which language plays a dynamic and central role. We use it every day for communication and it is not possible to imagine life without it - it is generally recognised as a mark of what makes us human. But how often do we think about exactly what language is and how we actually use it? Language, society and communication introduces established and new linguistic concepts and theories, and links these to contemporary issues in society and the media, including new social media, with a particular focus on southern Africa. Language, society and communication explores how language is intricately bound up with issues of power, status and identity. It explores the tension between the diverse nature of everyday language practices, on the one hand, and the societal pressures towards managing and containing this diversity, on the other. It also demonstrates the relevance of linguistic study (e.g. phonology and syntax) to real world problems (e.g. analysis of a child's acquisition of language), within a southern African context. Study questions and case studies, which relate the theoretical ideas discussed to current research, are provided at the end of each chapter. Language, society and communication is aimed at undergraduate students studying linguistics, language and communication and related fields such as language education.

Aan die hand van uitgebreide dokumentasie wat korrespondensie, e-posbriewe en koerantartikels insluit, teken die skrywer die verhaal van Afrikaans op Stellenbosch op en bespreek die taaldebat van verskillende kante en vra ook indringende vrae oor die manier waarop die taalkwessie in die toekoms hanteer behoort te word.

George Orwell's essay examines the power of language to shape political ideas. It is about the importance of writing concisely, clearly and precisely and the dangers to our ability to think when language, especially political language, is obscured by vague, cliched phrases and hackneyed metaphors. In it, he argues that when political discourse trades clarity and precision for stock phrases, the debasement of politics follows. First published in Horizon in 1946, Orwell's essay was soon recognised as an important text, circulated by newspaper editors to their journalists and reprinted in magazines and anthologies of contemporary writing. It continues to be relevant to our own age.

In die afgelope bykans 30 jaar het 'n groot leemte ontstaan aan omvattende verwysingsbronne en handboeke in die Afrikaanse taalkunde wat op universiteitsvlak voorgeskryf kan word. In 2014 word hierdie leemte gevul deur Kontemporere Afrikaanse Taalkunde. Die feit dat 'n tweede, hersiene uitgawe slegs drie jaar later verskyn, beklemtoon weereens die groot behoefte aan so 'n bron. Die samestelling van hierdie boek bied 'n nuwe blik op die taalkunde en het wye gebruikspotensiaal omdat dit die kernvelde van die taalkunde, en in die besonder van die Afrikaanse taalkunde, dek. Sodoende gee dit nuwe lewe aan 'n belangrike komponent in die bestudering van die Afrikaanse taal: die taalkunde en alles wat daarmee saamhang. Inhoud en konsepte strek van die ontstaan en aard van die Afrikaanse taal, leksikografie en dokumentontwerp tot fonetiek, fonologie, morfologie, sintaksis, semantiek, pragmatiek, taalverwerwing en die normatiewe taalkunde. Al die bestaande hoofstukke is op datum gebring, en 'n ekstra hoofstuk oor sintaksis is bygevoeg om nuwer sieninge te weerspieel. Bydraes deur spesialiste in die onderskeie velde bied daarom die nuutste navorsing en 'n verskeidenheid teoretiese vertrekpunte met die Afrikaanse taalkunde as fokus. Nuwe en moontlik selfs omstrede standpunte sal akademiese gesprek stimuleer, terwyl elke hoofstuk nasionale en internasionale ontwikkelinge op die bepaalde gebied voorle aan 'n nuwe geslag studente, onderwysers, akademici en taalpraktisyns.

This timely and engaging book examines the rise of populism across the globe. Combining insights from linguistics, argumentation theory, rhetoric, legal theory and political theory it offers a fully integrated characterization of the form and content of populist discourse. Throughout the book, eminent scholars address questions central to the topic, such as: how does populism manifest itself rhetorically; how does it relate to liberal democracy; and how can the populist challenge be confronted? Carefully selected case studies are used to examine how populist behaviour deviates from that which we would expect to be the norm in a liberal democracy, for example through the use of obnoxious language and refusal to substantiate vulgar claims. The book also provides key insights into more fundamental issues, such as the opposition between the 'real' people versus the elite and the longing for a 'Heimat'. Offering an in-depth analysis and evaluation at the intersection of language, law and politics, Vox Populi will be of great benefit to students and scholars from a range of disciplines.

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics from a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Uniting fragmented disciplines under the framework of semiotic theory, this set emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. Providing comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines, chapters are written by leading international experts. Together, they highlight key contemporary developments and debates before casting a vision for future research priorities, identifying unanswered questions and fresh openings for participation. Providing the most comprehensive and united overview of the entire field for semioticians, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research.

Met kwessies rondom die wording van Afrikaans in al sy historiese varieteite, lewer Heinrich Grebe in Op die keper beskou - oor die ontstaan van Afrikaans 'n kritiese ontleding, samevatting en verwerking van verskillende standpunte en gegewens oor Afrikaans as taal. Inhoud: Ontstaansteoriee oor Afrikaans; vroee en nuwer standpunte oor Afrikaans; historiese juistheid en teoretiese status; standaard afrikaans en die konstruksie van identiteit Hierdie is die vierde boek in die Talatala-reeks.

An introduction to established and new linguistic concepts and theories, and how these link up to contemporary issues in society and the media, including new social media. Explores how language is intricately bound up with issues of power, status and identity. Aimed at undergraduate students studying linguistics, language and communication, and related fields such as language education. Contents include the following: Communication in context; semiotics and multimodality; phonetics and phonology; morphology and syntax; first and second language acquisition; sociolinguistics; linguistic diversity; language and identity; branding and culture jamming.

Standard accounts of language policy and language planning tend to portray language users all too often as the 'passive receivers' of linguistic decisions taken at the higher levels of state organization. Conversely, those who are supposed to 'live' the language policies never really appear to submissively 'implement' them, but, appropriating them, steer them in novel, unforeseen directions through their everyday language practices and their discursive perceptions and interpretations of linguistic realities. It is these dialectic processes of interaction between what is designed from above and how it is responded to from below which give shape to societies' overall patterns of multilingualism. Multilingualism from below resulted from the Second International MIDP Symposium, "Multilingualism from below", held in Antwerp (Belgium) from 14 to 16 September 2009, and hosted jointly by the University of Antwerp, the University of the Free State (South Africa) and the University of Ghent (Belgium). The symposium comprised part of the MIDP colloquia series sponsored by the Province of Antwerp, and brought together several scholars from Africa, America and Europe, as well as from South Africa. The selected papers included in this, the eighth volume in the Van Schaik series, "Studies in language policy in South Africa", critically reflect on themes such as multilingualism and agency; multilingualism and language ideology construction; the management of multilingualism, etc. The diversity of the contributions to this volume underscores the fact that the construction of multilingualism is a complex process of dialectical exchange between top-down and bottom-up actors. Decision making and implementation by agents at grass roots level are affected by non-explicit language ideologies, impacting on the fluidity of both individual and societal multilingualism. In light of this, researchers need to adapt their research approach when investigating language practices on grass roots level. This includes a careful consideration of the concepts 'code switching' or 'code selection' from below. With Multilingualism from below, the editors hope to evoke further discussion on the themes covered in this volume, as well as the opinions expressed by its contributors. The book is particularly directed at readers interested in the intricate relations between language and society, but it can also be used effectively as an important reference work in courses in language policy and language planning with a South African, African, or global focus.

The framework for linguistics described in this book is not an introduction to linguistics in the conventional sense. Rather, it is an invitation to those entering the discipline to become intrigued by things lingual. Working from the premise that linguistics is not many disciplines, but one, however much it is sometimes divided up into formal ("theoretical") and sociolinguistic camps, it is designed to provide insight into phenomena operating within the lingual dimension of our experience, that circumscribes the field of linguistics. The framework allows young scholars entering the field to gain an understanding of why and how the discipline is academically sustainable, a perspective that is likely to be useful beyond the shifts in linguistic paradigms that they will no doubt experience in their academic lifetimes.

Just how did a dialect spoken by a handful of shepherds in Northern Spain become the world's second most spoken language, the official language of twenty-one countries on two continents, and the unofficial second language of the United States? Jean-Benoit Nadeau and Julie Barlow, the husband-and-wife team who chronicled the history of the French language in "The Story of French"," " now look at the roots and spread of modern Spanish. Full of surprises and honed in Nadeau and Barlow's trademark style, combining personal anecdote, reflections, and deep research, "The Story of Spanish" is the first full biography of a language that shaped the world we know, and the only global language with two names--Spanish and Castilian.

The story starts when the ancient Phoenicians set their sights on "The Land of the Rabbits," Spain's original name, which the Romans pronounced as "Hispania." The Spanish language would pick up bits of Germanic culture, a lot of Arabic, and even some French on its way to taking modern form just as it was about to colonize a New World. Through characters like Queen Isabella, Christopher Columbus, Cervantes, and Goya, "The Story of Spanish" shows how Spain's Golden Age, the Mexican Miracle, and the Latin American Boom helped shape the destiny of the language. Other, more somber episodes, also contributed, like the Spanish Inquisition, the expulsion of Spain's Jews, the destruction of native cultures, the political instability in Latin America, and the dictatorship of Franco.

"The Story of Spanish" shows there is much more to Spanish than tacos, flamenco, and bullfighting. It explains how the United States developed its Hispanic personality from the time of the Spanish conquistadors to Latin American immigration and "telenovelas." It also makes clear how fundamentally Spanish many American cultural artifacts and customs actually are, including the dollar sign, barbecues, ranching, and cowboy culture. The authors give us a passionate and intriguing chronicle of a vibrant language that thrived through conquests and setbacks to become the tongue of Pedro Almodovar and Gabriel Garcia Marquez, of tango and ballroom dancing, of millions of Americans and hundreds of millions of people throughout the world.

This bestselling textbook provides an engaging and user-friendly introduction to the study of language. Assuming no prior knowledge of the subject, Yule presents information in bite-sized sections, clearly explaining the major concepts in linguistics and all the key elements of language. This eighth edition has been revised and updated throughout, with major changes in the chapters on Origins, Phonetics, Syntax, Semantics, Pragmatics, Discourse Analysis, First and Second Language Acquisition and Culture. There are forty new study questions and over sixty new and updated additions to the Further Readings. To increase student engagement and to foster problem-solving and critical thinking skills, the book includes over twenty new tasks. The online resources have been expanded to include test banks, an instructor manual, and a substantial Study Guide. This is the most fundamental and easy-to-use introduction to the study of language.

Die title behandel die onderrig van Afrikaans as huistaal in Graad 1, 2 en 3 soos beskryf in die Hersiene Nasionale Kurrikulumverklaring (HNKV) binne die raamwerk van uitkomsgerigte onderwys (UGO). Die title bevat ook inligting vir die onderrig van Graad R. Die onderrig van luister, praat, lees en kyk, skryf, dink en redeneer asook taalstruktuur en -gebruik word breedvoerig bespreek en praktiese idees word gegee.

What did a gongfarmer do? How is a chaperone connected to a bird of prey? What is the etymology behind cloud architect? And is there a link between secretaries and secrets? The story behind these (and many more) job titles is rarely predictable and often fascinating. In this highly original book, Alexander Tulloch examines the etymology behind a selection of trades and professions, unearthing intriguing nuggets of historical information along the way. Here you will find explanations of common surnames, such as Spencer, Hayward and Fletcher; obsolete jobs such as pardoner, cordwainer or telegraph boy; and roles for the modern era, such as wedding planner, pundit and sky marshal. Packed with additional etymological information and literary quotations, this book will appeal not only to linguists but also to anyone interested in the quirky twists and turns of meaning which have given us the job titles with which we are familiar today.

"The essential handbook for thinking and talking Democratic--must reading not only for every Democrat but for every responsible citizen" (Robert B. Reich, former Secretary of Labor and author of "Beyond Outrage").
Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, women's issues, energy and environmental policy, education, food policy, and more. Dissecting the ways that extreme conservative positions have permeated political discourse, Lakoff and Wehling show how to fight back on moral grounds and in concrete terms. Revelatory, passionate, and deeply practical, The Little Blue Book will forever alter the way Democrats and progressives think and talk about politics.

An interdisciplinary account of language and the law, this text looks at court interpreting and the nature of verbal interaction in the courtroom. Linguistic problems experienced due to personality and language factors, and the intimidating nature of legal discourse are also discussed.

Chomsky's contribution to the study of language has, over the last four decades, been enormous, and has exerted a powerful influence throughout the other cognitive sciences. Language is, arguably, an even more distinctively human characteristic than intelligence, and the thousands of different human languages are, according to Chomsy, cut to the same general pattern. This pattern is determined, he claims, by innate structuring principles which only human beings possess. Chomsky's search for the universal in language has revitalized the question of the relationship between language and mind, and has provided a powerful new tool, generative grammar, for students of language.

There are approximately six thousand languages on Earth today, each a descendant of the tongue first spoken by Homo sapiens some 150,000 years ago. While laying out how languages mix and mutate over time, linguistics professor John McWhorter reminds us of the variety within the species that speaks them, and argues that, contrary to popular perception, language is not immutable and hidebound, but a living, dynamic entity that adapts itself to an ever-changing human environment.

Full of humor and imaginative insight, The Power of Babel draws its illustrative examples from languages around the world, including pidgins, Creoles, and nonstandard dialects.

In this innovative fusion of practice and criticism, Jeremy Scott shows how insights from stylistics and linguistics can enrich the craft of creative writing. Focusing on crucial methodological issues that confront the practicing writer, this book introduces writers to key topics from stylistics, provides in-depth analysis of a wide range of writing examples and includes practical exercises to help develop creative writing skills. Thoroughly revised and expanded throughout, this updated edition more clearly lays out specialist ideas and technical terms within the field of linguistics, and features both greater focus on the creative process and more practical exercises to help writers engage with ideas in their work. Clear and accessible, this invaluable guide will give both students and writers a greater critical awareness of the creative possibilities of language.

'A hugely entertaining and well-written tour of the links between math and literature. Hart's lightness of touch and passion for both subjects make this book a delight to read. Bookworms and number-lovers alike will discover much they didn't know about the creative interplay between stories, structure and sums.' - Alex Bellos We often think of mathematics and literature as polar opposites. But what if, instead, they were fundamentally linked? In this insightful, laugh-out-loud funny book, Once Upon a Prime, Professor Sarah Hart shows us the myriad connections between maths and literature, and how understanding those connections can enhance our enjoyment of both. Did you know, for instance, that Moby-Dick is full of sophisticated geometry? That James Joyce's stream-of-consciousness novels are deliberately checkered with mathematical references? That George Eliot was obsessed with statistics? That Jurassic Park is undergirded by fractal patterns? That Sir Arthur Conan Doyle and Chimamanda Ngozi Adichie wrote mathematician characters? From sonnets to fairytales to experimental French literature, Once Upon a Prime takes us on an unforgettable journey through the books we thought we knew, revealing new layers of beauty and wonder. Professor Hart shows how maths and literature are complementary parts of the same quest, to understand human life and our place in the universe.