For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

How often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages with this question to include how pharmaceutical companies are shaping the meaning of drug interventions for individuals and the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care. Such issues highlight how patients are being framed as consumers in these advertisements, which then permits the commodification of health care to be celebrated. Such a celebration has strong ideological implications, including definitions of "the good life," patient agency, and the role of DTCAs in such depictions. By defining and discussing medicalization, pharmaceuticalization, and commodity fetishism, this book introduces how the term "pharmaceutical fetishism" can act as a means for describing the commodification of brand-name pharmaceutical drugs, which, via advertising and promotional culture, ignores large-scale production and for-profit motives of "big pharma."

For the first time since the Neolithic, we have the opportunity to transform not only our food system but our entire relationship to the living world.

Farming is the world's greatest cause of environmental destruction - and the one we are least prepared to talk about. We criticise urban sprawl, but farming sprawls across thirty times as much land. We have ploughed, fenced and grazed great tracts of the planet, felling forests, killing wildlife, and poisoning rivers and oceans to feed ourselves. Yet millions still go hungry.

Now the food system itself is beginning to falter. But, as George Monbiot shows us in this brilliant, bracingly original new book, we can resolve the biggest of our dilemmas and feed the world without devouring the planet.

Regenesis is a breathtaking vision of a new future for food and for humanity. Drawing on astonishing advances in soil ecology, Monbiot reveals how our changing understanding of the world beneath our feet could allow us to grow more food with less farming. He meets the people who are unlocking these methods, from the fruit and vegetable grower revolutionising our understanding of fertility; through breeders of perennial grains, liberating the land from ploughs and poisons; to the scientists pioneering new ways to grow protein and fat. Together, they show how the tiniest life forms could help us make peace with the planet, restore its living systems, and replace the age of extinction with an age of regenesis.

This new edition offers a timely update to the leading textbook dedicated to all aspects of U.S. food policy. The update accounts for experience with policy changes in the 2014 Farm Bill and prospects for the next Farm Bill, the publication of the 2015-2020 Dietary Guidelines for Americans, the removal of Generally Recognized as Safe (GRAS) status for trans fats, the collapse of the Trans Pacific Partnership (TPP) treaty, stalled child nutrition reauthorization legislation, reforms in food-labeling policy, the consequences of the 2016 presidential election and many other developments. The second edition offers greater attention both to food justice issues and to economic methods, including extensive economics appendices in a new online Companion Website. As with the first edition, real-world controversies and debates motivate the book's attention to economic principles, policy analysis, nutrition science and contemporary data sources. The book assumes that the reader's concern is not just the economic interests of farmers and food producers but also includes nutrition, sustainable agriculture, food justice, the environment and food security. The goal is to make U.S. food policy more comprehensible to those inside and outside the agri-food sector whose interests and aspirations have been ignored. The chapters cover U.S. agriculture, food production and the environment, international agricultural trade, food and beverage manufacturing, food retail and restaurants, food safety, dietary guidance, food labeling, advertising and federal food assistance programs for the poor. The author is an agricultural economist with many years of experience in the nonprofit advocacy sector, the U.S. Department of Agriculture and as a professor at Tufts University. The author's blog on U.S. food policy provides a forum for discussion and debate of the issues set out in the book.

In the last quarter of the 20th century, politicians in Washington, as well as interest groups, regulatory policy makers, and drug industry leaders were forced to confront the hot-button issue of pharmaceutical regulation. The struggle always centered on product innovation, consumer protection, and choice in the free market. As the American economy stuttered in the late 1970s, the stakes were extremely high for the powerful drug industry and the American public. At the center of this drama was the Food and Drug Administration, which was censured from both the left and right of the political spectrum for being too strict and too lenient in the application of its regulatory powers. Lucas Richert explores the FDA, drugs, and politics in the context of the watershed Reagan era, a period when the rhetoric of limited government, reduced regulation, and enhanced cooperation between businesses and U.S. regulatory agencies was on the ascent. As he investigates the controversies surrounding Laetrile, Reye's Syndrome, Oraflex, patient package inserts, diet pills, and HIV/AIDS drugs, Richert argues that the practical application of conservative economic principles to the American drug industry was A Prescription for Scandal.

This book highlights the sustainable aspects of fashion and textiles in Latin America and discusses how the manufacturing and consumption of textile products and fashion are significant sources of environmental damage. It addresses important issues of water and energy consumption in the textile and fashion industry and using case studies presents how social responsibilities in consumer behavior can help in minimizing these environmental issues for a better future.

This book examines the interplay between trade and the environment, with a focus on the Indian textile sector. While it is often claimed that developed countries' non-tariff trade measures adversely affect the trade prospects of developing countries, establishing that claim systematically is a challenging task. This book examines the dilemma on the basis of various approaches, including a primary survey of different stakeholders and the large-scale modelling of the economy-environment inter-linkages. The interplay between the costs involved in meeting environmental regulations and the potential price-premiums that the cleaner products would get in the international market is analysed in order to assess the future trade prospects for Indian textiles. In addition, the book provides a comprehensive overview of the present scenario of the Indian textile sector. Accordingly, it will be of great interest to researchers, policy makers and graduate students specializing in environmental economics, development economics and international economics.

Because of Germany's strong reputation in naval construction, the Allies slated the shipbuilding industry for dismantling after 1945; however, by 1955, West German shipbuilders had regained their place among the world leaders in this industry. This study traces the reconstruction through the labyrinth of Cold War diplomacy, foreign aid programs, and West German politics. By linking the histories of U.S. foreign policy, German business, and postwar Americanization, Wend demonstrates not just the impact of U.S. policy on West German reconstruction, but also the influence of local actors on the direction, implementation, and success of U.S. policies.

The recovery of German shipbuilding meshed well with most of the Truman administration's critical foreign policy initiatives, including the Marshall Plan. As American commitments became globalized, the U.S. relied heavily on West German actors and their institutions for the successful implementation of its policies. In shipbuilding, this reliance strengthened the role of the industrial association, the vertical integration of shipyards with Ruhr industries, and awakened opposition of British and American interest groups. Although U.S. policies failed to alter this industry's structure, West Germans did accept the American production model in the reconfiguration of individual shipyards in the 1950s.

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This book presents a number of efficient techniques for solving large-scale production scheduling and planning problems in process industries. The main content is supplemented by a wealth of illustrations, while case studies on large-scale industrial applications, ranging from continuous to semicontinuous and batch processes, round out the coverage. The book examines a variety of complex, real-world problems, and demonstrates solutions that are applicable to scenarios and countries around the world. Specifically, these case studies include: • the production planning of the bottling stage of a major brewery at the Cervecería     Cuauhtémoc Moctezuma (Heineken Int) in Mexico;• the production scheduling for multi-stage semicontinuous processes at an ice-cream   production facility of Unilever in the Netherlands;• the resource-constrained production planning for the yogurt production line at the KRI KRI dairy production facility in Greece; and• the production scheduling for large-scale, multi-stage batch processes at a pharmaceutical batch plant   in Germany. In addition, the book includes industrial-inspired case studies of: • the simultaneous planning of production and logistics operations considering multi-site  facilities for semicontinuous processes; and• the integrated planning of production and utility systems in process industries under uncertainty. Solving Large-scale Production Scheduling and Planning in the Process Industries offers a valuable reference guide for researchers and decision-makers alike, as it shows readers how to evaluate and improve existing installations, and how to design new ones. It is also well suited as a textbook for advanced courses on production scheduling and planning in industry, as it addresses the optimization of production and logistics operations in real-world process industries.

Food: The Key Concepts presents an exciting, coherent and interdisciplinary introduction to food studies for the beginning reader. Food Studies is an increasingly complex field, drawing on disciplines as diverse as Sociology, Anthropology and Cultural Studies at one end and Economics, Politics and Agricultural Science at the other. In order to clarify the issues, Food: The Key Concepts distills food choices down to three competing considerations: consumer identity; matters of convenience and price; and an awareness of the consequences of what is consumed. The book concludes with an examination of two very different future scenarios for feeding the world's population: the technological fix, which looks to science to provide the solution to our future food needs; and the anthropological fix, which hopes to change our expectations and behaviors. Throughout, the analysis is illustrated with lively case studies. Bulleted chapter summaries, questions and guides to further reading are also provided.

The significant media coverage recently given to issues such as the international impacts of biofuel production policies, advances in synthetic biology, and the ethical implications of research involving embryonic stem cells, is indicative of the high-level of interest - among policy-makers, academics and the public - in the biotechnology revolution, its applications, impacts and control. There is also significant interest in international regulatory processes as a form of governance, and international regulation is a vital part of efforts to manage the impacts of the biotechnology revolution, since many of these are global in their nature. The book establishes the need for international regulation of biotechnology, identifying the roles it needs to play, and the issues it needs to cover. Having outlined the importance of coherence to the effective functioning of international regulatory sets, a model of coherent international regulation is established, against which the biotechnology regulations can be assessed. This book approaches the subject from an international relations perspective but also draws from, and will contribute to, literature in the fields of international law, global governance, technological governance, and science-society relations.

The emergence of a world economy depends on the reorganization of agriculture and food systems to provision the work force and the industries associated with the division of labor. This work emphasizes the central role played by food and agriculture in the world economy. The book includes a historical dimension along with the formulation of the challenges that face the world today. Social scientists of all kinds, but especially economists, sociologists, environmentalists, and political scientists, should be interested in this volume.

"" I have no pain now, mother dear, But, oh, I am so dry! Connect me to a brewery and leave me there to die.""
Breweries were large and striking buildings whose towering presence was often reinforced by their occupation of sites in the middle of towns. They were the flagships of a major industry and generators of some of the great business fortunes. Designing their breweries for architectural grandeur as well as for their function, brewers were well aware of the marketing value of their buildings and used them as advertisements. What is surprising is that so little attention has been paid to breweries, in contrast to other great industrial buildings such as mills and warehouses. Lavishly illustrated, "British Breweries" covers the whole of their history, from the country house brewhouses of the eighteenth century to the great breweries of Georgian and Victorian England, and to widespread disappearance in the twentieth century.

Since its humble beginnings at Seattle's Pike Place Market in 1971, Starbucks has grown to become an industry leader and household name. This book takes an in-depth look at the evolution of this dynamic and sometimes controversial corporation. Americans drink 400 million cups of coffee every day, and many of them come from the thousands of Starbucks coffeehouses across the country. But how much do you really know about the place you get your morning cup of Joe? Part of Greenwood's Corporations That Changed the World series, this book provides readers with a richly detailed history of this famous coffeehouse chain. It traces StarbuckS' meteoric rise from a small Seattle-based company to an international powerhouse, chronicling how the changing executive leadership affected corporate strategy and direction. It also explores how Starbucks has embraced and incorporated new technologies and innovations, as well as how the corporation has shaped and been shaped by important social causes. An unbiased look at the controversies that have surrounded Starbucks over the years will help readers better understand these contentious issues. This updated and expanded edition includes new chapters, current financial data, and coverage of the COVID-19 pandemic's impact on the company. Provides the reader with a multitude of company statistics, beneficial for better understanding the rise of this industry giant Includes a brief history of the coffee bean and how Starbucks has influenced the cultivation of coffee worldwide Investigates the controversies that have surrounded Starbucks, from labor issues to the contentious holiday cups Explores how the COVID-19 pandemic has affected Starbucks, including such topics as employee safety and store closures

Faster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers-one that will cost Volkswagen more than $22 billion in fines and settlements. Through meticulous reporting, New York Times correspondent Jack Ewing documents why VW felt compelled to install "defeat devices" in diesel vehicles that unlawfully lowered CO2 levels during emissions testing, and how the fraud was committed, covered up, and finally detected. Faster, Higher, Farther is a briskly written account of unrivaled corporate greed. Updated with the latest information and a new afterword by the author.

The Munitions Inquiry, often called the Nye Committee after its chairperson, Senator Gerald Nye, critically examined the pre-World War II military-industrial complex of government agencies, corporations, labor unions, and financial institutions. Cold War-era historians typically presented the inquiry as a naive isolationist search for evil arms dealers who caused wars. Going beyond the concept of the Merchants of Death theory and into the social, intellectual, political, and cultural currents of the 1930s, Coulter expands the dimensions of a topic formerly framed within the narrow confines of isolationism and internationalism. In addition, he shows how the committee's 19th-century values and progressive idealism were unsuited to an era dominated by Hitler and Mussolini. In divesting the Munitions Inquiry of its image as an historical oddity, this book recovers a piece of American history that had been a casualty of World War II and the Cold War.

Costa Rica After Coffee explores the political, social, and economic place occupied by the coffee industry in contemporary Costa Rican history. In this follow-up to the 1986 classic Costa Rica Before Coffee, Lowell Gudmundson delves deeply into archival sources, alongside the individual histories of key coffee-growing families, to explore the development of the co-op movement, the rise of the gourmet coffee market, and the societal transformations Costa Rica has undergone as a result of the coffee industry's powerful presence in the country. While Costa Rican coffee farmers and co-ops experienced a golden age in the 1970s and 1980s, the emergence and expansion of a gourmet coffee market in the 1990s drastically reduced harvest volumes. Meanwhile, urbanization and improved education among the Costa Rican population threatened the continuance of family coffee farms, because of the lack of both farmland and a successor generation of farmers. As the last few decades have seen a rise in tourism and other industries within the country, agricultural exports like coffee have ceased to occupy the same crucial space in the Costa Rican economy. Gudmundson argues that the fulfillment of promises of reform from the co-op era had the paradoxical effect of challenging the endurance of the coffee industry.

Nine world-class experts on the African economy share their knowledge regarding the potential for real improvement and growth in food production and the development of grassroots economies that will benefit citizens as well as governments. Economic models that assume good incentives, infrastructure, entrepreneurial skills, and a level trading field cannot be invoked. Structural adjustment in African countries has led to unintended consequences because the common people and the small farmers have not been consulted. Domestic food production, the crux of Africa's economic problem, has been downgraded because of the emphasis on export crops. To develop self-sufficiency and food security, African nations must mobilize domestic resources, improve the human resource capacity, and strengthen their scientific and technological bases. They must also cooperate in integration schemes rather than compete for the available Western aid.