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Books > Arts & Architecture > Art forms, treatments & subjects > Other graphic art forms
In a contemporary and ever-changing society, 'the visual' has
become a dynamic element that traverse all parts of current life
all over the world - what in this book series is termed
transvisuality. The present book is volume 3, which attempts to
study the visual as it comes about: through the dynamic involvement
in all sorts of articulations. The topics are in all volumes
covered by introductions bring everything together under the new
theme of transvisuality: the notion of visual as a cultural
practice and constant dynamic that knows no representational limits
and no framings. In this volume, the visual is seen as dynamic new
and nonrepresentational matter - a 'flesh' which is researched from
the particular vantage points of design of the visual and branding
of the visual. In dialogue with radical new theories of the
present, non-representational theory and new materialism, design
and branding are surveyed from the viewpoint of business research,
design studies, cultural studies, and practice - all focused on the
visual. Topics covered are fashion blogging, DIY, Junk Space,
handmade signage and public spaces in New Delhi, city branding,
dance festivals and youtubing, visual branding in China and
Multi-Sensory Retrieval Methods.
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