This textbook presents the essential tools and core concepts of data science to public officials, policy analysts, and economists among others in order to further their application in the public sector. An expansion of the quantitative economics frameworks presented in policy and business schools, this book emphasizes the process of asking relevant questions to inform public policy. Its techniques and approaches emphasize data-driven practices, beginning with the basic programming paradigms that occupy the majority of an analyst's time and advancing to the practical applications of statistical learning and machine learning. The text considers two divergent, competing perspectives to support its applications, incorporating techniques from both causal inference and prediction. Additionally, the book includes open-sourced data as well as live code, written in R and presented in notebook form, which readers can use and modify to practice working with data.

Get your first channel up and running quickly and understand how to grow your marketing initiatives as you need or want to expand your reach with mailchimp Key Features * Learn how to move quickly to establish your first marketing channel * Begin to reduce trial and error of experimenting by yourself * Understand various use-cases depending on the type of business you might have Book Description Readers will start by understanding how and why to use the Mailchimp Platform. Understand common terms used in Mailchimp enviornment. the nuanced differences between groups, tags, and segments and how they can be used throughout the platform. Additionally, the chapter will go into how these can be used when your contacts are subscribing to automate the creation of some of these contact subsets. Then the book covers the two basic channels and how to set the tone for your marketing and outreach to your contacts. We will review what we should consider the role of templates to be in your marketing strategy and how to think about what might be consistent within their marketing attempts (things like logo, openings, footers, etc.). Then the section will go into how to leverage this in your campaign sends and how to think about timing and your audience and their locations in terms of engagement. to set up a consistent marketing presence in the form of websites and the benefits of determining a brand identity. Then they will learn to optimize the platform utilization and expand on analytic options and even some pro features for leveraging comparative reports. Later, they will be in a position to understand benefits of integrating their external commerce platform to their marketing initiatives if they do so. What you will learn * Take ownership of designing your marketing voice and mechanism * Learn to grow your marketing initiatives as you need or want to expand your reach * Learn to make informed decisions about the marketing channels relevant to your business goals * Begin to experiment with at least one channel to better grow or understand your audience * Learn to progress to automating your marketing efforts quickly * Empowering yourself to have more time and put in additional efforts on other parts of your business Who This Book Is For If you are a small-to-midsize business or an entrepreneur who is just starting their marketing journey and enjoys researching engagement strategies this book is for you. In order to get the best from this book you just need to be familiar with leveraging web-apps and have a notion of content design. This book will help readers to take hands-on initial ownership of designing their marketing voice and mechanisms.

This revised and updated edition focuses on constrained ordination (RDA, CCA), variation partitioning and the use of permutation tests of statistical hypotheses about multivariate data. Both classification and modern regression methods (GLM, GAM, loess) are reviewed and species functional traits and spatial structures analysed. Nine case studies of varying difficulty help to illustrate the suggested analytical methods, using the latest version of Canoco 5. All studies utilise descriptive and manipulative approaches, and are supported by data sets and project files available from the book website: http: //regent.prf.jcu.cz/maed2/. Written primarily for community ecologists needing to analyse data resulting from field observations and experiments, this book is a valuable resource to students and researchers dealing with both simple and complex ecological problems, such as the variation of biotic communities with environmental conditions or their response to experimental manipulation

Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start! Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft's CRM solution in a jiffy. Whether you're considering a CRM system for the first time or you've decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to: Maintain and manage all your customer information Personalize Microsoft CRM to work for your business Set up CRM to support sales, marketing, and customer service Use the Outlook client Manage territories and business units Create and manage activities Generate quotes and invoices Implement and manage a marketing campaign Work with contracts, and much more Microsoft Dynamics CRM 4 For Dummies is packed with information on the latest version, It will help you get a unified view of your customer information and interactions through integrated sales, marketing, and customer service features. And that, as every business owner knows, is important to improving your bottom line!

This book provides a complete and comprehensive guide to Pyomo (Python Optimization Modeling Objects) for beginning and advanced modelers, including students at the undergraduate and graduate levels, academic researchers, and practitioners. Using many examples to illustrate the different techniques useful for formulating models, this text beautifully elucidates the breadth of modeling capabilities that are supported by Pyomo and its handling of complex real-world applications. In the third edition, much of the material has been reorganized, new examples have been added, and a new chapter has been added describing how modelers can improve the performance of their models. The authors have also modified their recommended method for importing Pyomo. A big change in this edition is the emphasis of concrete models, which provide fewer restrictions on the specification and use of Pyomo models. Pyomo is an open source software package for formulating and solving large-scale optimization problems. The software extends the modeling approach supported by modern AML (Algebraic Modeling Language) tools. Pyomo is a flexible, extensible, and portable AML that is embedded in Python, a full-featured scripting language. Python is a powerful and dynamic programming language that has a very clear, readable syntax and intuitive object orientation. Pyomo includes Python classes for defining sparse sets, parameters, and variables, which can be used to formulate algebraic expressions that define objectives and constraints. Moreover, Pyomo can be used from a command-line interface and within Python's interactive command environment, which makes it easy to create Pyomo models, apply a variety of optimizers, and examine solutions.

Das St. Galler Modell fur prozesszentriertes Customer Relationship Management basiert auf Praxiserfahrungen, die in acht Fallstudien fuhrender Unternehmen dokumentiert sind: Ganzheitliches Kundenbindungsmarketing der Direkt Anlage Bank; Contact Center der Swisscom; Kampagnen- und Kundenmanagement bei Genossenschaftsbanken; Kundenzentrierte Prozesse und Systeme der Credit Suisse, LGT Bank in Liechtenstein und Neuen Zurcher Zeitung; Management von Projekt- und Kundenwissen bei der SAP. Das Gesamtmodell beschreibt mit Kunden-, Kanal- sowie Prozess- und Wissensmanagement die wesentlichen Instrumente zur radikalen Ausrichtung auf Kundenprozesse. Eine Ubersicht der achtzehn wichtigsten Einfuhrungsmethoden aus Literatur, Beratung und von Systemanbietern unterstutzt die erfolgreiche Projektdurchfuhrung."

Today, information technology plays a pivotal role in financial control and audit: most financial data is now digitally recorded and dispersed among servers, clouds and networks over which the audited firm has no control. Additionally, a firm's data-particularly in the case of finance, software, insurance and biotech firms- comprises most of the audited value of the firm. Financial audits are critical mechanisms for ensuring the integrity of information systems and the reporting of organizational finances. They help avoid the abuses that led to passage of legislation such as the Foreign Corrupt Practices Act (1977), and the Sarbanes-Oxley Act (2002). Audit effectiveness has declined over the past two decades as auditor skillsets have failed to keep up with advances in information technology. Information and communication technology lie at the core of commerce today and are integrated in business processes around the world. This book is designed to meet the increasing need of audit professionals to understand information technology and the controls required to manage it. The material included focuses on the requirements for annual Securities and Exchange Commission audits (10-K) for listed corporations. These represent the benchmark auditing procedures for specialized audits, such as internal, governmental, and attestation audits. Using R and RStudio, the book demonstrates how to render an audit opinion that is legally and statistically defensible; analyze, extract, and manipulate accounting data; build a risk assessment matrix to inform the conduct of a cost-effective audit program; and more.

This book is open access under a CC BY 4.0 license This open access book brings together the latest genome base prediction models currently being used by statisticians, breeders and data scientists. It provides an accessible way to understand the theory behind each statistical learning tool, the required pre-processing, the basics of model building, how to train statistical learning methods, the basic R scripts needed to implement each statistical learning tool, and the output of each tool. To do so, for each tool the book provides background theory, some elements of the R statistical software for its implementation, the conceptual underpinnings, and at least two illustrative examples with data from real-world genomic selection experiments. Lastly, worked-out examples help readers check their own comprehension.The book will greatly appeal to readers in plant (and animal) breeding, geneticists and statisticians, as it provides in a very accessible way the necessary theory, the appropriate R code, and illustrative examples for a complete understanding of each statistical learning tool. In addition, it weighs the advantages and disadvantages of each tool.

Do you want to create data analysis reports without writing a line of code? This book introduces SAS Studio, a free data science web browser-based product for educational and non-commercial purposes. The power of SAS Studio comes from its visual point-and-click user interface that generates SAS code. It is easier to learn SAS Studio than to learn R and Python to accomplish data cleaning, statistics, and visualization tasks. The book includes a case study about analyzing the data required for predicting the results of presidential elections in the state of Maine for 2016 and 2020. In addition to the presidential elections, the book provides real-life examples including analyzing stocks, oil and gold prices, crime, marketing, and healthcare. You will see data science in action and how easy it is to perform complicated tasks and visualizations in SAS Studio. You will learn, step-by-step, how to do visualizations, including maps. In most cases, you will not need a line of code as you work with the SAS Studio graphical user interface. The book includes explanations of the code that SAS Studio generates automatically. You will learn how to edit this code to perform more complicated advanced tasks. The book introduces you to multiple SAS products such as SAS Viya, SAS Analytics, and SAS Visual Statistics. What You Will Learn Become familiar with SAS Studio IDE Understand essential visualizations Know the fundamental statistical analysis required in most data science and analytics reports Clean the most common data set problems Use linear progression for data prediction Write programs in SAS Get introduced to SAS-Viya, which is more potent than SAS studio Who This Book Is For A general audience of people who are new to data science, students, and data analysts and scientists who are experienced but new to SAS. No programming or in-depth statistics knowledge is needed.

Building upon his earlier book that detailed agile data warehousing programming techniques for the Scrum master, Ralph's latest work illustrates the agile interpretations of the remaining software engineering disciplines: Requirements management benefits from streamlined templates that not only define projects quickly, but ensure nothing essential is overlooked. Data engineering receives two new "hyper modeling" techniques, yielding data warehouses that can be easily adapted when requirements change without having to invest in ruinously expensive data-conversion programs. Quality assurance advances with not only a stereoscopic top-down and bottom-up planning method, but also the incorporation of the latest in automated test engines. Use this step-by-step guide to deepen your own application development skills through self-study, show your teammates the world's fastest and most reliable techniques for creating business intelligence systems, or ensure that the IT department working for you is building your next decision support system the right way.

The ability to summarise data, compare models and apply computer-based analysis tools are vital skills necessary for studying and working in the physical sciences. This textbook supports undergraduate students as they develop and enhance these skills. Introducing data analysis techniques, this textbook pays particular attention to the internationally recognised guidelines for calculating and expressing measurement uncertainty. This new edition has been revised to incorporate Excel (R) 2010. It also provides a practical approach to fitting models to data using non-linear least squares, a powerful technique which can be applied to many types of model. Worked examples using actual experimental data help students understand how the calculations apply to real situations. Over 200 in-text exercises and end-of-chapter problems give students the opportunity to use the techniques themselves and gain confidence in applying them. Answers to the exercises and problems are given at the end of the book.

This book provides a concise point of reference for the most commonly used regression methods. It begins with linear and nonlinear regression for normally distributed data, logistic regression for binomially distributed data, and Poisson regression and negative-binomial regression for count data. It then progresses to these regression models that work with longitudinal and multi-level data structures. The volume is designed to guide the transition from classical to more advanced regression modeling, as well as to contribute to the rapid development of statistics and data science. With data and computing programs available to facilitate readers' learning experience, Statistical Regression Modeling promotes the applications of R in linear, nonlinear, longitudinal and multi-level regression. All included datasets, as well as the associated R program in packages nlme and lme4 for multi-level regression, are detailed in Appendix A. This book will be valuable in graduate courses on applied regression, as well as for practitioners and researchers in the fields of data science, statistical analytics, public health, and related fields.

Get started with an accelerated introduction to the R ecosystem, programming language, and tools including R script and RStudio. Utilizing many examples and projects, this book teaches you how to get data into R and how to work with that data using R. Once grounded in the fundamentals, the rest of Practical R 4 dives into specific projects and examples starting with running and analyzing a survey using R and LimeSurvey. Next, you'll carry out advanced statistical analysis using R and MouselabWeb. Then, you'll see how R can work for you without statistics, including how R can be used to automate data formatting, manipulation, reporting, and custom functions. The final part of this book discusses using R on a server; you'll build a script with R that can run an RStudio Server and monitor a report source for changes to alert the user when something has changed. This project includes both regular email alerting and push notification. And, finally, you'll use R to create a customized daily rundown report of a person's most important information such as a weather report, daily calendar, to-do's and more. This demonstrates how to automate such a process so that every morning, the user navigates to the same web page and gets the updated report. What You Will Learn Set up and run an R script, including installation on a new machine and downloading and configuring R Turn any machine into a powerful data analytics platform accessible from anywhere with RStudio Server Write basic R scripts and modify existing scripts to suit your own needs Create basic HTML reports in R, inserting information as needed Build a basic R package and distribute it Who This Book Is For Some prior exposure to statistics, programming, and maybe SAS is recommended but not required.

This advanced textbook explores small area estimation techniques, covers the underlying mathematical and statistical theory and offers hands-on support with their implementation. It presents the theory in a rigorous way and compares and contrasts various statistical methodologies, helping readers understand how to develop new methodologies for small area estimation. It also includes numerous sample applications of small area estimation techniques. The underlying R code is provided in the text and applied to four datasets that mimic data from labor markets and living conditions surveys, where the socioeconomic indicators include the small area estimation of total unemployment, unemployment rates, average annual household incomes and poverty indicators. Given its scope, the book will be useful for master and PhD students, and for official and other applied statisticians.

This book offers a systematic and rigorous treatment of continuous-time Markov decision processes, covering both theory and possible applications to queueing systems, epidemiology, finance, and other fields. Unlike most books on the subject, much attention is paid to problems with functional constraints and the realizability of strategies. Three major methods of investigations are presented, based on dynamic programming, linear programming, and reduction to discrete-time problems. Although the main focus is on models with total (discounted or undiscounted) cost criteria, models with average cost criteria and with impulsive controls are also discussed in depth. The book is self-contained. A separate chapter is devoted to Markov pure jump processes and the appendices collect the requisite background on real analysis and applied probability. All the statements in the main text are proved in detail. Researchers and graduate students in applied probability, operational research, statistics and engineering will find this monograph interesting, useful and valuable.

This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.

Collecting, analyzing, and extracting valuable information from a large amount of data requires easily accessible, robust, computational and analytical tools. Data Mining and Business Analytics with R utilizes the open source software R for the analysis, exploration, and simplification of large high-dimensional data sets. As a result, readers are provided with the needed guidance to model and interpret complicated data and become adept at building powerful models for prediction and classification. Highlighting both underlying concepts and practical computational skills, Data Mining and Business Analytics with R begins with coverage of standard linear regression and the importance of parsimony in statistical modeling. The book includes important topics such as penalty-based variable selection (LASSO); logistic regression; regression and classification trees; clustering; principal components and partial least squares; and the analysis of text and network data. In addition, the book presents: A thorough discussion and extensive demonstration of the theory behind the most useful data mining tools Illustrations of how to use the outlined concepts in real-world situations Readily available additional data sets and related R code allowing readers to apply their own analyses to the discussed materials Numerous exercises to help readers with computing skills and deepen their understanding of the material Data Mining and Business Analytics with R is an excellent graduate-level textbook for courses on data mining and business analytics. The book is also a valuable reference for practitioners who collect and analyze data in the fields of finance, operations management, marketing, and the information sciences.

Text Mining with MATLAB (R) provides a comprehensive introduction to text mining using MATLAB. It is designed to help text mining practitioners, as well as those with little-to-no experience with text mining in general, familiarize themselves with MATLAB and its complex applications. The book is structured in three main parts: The first part, Fundamentals, introduces basic procedures and methods for manipulating and operating with text within the MATLAB programming environment. The second part of the book, Mathematical Models, is devoted to motivating, introducing, and explaining the two main paradigms of mathematical models most commonly used for representing text data: the statistical and the geometrical approach. Eventually, the third part of the book, Techniques and Applications, addresses general problems in text mining and natural language processing applications such as document categorization, document search, content analysis, summarization, question answering, and conversational systems. This second edition includes updates in line with the recently released "Text Analytics Toolbox" within the MATLAB product and introduces three new chapters and six new sections in existing ones. All descriptions presented are supported with practical examples that are fully reproducible. Further reading, as well as additional exercises and projects, are proposed at the end of each chapter for those readers interested in conducting further experimentation.

This book provides a general introduction to Sequential Monte Carlo (SMC) methods, also known as particle filters. These methods have become a staple for the sequential analysis of data in such diverse fields as signal processing, epidemiology, machine learning, population ecology, quantitative finance, and robotics. The coverage is comprehensive, ranging from the underlying theory to computational implementation, methodology, and diverse applications in various areas of science. This is achieved by describing SMC algorithms as particular cases of a general framework, which involves concepts such as Feynman-Kac distributions, and tools such as importance sampling and resampling. This general framework is used consistently throughout the book. Extensive coverage is provided on sequential learning (filtering, smoothing) of state-space (hidden Markov) models, as this remains an important application of SMC methods. More recent applications, such as parameter estimation of these models (through e.g. particle Markov chain Monte Carlo techniques) and the simulation of challenging probability distributions (in e.g. Bayesian inference or rare-event problems), are also discussed. The book may be used either as a graduate text on Sequential Monte Carlo methods and state-space modeling, or as a general reference work on the area. Each chapter includes a set of exercises for self-study, a comprehensive bibliography, and a "Python corner," which discusses the practical implementation of the methods covered. In addition, the book comes with an open source Python library, which implements all the algorithms described in the book, and contains all the programs that were used to perform the numerical experiments.

Optimal State Estimation for Process Monitoring, Fault Diagnosis and Control presents various mechanistic model based state estimators and data-driven model based state estimators with a special emphasis on their development and applications to process monitoring, fault diagnosis and control. The design and analysis of different state estimators are highlighted with a number of applications and case studies concerning to various real chemical and biochemical processes. The book starts with the introduction of basic concepts, extending to classical methods and successively leading to advances in this field. Design and implementation of various classical and advanced state estimation methods to solve a wide variety of problems makes this book immensely useful for the audience working in different disciplines in academics, research and industry in areas concerning to process monitoring, fault diagnosis, control and related disciplines.

- includes MATLABr fundamentals, matrices, arrays, general graphics and specialized plots in quality assurance problems, script files, ordinary and partial differential equations - gives calculation of six sigma, total quality management, time series forecasting, reliability, process improvement, metrology, quality control and assurance, measurement and testing techniques - provides tools for graphical presentation, basic and special statistics and testing, ordinary and partial differential solvers, and fitting tools - includes comprehensive command information in tables Many books are available on MATLABr programming for engineers in general or in some specific area, but none in the highly topical field of quality assurance (QA). MATLABr in quality assurance sciences fills this gap as a compact guide for students, engineers, and scientists in this field. It concentrates on MATLABr fundamentals with examples of application to a wide range of current problems from general, nano and bio-technology, and statistical control, to medicine and industrial management. Examples cover both the school and advanced level; comprising calculations of total quality management, six sigma, time series, process improvement, metrology, quality control, human factors in quality assurance, measurement and testing techniques, quality project and function management, and customer satisfaction. The book covers key topics, including: the basics of software with examples; graphics and representations; numerical computation, scripts and functions for QA calculations; ODE and PDEPE solvers applied to QA problems; curve fitting and time series tool interfaces in calculations of quality; and statistics calculations applied to quality testing.

This book introduces the basic methodologies for successful data analytics. Matrix optimization and approximation are explained in detail and extensively applied to dimensionality reduction by principal component analysis and multidimensional scaling. Diffusion maps and spectral clustering are derived as powerful tools. The methodological overlap between data science and machine learning is emphasized by demonstrating how data science is used for classification as well as supervised and unsupervised learning.

Anomaly Detection and Complex Event Processing over IoT Data Streams: With Application to eHealth and Patient Data Monitoring presents advanced processing techniques for IoT data streams and the anomaly detection algorithms over them. The book brings new advances and generalized techniques for processing IoT data streams, semantic data enrichment with contextual information at Edge, Fog and Cloud as well as complex event processing in IoT applications. The book comprises fundamental models, concepts and algorithms, architectures and technological solutions as well as their application to eHealth. Case studies, such as the bio-metric signals stream processing are presented -the massive amount of raw ECG signals from the sensors are processed dynamically across the data pipeline and classified with modern machine learning approaches including the Hierarchical Temporal Memory and Deep Learning algorithms. The book discusses adaptive solutions to IoT stream processing that can be extended to different use cases from different fields of eHealth, to enable a complex analysis of patient data in a historical, predictive and even prescriptive application scenarios. The book ends with a discussion on ethics, emerging research trends, issues and challenges of IoT data stream processing.

This textbook for a second course in basic statistics for undergraduates or first-year graduate students introduces linear regression models and describes other linear models including Poisson regression, logistic regression, proportional hazards regression, and nonparametric regression. Numerous examples drawn from the news and current events with an emphasis on health issues illustrate these concepts. Assuming only a pre-calculus background, the author keeps equations to a minimum and demonstrates all computations using SAS. Most of the programs and output are displayed in a self-contained way, with an emphasis on the interpretation of the output in terms of how it relates to the motivating example. Plenty of exercises conclude every chapter. All of the datasets and SAS programs are available from the book s Web site, along with other ancillary material.