One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

This book offers an integrated discussion on international entry mode decisions in the context of family firms. It provides scholars and students a state-of-the art of extant knowledge on family firms' entry modes into foreign contexts by outlining main research trajectories and empirical findings of prior studies. To this end, differences between family and non-family firms as well as sources of heterogeneity across different family firms are pointed out for the main types of entry modes. Moreover, this book offers new insights on the choice between either creating a joint venture or a wholly-owned subsidiary in a foreign country as it theoretically and empirically shows how economic and noneconomic drivers shape family leaders' international strategic preferences. Offering a thoughtful review of extant studies and a comprehensive reasoning on the phenomenon of family firm internationalization, this is an insightful read for scholars and students interested in family firms and international business.

This book is for corporate managers with a mandate for 'innovation', but no idea how to make that happen.C-suite executives and boards of directors are increasingly looking for companies to reinvent themselves or risk being left behind. With this book, companies can monetize employee's ideas in a manner that doesn't cost a fortune or create conflicts of interest within the ranks. Not every creative expression is going to result in tens of millions of dollars in revenue-but many will create licensing opportunities that are, at the very least, essentially free money for new product development. Another cadre of readers will realize their innovation-rich futures are languishing in corporate purgatory. Should they quit and pitch their 'million-dollar idea' to another organization entirely (as outsiders), or can they take this book to their leaders and drive change, one manager at a time?

Entrepreneurship and innovation are the drivers of value creation in the twenty-first century. In the geography of the global economy there are 'hot spots' where new technologies germinate at an astounding rate and pools of capital, expertise, and talent foster the development of new industries, and new ways of doing business. These clusters of innovation have key attributes distinct from traditional industrial clusters that allow them to extend beyond geographic boundaries and serve as models for economic expansion in both developed and developing countries. How do these clusters emerge? What is the role of individual institutions such as governments, universities, major corporations, investors, and the individual entrepreneur? Are there systemic underpinnings, an invisible hand, that encourage these communities? The book begins with a presentation of the Clusters of Innovation Framework that identifies the salient components, behaviors, and linkages that characterize an innovation cluster, followed by an analysis of the archetypal cluster, Silicon Valley. Subsequent chapters probe how these characteristics apply in a diverse selection of economic communities in Germany, Belgium, Spain, the United Kingdom, Israel, Japan, Taiwan, China, Colombia, Mexico, and Brazil. Concluding chapters investigate the role of transregional organizations as cross-border disseminators of best practices in entrepreneurship and innovation. Students and professors of economics, business, public policy, management, entrepreneurship, and innovation will find this book a useful resource. Corporate executives, university administrators, government officials, policy makers, and entrepreneurs will also find it an insightful guide. Contributors: O. Berry, D. Chapman, J.-M. Chen, S.H. De Cleyn, I. Del Palacio, W. De Waele, J. Engel, F. Feferman, F. Forster, S. Kagami, M. Pareja-Eastaway, J.M. Pique, Q. Lang, C. Scheel, H. Schoenenberger, M. Subodh, V. Trigo, D. Wasserteil, P. Weilerstein, C.-T. Wen