The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models, while managing your core portfolio.

Follow the 6 key phases of a product’s life - idea, explore, validate, grow, sustain and retire – and discover how to develop products according to their life stage and ensure the right investment for each. For each stage there is a step-by-step guide of product development best practices using examples and case studies from several companies and start-ups.

Using the tools and templates in this book, you’ll be able to:

- Take a new product from idea to scale within a market.

- Understand the difference between executing on products that are already successful in the market and searching for profitable business models for new products.

- Use the right tools and methods for validating new products ideas and business models.

- Understand how to manage mature products and retire old products using lean innovation principles.

Discover how lessons from lean start-ups can transform your business.

The Theoretical World of Entrepreneurship contains the first and most comprehensive examination of more than 250 theories applicable to the study of entrepreneurship. It includes a theoretical examination of current social and economic controversies that impact entrepreneurs. Following in Weber's tradition, it also compares the doctrines of 16 Christian denominations and nine world religions which offer different conceptual windows for understanding entrepreneurs. The author ties the theoretical world of entrepreneurship together by pursuing three primary objectives. The first objective is to focus intently on the need to specify the assumptions of the theories that are used to address research questions. The second is to provide a common vision of diverse perspectives. The third is to help scholars who are seeking alternatives to the conventional wisdom. This comprehensive resource is ideal for doctoral students seeking to grasp the entire theoretical domain of the field of entrepreneurship. It also serves as a reference for professors who want to position the work that they know best within the frame of the entire theoretical world of entrepreneurship. The book is accessible enough to engage those who do not already possess an academic background.

Agility in business has become one of the most important management topics of recent times. The ability to create and respond to change in order to succeed in an uncertain and turbulent business environment is the essence of agile. But being agile starts with the leader, who has to make the shift from traditional "command and control" to "enabling people". This book is a practical workbook for leaders on their journey to achieving agility. It moves the conversation over agility into practice; exercising measures and techniques that will encourage leaders to adapt with changing times. To help and encourage leaders to make that personal shift, it offers ideas and tools to master agility in their organizations. Designed to be sensible and self-reflecting, the book also includes an appendix of over 20 exercises that have been tried and tested with executives all over the world in their successful pursuit of agile.

Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research. In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing, blockchain, cybersecurity, and infrastructure. Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models.

In recent years, the pace of technological growth-from the very first stages of research and development to full-scale industrial implementation-has quickened at an exponential rate. To better keep pace with rapidly-changing market demands, the gap between university research incubators and public-sector start-up companies has undergone a marked contraction. Competitive Strategies for Academic Entrepreneurship: Commercialization of Research-Based Products seeks to fill the gap in research between universities and the public, and offers cutting-edge insight into the current state of the field. Charting a course that moves from discussions of academic resistance and implications for knowledge-transfer theory to current case-studies of academic/industrial launch-pads like COTEC's Technology Commercialization Accelerator and the Maryland Industrial Partnerships program, this publication targets an audience of academicians, administrators, researchers, entrepreneurs, and established professionals, and seeks to provide insight into the mechanisms by which the research of today becomes the household names of tomorrow.

Corporate entrepreneurship is about remaking organizations; it affects organizational cultures and systems which, in turn, influence the magnitude, direction and content of corporate entrepreneurship activities. This Handbook hopes to synthesize what we know and clarify what we need to know about key issues such as strategic renewal, innovation and venturing activities within established companies, giving direction to future research. This Handbook combines conceptual and empirical contributions covering a wide gamut of theories and perspectives that include: opportunity discovery vs. creation, the behavioral theory of the firm, learning, human capital, agency, and dynamic capabilities. The chapters uncover who the corporate entrepreneur is, how corporate entrepreneurs vary from their independent counterparts, how corporate entrepreneurship influences organizational performance, and the effect of incremental versus radical strategic renewal undertaken within corporate entrepreneurship on financial performance. They also investigate what an organization learns from corporate entrepreneurship, as well as the types of innovation that companies gain through corporate venturing capital investments. The diversity of authors, perspectives and foci of the chapters highlight the growing depth and breadth of the worldwide research on corporate entrepreneurship and the growing maturity of this research. This book will appeal to scholars and students of entrepreneurship and/or strategic management, as well as managers of established firms. Contributors: S. Basu, H. Burgers, J.J. Chrisman, D. Day, G. Dushnitsky, S. Georgoulas, J. Hayton, C. Heavey, S.A. Hill, M. Hughes, M. Jelinek, T. Keil, S. Kotha, M. Lewis, M. Maula, E. Memili, D.O. Neubaum, G.C. O'Connor, E.L. Scifres, M. Shaver, Z. Simsek, D. Ucbasaran, V. Van De Vrande, A. Wadhwa, S.A. Zahra

Strategic choices made by entrepreneurs have major consequences for SME performance. This book explores the factors that influence entrepreneurial strategic decisions using a cognitive theoretical framework. The proposed model, based on a dual processing approach, integrates motivation, emotions and information processing modes and is tested in several empirical studies. The results show the model's potential for furthering interesting research agendas in entrepreneurial cognition research. The authors also reveal that entrepreneurial cognitions can be elicited and represented in the form of cognitive maps. The structural complexity of the cognitive maps (cognitive complexity) is an important prerequisite of effective strategic decisions and is a core concept for the advancement of our knowledge in entrepreneurial cognition. The book is an informed and interesting exploration of entrepreneurial cognition with both theoretical and methodological contributions to this field of research. Entrepreneurial Strategic Decision-Making will be of great interest to undergraduate students and academics in the field of entrepreneurship. Policymakers will learn from this book to understand the distinctions between various types of entrepreneurial decision-makers and the way they make strategic decisions.

Tourism economics is a rapidly expanding field of research and interest in the subject has been growing steadily over the past decade. As a field of study it is one of the small band of areas, such as energy and transport economics, that draws on, and applies, developments in general economics.This highly accessible and comprehensive Handbook presents a cutting edge discussion of the state of tourism economics and its likely directions in future research. Leading researchers in the field explore a wide range of topics including: demand and forecasting, supply, transport, taxation and infrastructure, evaluation and application for policy-making. Each chapter includes a discussion of its relevance and importance to the tourism economics literature, an overview of its main contributions and themes, a critical evaluation of existing literature and an outline of issues for further conceptual and applied research. Larry Dwyer and Peter Forsyth have assembled a fascinating Handbook that will be an invaluable and much welcomed reference book for tourism economics scholars and researchers at all levels of academe. General economics scholars will also find much to engage them within the book.

Private Equity and Management Buy-outs provides a balanced view of the often polarized private equity debate. This careful and objective analysis of the presence of private equity in buy-out firms reviews the effects of this ownership transfer in terms of firm performance and survival, thus placing private equity in a broader context of implications for value creation. The analysis provides an overview of international trends in private equity and develops a conceptual framework for understanding the heterogeneity of private equity deals. Systematic evidence from large-scale studies of private equity and buy-outs are used to shed light on short- and longer-term economic and social effects. For the first time the broader scope of the key issues now facing private equity and buy-outs are brought together in the contributions herein. The book includes highlights such as: * empirical evidence on a special organizational form of private equity; * examination of backed buy-outs (perspectives from strategy, finance, HRM and management accounting); * discussion on the level of PE involvement; * challenging further debate on economic and social key issues regarding policy implications and a future research agenda. Academics and researchers - postgraduate and above - in business schools and schools of economics will find this book enlightening. It will also hold great interest for practitioners in the fields of mergers and acquisitions, general, strategic and financial management, and corporate entrepreneurship and corporate governance.

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don't hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

This book embodies the ever-increasing scope and depth of empirical entrepreneurship research in Europe. Contributors from different disciplinary backgrounds within the business field - including finance, management, and entrepreneurship, and from other related disciplines such as economics and economic geography - employ various methodologies to study the phenomenon of entrepreneurship. Drawing on this wealth of theoretically based and empirically sound research, the contributors examine three overarching themes. First, entrepreneurship issues in specific country settings are discussed: these encompass Portugal, the UK and Germany in Western Europe, Eastern European countries such as Russia and Latvia, and then Scandinavia and Finland. Second, special issues concerning technology-based companies are explored, and finally, unique aspects of venture capital markets in Europe are studied. Presenting cutting edge empirical research on myriad entrepreneurship topics in Europe, this multidisciplinary volume will strongly appeal to academics, students and researchers from various backgrounds that have a specific interest in entrepreneurship.It will also be warmly welcomed by entrepreneurs themselves.

This books provides a critical perspective on entrepreneurialism in the creative industries. Split into three sections, the book first asks the contextual question; why, at this point in time, did we arrive at such a focus on entrepreneurship in the creative industries? Examining the historical, social, cultural, economic and political background, the book places the creative industries and entrepreneurship firmly within a systemic approach to creativity and cultural production. Given this emphasis on entrepreneurship in the creative system, the second part of the book asks, what do those who want to work in the creative industries need to do to pragmatically gain an income? The practices, skills, business models and plans necessary to master in order to successfully run a business are explored in this section. The final section contains detailed case studies that reveal the lives of those who found a way to successfully gain an income in the creative industries. It highlights the practical knowledge they gathered, how they negotiated their field of endeavour, and the decisions they made in the real world. Fundamentally the book answers three questions: How and why did we get here? Given that we are here at this point in time, how do we go about being entrepreneurial? And who has managed to do this in the creative industries and how did they do it? Covering both theoretical debates in detail, and practical case studies in key sub-sectors of creative industries, this truly integrative and far-reaching volume will be of interest to students, researchers and practitioners alike.