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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence

Popularisation and Populism in the Visual Arts - Attraction Images (Paperback): Anna Schober Popularisation and Populism in the Visual Arts - Attraction Images (Paperback)
Anna Schober
R1,322 Discovery Miles 13 220 Ships in 10 - 15 working days

This book investigates the pictorial figurations, aesthetic styles and visual tactics through which visual art and popular culture attempt to appeal to "all of us". One key figure these practices bring into play-the "everybody" (which stands for "all of us" and is sometimes a "new man" or a "new woman")-is discussed in an interdisciplinary way involving scholars from several European countries. A key aspect is how popularisation and communication practices-which can assume populist forms-operate in contemporary democracies and where their genealogies lie. A second focus is on the ambivalences of attraction, i.e. on the ways in which visual creations can evoke desire as well as hatred.

U.S. Official Propaganda During the Vietnam War, 1965-1973 - The Limits of Persuasion (Hardcover): Caroline Page U.S. Official Propaganda During the Vietnam War, 1965-1973 - The Limits of Persuasion (Hardcover)
Caroline Page
R3,677 Discovery Miles 36 770 Ships in 10 - 15 working days

United States involvement in the Vietnam War was one of the most important events in the post-World War II period. The political, social and military consequences of US involvement and defeat in Vietnam have been keenly felt within the US and the international community, and the 'lessons' learned have continued to exert an influence to the present day. This book focuses on the effects of US propaganda on America's Western allies - particularly France, West Germany and Great Britain - from the time when the Vietnam War began to escalate in February 1965, to the American withdrawal and its immediate aftermath. One of its main aims is to assess the amount and veracity of information passed on by the US administration to allied governments and to compare this with the level of public information on the war within those countries.

The Handbook of International Trends in Environmental Communication (Hardcover): Bruno Takahashi, Julia Metag, Jagadish Thaker,... The Handbook of International Trends in Environmental Communication (Hardcover)
Bruno Takahashi, Julia Metag, Jagadish Thaker, Suzannah Evans Comfort
R6,656 Discovery Miles 66 560 Ships in 10 - 15 working days

Provides both students and researchers with an inclusive survey of environmental communication research from around the world, featuring scholars from Africa, Latin American and Asian countries. Includes theoretical, methodological, and practical chapters for a comprehensive introduction to the field. Uniquely, each chapter brings together authors from various countries to develop a truly international overview of the issue covered in the chapter. This novel approach opens up a conversation across countries and breaks geographic and disciplinary boundaries.

Rhetoric, Media, and the Narratives of US Foreign Policy - Making Enemies (Hardcover): Adam Lusk Rhetoric, Media, and the Narratives of US Foreign Policy - Making Enemies (Hardcover)
Adam Lusk
R4,205 Discovery Miles 42 050 Ships in 10 - 15 working days

Rhetoric, Media, and the Narratives of US Foreign Policy: Making Enemies studies the process of communicating threats to the US public and explores when and why the American public believes another country or regime is a threat. Through a comparative and historical study, the author focuses on how the media environment enables and constrains rhetorical strategies deployed to construct, reproduce, and change narratives about a threat. Recent literature on threat inflation, securitization, and critical security studies returned to the concept of "threat." Building on this renewed conceptual attention, this book examines why and how policy makers and other public figures, in particular the President, convince the public about a threat and will be of interest to students and academics in the disciplines of political science, international relations, foreign policy, security studies, and contemporary history.

Conflict Propaganda in Syria - Narrative Battles (Hardcover): Oliver Boyd-Barrett Conflict Propaganda in Syria - Narrative Battles (Hardcover)
Oliver Boyd-Barrett
R4,227 Discovery Miles 42 270 Ships in 10 - 15 working days

This book investigates rival narratives about the conflict in Syria from 2011 onwards. It examines the starkly different narratives about the Syrian conflict told by mainly Western mainstream and alternative media, and contrasts these narratives with the equally polarized but more nuanced narratives of mainly Western scholars and long-form journalists. Differences of narrative concerning the conflict include: what is deemed relevant context in trying to explain the war; whether the war is best seen as a civil conflict or as a proxy war fought among external powers; the degree of emphasis given to the alleged crimes of the Syrian regime as opposed to the alleged violence of Salafist militia; the accuracy of the "origin" story of the conflict in Daraa; the extent to which the initial protestors were secular campaigners calling for democracy or whether they were Muslim extremists seeking a sectarian society governed by sharia law. Several case studies of propaganda institutions are examined here, including the journalism of Marie Colvin; the role of government-funded NGOs; the controversies surrounding each of three major instances of alleged regime use of chemical weapons, and the politicization of the Organization for the Prohibition of Chemical Weapons (OPCW). This book will be of much interest to students of media and communication studies, propaganda studies, Middle Eastern politics, and International Relations in general.

Spectacle and Diversity - Transnational Media and Global Culture (Paperback): Lee Artz Spectacle and Diversity - Transnational Media and Global Culture (Paperback)
Lee Artz
R1,208 Discovery Miles 12 080 Ships in 10 - 15 working days

The first book to track the shift in global media orientation from cultural imperialism to transnational norms, themes, and interests, thus contributing to the development of media theory and analysis. * Looks at the phenomenon of spectacle in global media productions in the context of diversity and transnationalism, tapping into contemporary themes worldwide. Covers the convergence of media production from China, Africa, Latin America, Europe and beyond, offering a truly global glimpse of an emerging universal culture. Offers student-friendly pedagogy including concept boxes, animation companies, film and television production lists, and more, adding to the instructor's resource base for a variety of courses.

Spectacle and Diversity - Transnational Media and Global Culture (Hardcover): Lee Artz Spectacle and Diversity - Transnational Media and Global Culture (Hardcover)
Lee Artz
R4,219 Discovery Miles 42 190 Ships in 10 - 15 working days

The first book to track the shift in global media orientation from cultural imperialism to transnational norms, themes, and interests, thus contributing to the development of media theory and analysis. * Looks at the phenomenon of spectacle in global media productions in the context of diversity and transnationalism, tapping into contemporary themes worldwide. Covers the convergence of media production from China, Africa, Latin America, Europe and beyond, offering a truly global glimpse of an emerging universal culture. Offers student-friendly pedagogy including concept boxes, animation companies, film and television production lists, and more, adding to the instructor's resource base for a variety of courses.

Breaking Down Joker - Violence, Loneliness, Tragedy (Hardcover): Sean Redmond Breaking Down Joker - Violence, Loneliness, Tragedy (Hardcover)
Sean Redmond
R4,216 Discovery Miles 42 160 Ships in 10 - 15 working days

This book provides a compelling, multi-disciplinary examination of a landmark film and media event, Joker, 2019, which was met with simultaneous celebration and derision It breaks down Joker to explore its aesthetic and ideological representations within the social and cultural context in which it was released The book brings together an international team of scholars, providing a range of perspectives on a divisive film text This book will be of interest to scholars in several areas, such as screen studies, theatre and performance studies, psychology and psychoanalysis, geography, cultural studies, and sociology

Public Choice Theory and the Illusion of Grand Strategy - How Generals, Weapons Manufacturers, and Foreign Governments Shape... Public Choice Theory and the Illusion of Grand Strategy - How Generals, Weapons Manufacturers, and Foreign Governments Shape American Foreign Policy (Hardcover)
Richard Hanania
R4,216 Discovery Miles 42 160 Ships in 10 - 15 working days

This book argues that while the US president makes foreign policy decisions based largely on political pressures, it is concentrated interests that shape the incentive structures in which he and other top officials operate. The author identifies three groups most likely to be influential: government contractors, the national security bureaucracy, and foreign governments. This book shows that the public choice perspective is superior to a theory of grand strategy in explaining the most important aspects of American foreign policy, including the war on terror, policy toward China, and the distribution of US forces abroad. Arguing that American leaders are selected to respond to public opinion, not necessarily according to their ability to formulate and execute long-terms plans, the author shows how mass attitudes are easily malleable in the domain of foreign affairs due to ignorance with regard to the topic, the secrecy that surrounds national security issues, the inherent complexity of the issues involved, and most importantly, clear cases of concentrated interests. The book will be of interest to students and scholars of American Studies, Foreign Policy Analysis and Global Governance.

The Anthropocene in Global Media - Neutralizing the Risk (Paperback): Leslie Sklair The Anthropocene in Global Media - Neutralizing the Risk (Paperback)
Leslie Sklair
R1,281 Discovery Miles 12 810 Ships in 9 - 17 working days

This book offers the first systematic study of how the 'Anthropocene' is reported in mass media globally, drawing parallels between the use (or misuse) of the term and the media's attitude towards the associated issues of climate change and global warming. Identifying the potential dangers of the Anthropocene provides a useful path into a variety of issues that are often ignored, misrepresented, or sidelined by the media. These dangers are widely discussed in the social sciences, environmental humanities, and creative arts, and this book includes chapters on how the contributions of these disciplines are reported by the media. Our results suggest that the natural science and mass media establishments, and the business and political interests which underpin them, tend to lean towards optimistic reassurance (the 'good' Anthropocene), rather than pessimistic alarmist stories, in reporting the Anthropocene. In this volume, contributors explore how dangerous this 'neutralizing' of the Anthropocene is in undermining serious global action in the face of the potential existential risks confronting humanity. The book presents results from media in more than 100 countries in all major languages across the globe. It covers the reporting of key environmental issues, such as the impact of climate change and global warming on oceans, forests, soil, biodiversity, and the biosphere. We offer explanations for differences and similarities in how the media report the Anthropocene in different regions of the world. In doing so, the book argues that, though it is still controversial, the idea of the Anthropocene helps to concentrate minds and behaviour in confronting ongoing ecological (and Coronavirus) crises. The Anthropocene in Global Media will be of interest to students and scholars of environmental studies, media and communication studies, and the environmental humanities, and all those who are concerned about the survival of humans on planet Earth.

Pandemic, Governance and Communication - The Curious Case of COVID-19 (Paperback): Dipankar Sinha Pandemic, Governance and Communication - The Curious Case of COVID-19 (Paperback)
Dipankar Sinha
R1,201 Discovery Miles 12 010 Ships in 10 - 15 working days

This book focuses on what is arguably the most devastating phenomenon in the history of modern civilization, the COVID-19 pandemic. It shows how, on the one hand, the pandemic has exposed governments the world over to deal with a major health crisis; and, on the other, efforts by the ruling forces to enforce surveillance on people and disciplining them by maneuvering cutting-edge digital technology in the name of security and safety. Second, it explores how the mainstream versions of crisis communication and risk communication face huge challenges during a pandemic. Finally, it analyses how the pandemic propels an extraordinary expansion of infodemic - rapid spread of excessive quantities of misinformation and disinformation of the fake and false variety - and how social media in particular becomes its main tool in causing subversion of the prevalent information order. Engaging, comprehensive and accessible, this book will be of immense importance to scholars and researchers of politics, especially governance and political communication, communication studies, and public health management. It will be vital for public policy professionals, experts in thinktanks, career bureaucrats, and non-governmental organizations.

Pandemic, Governance and Communication - The Curious Case of COVID-19 (Hardcover): Dipankar Sinha Pandemic, Governance and Communication - The Curious Case of COVID-19 (Hardcover)
Dipankar Sinha
R4,209 Discovery Miles 42 090 Ships in 10 - 15 working days

This book focuses on what is arguably the most devastating phenomenon in the history of modern civilization, the COVID-19 pandemic. It shows how, on the one hand, the pandemic has exposed governments the world over to deal with a major health crisis; and, on the other, efforts by the ruling forces to enforce surveillance on people and disciplining them by maneuvering cutting-edge digital technology in the name of security and safety. Second, it explores how the mainstream versions of crisis communication and risk communication face huge challenges during a pandemic. Finally, it analyses how the pandemic propels an extraordinary expansion of infodemic - rapid spread of excessive quantities of misinformation and disinformation of the fake and false variety - and how social media in particular becomes its main tool in causing subversion of the prevalent information order. Engaging, comprehensive and accessible, this book will be of immense importance to scholars and researchers of politics, especially governance and political communication, communication studies, and public health management. It will be vital for public policy professionals, experts in thinktanks, career bureaucrats, and non-governmental organizations.

Essential Concepts of Environmental Communication - An A-Z Guide (Hardcover): Pat Brereton Essential Concepts of Environmental Communication - An A-Z Guide (Hardcover)
Pat Brereton
R4,224 Discovery Miles 42 240 Ships in 10 - 15 working days

This book draws on a broad spectrum of environmental communications and related cross-disciplinary literature to help students and scholars grasp the interconnecting key concepts within this ever-expanding field of study. Aligning climate change and environmental learning through media and communications, particularly taking into account the post-COVID challenge of sustainability, remains one of the most important concerns within environmental communications. Addressing this challenge, Essential Concepts for Environmental Communication synthesises summary writings from a broad range of environmental theorists, while teasing out provocative concepts and key ideas that frame this evolving, multi-disciplinary field. Each entry maps out an important concept or environmental idea and illustrates how it relates more broadly across the growing field of environmental communication debates. Included in this volume is a full section dedicated to exploring what environmental communication might look like in a post-COVID setting: * Offers cutting-edge analysis of the current state of environmental communications. * Presents an up-to-date exploration of environmental and sustainable development models at a local and global level. * Provides an in-depth exploration of key concepts across the ever-expanding environmental communications field. * Examines the interaction between environmental and media communications at all levels. * Provides a critical review of contemporary environmental communications literature and scholarship. With key bibliographical references and further reading included alongside the entries, this innovative and accessible volume will be of great interest to students, scholars and practitioners alike.

Essential Concepts of Environmental Communication - An A-Z Guide (Paperback): Pat Brereton Essential Concepts of Environmental Communication - An A-Z Guide (Paperback)
Pat Brereton
R1,165 Discovery Miles 11 650 Ships in 10 - 15 working days

This book draws on a broad spectrum of environmental communications and related cross-disciplinary literature to help students and scholars grasp the interconnecting key concepts within this ever-expanding field of study. Aligning climate change and environmental learning through media and communications, particularly taking into account the post-COVID challenge of sustainability, remains one of the most important concerns within environmental communications. Addressing this challenge, Essential Concepts for Environmental Communication synthesises summary writings from a broad range of environmental theorists, while teasing out provocative concepts and key ideas that frame this evolving, multi-disciplinary field. Each entry maps out an important concept or environmental idea and illustrates how it relates more broadly across the growing field of environmental communication debates. Included in this volume is a full section dedicated to exploring what environmental communication might look like in a post-COVID setting: * Offers cutting-edge analysis of the current state of environmental communications. * Presents an up-to-date exploration of environmental and sustainable development models at a local and global level. * Provides an in-depth exploration of key concepts across the ever-expanding environmental communications field. * Examines the interaction between environmental and media communications at all levels. * Provides a critical review of contemporary environmental communications literature and scholarship. With key bibliographical references and further reading included alongside the entries, this innovative and accessible volume will be of great interest to students, scholars and practitioners alike.

The Struggle for EU Legitimacy - Public Contestation, 1950-2005 (Hardcover, New): Claudia Sternberg The Struggle for EU Legitimacy - Public Contestation, 1950-2005 (Hardcover, New)
Claudia Sternberg
R1,877 Discovery Miles 18 770 Ships in 10 - 15 working days

What would it mean for the EU to be a legitimate body, and where do our ideas on this question come from? In this award winning book, Claudia Schrag Sternberg explores some of the most significant questions surrounding the legitimacy of the European Union. Specifically, The Struggle for EU Legitimacy traces the history of constructions and contestations of the EU's legitimacy, in discourses of the European institutions and in public debate. Through an interpretive, non-quantitative textual analysis of an eclectic range of sources, it examines both long-term patterns in EU-official discourses and their reception in member-state public spheres, specifically in the German and French debates on the Maastricht and Constitutional Draft Treaties. The story told portrays the history of legitimating the EU as a never-ending contest over the ends and goals of integration, as well as a balancing act - which was inescapable given the nature of the integration project - between 'bringing the people in' and 'keeping them out', and between actively politicising and deliberately de-politicising the stakes of EU politics. Schrag Sternberg suggests that continuous contestation is not only a defining feature of this history, but a source of legitimacy in its own right.

Political Communication in the Online World - Theoretical Approaches and Research Designs (Paperback): Gerhard Vowe, Philipp... Political Communication in the Online World - Theoretical Approaches and Research Designs (Paperback)
Gerhard Vowe, Philipp Henn
R1,307 Discovery Miles 13 070 Ships in 10 - 15 working days

As a consequence of the rapid diffusion of online media, the conditions for political communication, and research concerning it have radically changed. Is empirical communication research capable of consistently describing and explaining the changes in political communication in the online world both from a theoretical and methodological perspective? In this book, Gerhard Vowe, Philipp Henn, and a group of leading international experts in the field of communication studies guide the reader through the complexities of political communication, and evaluate whether and to what extent existing theoretical approaches and research designs are relevant to the online world. In the first part of the book, nine chapters offer researchers the opportunity to test the basic assumptions of prominent theories in the field, to specify them in terms of the conditions of political communication in the online world and to modify them in view of the systematically gained experiences. The second methodological section tests the variations of content analysis, surveys, expert interviews and network analyses in an online environment and documents how successful these methods of empirical analysis have proven to be in political communication. Written accessibly and contributing to key debates on political communication, this bookshelf essential presents an indispensable account of the necessary tools needed to allow researchers decide which approach and method is better suited to answer their online problem.

Multiple Populisms - Italy as Democracy's Mirror (Paperback): Paul Blokker, Manuel Anselmi Multiple Populisms - Italy as Democracy's Mirror (Paperback)
Paul Blokker, Manuel Anselmi
R1,302 Discovery Miles 13 020 Ships in 10 - 15 working days

This book provides a comprehensive interpretation of the multiple manifestations of populism using Italy, the only country amongst consolidated constitutional democracies in which populist political forces have been in government on various occasions since the early 1990s, as the starting point and benchmark. Populism is a complex, multi-faceted political phenomenon which redefines many of the essential characteristics of democracy; participation, representation, and political conflict. This book considers contemporary versions of populism that pose a real challenge to representative and constitutional democracy. Contributors provide an integrative interpretation of populism and analyse its principal historical, social and politico-legal variables to provide a multi-dimensional reflection on the concept of populism, comprehensive analysis of the populist phenomenon and a theoretical and comparative perspective on the diverse political experiences of populism. Based on conceptual and interdisciplinary reflections from expert authors, this book will be of great interest to scholars and post-graduate students of cultural studies, European studies, political sociology, political science, comparative politics, political philosophy, and political theory with an interest in a comparative and interdisciplinary theory of populism and its manifestations.

The Future of Global Competition - Ontological Security and Narratives in Chinese, Iranian, Russian, and Venezuelan Media... The Future of Global Competition - Ontological Security and Narratives in Chinese, Iranian, Russian, and Venezuelan Media (Hardcover)
Asya Cooley, Skye C. Cooley, Robert Hinck, Sara Kitsch
R4,216 Discovery Miles 42 160 Ships in 10 - 15 working days

With today's social and geopolitical order in significant flux this project offers vital insight into the future global order by comparatively charting national media perceptions regarding the future of global competition, through the lens of Ontological Security (OS). The authors employ a mixed-method approach to analyze 620 news articles from 47 Russian, Chinese, Venezuelan, and Iranian news sources over a five-year period (2014-2019), quantitatively comparing the drivers of their visions while providing in-depth qualitative case studies for each nation. Not only do these narratives reveal how these four nations understand the current global order, but also point to their (in)flexibility and agentic capacity for reflection in adapting, even shaping the future order, and their identity-roles within it, around an economic and diplomatic battleground. The authors argue these narratives create trajectories with inertial effects grounded in their OS needs, providing enduring insights into their behavior and interests moving into the future. The Future of Global Coopetition will help readers understand how influential nations typical aligned in opposition to the US, envision the drivers of global competition and the make-up of the future international system. Those engaged in the study of media, global politics, international relations, and communication will find this book to be a critical source.

The 2020 U.S. Presidential Election - Democratic Norms and Group Perceptions (Hardcover): Daniel E. Bergan, Bruce I. Newman The 2020 U.S. Presidential Election - Democratic Norms and Group Perceptions (Hardcover)
Daniel E. Bergan, Bruce I. Newman
R4,199 Discovery Miles 41 990 Ships in 10 - 15 working days

Citizens, journalists, and scholars have shown increased interest in candidate violations of democratic norms, ranging from former President Trump's campaign rhetoric to the Capitol riot. But how unusual are the former President's actions on the campaign trail? And to what extent do norm violations benefit - or harm - presidential candidates? Other campaign strategies involve social norms around non-elites. For example, some campaign messages emphasize group norms in order to influence turnout and correct misinformed beliefs. How do communications based on group behaviors, beliefs, and attitudes affect voters during presidential campaigns? Chapters in this edited volume explore the communications of the President, and other actors, including groups promoting turnout and fact-checking candidate statements. It uses the historic 2020 U.S. Presidential Campaign to explore the relationship between campaign messages and democratic norms, as well as the potential of social norms to shape election-year behaviors, attitudes, and perceptions among voters. This volume highlights different features of the changing role of democratic and group norms in presidential elections. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

Fixing American Politics - Solutions for the Media Age (Hardcover): Roderick Hart Fixing American Politics - Solutions for the Media Age (Hardcover)
Roderick Hart
R4,224 Discovery Miles 42 240 Ships in 10 - 15 working days

Offers solutions to vexing problems plaguing American politics, allowing students to exercise agency in confronting the fraught contemporary political scene. Brings together a powerhouse line-up of political science and communication scholars addressing a wide breadth of topics in a concise, consistent format designed for easy reading, teaching, and acting by students, professors, and citizens alike. Engages a multimethod, interdisciplinary approach, showing students different ways to study, analyze, and engage with politics.

Fixing American Politics - Solutions for the Media Age (Paperback): Roderick Hart Fixing American Politics - Solutions for the Media Age (Paperback)
Roderick Hart
R1,229 Discovery Miles 12 290 Ships in 10 - 15 working days

Offers solutions to vexing problems plaguing American politics, allowing students to exercise agency in confronting the fraught contemporary political scene. Brings together a powerhouse line-up of political science and communication scholars addressing a wide breadth of topics in a concise, consistent format designed for easy reading, teaching, and acting by students, professors, and citizens alike. Engages a multimethod, interdisciplinary approach, showing students different ways to study, analyze, and engage with politics.

The Psychology of Micro-Targeted Election Campaigns (Hardcover, 1st ed. 2019): Jens Koed Madsen The Psychology of Micro-Targeted Election Campaigns (Hardcover, 1st ed. 2019)
Jens Koed Madsen
R2,691 Discovery Miles 26 910 Ships in 10 - 17 working days

This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person. Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.

Film & Radio Propaganda in World War II (Hardcover): K.R.M. Short Film & Radio Propaganda in World War II (Hardcover)
K.R.M. Short
R3,809 Discovery Miles 38 090 Ships in 10 - 15 working days

This book, first published in 1983, brings together leading world experts on film and radio propaganda in a study which deals with each of the major powers as well as several under occupation. By examining each nations' propaganda content and comparing its various strands of output designed for different audiences, the historian is provided with an important source of a nation's official self-image. Total war forced governments to formulate goals consistent with the received national ideology in order to support the war effort. To this extent, much of the domestic propaganda was directed towards stimulating the population to make sacrifices with promise of a new world if the peace were won.

Political Advertising in the United States (Paperback, 2nd edition): Michael Franz, Erika Franklin Fowler, Travis Ridout Political Advertising in the United States (Paperback, 2nd edition)
Michael Franz, Erika Franklin Fowler, Travis Ridout
R1,351 Discovery Miles 13 510 Ships in 10 - 15 working days

Authored by the co-directors of the Wesleyan Media Project with unique access to the most extensive and authoritative data on all aspects of political advertising, thus offering students, scholars, and practitioners evidence-based research on all aspects of campaign and candidate outreach. Provides the most up-to-date coverage of digital ad content and spending patterns, benefitting business analysis and campaign strategic planning. Covers race and gender issues as well as the psychology of campaign ads, thus speaking to consumers as well as producers of political advertising. New to the Second Edition Covers the spending, content and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. Addresses the interference of foreign actors in elections and their connection to political advertising. Expands the discussion of digital political advertising and incorporates this topic into every chapter. Adds a new chapter specifically addressing digital ad content and spending. Includes data from the Facebook, Google and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

Political Advertising in the United States (Hardcover, 2nd edition): Michael Franz, Erika Franklin Fowler, Travis Ridout Political Advertising in the United States (Hardcover, 2nd edition)
Michael Franz, Erika Franklin Fowler, Travis Ridout
R4,211 Discovery Miles 42 110 Ships in 10 - 15 working days

Authored by the co-directors of the Wesleyan Media Project with unique access to the most extensive and authoritative data on all aspects of political advertising, thus offering students, scholars, and practitioners evidence-based research on all aspects of campaign and candidate outreach. Provides the most up-to-date coverage of digital ad content and spending patterns, benefitting business analysis and campaign strategic planning. Covers race and gender issues as well as the psychology of campaign ads, thus speaking to consumers as well as producers of political advertising. New to the Second Edition Covers the spending, content and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. Addresses the interference of foreign actors in elections and their connection to political advertising. Expands the discussion of digital political advertising and incorporates this topic into every chapter. Adds a new chapter specifically addressing digital ad content and spending. Includes data from the Facebook, Google and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

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