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Political Advertising in the United States (Hardcover, 2nd edition)
Loot Price: R4,140
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Political Advertising in the United States (Hardcover, 2nd edition)
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Authored by the co-directors of the Wesleyan Media Project with
unique access to the most extensive and authoritative data on all
aspects of political advertising, thus offering students, scholars,
and practitioners evidence-based research on all aspects of
campaign and candidate outreach. Provides the most up-to-date
coverage of digital ad content and spending patterns, benefitting
business analysis and campaign strategic planning. Covers race and
gender issues as well as the psychology of campaign ads, thus
speaking to consumers as well as producers of political
advertising. New to the Second Edition Covers the spending, content
and tone of political advertising in the 2016 and 2020 presidential
elections and the 2018 midterms, looking ahead to 2022 and 2024.
Addresses the interference of foreign actors in elections and their
connection to political advertising. Expands the discussion of
digital political advertising and incorporates this topic into
every chapter. Adds a new chapter specifically addressing digital
ad content and spending. Includes data from the Facebook, Google
and Snapchat ad libraries and explores the role of these companies
in regulating the sale of political advertising. Incorporates new
data on the effects of race and gender in advertising, including
what is known about the way in which advertising may activate
prejudicial attitudes.
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