Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This unique Research Agenda addresses salient current issues in evaluation research, offering a broad perspective on the role of evaluation in society. International expert contributors explore how evaluation research is not only academic research engaged in practical problem-solving, but is also research that takes a critical look at this engagement, providing inspiration for reflexivity among evaluators. Drawing on a range of perspectives, including sociology, organization theory, psychoanalytic theory, and feminism, chapters analyse examples of how evaluation works in a number of arenas, such as education, research, and voluntary work. Taking a critical look at evaluation as a social phenomenon, this Research Agenda will be a useful resource for scholars and students of evaluation, public administration and management, and public policy. It will also be beneficial in helping practitioners and researchers to understand the major emerging issues within the field of evaluation.

This indispensable Handbook provides a timely and comprehensive guide to the methodological challenges of qualitative research in family business. Written by an international, multidisciplinary team of experts in the field, the Handbook takes a hands-on approach, offering valuable insights into a range of methods and related questions. Providing practical guidance based on the experiences of senior researchers, as well as expanding conceptual understanding of qualitative methods, chapters explore existing practices and issues common to many research projects, such as getting access to informants and technical or publication hurdles. Featuring reflective discussion on how to craft insightful, rigorous studies, the Handbook will increase scholars' confidence in using qualitative methods in their own research, from traditional case studies to more recent methods such as QCA. This Handbook will prove invaluable to instructors of qualitative research methods, as well as scholars and students of family business and entrepreneurship. Researchers using qualitative methods in other social sciences will also find its recommendations relevant and useful. Contributors include: R. Adiguna, N. Bhatnagar, M. Brumana, A. Calabro, A. Colli, A. Dawson, A. De Massis, C. Dessi, A. Dettori, G. Dorian, K.D. Elsbach, P. Fernandez Perez, D. Fletcher, M. Floris, I. Ghai, W. Gibb Dyer, V.L. Glaser, F. Hoy, A.E. James, J.E. Jennings, N. Kammerlander, K. Kampouri, R. Labaki, G. Laffranchini, G. Lauto, T. Leppaaho, L. Melin, E. Micelotta, L.M. Nor, M. Nordqvist, E. Paavilainen-Mantymaki, M.J. Parada Balderrama, D. Pittino, E. Plakoyiannaki, C. Pongelli, K. Ramachandran, A. Ruzzene, A.G. Sandig, P. Sharma, E.A. Tetzlaff, J. van Helvert-Beugels, K. Vasilevska, F. Visintin, M. Waldkirch, M. Yusof

Compiling the experience and expertise of over 50 leading international scholars, this Handbook of Teaching Public Administration provides critical insights into the questions, issues, and challenges raised by teaching practitioners and aspiring professionals. Its global scope ensures a comprehensive overview of the diversity of current practice in teaching public administration. Featuring international examples of curriculum design and practice, the Handbook positions public administration against a backdrop shaped by global politics, history, philosophy, and social change. Applied case studies on teaching public administration and in-depth analyses of critical pedagogical concepts illuminate the diverse and multidisciplinary approaches to public administration across the globe, as well as emphasising the widely contested nature of its teaching. Contributions from field professionals explore questions of accreditation, curriculum design, assessment, innovation, and practice, ultimately serving to inform and inspire readers' pedagogical decisions. Theoretical, empirical, and practice-focused, this incisive Handbook will be an essential resource for public administration students, educators, and practitioners at any stage in their study or career. It will also serve as an engaging reference text for public administration accreditation and approvals organisations.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This insightful Research Agenda takes a thematic approach to analysing reform in regional and local government, exploring central concepts such as devolution, Europeanisation and globalisation. Expert contributors address key trends in structural change and reorganisation, subnational autonomy and decentralisation, metropolitan governance, and multi-level governance. Chapters explore managerial innovations and reform, democratic participation and leadership, and populism at local and regional levels. Identifying promising research avenues in these fields, the Research Agenda reflects on the effects of the 2008 global financial crisis, and potential lessons that are arising for subnational governments following the outbreak of the Covid-19 pandemic. It concludes that although the 2008 crisis has had some impact on territorial governance, there is greater continuity than radical change. Addressing particular themes and trends from a comparative perspective, this Research Agenda will be critical reading for scholars and students of international politics, urban studies and regional studies.

Providing a comprehensive account of the often-misunderstood area of legal doctrinal scholarship, this incisive book offers a novel framing for conceptual legal theory and the functions of conceptual theorising in legal studies. It explores the ways in which a doctrinally-oriented legal theory may provide methodological support to legal scholars, arguing that making adequate sense of the rational reconstruction of law is pivotal in delivering such active support. The epistemological key to the central themes of the book is the idea that doctrinal disciplines are anchored in the concept of 'doctrinal knowledge', the practice-specific normative knowledge used to navigate institutionalised social practices. The distinctive epistemological and political philosophical grounding for legal doctrinal scholarship demonstrated in this book facilitates a rich analysis of the three core models of interdisciplinary engagement characteristic of legal scholarship. Considering how legal doctrinal scholarship cultivates doctrinal knowledge by way of hermeneutic engagement with positive law, this thought-provoking book will be a key resource for students and scholars of constitutional law, criminal law, private law and international law. It will also be of benefit to legal theorists, philosophers and practitioners.

The original contributions in this Handbook provide an introduction to the application of Austrian economics to law. The book begins with chapters on the methodology of law and economics before moving on to chapters which discuss key concepts in Austrian economics such as; dynamic competitive processes, spontaneous order, subjective value, entrepreneurship, and the limited nature of individual knowledge - as they relate to topics in evolutionary law and basic law. This book presents contributions from both economists and legal scholars on topics ranging from methodology of analysis and the evolution of contemporary legal practice, to the teachings of basic law. Taken as a whole, this Handbook provides a strong overview of contemporary research in the Austrian school of law and economics. It is an approach that reflects both the examination of how alternative legal arrangements impact economic performance, and how to use the tools of basic economic reasoning to study the operation of legal rules. Scholars working in the fields of law, jurisprudence, economics, and public policy will find this an important resource on the cutting edge of Austrian political economy in application to law and economics. Contributors include: B.L. Benson, P.J. Boettke, D.J. Boudreaux, H.N. Butler, E.R. Claeys, C.J. Coyne, M. DeBow, M.T. Henderson, S. Horwitz, P.G. Klein, M. Krause, T.A. Lambert, P.T. Leeson, J. Parker, G.J. Postema, S. Rajagopalan, D. Skarbek, E.P. Stringham, R.E. Wagner, T.J. Zywicki

Drawing together international experts on research methods in International Relations (IR), this Handbook answers the complex practical questions for those approaching a new research topic for the first time. Innovative in its approach, it considers the art of IR research as well as the science, offering diverse perspectives on current research methods and emerging developments in the field. Empirical chapters are split into five distinct parts guiding the reader through the research process, covering the key topics including scope and methods, concepts, data and techniques and tools and applications. Highlighting the wide-ranging differences in the topic, the illustrative case studies and research models also provide guidance on how and when to use these tools, including how to evaluate research at the start and end of projects. Furthermore, it examines how to publish research and provides advice on how to manage a research team. This informative read will provide an excellent resource for established researchers taking on new projects, rethinking their approach to IR or those interested in learning new methods. Students and scholars of international politics and public policy as well as social scientists will also find this illuminating and instructive.

Exploring the growing field of mobilities research, this Handbook focuses on the flows and movements of people, artefacts, capital, information and signs on different social and geographical scales. It examines the systems and practices of mobilities within societies, politics, cultures and economies from different theoretical, epistemological and methodological perspectives. Reflecting the variety and diversity of research methods and applications, contributions from top scholars highlight the multiple dimensions of mobilities, from transport to tourism, cargo to information, and across physical, virtual and imaginative mobilities. Chapters analyse mobilities from different angles and scales, emphasising interdisciplinarity by looking at how researchers engage with mobile methods. An inspirational toolbox of research methods and applications for mobilities, sociology and human geography scholars, this Handbook provides both qualitative and quantitative insights to the topic. It will be of interest to policymakers and urban planners looking for a better understanding of the impact and importance of mobilities in contemporary societies. Contributors include: K. Barry, N.M. Bennetsen, J. Berg, T. Birtchnell, T. Boehme, G. Bourg, R. Boyd, A.V.H. Bueno, M. Buscher, E.C. Cabalquinto, C.B. Christensen, F. da Costa Portugal Duarte, M. de Neergaard, A. Elliott, M. Freudendal-Pedersen, J. Germann Molz, K. Goetz, N. Grauslund Kristensen, K. Hartmann-Petersen, M. Henriksson, J.M. Hildebrand, F. Hirschhorn, M. Huyghe, O. Jarv, H.L. Jensen, O.B. Jensen, S. Kesselring, H. Krobath, G.R. Larsen, C. Lassen, A. Maddrell, K. Manderscheid, A. Masso, L. Murray, L. Nitschke, A. Paulsson, A. Perkins, R. Rackham, A. Rocci, L. Schindler, M. Sheller, S. Silm, L.C. Smith, S. Smith, S. Sodero, G. Sunderer, C.H. Sorensen, B. Szerszynski, K.S. Tan, S. Thulin, M. Trandberg Jensen, C. Tschoerner-Budde, D. Tyfield, R. Tzanelli, P. Vannini, S. Wilson, D. Zuev

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Drawing on historical, normative, theoretical, and economic methodologies, Pier Giuseppe Monateri offers a fresh critical analysis of various dimensions of comparative law methods. Comprehensive and engaging with a multidisciplinary approach, this Advanced Introduction spans the fields of comparative legal studies, law and finance and global law. Key features include: uses analysis of current issues to offer a genuinely advanced perspective use of theory for evaluating methods and approaches in comparative law a comprehensive treatment of the main themes and approaches in comparative law discussions. This insightful Advanced Introduction will be an excellent resource for both law students and scholars alike. It will also be a useful guide for those working in international law, as well as law clerks and legal advisors. Professor Emeritus, Kent Law School, UK

Presenting critical insights on how economic activity is constrained by the environment's ability to provide material and energy resources, this timely Research Agenda explores how humanity shapes, and is shaped by, environmental change and sustainability challenges. Chapters highlight how, under these constraints, people may seek to improve their lives and standards of living without undermining the abilities of others to do so now or in the future. With contributions from top economic scholars, as well as from a range of other disciplines including ethics, law, and the physical and life sciences, this book explores how interdisciplinary insights can be integrated to provide meaningful investment and policy advice. Offering diverse understandings of the topic from both the Global North and South, this Research Agenda challenges previous economic conceptualizations of human-environment interactions, exploring resource use and environmental impact from micro- and macro-economic perspectives. Students of environmental and ecological economics will find this to be a thought-provoking and stimulating read. The suggestions for future research and use of clear case studies will also prove valuable for environmental law and ethics scholars, as well as environmental policy-makers. Contributors include: D.C. Andersen, Y. Bramoulle, L.P. Breckenridge, M. Faber, M. Frick, A. Kander, R. Kemp, D. Malghan, R.B. Norgaard, C. Orset, S.V. Ramani, M. Ruth, J. Sager, M. Sagoff, M.R. Sers, D.I. Stern, D.J. Thampapillai, E. van Leeuwen, M.d.M.R. Varas, P.A. Victor

This cutting-edge book charts the latest ideas and concepts in employment relations research. Mapping out the intellectual boundaries of the field, The Future of Work and Employment outlines the key research and policy outcomes for work and employment in the age of digitisation and artificial intelligence. Internationally renowned contributors unpack the implications of the latest developments in employment relations, from the rise of the gig economy to the role of platform companies, from perspectives such as employment (in)security, equity, fairness, wellbeing and voice. Reviewing the extant literature on the future of work, and exploring the biggest issues facing the modern workforce, this book argues for a research base that allows more sober reflections on the grand claims that dictate the future of work. Empirically-grounded and incisively-argued, the book forms critical reading for both undergraduate and postgraduate students of business and human resource management, featuring insight into the latest developments in the field. Researchers, policymakers and practitioners will also benefit from its implications for policy and its blending of theory and practice.

This insightful book offers practical advice to fieldworkers in social research, enabling robust and judicious applications of research methods and techniques in data collection. It also outlines data collection challenges that are commonly faced when working in the field. Authors address key strategies to tackle the major challenges to fieldwork, including advice on using indigenous or innovative skills and making intelligent use of the advantages already available within standard research methodologies. International contributors provide a hands-on account of research methodologies as applied in the field, with particular focus on research ethics and community culture and interactions. The book offers a number of useful case studies, featuring examples of the application of research techniques in different cultural and socio-economic contexts. Utilizing an innovative and dynamic 'storytelling' method, this book will be a useful research tool for fieldworkers engaging in social science research in community settings, as well as students in the field learning the core techniques of fieldwork.

Introducing the idea of conversational storytelling interviewing (CSI) as an 'indirect' method of interviewing, David Boje and Grace Ann Rosile explore this innovative methodological framework as a way for respondents to tell their own story, without resorting to structured or semi-structured interviews. Bringing together theory, method and praxis of storytelling in an iterative process of self-correcting induction, How to Use Conversational Storytelling Interviews for Your Dissertation offers researchers ways to move beyond the bystander role, urging them to be co-creators of their findings. Complete with exercises to train practitioners in new methods of inquiry and in-depth discussions of an array of philosophical issues, this illuminating book illustrates how rigorous self-correcting methods move inquiry from conversation to storytelling science. Pioneering in both method and framework, this book is a crucial guide for using CSI in qualitative research for PhD students and researchers in management and organizational studies. Scholars of feminist and indigenous studies and other critical studies fields will benefit from alternative interviewing methods as these disciplines undergo an ontological turn.

Written in a comprehensive yet accessible style, this Handbook introduces readers to a range of modern empirical methods with applications in microeconomics, illustrating how to use two of the most popular software packages, Stata and R, in microeconometric applications. International contributors expertly investigate the development of advanced methods driven by the accumulation of numerous data sets at the level of individuals, households and firms, and by an increase in the capacity and speed of computers. The Handbook highlights that, while the more traditional empirical methods were largely limited to establishing correlations, these new methods aim to uncover causality. Examination of these advances shows new possibilities for applied research in microeconomics in the estimation of sophisticated structural models and the evaluation of policy interventions. This insightful Handbook is a must-read for graduate students and instructors in applied microeconomics as well as researchers in government departments and academia pursuing modern advanced methods of policy evaluation and data analysis.

This stimulating and challenging book provides a guide to reflexivity and reflexive practice, explaining its relevance to research in management, organisation studies and the social sciences. Rooted in the latest research, case studies and the author's personal experience, the book builds a new perspective on reflexive practice involving bodily, emotional, rational and relational insights. Paul Hibbert draws on personal experience, using the examples of his doctoral research and an advanced collaborative research project as case studies, to demonstrate how reflexive practice plays out in a range of research contexts. Each chapter includes dialogue points to encourage the reader to form their own opinions in response to the author's point of view. Offering prospects for research that incorporates personal learning, growth and development, How to be a Reflexive Researcher also explores avenues of future research on reflexivity and reflexive practice. The book concludes that reflexive practice is not simply a research skill but is instead integral to the scholarly way of life. Providing a comprehensive treatment of reflexive practice, this book will be a useful guide for scholars and students of business and management and the social sciences more broadly, especially those with an interest in qualitative and interpretive research approaches.

Amidst rapid and fundamental shifts in the economic, geo-political, technological, and societal landscape, this cutting-edge book makes the timeless case that research can be informed by problems in the 'real world' and make important contributions to theory and practice. Throughout the book, the authors argue that there is a 'sweet spot' where both scholarly and practical research can be done simultaneously. It offers readers insightful and rich examples of how this can be achieved, including frameworks, examples, ideas, and tools which will guide researchers in the lifelong task of defining themselves as researchers and crafting their own unique research practice. It also features critical insights into careers oriented toward having impact on practice, reflective questions that make the principles personal and relevant, and a framework to help develop the network of connections required for research to impact practice. Speaking to the graduate student in all of us, How to Do Relevant Research will greatly benefit Ph.D. students and early career academics who gravitate towards this kind of research but worry about its feasibility and instrumentality, mid-to-late career scholars who do research for practice and teach young scholars how to do it, and to researchers in a think-tank or consultancy who want their work to be scientifically sound and practically useful.

Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this book illustrates that statistical reasoning can be a fun and intuitive part of our lives. Key Features: Split into three sections covering how to understand data, preparing data for analysis and carrying out the analysis Blends theory with practical examples in a logical and straightforward manner to guide readers in making sense of statistical inference Offers universal knowledge that can be applied to a variety of software applications with limited technical complexity to aid the learning process Short and concise chapters focusing on the essence of the topics covered, such as analytical techniques that are typically used in behavioral and social science research Significantly revised and updated, this textbook is an essential text for both undergraduate and postgraduate students in fields such as information systems, international business and marketing. It will also be beneficial for practitioners involved in data science, data analytics, and market research.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This Research Agenda maps thought-provoking research trends for the next generation of interdisciplinary human rights scholars in this particularly troubled time. It charts the historic trajectory of scholarship on the international rights regime, looking ahead to emerging areas of inquiry and suggesting alternative methods and perspectives for studying the pursuit of human dignity. Chapters written by international experts cover a broad range of topics including humanitarianism, transitional justice, economic rights, academic freedom, women's rights, environmental justice, and business responsibility for human rights. The book highlights the importance of contemporary research agendas for human rights being centred on questions of governance and fulfilment, shifting responsibilities, rights interdependence and global inequality. This is a critical read for students and scholars of human rights law, politics and international relations. The strong forward-looking agenda and coverage of a large number of fields within human rights studies will be helpful for advanced students looking for new areas of study for research projects.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Leveraging the knowledge gained from knowledge management and from the growing fields of Analytics and Artificial Intelligence (AI), this Research Agenda highlights the research gaps, issues, applications, challenges and opportunities related to Knowledge Management (KM). Exploring synergies between KM and emerging technologies, leading international scholars and practitioners examine KM from a multidisciplinary perspective, demonstrating the ways in which knowledge sharing worldwide can be enhanced in order to better society and improve organisational performance. Chapters investigate KM as it applies to business, library and information science, enterprise-wide strategies, innovation, privacy and data, measurement, Analytics, and AI, before summarising the lessons learned and best practices for future research. A Research Agenda for Knowledge Management and Analytics will be a key resource for students, academics and practitioners working in the fields of KM and Analytics, helping the academics of the future to build on existing successes and identify ways to further develop the field.

This Handbook of Quantitative Research Methods in Entrepreneurship provides an overarching perspective on the methods and approaches critical to quantitative analysis of research on entrepreneurship. Representing the research efforts of 31 internationally scholars in entrepreneurship, this Handbook offers guidance for quantitative analysts at a time of increasing availability of economic, financial and business data. Contributions focus on a range of important empirical issues, including business survival, job creation, internationalisation, bank financing and specific types of entrepreneurial activity such as social enterprise and family business. The combined chapters synthesise and experiment with useful methods to navigate and unpack crucial entrepreneurial data. Informative and accessible, this Handbook is crucial reading for undergraduate and postgraduate students looking for a broad overview of the field. It will also be useful to established academics and researchers who require state of the art research, and policymakers and practitioners, who may use this book as an indispensable guide for reflecting on public interventions in the entrepreneurial arena. Contributors include: F. Buscha, J.-L. Capelleras, M. Cowling, M. Dejardin, P. Ferreira, M. Freel, D.S. Hain, L. Han, C. Hand, R. Jurowetzki, F.W. Kellermanns, Y. Lai, M. Medaugh, B. Mi, L. Pennacchio, A. Rialp, J. Rialp, C. Robinson, S. Roper, A. Rostamkalaei, A. Sapio, G. Saridakis, J. Siepel, L. Stanley, L. Tian, P. Urwin, W. Yue, T.M. Zellweger

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This insightful Research Agenda presents the foundations of employee engagement, providing a framework for future research to serve as an evidence-based guide to practice. Offering an overview of contemporary engagement theory and research, it addresses important new directions for expanding our current understanding of the meaning, focus, development and outcomes of engagement. Chapters consider the future impact of a constantly changing landscape of work on employee engagement, addressing the growing prevalence of casual and contract forms of labour and the introduction of work automation technology. International contributors explore innovative methods for engagement research, including novel approaches in data gathering, qualitative and quantitative research methods and data analytic techniques that can be applied to answering a variety of different engagement questions. Setting out key research directions for the future of the field, this book will be essential reading for academic scholars and researchers of organizational psychology and organizational behaviour. In addition, researchers in business and industry will find new ways to think about, study, and evaluate the impact of engagement policies and practices.

Indispensable to the research practice carried out by so-called "contracting researchers," who are often based in the Global North, "facilitating researchers," often based in those conflict-affected areas of the Global South that contracting researchers are contracted to study, are usually the ones who truly regulate the access and flow of knowledge. Yet as often as not, they are referred to merely as 'fixers', with their contributions systematically erased in final research texts. Facilitating Researchers in Insecure Zones brings together first-hand accounts by several facilitating or "brokering" researchers in three settings afflicted by armed conflict--namely, DR Congo, Sierra Leone and Jharkhand, India--in order to highlight the varied and crucial roles they play. In so doing, this volume also bears witness to the insecurities and resource-scarcities they have to navigate in order to facilitate the research of others. Ultimately, their experiences and insights point to more equitable fieldwork and more collaborative processes of knowledge production. For its first-hand accounts of fieldwork in insecure zones, as well as for its diverse geographical and topical coverage, this book is a must-read for researchers and students researching interested in ethnographic and fieldwork methods and ethics, particularly as they apply to conflicts and to research in the Global South.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. We face many important global environmental problems today, including climate change, biodiversity destruction, and environmental health issues. Key among the tools we have to understand and solve these problems is research. This Research Agenda argues for a transdisciplinary approach to the study of environmental management to provide better understanding and outcomes leading to practical solutions. By describing the key strategies needed to overcome common global environmental challenges and to undertake successful interdisciplinary environmental research, this Research Agenda demonstrates the possibilities for successful transdisciplinary environmental research. A series of case studies shows how this transdisciplinary approach to research has improved understandings of environmental problems and their potential solutions. Discussing the types of participation required and the difficulties of incorporating diverse groups into research projects, this Research Agenda provides lessons in how to successfully undertake transdisciplinary research in order to meet these challenges. A Research Agenda for Environmental Management provides invaluable insights for interdisciplinary researchers in all fields affected by environmental management as well as students and scholars engaged in environmental research looking for ways to successfully integrate transdisciplinary approaches into their work. Contributors include: J. Abrams, D.B. Agusdinata, G. Alonso-Yanez, B. Barnett, N. Basiliko, K. Calvert, D. Cordoba, T. de Souza, M. del Carmen Fragoso Medina, J.L. Dunn, A. Eastmond, D.J. Flaspohler, K. Floress, V.S. Gagnon, A. Giang, H.S. Gorman, R.B. Guerrero, K.E. Halvorsen, R.M. Handler, M.A. Hanif, R.J. Heffron, J. Heyman, L. House-Peters, A. Kantamneni, J.L. Knowlton, R.A. LaFave, J. Licata, H.K. Lukosch, E.E. Mata-Zayas, R. Medeiros, M.A. Mesa-Jurado, D. Minakata, A. Mirchi, C. Moseley, T. Moya Mose, T.H. Mwampamba, C.J.V. Navarrete, E.A. Nielsen, M. Ohira, E. Ortega, J.A. Perlinger, E.C. Pischke, E.W. Prehoda, V.D.P. Risso, J.C. Sacramento-Rivero, M. Samimi, D. Sanchez, C. Schelly, T.L. Selfa, R. Shwom, R.V. Sidortsov, B. Tarekegne, G. Tchobanoglous, N.R. Urban, L.P. Volkow, S. Walker, D. Watkins, R.L. Winkler

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers' experiences of what does and does not work, as well as discussing challenges and avenues for innovation. Divided into four parts covering quantitative and qualitative research approaches, mixed-methods approaches, and critical issues regarding how research is conducted, the Handbook offers guidance for all marketing researchers. This guidance includes insights on scale development, necessary condition analysis, experimental design, visual research methods, phenomenology and mobile ethnography. Chapters also consider recent advances in marketing research methods, legal aspects of marketing research, research ethics and how a forensic science framework can be used in marketing research. Generating wider methodological debates, this Handbook will be a valuable resource for researchers and students of marketing, as well as scholars interested in research methods in the business and management field. Its practical recommendations will also be beneficial for marketing practitioners interested in research.