Yorick Blumenfeld has been writing his whole life. He has travelled and reported from more than ninety countries as a foreign correspondent. Over the past few decades he has been examining the future, both as the General Editor of the series Prospects for Tomorrow (Thames & Hudson)

A brilliant new voice in science writing shows why playfulness and curiosity are the key to science.

Why would anyone research how elephants pee? Or study worms who tie themselves into a communal knot? Or quantify the squishability of a cockroach? It all sounds pointless, silly, or even disgusting.

Maybe it is. But in The Salmon Cannon and the Levitating Frog, Carly Anne York shows how unappreciated, overlooked, and simply curiosity-driven science has led to breakthroughs big and small. Got wind power? You might have humpback whales to thank. Know anything about particle physics? Turns out there is a ferret close to the heart of it all. And if you want to keep salmon around, be thankful for that cannon! The research itself can seem bizarre. But it drives our economy. And what’s more, this stuff is simply cool.

York invites readers to appreciate the often unpredictable journey of scientific exploration, highlighting that the heart of science lies in the relentless pursuit of knowledge for its own sake. Emphasizing the hard work of the people behind the discoveries, this is an accessible, story-driven book that shows how important and exciting it is to simply let curiosity run wild.

From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages to persuade their peers and shape the public mind, Joel Penney offers a new framework for understanding the phenomenon of viral political communication: the citizen marketer. Like the citizen consumer, the citizen marketer is guided by the logics of marketing practice, but, rather than being passive, actively circulates persuasive media to advance political interests. Such practices include using protest symbols in social media profile pictures, strategically tweeting links to news articles to raise awareness about select issues, sharing politically-charged internet memes and viral videos, and displaying mass-produced T-shirts, buttons, and bumper stickers that promote a favored electoral candidate or cause. Citizens view their participation in such activities not only in terms of how it may shape or influence outcomes, but as a statement of their own identity. As the book argues, these practices signal an important shift in how political participation is conceptualized and performed in advanced capitalist democratic societies, as they casually inject political ideas into the everyday spaces and places of popular culture. While marketing is considered a dirty word in certain critical circles - particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle - some of these very critics have determined that the most effective way to push back against the forces of neoliberal capitalism is to co-opt its own marketing and advertising techniques to spread counter-hegemonic ideas to the public. Accordingly, this book argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. Rather, it is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies. The book includes an extensive historical treatment of citizen-level political promotion in modern democratic societies, connecting contemporary digital practices to both the 19th century tradition of mass political spectacle as well as more informal, culturally-situated forms of political expression that emerge from postwar countercultures. By investigating the logics and motivations behind the citizen marketer approach, as well as how it has developed in response to key social, cultural, and technological changes, Penney charts the evolution of activism in an age of mediatized politics, promotional culture, and viral circulation.

Providing an extensive comparative and international study of water innovations and the issues that arise in their implementation, David Lewis Feldman analyses the technical, economic, health and environmental impacts of water innovations and their policy implications. Discussing desalination, rainwater harvesting, wastewater reuse, and demand-side innovations as well as emerging cyber-infrastructure issues, The Governance of Water Innovations analyses the historical and contemporary challenges involved in water innovations. With a global reach, exploring water innovations across The Americas, Asia, Australia and Europe, chapters consider potential areas of contention involving land use, aesthetics, recreational impacts, user costs, and environmental quality. Illuminating the importance of these challenges and determining the most effective and equitable ways of meeting them, Feldman advises how innovations should be deployed, governed and implemented democratically in ways that harbour public acceptance, trust, and engagement for a water resilient future. A comprehensive study of the governance of water innovations, this book will prove invaluable to students and scholars of public policy, environmental and water studies and geopolitics. With its pioneering analysis of adaptive governance, it will also prove an essential reference guide to practitioners, professionals and policymakers working in water governance and management, including water agency officials and water resource legislators.

A lively account of how Darwin’s work on natural selection transformed science and society, and an investigation into the mysterious illness that plagued its author.

By early morning of June 30, 1860, a large crowd began to congregate in front of Oxford University’s brand-new Museum of Natural History. The occasion was the annual meeting of the British Association for the Advancement of Science, and the subject of discussion was Charles Darwin’s new treatise: fact or fiction?

Darwin, a simultaneously reclusive and intellectually audacious squire from Kent, claimed to have solved “that mystery of mysteries,” introducing a logical explanation of the origin of species―how they adapted, even transmogrified, through natural selection. At stake, on that summer’s day of spirited debate, was the very foundation of modern biology, not to mention the future of the church. Without fear of exaggeration, Darwin’s thesis would forever change our understanding of the life sciences and the natural world. And yet the author himself was nowhere to be found in the debate hall―instead, he was miles away, seeking respite from a spate of illnesses that had plagued him for much of his adult life.

In Origin Story, medical historian Howard Markel recounts the two-year period (1858 to 1860) of Darwin’s writing of On the Origin of Species through its spectacular success and controversy. Simultaneously, Markel delves into the mysterious health symptoms Darwin developed, combing the literature to emerge with a cogent diagnosis of a case that has long fascinated medical historians. The result is a colorful portrait of the man, his friends and enemies, and his seminal work, which resonates to this day.

"More than anything else technology creates our world. It creates our wealth, our economy, our very way of being," says W. Brian Arthur. Yet despite technology's irrefutable importance in our daily lives, until now its major questions have gone unanswered. Where do new technologies come from? What constitutes innovation, and how is it achieved? Does technology, like biological life, evolve? In this groundbreaking work, pioneering technology thinker and economist W. Brian Arthur answers these questions and more, setting forth a boldly original way of thinking about technology.
"The Nature of Technology "is an elegant and powerful theory of technology's origins and evolution. Achieving for the development of technology what Thomas Kuhn's "The Structure of Scientific Revolutions "did for scientific progress, Arthur explains how transformative new technologies arise and how innovation really works. Drawing on a wealth of examples, from historical inventions to the high-tech wonders of today, Arthur takes us on a mind-opening journey that will change the way we think about technology and how it structures our lives. "The Nature of Technology "is a classic for our times.

In this landmark new book, Iain McGilchrist addresses some of the oldest and hardest questions humanity faces – ones that, however, have a practical urgency for all of us today. Who are we? What is the world? How can we understand consciousness, matter, space and time? Is the cosmos without purpose or value? Can we really neglect the sacred and divine?

In doing so, he argues that we have become enslaved to an account of things dominated by the brain’s left hemisphere, one that blinds us to an awe-inspiring reality that is all around us, had we but eyes to see it. He suggests that in order to understand ourselves and the world we need science and intuition, reason and imagination, not just one or two; that they are in any case far from being in conflict; and that the brain’s right hemisphere plays the most important part in each. And he shows us how to recognise the ‘signature’ of the left hemisphere in our thinking, so as to avoid making decisions that bring disaster in their wake.

Following the paths of cutting-edge neurology, philosophy and physics, he reveals how each leads us to a similar vision of the world, one that is both profound and beautiful – and happens to be in line with the deepest traditions of human wisdom. It is a vision that returns the world to life, and us to a better way of living in it: one we must embrace if we are to survive.

It is time to learn about living things! Can you spot which things are living? Can you tell which things are nonliving? With images that are easy to identify and clear, simple sentence structures, this science reader simplifies scientific concepts for young readers. A fun and easy science experiment and Your Turn! activity provide more in-depth opportunities for additional learning. Nonfiction text features include a glossary and an index. Engage young learners with this dynamic text!

This insightful Handbook scrutinizes alternative concepts and approaches to the dominant economic or industrial theories of innovation. Providing an assessment of these approaches, it questions the absence of these neglected types of innovation and suggests diverse theories. International contributors provide a historical and critical analysis of all aspects of innovation, answering important questions such as 'are we just reinventing the wheel?'. Examining concepts that have existed for over a decade, chapters provide clarity on answering this question and investigate whether progress is actually being made. Split into seven parts, starting with the visions of innovation and reviewing multiple approaches and types of innovation, as well as utilising case studies to illustrate theories, this timely book provides an excellent update to this field. This Handbook will be an invaluable resource for scholars and researchers of business management and public policy as well as policy makers and stakeholders.