This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s - 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.

Through an exploration of key women writers of the early modern period, Marion Wynne-Davies demonstrates the ways in which female authors were both enabled and constrained by the writing traditions and influences within their families. The engagement with and participation in the construction of individual familial discourses is explained via an analysis of six Renaissance families: the Mores, Lumleys, Sidneys/Herberts, Carys and Cavendishes. While the book addresses the writings of male authors from these family groups, such as Sir Thomas More, John Donne, Philip Sidney, Lucius Cary and William Cavendish, its primary focus is on Margaret More/Roper, Gertrude More, Jane Lumley, Mary Wroth, Elizabeth Cary and Jane, Elizabeth and Margaret Cavendish.

Cognitive Linguistics has given a major impetus to the study of semantics and the lexicon. The present volume brings together seventeen previously published papers that testify to the fruitfulness of Cognitive Linguistics for the study of lexical and semantic topics. Spanning the period from the late 1980s to recent years, the collection features a number of papers that may be considered classics within the field of cognitive linguistic lexicology. The papers are grouped in thematic sections. The first section deals with prototypicality as a theoretical and practical model of semantic description. The second section discusses polysemy and criteria for distinguishing between meanings. The third section tackles questions of meaning description beyond the level of words, on the level of idioms and constructions. The following section casts the net even wider, dealing with the cultural aspects of meaning. Moving away from the theoretical and descriptive perspective towards applied concerns, the fifth section looks at lexicography from the point of view of Cognitive Linguistics. The final section has a metatheoretical orientation: it discusses the history and methodology of lexical semantics. Each paper is preceded by a newly written introduction that situates the text against the period in which it was first published, but that also points to further developments, in the author's own research or in Cognitive Linguistics at large. The variety of topics dealt with make this book an excellent introduction to the broad field of lexicological and lexical semantic research.

In the past two decades there has been considerable interest in the ways in which subjects are positioned in discursive practice. This interest has entailed a focus on the role of language and discourse in the processes in and through which subjects are constituted in discourse. However, questions of agency and how it relates to consciousness have received less attention. This book explores the ways in which agency and consciousness are created through transactions between self and other. The book argues that it is necessary to regard body-brain interactions in the context of the social and discursive practices which act upon human bodies. These issues of agency and individuation are explored in relation to infant semiosis, as well as in relation to children's symbolic play. Thibault looks at the importance of the self-referential moral conscience in relation to the interpersonal dimension of all acts of meaning-making. This conscience is also connected to the development of a self-referential viewpoint which the book argues is connected to the ecosocial semiotic systems of thinking about consciousness as a complex system operating on many different levels. The author discusses and evaluates the work of linguists, psychologists, biologists, semioticians, and sociologists such as Basil Bernstein, Mikhail Bakhtin, J. J. Gibson, M. A. K. Halliday, Walter Kauffman, Lakoff & Johnson, Jay Lemke, Jean Piaget and Stanley Salthe, to develop a new theory of agency and consciousness.

Metaphor and Iconicity attempts to clarify the interplay of metaphor and iconicity in the creation and interpretation of spoken and written texts from a cognitive perspective. There are various degrees in which metaphor and iconicity manifest themselves, ranging from sound symbolism and parallelism in poetic discourse to word order, inflectional forms, and other grammatical structures in ordinary discourse. The book makes unique contributions to the study of the relationship of form and meaning.

Rooted in the performative of Speech Act Theory, this interdisciplinary study crafts a new model to compare the work we do with words when we protest: across genres, from different geographies and languages. Rich with illustrative examples from Turkey, U.S., West Germany, Romania, Guatemala, Great Britain, and Northern Ireland, it examines the language of protest (chants, songs, poetry and prose) with an innovative use of analytical tools that will advance current theory. Operating at the intersection of linguistic pragmatics and critical discourse analysis this book provides fresh insights on interdisciplinary topics including power, identity, legitimacy and the Social Contract. In doing so it will appeal to students and scholars of sociolinguistics, pragmatics and critical discourse analysis, in addition to researchers working in sociology, political science, discourse, cultural and communication studies.

This book uniquely illustrates how second language acquisition (SLA) data can instigate linguistic exploration and help inform linguistic and acquisition theory in crucial ways. It also offers new perspectives toward our understanding of the relationship between first and second language acquisition, Universal Grammar (UG), and the target language input. Specifically, examination of the L2 development of pied-piping and preposition stranding in English questions and relative clauses shows that the required preposition is frequently omitted by learners who have demonstrated accurate subcategorization knowledge of verbal complements in related declarative constructions. The null-prep' data in the L2 grammar leads to an important cross-linguistic investigation of this largely ignored syntactic phenomenon in the world's languages; it also motivates exploration of the complex English input learners receive as positive evidence. An analysis of null-prep, piping and stranding is posited, including the relevant principles and parameters of UG involved. Based on this linguistic analysis, alternative explanations for the L2 phenomenon are offered, representing challenges to UG and markedness-based accounts of second language acquisition. Such challenges will be of interest to linguists as well as to students, teachers, reseachers and scholars interested in second language acquisition, particularly in its relationship to UG.

CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.

This book is a collection of new studies of the role of discourse in communication in business and other professional fields, offering a multidisciplinary approach and providing a number of representative perspectives to the different theoretical and methodological traditions that characterize this subject.

This book integrates the research being carried out in the field of lexical semantics in linguistics with the work on knowledge representation and lexicon design in computational linguistics. It provides a stimulating and unique discussion between the computational perspective of lexical meaning and the concerns of the linguist for the semantic description of lexical items in the context of syntactic descriptions.

This collection of papers stems originally from a conference on Property Theory, Type Theory and Semantics held in Amherst on March 13-16 1986. The conference brought together logicians, philosophers, com puter scientists and linguists who had been working on these issues (of ten in isolation from one another). Our intent was to boost debate and exchange of ideas on these fundamental issues at a time of rapid change in semantics and cognitive science. The papers published in this work have evolved substantially since their original presentation at the conference. Given their scope, we thought it convenient to divide the work into two volumes. The first deals primarily with logical and philosophical foundations, the second with more empirical semantic issues. While there is a common set of issues tying the two volumes together, they are both self-contained and can be read independently of one another. Two of the papers in the present collection (van Benthem in volume 1 and Chierchia in volume II) were not actually read at the conference. They are nevertheless included here for their direct relevance to the topics of the volumes. Regrettably, some of the papers that were presented (Feferman, Klein, and Plotkin) could not be included in the present work due to timing problems. We nevertheless thank the authors for their contribu tion in terms of ideas and participation in the debate."

This book collects 13 papers that explore Wittgenstein's philosophy throughout the different stages of his career. The author writes from the viewpoint of critical rationalism. The tone of his analysis is friendly and appreciative yet critical. Of these papers, seven are on the background to the philosophy of Wittgenstein. Five papers examine different aspects of it: one on the philosophy of young Wittgenstein, one on his transitional period, and the final three on the philosophy of mature Wittgenstein, chiefly his Philosophical Investigations. The last of these papers, which serves as the concluding chapter, concerns the analytical school of philosophy that grew chiefly under its influence. Wittgenstein's posthumous Philosophical Investigations ignores formal languages while retaining the view of metaphysics as meaningless -- declaring that all languages are metaphysics-free. It was very popular in the middle of the twentieth century. Now it is passe. Wittgenstein had hoped to dissolve all philosophical disputes, yet he generated a new kind of dispute. His claim to have improved the philosophy of life is awkward just because he prevented philosophical discussion from the ability to achieve that: he cut the branch on which he was sitting. This, according to the author, is the most serious critique of Wittgenstein.

This ambitious publication draws from the knowledge and expertise of leading international figures in voice training in order to examine the history of the voice from an interdisciplinary perspective. The book explores the historical arc of various voice training disciplines and highlights significant people and events within the field. It is written by voice specialists from a variety of backgrounds, including singing, actor training, public speaking, and voice science. These contributors explore how voice pedagogy came to be, how it has organized itself as a profession, how it has dealt with challenges, and how it can develop still. Covering a variety of voice training disciplines, this book will be of interest to those studying voice and speech, as well as researchers from the fields of rhetoric, music and performance. This book was originally published as a special issue of the Voice and Speech Review journal.

This book both defines sports discourse, and provides an account of the different discourses that are utilized and come into play when the field of sport speaks. It shows how the sports communities have been addressed over time by various speakers, across various multimodal genres. Tony Schirato looks first at how discourse can be viewed as a form of work, something that produces and naturalizes meanings, and habituates the way we see the world. Grounding this exploration is an account of the development of the field of sport as a specific discursive regime, one that is both reflected and refracted by the dominant discourses and values of the time. These discourses have become naturalized and shape activities and materialities at local and global levels. The book ends with an examination of how new technologies and the Web are changing sports discourse, in some cases radically via online commentary, Twitter and user-generated content.

This collective volume contains a selection of research contributions, presented at the 30th Deutscher Romanistentag [German Conference on Romance languages and literatures] in 2007 in Vienna in the section "Mood and Modality in Romance". The Romance languages studied here include Portuguese, Italian, Spanish, Romanian, Catalan and French. All contributions thematically explore the status and importance of modality and mood and their reciprocal relationships with reference to theoretical approaches.

Second Language Learning and Language Teaching provides an introduction to the application of second language acquisition research to language teaching. Assuming no previous background in second language acquisition or language teaching methods, this text starts by introducing readers to the basic issues of second language acquisition research. It then examines how people learn particular aspects of the second language, such as grammar, vocabulary, pronunciation and the writing system, and at the strategies they adopt in their learning and the differences between individuals. Final chapters look at second language learning in a broader context - the goals of language teaching and how teaching methods relate to SLA research. This newly updated fifth edition builds on the comprehensive scope of earlier editions while also addressing more recent developments in the field, particularly multilingual approaches to language teaching.

The teaching of Latin remained important after the Conquest but Anglo-Norman now became a language of instruction and, from the thirteenth century onwards, a language to be learned. During this period English lexicographers were more numerous, more identifiable and their works more varied, for example: the tremulous hand of Worcester created an Old English-Latin glossary, and Walter de Bibbesworth wrote a popular contextualized verse vocabulary of Anglo-Norman country life and activities. The works and techniques of Latin scholars such as Adam of Petit Point, Alexander Nequam, and John of Garland were influential throughout the period. In addition, grammarians' and schoolmasters' books preserve material which in some cases seems to have been written by them. The material discussed ranges from a twelfth-century glossary written at a minor monastic house to four large alphabetical fifteenth-century dictionaries, some of which were widely available. Some material seems to connect with the much earlier Old English glossaries in ways not yet fully understood.

This book throws light on ideologies, practices and sociocultural developments currently shaping language use in Japan by departing from the more common investigation of language in private contexts and examining aspects of the language found in a range of significant public spaces, from the material (an international airport, the streets of Tokyo, the JSL classroom in Japan and courtrooms) to the electronic (television dramas, local government web pages and cyberspace). Through its study of the language encountered in such settings, the volume provides a deeper understanding of multifaceted aspects of linguistic diversity, both in terms of the use of languages other than Japanese and of issues relating to the Japanese language itself. The variety of theoretical approaches brought to bear by contributing authors ensures a substantial intellectual contribution to the literature on language in contemporary Japan. This book was published as a special issue of Japanese Studies.

Bringing together the latest research from world-leading academics, this edited volume is an authoritative resource on the psycholinguistic study of language production, exploring longstanding concepts as well as contemporary and emerging theories. Hartsuiker and Strijkers affirm that although language production may seem like a mundane everyday activity, it is in fact a remarkable human accomplishment. This comprehensive text presents an up-to-date overview of the key topics in the field, providing important theoretical and empirical challenges to the traditional and accepted modal view of language production. Each chapter explores in detail a different aspect of language production, covering traditional methods including written and signed production alongside emerging research on joint action production. Emphasising the neurobiological underpinnings of language, chapter authors showcase research that moves from a monologue-only approach to one that that considers production in more ecologically valid circumstances. Written in an accessible and compelling style, Language Production is essential reading for students and researchers of language production and psycholinguistics, as well as anyone that wishes to learn more about the fascinating topic of how humans produce language.

Third language acquisition is a common phenomenon, which presents some specific characteristics as compared to second language acquisition. This volume adopts a psycholinguistic approach in the study of cross-linguistic influence in third language acquisition and focuses on the role of previously acquired languages and the conditions that determine their influence.

Positioned within the field of linguistics and multisemiotic discourse analysis, the theme of this book is the multifaceted interaction between text and image in different discourse genres, and it offers critical views on how we talk and show our experience of the world around us.

This book deals with various aspects of metaphorics and yet it is not only, or perhaps not even primarily, about metaphor itself. Rather it is concerned with the argument from metaphor. In other words, it is about what I think we can learn from metaphor and the possible consequences of this lesson for a more adequate understanding, for instance, of our mental processes, the possibilities and limitations of our reasoning, the strictures of propositionality, the cognitive effect of fictional projections and so on. In this sense it is not, strictly speaking, a contribution to metaphorology; instead, it is an attempt to define the place of metaphor in the world of overall human intellectual activity, exemplary thematized here in the span that ranges from problems relating to the articulation of meanings up to general issues of creativity. Most of the aspects discussed, therefore, are examined not so much for the sake of gaining some new knowledge about metaphor (work conducted in the "science of metaphor" is presently so huge that an extra attempt to spell out another theory of metaphor may have an infiatory effect); the basic strategy of this book is to view metaphor within the complex of language usage and language competence, in human thought and action, and, finally, to see in what philosophically relevant way it improves our knowledge of ourselves. Certainly, by adopting this basic strategy we also simultaneously increase our knowledge of metaphors, of their functions and importance.

Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read TV commercials. This series features books on semiotic theory and applications of that theory to understanding media, language, and related subjects. The series publishes scholarly monographs of wide appeal to students and interested non-specialists as well as scholars. AAS is a peer-reviewed series of international scope.

An engaging and comprehensive introduction to discourse analysis ideal for undergraduate students studying this topic for the first time Covers four key approaches to analysing discourse Uses authentic spoken or written texts in all examples Features data from the Wellington Language in the Workplace database Includes a wide range of language examples from around the world