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Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > Television technology
The collision of new technologies, changing business strategies,
and innovative storytelling that produced a new golden age of TV.
Cable television channels were once the backwater of American
television, programming recent and not-so-recent movies and reruns
of network shows. Then came La Femme Nikita, OZ, The Sopranos, Mad
Men, Game of Thrones, and The Walking Dead. And then, just as
"prestige cable" became a category, came House of Cards and
Netflix, Hulu, Amazon Video, and other Internet distributors of
television content. What happened? In We Now Disrupt This
Broadcast, Amanda Lotz chronicles the collision of new
technologies, changing business strategies, and innovative
storytelling that produced an era termed "peak TV." Lotz explains
that changes in the business of television expanded the creative
possibilities of television. She describes the costly
infrastructure rebuilding undertaken by cable service providers in
the late 1990s and the struggles of cable channels to produce (and
pay for) original, scripted programming in order to stand out from
the competition. These new programs defied television conventions
and made viewers adjust their expectations of what television could
be. Le Femme Nikita offered cable's first antihero, Mad Men cost
more than advertisers paid, The Walking Dead became the first mass
cable hit, and Game of Thrones was the first global television
blockbuster. Internet streaming didn't kill cable, Lotz tells us.
Rather, it revolutionized how we watch television. Cable and
network television quickly established their own streaming portals.
Meanwhile, cable service providers had quietly transformed
themselves into Internet providers, able to profit from both
prestige cable and streaming services. Far from being dead,
television continues to transform.
How streaming services and internet distribution have transformed global television culture.
Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via apps, screens large and small, and media players of all kinds. In this unfamiliar environment, new global giants of television distribution are emerging―including Netflix, the world’s largest subscription video-on-demand service.
Combining media industry analysis with cultural theory, Ramon Lobato explores the political and policy tensions at the heart of the digital distribution revolution, tracing their longer history through our evolving understanding of media globalization. Netflix Nations considers the ways that subscription video-on-demand services, but most of all Netflix, have irrevocably changed the circulation of media content. It tells the story of how a global video portal interacts with national audiences, markets, and institutions, and what this means for how we understand global media in the internet age.
Netflix Nations addresses a fundamental tension in the digital media landscape – the clash between the internet’s capacity for global distribution and the territorial nature of media trade, taste, and regulation. The book also explores the failures and frictions of video-on-demand as experienced by audiences. The actual experience of using video platforms is full of subtle reminders of market boundaries and exclusions: platforms are geo-blocked for out-of-region users (“this video is not available in your region”); catalogs shrink and expand from country to country; prices appear in different currencies; and subtitles and captions are not available in local languages. These conditions offer rich insight for understanding the actual geographies of digital media distribution.
Contrary to popular belief, the story of Netflix is not just an American one. From Argentina to Australia, Netflix’s ascension from a Silicon Valley start-up to an international television service has transformed media consumption on a global scale. Netflix Nations will help readers make sense of a complex, ever-shifting streaming media environment.
A beginner's guide to the world of home theater. (Revised Edition -
Easier To Read Fonts) A book for those who want to setup their own
home theater system but aren't sure where to start or what is
needed. Learn things like: What you will need and how to get it
setup and working correctly. What the various parts that make up a
home theater system are in a way that is easy to understand. Why we
need products like an Av receiver and how they into fit into your
system. How to setup your speakers and source units so that you can
get the best out of your new system. How and when to use the
various connections that are in use in today's home theater
systems. A good home theater system is something that many of us
would like to have in our own homes; this doesn't have to be a
hugely expensive or complicated exercise. It can be a little
daunting at first when you start reading all the technical terms
and descriptions of the products that make up and home theater
system, but you don't need a degree in electronics to get this all
setup and working in your home. After reading through this book you
will have a much clearer idea on what you need and how to get it
setup and working without having to get the professionals in to do
it for you, this will save you money and give you the satisfaction
that you did it yourself. You will be able to enjoy the benefits of
your home entertainment system quickly and in a cost effective way.
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