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Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > Television technology
In New Approaches to Contemporary Adaptation, editor Betty
Kaklamanidou defiantly claims that "all films are adaptations". The
wide-ranging chapters included in this book highlight the growing
and evolving relevance of the field of adaptation studies and its
many branding subfields. Armed with a wealth of methodologies,
theoretical concepts, and sophisticated paradigms of case-studies
analyses of the past, these scholars expand the field to new and
exciting realms. With chapters on data, television, music,
visuality, and transnationalism, this anthology aims to complement
the literature of the field by asking answers to outstanding
questions while proposing new ones: Whose stories have been adapted
in the last few decades? Are films that are based on "true stories"
simply adaptations of those real events? How do transnational
adaptations differ from adaptations that target the same national
audiences as the texts they adapt? What do long-running TV shows
actually adapt when their source is a single book or novel? To
attempt to answer these questions, New Approaches to Contemporary
Adaptation is organized in three parts. Part 1, "External
Influences on Adaptation", delves into matters surrounding film
adaptations without primarily focusing on textual analysis of the
final cinematic product. Part 2, "Millennial TV and Franchise
Adaptations", demonstrates that the contemporary television
landscape has become fruitful terrain for adaptation studies. Part
3, "ElasTEXTity and Adaptation", explores different thematic
approaches to adaptation studies and how adaptation extends beyond
traditional media. Spanning media and the globe, contributors
complement their research with tools from sociology,
psychoanalysis, gender studies, race studies, translation studies,
and political science. Kaklamanidou makes it clear that adaptation
is vital to sharing important stories and mythologies, as well as
passing knowledge to new generations. The aim of this anthology is
to open up the field of adaptation studies by revisiting the object
of analysis and proposing alternative ways of looking at it.
Scholars of cultural, gender, film, literary, and adaptation
studies will find this collection innovative and thought-provoking.
The collision of new technologies, changing business strategies,
and innovative storytelling that produced a new golden age of TV.
Cable television channels were once the backwater of American
television, programming recent and not-so-recent movies and reruns
of network shows. Then came La Femme Nikita, OZ, The Sopranos, Mad
Men, Game of Thrones, and The Walking Dead. And then, just as
"prestige cable" became a category, came House of Cards and
Netflix, Hulu, Amazon Video, and other Internet distributors of
television content. What happened? In We Now Disrupt This
Broadcast, Amanda Lotz chronicles the collision of new
technologies, changing business strategies, and innovative
storytelling that produced an era termed "peak TV." Lotz explains
that changes in the business of television expanded the creative
possibilities of television. She describes the costly
infrastructure rebuilding undertaken by cable service providers in
the late 1990s and the struggles of cable channels to produce (and
pay for) original, scripted programming in order to stand out from
the competition. These new programs defied television conventions
and made viewers adjust their expectations of what television could
be. Le Femme Nikita offered cable's first antihero, Mad Men cost
more than advertisers paid, The Walking Dead became the first mass
cable hit, and Game of Thrones was the first global television
blockbuster. Internet streaming didn't kill cable, Lotz tells us.
Rather, it revolutionized how we watch television. Cable and
network television quickly established their own streaming portals.
Meanwhile, cable service providers had quietly transformed
themselves into Internet providers, able to profit from both
prestige cable and streaming services. Far from being dead,
television continues to transform.
How streaming services and internet distribution have transformed global television culture.
Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via apps, screens large and small, and media players of all kinds. In this unfamiliar environment, new global giants of television distribution are emerging―including Netflix, the world’s largest subscription video-on-demand service.
Combining media industry analysis with cultural theory, Ramon Lobato explores the political and policy tensions at the heart of the digital distribution revolution, tracing their longer history through our evolving understanding of media globalization. Netflix Nations considers the ways that subscription video-on-demand services, but most of all Netflix, have irrevocably changed the circulation of media content. It tells the story of how a global video portal interacts with national audiences, markets, and institutions, and what this means for how we understand global media in the internet age.
Netflix Nations addresses a fundamental tension in the digital media landscape – the clash between the internet’s capacity for global distribution and the territorial nature of media trade, taste, and regulation. The book also explores the failures and frictions of video-on-demand as experienced by audiences. The actual experience of using video platforms is full of subtle reminders of market boundaries and exclusions: platforms are geo-blocked for out-of-region users (“this video is not available in your region”); catalogs shrink and expand from country to country; prices appear in different currencies; and subtitles and captions are not available in local languages. These conditions offer rich insight for understanding the actual geographies of digital media distribution.
Contrary to popular belief, the story of Netflix is not just an American one. From Argentina to Australia, Netflix’s ascension from a Silicon Valley start-up to an international television service has transformed media consumption on a global scale. Netflix Nations will help readers make sense of a complex, ever-shifting streaming media environment.
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