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Books > Arts & Architecture > Art forms, treatments & subjects > Textile arts
The little-known art of Berlin Work was once the most commonly
practiced art form among European women. Pictorial Embroidery in
England is the first academic study of both pictorial Berlin Work
and its precursor, needlepainting, exploring their cultural status
in the 18th and 19th centuries. From Enlightenment practices of
copying to the development of an industrial aesthetic and the
making of the modern amateur, Berlin Work developed as an official
knowledge associated with notions of cultural and scientific
progress. However, with the advent of the Arts and Crafts movement
and modernist aesthetics, Berlin Work was gradually demoted to a
craft hobby. Delving into the social, cultural and economic context
of English pictorial embroidery, Pictorial Embroidery in England
recovers Berlin Work as an art form, and demonstrates how this
overlooked practice was once at the centre of cultural life.
The focus of the plethora of books on British textiles has largely
been on their design and designers; relatively little has been
written on the marketing of the products. Trading Textiles whilst
making reference to the many avenues and methods for selling fibres
and fabrics focussed on press advertising whereby manufacturers not
only showed off a product, a brand, but intentionally or
unintentionally provided potential buyers with an image of the
company itself. Although, eventually, as with so many industries in
the 20th century, companies that originally built their reputation
on one line - a particular fibre or textile or stage of production
- conglomerates came to offer comprehensive ranges. Trading
Textiles compares the different styles of advertising of firms
driven by design, those science based, those focussed on
furnishings, and others relating to fashion. Covering mid-20th
century textile advertising the book not only illustrates what was
happening in graphic design generally but the changing character of
the textile industry itself.
The basic principles of the flat-pattern method are the foundation
of producing effective apparel designs. Principles of Flat-Pattern
Design, 4th Edition, maintains its simple and straightforward
presentation of flat-patternmaking principles which is proven to be
less intimidating for beginning students. Numbered and fully
illustrated steps guide students through a logical series of
pattern manipulation procedures, each beginning with a flat sketch
of the design to be developed and ending with a representation of
the completed pattern. A significant expansion of the introductory
chapters in this 4th Edition aligns the patternmaking process with
current industry practices, including technological advancements,
design analysis, and production basics such as grading, marker
making, and specifications.
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