The historic phenomenon of pilgrimage is experiencing a resurgence around the world. A journey resulting from religious causes, it not only provides a spiritual experience, but also one of new environments, cultures and peoples, and is often undertaken as a guided tour. Yet pilgrimage as a mode of tourism has been little investigated. This book adds considerably to our knowledge by focusing on one specific pilgrimage voyage - that to the Holy Land during times of security crisis there. In doing so, it examines this tourism journey in relation to constraints and high levels of risk experienced by the pilgrims. It explores both the behavioural aspects of undertaking pilgrimage to such an insecure situation and the impacts of such crisis on the host tourism infrastructure and industry. It therefore not only provides insights into pilgrimage as tourism - and into this particular country's experience - but also offers an integrative approach to tourism crisis management.

For many in the West, Romania is synonymous with Count Dracula. Since the publication of Bram Stoker's famous novel in 1897 Transylvania (and by extension, Romania) has become inseparable in the Western imagination with Dracula, vampires and the supernatural. Moreover, since the late 1960s Western tourists have travelled to Transylvania on their own searches for the literary and supernatural roots of the Dracula myth. Such 'Dracula tourism' presents Romania with a dilemma. On one hand, Dracula is Romania's unique selling point and has considerable potential to be exploited for economic gain. On the other hand, the whole notion of vampires and the supernatural is starkly at odds with Romania's self-image as a modern, developed, European state. This book examines the way that Romania has negotiated Dracula tourism over the past four decades. During the communist period (up to 1989) the Romanian state did almost nothing to encourage such tourism but reluctantly tolerated it. However, some discrete local initiatives were developed to cater for Dracula enthusiasts that operated at the margins of legality in a communist state. In the post-communist period (after 1989) any attempt to censor Dracula has disappeared and the private sector in Romania has been swift to exploit the commercial possibilities of the Count. However, the Romanian state remains ambivalent about Dracula and continues to be reluctant to encourage or promote Dracula tourism. As such Romania's dilemma with Dracula remains unresolved.

The Routledge Handbook of Cultural Tourism explores and critically evaluates the debates and controversies in this field of Tourism. It brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on this significant stream of tourism and its future direction. The book is divided into 7 inter-related sections. Section 1 looks at the historical, philosophical and theoretical framework for cultural tourism. This section debates tourist autonomy role play, authenticity, imaginaries, cross-cultural issues and inter-disciplinarity Section 2 analyses the role that politics takes in cultural tourism. This section also looks at ways in which cultural tourism is used as a policy instrument for economic development. Section 3 focuses on social patterns and trends, such as the mobilities paradigm, performativity, reflexivity and traditional hospitality, as well as considering sensitive social issues such as dark tourism. Section 4 analyses community and development, exploring adaptive forms of cultural tourism, as well as more sustainble models for indigenous tourism development. Section 5 discusses Landscapes and Destinations, including the transformation of space into place, issues of authenticity in landscape, the transformation of urban and rural landscapes into tourism products and conservation versus development dilemmas. Section 6 refers to Regeneration and Planning, especially the creative turn in cultural tourism, which can be used to avoid problems of serial reproduction, standardisation and homogenisation. Section 7 deals with The Tourist and Visitor Experience, emphasising the desire of tourists to be more actively and interactively engaged in cultural tourism. This significant volume offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text is international in focus, encouraging dialogue across disciplinary boundaries and areas of study and will be an invaluable resource for all those with an interest in Cultural Tourism. This is essential reading for students, researchers and academics of Tourism as well as those of related studies in particular Cultural Studies, Leisure, Geography, Sociology, Politics and Economics.

This book looks at the making and the consuming of places in the contemporary world. Illustrated through various case-studies from Denmark, it considers how places, performances and peoples intersect. It examines the fascinating circumstances through which visitors to a place, in part, produce that place through their performances. Places are intertwined with people through various systems that generate and reproduce performances in and of that place. These systems comprise networks of 'hosts, guests, buildings, objects and machines' that contingently realize particular performances of specific places. The studies featured here develop an exciting 'new mobility' paradigm emerging within the social sciences.

Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. The book asks and seeks to answer such questions as: How to 'sell' a multi-island destination, without risking a message that may be too complex and diffuse for audiences to grab on to? Does one encourage visitors to do 'island hopping'; and, if so, how and with what logistic facilities? How does one ascribe specific island destinations within an overall archipelago brand? Would smaller islands rebel against a composite branding strategy that actually benefits other islands? How does one read or craft transport policies as a function of the 'reterritorialisation' of a multi-island space? This book pioneers the exploration of the archipelago as tourism study focus (and not just locus); a heuristic device for rendering islands as sites of different tourism practices, industries and policies, but also of challenges and possibilities.

The practice of packing a bag is a situation where subtle, daily processes can attune us to the relationships and experiences formed in mobile situations. There has been great attention to mundane and material practices in tourism, yet the process of packing, which is integral to any journey, remains unexamined. Everyday Practices of Tourism Mobilities: Packing a Bag expands on the foundational theories of tourist practices through a rich assortment of photographic documentation and interviews with tourists in hostelling accommodation. It presents the intricacies and relations emerging through packing and the connections to an array of actors entwined in both touristic and everyday experiences of movement. Using case studies in Iceland and Nepal, the book explores how idealised tourist destinations influence everyday actions. The disjuncture between mundane routines and the heightened immersive environments is conducive to tourists attuning to the entanglement of actors and experiences beyond individual expectations. The book traces these moments of collective experiences to reflect on the intersections of globalised mobility and everyday tourist practices. The international scope of this highly original and intriguing book will appeal to a broad academic audience, including scholars of tourism, cultural and social geography, mobilities studies, and environmental humanities.

Zoos are important and popular tourist attractions. Spread around the world, they are typically located in major cities, with visitation levels comparable to other major attractions. Nature-based attractions constructed in artificial settings, they face the challenge of trying to balance potentially conflicting aims of conservation, education and entertainment. The best are continually developing fresh and effective techniques on visitor interpretation and management, the worst highlight the manipulation of animals for human gratification. Taking a global approach, this book examines the problems and paradoxes of zoos as they try to balance their roles as visitor attractions while repositioning themselves as leading conservation agencies.

This book brings together, explores and expands socio-spatial affect, emotion and psychoanalytic drives in tourism for the first time. Affect is to be found in visceral intensities and resonances that circulate around and shape encounters between and amongst tourists, local tourism representatives and places. When affect manifests, it can 'take shapes' in the form of emotions such as fun, joy, fear, anger and the like. When it remains a visceral force of latent bodily responses, affect overlaps with drives as expounded in psychoanalysis. The aim of the title, therefore, is to explore how and in what ways affects, emotions and drives are felt and performed in tourism encounters in places of socio-political turmoil such as Jordan, Palestine/Israel, with a detour to Iraq. Affective Tourism is highly innovative as it offers a new way of theorising tourism encounters bringing together, critically examining and expanding three areas of scholarship: affective and emotional geographies, psychoanalytic geographies and dark tourism. It has relevance for tourism industries in places in the proximity of ongoing conflicts as it provides in-depth analyses of the interconnections between tourism, danger and conflict. Such understandings can lead to more socio-culturally and politically-sustainable approaches to planning, development and management of tourism. This ground breaking book will be of valuable reading for students and researchers from a number of fields such as tourism studies, geography, anthropology, sociology and Middle Eastern studies.

Focusing on the political economy of the international tourism sector in the era of globalization and its impact in developing contexts, this book employs a case study analysis of South Africa to assess how international tourism as a global system of trade, production, exchange and governance plays out in developing countries. It also examines its benefits and disadvantages for these countries. Scarlett Cornelissen explores the nature and extent of global tourism production, consumption and regulation and how these bear upon developmental prospects, specifically in the South. She also highlights lessons for other developing countries about the limitations and possibilities for greater linkage to the global tourism system. The book is suitable for both scholars and practitioners interested in global tourism, international political economy, development, Africa and cultural studies.

This significant and timely volume aims to provide a focused analysis into tourist experiences that reflect their ever-increasing diversity and complexity, and their significance and meaning to tourists themselves. Written by leading international scholars, it offers new insight into emergent behaviours, motivations and sought meanings on the part of tourists based on five contemporary themes determined by current research activity in tourism experience:conceptualization of tourist experience; dark tourism experiences; the relationship between motivation and the contemporary tourist experience; the manner in which tourist experience can be influenced and enhanced by place; and how managers and suppliers can make a significant contribution to the tourist experience. The book critically explores these experiences from multidisciplinary perspectives and includes case studies from wide range of geographical regions. By analyzing these contemporary tourist experiences, the book will provide further understanding of the consumption of tourism.

There has been a phenomenal growth of backpacker tourism from the overland routes to India in the 1960s, to present-day backpacker tourism across the less developed world. As a result there has been significant economic development impacts of backpacker tourism upon local communities especially in areas with the largest concentrations of backpackers (South and South-East Asia particularly Thailand, Indonesia, Malaysia and India), as well as increasingly in Latin America. This volume provides a focused review of the economic development impacts of backpacker tourism in developing regions furthering knowledge on how backpacker tourism can play a crucial role in development strategies in these areas. First, it reviews the origins of the backpackers with a detailed examination of their "hippy" predecessors on the overland trail, before discussing the emergence of modern backpackers including social and cultural aspects, and how new technologies are changing their experience. It then analyses the powerful economic development impacts of backpackers on local host communities in cities and rural areas with a special focus on coastal destinations. Extensive case study material is used from backpacker destinations across Asia, Latin America and Africa. In doing so the book provides original insights into how backpacker tourism is highly significant for poverty alleviation and effective local development since it has strong linkages to the local economy, and less economic leakage than conventional tourism. Written by a leading academic in this area, this volume will be of interest to students of Tourism and Development Studies.

The perceived quality of a destination's cultural offering has long been a significant factor in determining tourist choices of destination. More recently, the need to present touristic offerings that include cultural experiences and heritage has become widely recognised, that this aspect of the tourism experience is an important differentiator of destinations, as well as being amongst the most manageable. This has also led to an increase in the management of such experiences through special exhibitions, events and festivals, as well as through ensuring more routine and controlled access to heritage sites. Reflecting the increasing application of cultural heritage as a driver for tourism and development, this book provides for the first time a cohesive volume on the subject that is theoretically rich, practically applied and empirically grounded. Written by expert scholars and practitioners in the field, the book covers a broad range of theoretical perspectives of cultural heritage tourism; regeneration, policy, stakeholders, marketing, socio-economic development, impacts, sustainability, volunteering and ICT. It takes a broad view, integrating international examples of sites, monuments as well as intangible cultural heritage, motor vehicle heritage events and modern art museums. This significant book furthers knowledge of the theory and application of tourism within the context of cultural heritage and will be of interest to students, researchers and practitioners in a range of disciplines.

In today's increasingly complex tourism environment, decision-making requires a rounded, well-informed view of the whole. Critical distance should be encouraged, consultation and intellectual rigour should be the norm amongst managers and there needs to be a radical shift in our approach to educating future tourism and hospitality managers and researchers. This second edition intends to move the debate forward by exploring how critical tourism inquiry can make a difference in the world, linking tourism education driven by the values of empowerment, partnership and ethics to policy and practice. This volume is designed to enable its reader to think through vital concepts and theories relating to tourism and hospitality management, stimulate critical thinking and use multidisciplinary perspectives. The book is organized around three key ways of producing social change in and through tourism: critical thinking, critical education and critical action. Part one focuses on the importance of critical thinking in tourism research and deals with two key topics of our academic endeavours (i) tourism epistemology and theoretical and conceptual developments; (ii) research entanglements, knowledge production and reflexivity. Part two considers 'the university as a site for activism' by mapping out the moral, academic and practical role of educators in developing ethical and responsible graduates and explores the student experience. The final part attempts to provide new understandings of the ways in which social justice and social transformation can be achieved in and through tourism. This timely and thought provoking book which collectively questions tourism's current and future role in societal development is essential reading for students, researchers and academics interested in Tourism & Hospitality.

Children's and Families' Holiday Experiences is based on the recognition of the active social role of children in shaping the nature of their holiday experiences and those of their parents and other adults. The volume provides significant insights into the holiday desires, expectations, and experiences of children and their families that offer the potential for the tourism industry to plan, develop, and market products that provide a higher quality of service to these populations. This book traces the modern history of the demand for and provision of holidays for children and families. As part of this it examines the nature of the holiday desires of parents and children and the roles society and the tourism industry play in influencing these. It provides an analysis of the changing nature of the holiday desires and experiences of children as they evolve through different life stages and the influence this has on the shape of family holidays. Given increasing concerns about child safety and education, this book examines both issues within the tourism experience. Finally, the book analyzes how the tourism industry caters to the needs of children and families and offers insights into how this could be improved in the future. This thorough investigation will be of interest to students, researchers and academics in the areas of Tourism, Geography and Child and Family Studies as well as the tourism Industry.

The hospitality and tourism sector is a large and rapidly expanding industry worldwide, and can rightfully be described as a vehicle of globalisation. Hotels are among the cornerstones of the industry often drawing workers from the most vulnerable segments of multicultural labour markets, accommodating and entertaining tourists and business travelers from around the world. This book explores the organisation of work, worker identities and worker strategies in hotel workplaces, as they are located in heterogeneous labour markets being changed by processes of globalisation. It uses an explicitly geographical approach to understand how different groups of workers experience and respond to challenges in the hospitality industry, and is based on recent theoretical debates and empirical research on hotel workplaces in cities as different as Oslo, Goa, London, Las Vegas and Toronto. A multi-scalar analysis is taken where concrete worker bodies and their physical, emotional and embodied labour are seen in relation to, among other aspects: the regulation of national and regional labour markets, city governments with global city ambitions, and global corporate actors and labour migration patterns. The book sheds light on the hotel workplace as a hierarchical and fragmented social space as well as addressing questions on worker mobility, the fragmentation of work, scales of organisation and how workers can help shape the regulation of their industry. This timely volume brings together contributions from international academics and is valuable reading for all those interested in hospitality, tourism, human geography and globalisation.

Mobility aims to take the pulse of this enormously expanded and energetic field. It explores the breadth of the disciplinary areas mobility studies now encompass, examining the diverse conceptual and methodological approaches wielded within the field, and explores the utility of mobility to illuminate a cornucopia of mobile lives: from the mass movements of individuals within global processes such as migration and tourism, to homelessness and war; from the entangled relations caught up in the movement of disease, people and aid across borders, to the inability of someone to cross over a road. The new edition explores the more sustained elaboration of mobility studies within a wide variety of disciplinary approaches and subject matters. It echoes the growing internationalization of mobility research, reflected in diverse case studies from the Global South, South Asia, Latin America, the Caribbean and so far under-represented perspectives from China, Australasia, post-socialist Eastern Europe, the Middle East and elsewhere. The book also features an additional chapter on mobility studies, to survey and explore the diverse quality of the field, and methodologies, in order to reflect the growing diversity of methodological approaches to mobilities, from walk-alongs and critical cartography to the mobile arts. The book offers an accessible reading of the way mobility has been tackled and understood, neatly exploring and summarizing a topic that has exploded into different variations and nuances. The text allows scholars and students alike to grasp the central importance of 'mobility' to social, cultural, political, economic and everyday terrains by providing accessible writings on key authors within key ideas and case study boxes, suggested further readings and summaries, while at the same time making a significant contribution to scholarly writings and debates.

Pacific Island Countries have been shown to be especially vulnerable to such external influences as natural disasters, political unrest and downturns in the global economy and their tourism industries have been notably affected. In particular, they typically have a narrow resource base and a fragile and often vulnerable natural environment. While there is some research on islands and small states, there is a dearth of information on the South Pacific and very little research is being undertaken in the region compared to other geographical regions in the world. This volume brings together current work in Pacific Island tourism. In this collection, three main themes arise: Images of the South Pacific; Socio-economic Impacts of Tourism; and Pacific Island Countries and the Outside World. The first focus is on the question of image, namely, stereotypes of a destination held by tourists and potential tourists, the extent to which residents, for their part, really welcome visitors, and the role tourism might play in changing pre-established images. The second theme is tourism's impacts, notably the economic and socio-cultural effects of international tourism's intrusion in the region which, though often hotly debated, have attracted relatively little empirical research. The third focus is on the challenges of how PICs articulate with their external geo-political and physical environment. These involve existing relations with formal colonial centres, geographical isolation, the need for greater air access to the outside world and for more tourists, and the continuing threat to several PICs of global warming, which increased air travel will inevitably exacerbate. This text will be of interest to tourism students, researchers and academics in the fields of tourism, development studies and cultural studies.

This book employs a computable general equilibrium (CGE) model - a widely used economic model which uses actual data to provide economic analysis and policy assessment - and applies it to economic data on Singapore's tourism industry. The authors set out to demonstrate how a novice modeller can acquire the necessary skills and knowledge to successfully apply general equilibrium models to tourism studies. The chapters explain how to build a computable general equilibrium model for tourism, how to conduct simulation and, most importantly, how to analyse modelling results. This applied study acts as a modelling book at both introductory and intermediate levels, specifically targeting students and researchers who are interested in and wish to learn computable general equilibrium modelling. The authors offer insightful analysis of Singapore's tourism industry and provide both students and researchers with a guide on how to apply general equilibrium models to actual economic data and draw accurate conclusions.

Since its first mention in the academic literature, ecotourism has been endorsed by NGOs and governments as the most environmentally sound and locally beneficial method of tourist development. Over the last thirty years sub-Saharan Africa has adopted ecotourism as the primary focus for tourism development; research into this has demonstrated mixed results. In this publication, we seek to explore the actual outcomes for African countries that have developed their tourism policy around the principals and values of ecotourism. The sheer scope and magnitude of the task means that a complete evaluation of ecotourism in Africa is impossible. Instead, included here are spot assessments of various aspects of ecotourism related to conservation, policy development, environment, governance, community and indigenous peoples in southern Africa. The studies cover a wide array of countries, including Botswana, Kenya, Tanzania, Uganda, Ghana, Zimbabwe, and South Africa. Though this is only the beginning of a needed long term evaluation of the positives and negatives of ecotourism, it provides a starting point from which to move forward. This book was originally published as a special issue of the Journal of Ecotourism.

Table of Contents

1. Introduction: Ecotourism in Africa over the past 30 years

Kenneth F. Backman and Ian Munanura

2. Neoliberalism in ecotourism? The new development paradigm of multinational projects in Africa Carol S. Kline and Susan L. Slocum

3. Analysing governance in tourism value chains to reshape the tourist bubble in developing countries: the case of cultural tourism in Uganda

Bright Adiyia, Arie Stoffelen, Britt Jennes, Dominique Vanneste and Wilber Manyisa Ahebwa

4. Conservation tourism and landscape governance in Kenya: the interdependency of three conservation NGOs

Arjaan Pellis, Machiel Lamers and René Van der Duim

5. Good governance strategies for sustainable ecotourism in Tanzania

Liliane Pasape, Wineaster Anderson and George Lindi

6. Community-based ecotourism: a collaborative partnerships perspective

Moren Tibabo Stone

7. Community agency and entrepreneurship in ecotourism planning and development in the Great Limpopo Transfrontier Conservation Area

Chaka Chirozva

8. Ecotourism in Botswana: 30 years later

Joseph E. Mbaiwa

9. Ecotourism implementation in the Kakum Conservation Area, Ghana: administrative framework and local community experiences

Patrick Brandful Cobbinah, Rosemary Black and Rik Thwaites

10. Factors that influence support for community-based ecotourism in the rural communities adjacent to the Kgalagadi Transfrontier Park, Botswana

Naomi Moswete and Brijesh Thapa

11. A review of ecotourism in Tanzania: magnitude, challenges, and prospects for sustainability

John T. Mgonja, Agnes Sirima and Peter J. Mkumbo

12. Climate change risks on protected areas ecotourism: shocks and stressors perspectives in Ngorongoro Conservation Area, Tanzania

N. P. Mkiramweni, T. DeLacy, M. Jiang & F. E. Chiwanga

13. The influence of homestay facilities on tourist satisfaction in the Lake Victoria Kenya Tourism Circuit

Eliza Buyeke Ogucha, Geoffrey K. Riungu, Frimar K. Kiama and Eunice Mukolwe

14. Conclusion

Kenneth F. Backman and Ian Munanura

There is a need for a new edition that builds on its strong reputation and updated to reflect the major changes in the marketing environment over the past 10 years especially around social responsibility and technology including social media, online purchasing and booking platforms. The proposed changes are appropriate and will keep the material relevant as the tourism and hospitality recover from the impacts of the recent pandemic. It also give the book a competitive advantage over others. * The book is extremely credible and written by an extremely experienced author. * The range of features that aid understanding and help teach the subject area. The new mini e-marketing cases were seen as a particular strength * Excellent balance of theory and industry examples. Some of the other books available lack relevancy. * The examples and case studies are international and showcase a wide range of issues. * Writing is extremely accessible and appropriate for students approaching this subject for the first time

Tourism in China has grown rapidly since the country started implementing its open-door policy in 1978. Tourism development is now an essential agenda item for the Chinese government's plan for economic & social growth. Policy and policy-making for tourism therefore provides the essential background to understand tourism development in China. This is the first book to set the development of tourism in China since 1949 in its policy context. Underpinned by a strong conceptual framework, this systematic study of China contributes to an in-depth understanding of how public policy-making for tourism works and how it affects the development of tourism in the real world. The text explores tourism policy during three distinct leadership periods since creation of the People's Republic of China in 1949: Mao Zedong (1949-1978); Deng Xiaoping (1978-1997) and the Collective Leadership Era (1997-the present). The attitudes and values of leaders and central government agencies towards tourism are considered, as well as the interactions of ideological orthodoxies, socio-economic conditions and institutions in their influence on national policy-making and tourism development. A separate chapter is devoted to policy-making in China's two Special Administrative Regions, Hong Kong and Macau, as well as Taiwan due to its political separation from the Mainland, and Tibet, given its distinctive characteristics. Drawing on China's experience over sixty years the book concludes with both theoretical and practical implications for tourism policy-making. This timely volume offers important insights into China's Tourism as well as contributing to a wider pattern of debates about the respective roles of government policy and the market in the past and future. The material draws on exclusive in-depth interviews with key informants in China and on government documents and official sources not generally available in the international literature. This will be of interest to higher level students, academics & researchers within Tourism, Policy studies, Politics, Geography and China Studies.

What happens when tourists scream with fear, shout with anger and frustration, weep with joy and delight, or even faint in the face of revealed beauty? How can certain sites affect some tourists so deeply that they require hospitalisation and psychiatric treatment? What are the inner contours of tourist experience and how does it relate to specific emotional cultures? What are the consequences of the emotional cultures of tourists upon destinations? How are differences in emotional culture mobilized and played out in the transnational contact zones of international tourism? While many books have engaged with the structural frames of tourist practice and experience, this is the first to deal with the emotional dimensions of tourism, travel and contact and the ways in which they can transform tourists, destinations and travel cultures through emotional engagements. The book brings together an international array of scholars from anthropology, psychiatry, history, cultural geography and critical tourism studies to explore how the movement to, and through, the realms of exotic people, wild natures, subliminal art, spirit worlds, metropolitan cities and sexualised 'others' variably provoke emotions, peak experiences, travel syndromes and inner dialogues. The authors show how tourism challenges us to engage with concepts of self, other, time, nature, sex, the body and death. Through a set of ethnographic and historic cases, they demonstrate that such engagements usually have little to do with the actual destination but rather, are deeply anchored in personal memories, repressed fears and desires, and the collective imaginaries of our societies.

Shifting global consumption patterns, tastes and attitudes towards food, leisure, travel and place have opened new opportunities for rural producers in the form of agritourism, ecotourism, wine, food and rural tourism and specialized niche market agricultural production for tourism. Agriculture is one of the oldest and most basic parts of the global economy, while tourism is one of the newest and most rapidly spreading. In the face of current problems of climate change, rising food prices, poverty and a global financial crisis, linkages between agriculture and tourism may provide the basis for new solutions in many countries. A number of challenges, nevertheless, confront the realization of synergies between tourism and agriculture. Tourism and Agriculture examines regional specific cases at the interface between tourism and agriculture, looking at the impacts of rural restructuring, and new geographies of consumption and production. To meet the need for a more comprehensive appreciation of the relationships and interactions between the tourism and agricultural economic sectors, this book consider the factors that influence the nature of these relationships; and explore avenues for facilitating synergistic relationships between tourism and agriculture. These relationships are examined in thirteen chapters through case studies from eastern and western Europe, Japan and the United States and from the developing countries of the Pacific, the Caribbean and Ghana and Mexico. Themes of diversification, economic development, and emerging new forms of production and consumption, are integrated throughout the entire book. This essential volume, built on original research, generates new insights into the relationships between tourism and agriculture and future economic rural development. Edited by leading researchers and academics in the field, this book will be of value to students, researchers and academics interested in tourism, agriculture and rural development.

Over the last two decades, tourism has become firmly established as a recognized field of study and the focus of extensive academic research. There has been continual expansion in the provision of taught programmes at undergraduate and postgraduate level, dramatic developments in the tourism literature and a growing community of tourism academics. Despite this explosion in the study of tourism, however, it is still struggling to achieve wider academic legitimacy, it remains to some extent divorced from the industry upon which it is focuses and, even within its academic ranks, there remains uncertainty over its role and future direction. This volume aims to critically explore this paradoxical situation and to consider the future direction of the study of tourism. It charts the development of tourism as an area of study, analyzing approaches taken from an international context; it critiques contemporary epistemologies of tourism framed around the social science vs. management dichotomy and offers alternative approaches to the study of tourism. In doing so, it engages directly with a range of important academic debates: what tourism 'is' in an academic context, the purpose of studying tourism and how it should be studied in the future. This important and stimulating volume will have global appeal to higher level students, academics and researchers within tourism and related disciplines.

This book examines the main issues and concepts relating to heritage, screen and literary tourism (HSLT) and provides a comprehensive understanding and evaluation of these three forms of tourism in the context of global tourism development. It analyses the demand and supply of HSLT within the frameworks provided by service-dominant logic and value creation to enable a critical perspective on how HSLT tourist experiences are created, produced and shaped. The volume explores the challenges which relate to the role of the consumer in the co-creation of the tourist experience, and the implications this has for the development, marketing, interpretation, consumption, planning and management of HSLT. It will appeal to researchers and students of heritage tourism, film and literary tourism, media-driven tourism, tourism planning and destination development and management.