Providing a unique analysis of current multidisciplinary research on the complex relationships between tourism and the imaginaries of tourist destinations, this book traces the links between tourism imaginaries and their religious (heaven) and political (utopia) antecedents. The substantive chapters are organised into three main thematic sections, the first explores the touristic production and consumption of place imaginaries, the second analyses the way places are practiced through imaginaries and the role imaginaries play in the tourist experience and the final section explores the way images and the media participate in the creation of tourism imaginaries.

As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation.

Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and, in doing so, demonstrate the links between the development of events in policy-making and the theoretical exploration of the role of events as policy. Building on a strong coherent framework, the book explores the conceptual terrain in which events and festivities are located, evaluates the range of theoretical perspectives pertinent to the study of events policy, appraises the socio-economic and socio-cultural implications of event-led policies internationally and draws together the main theoretical and event policy issues for the future. It utilizes a good range of international cases, from Dubai, Singapore, New Orleans and Glasgow, to help demonstrate the relationships between theory and strategy, and includes useful features to help students understand the subject and deepen their knowledge of the events policy terrain.

This groundbreaking volume will be essential reading for students, researchers and academics of events and other related disciplines.

The study of tourism has made key contributions to the study of anthropology. This volume defines the current state of the anthropology of tourism, examining political, economic, ideological and symbolic themes. An extraordinarily rich collection of case studies illustrate topics as diverse as hospitality, sex and tourism, enchantment, colonial and neo-colonial consumption, and the relation between tourism and gender and ethnic boundaries, as well as questions of global, economic and cultural systems, modernism and nationalism. The book also covers practical and policy issues relating to urban, rural and coastal planning and development. Thinking through Tourism assesses the enormous potential contribution that analysis of tourism can offer to mainstream anthropological thinking. The volume opens up new avenues for enquiry and is an essential resource for students and scholars of anthropology, geography, tourism, sociology and related disciplines.

This book is the only up-to-date book of its kind that will provide an introduction to franchising, its pros and cons, and other aspects pertinent to restaurant franchises. It is the only guide to franchising written exclusively for food service professionals and is an indispensable resource for anyone wishing to break into one of today's most dynamic service industries. Since the late 1800s, when the idea was first conceived, the restaurant franchise has become a worldwide phenomenon. Opportunities abound for restaurateurs and food service professionals with the know-how to dive into and stay afloat in the growing, ever-changing sea of franchise operations. With the help of vignettes and case histories, this completely updated new edition to Restaurant Franchising explains operate a successful franchise, from developing a winning franchise concept to demystifying the legal intricacies of franchise agreements. Topics include: What is franchising? Franchising pros and cons Selecting the franchise that fits your style and goals Finding financial backing Understanding franchise agreements State franchise rules and regulations Developing healthy franchisor/franchisee relationships International franchising Unconventional franchises This book is suitable for classroom use, and an accompanying online instructor's manual is available as a teaching resource for instructors. It includes a template of a syllabus to fit one semester within an academic calendar, and each chapter's contents are highlighted starting with the chapter's objectives. Objectives are designed so that after reading and studying each chapter, the student should be able to complete specific knowledge components. Key teaching elements and points are listed for each chapter, with special emphasis on definitions and terminology. References and other sources for further information are also provided. At the end of each chapter within this book, there is a case study, for which discussion questions are listed. Possible topics for class assignments and field studies are suggested in the instructor's manual. In addition, almost 200 PowerPoint slides are provided for each chapter. Overall this manual is designed to provide teaching aids that will help in making lectures a more productive, interactive, and interesting learning experience for students. Readers will get practical, first-hand information that will be extremely useful to hospitality academicians and students, as well as corporations that are franchisors and other related restaurant corporations. It will be a valuable book for entrepreneurs and those interested in owning a franchise.

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H) takes a systems approach to examining the growing field of medical tourism, one of the field's hottest niches, with billions of dollars spent each year. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective. Growing numbers of people are going abroad to find affordable quality medical care for both necessary and cosmetic medical services. When they require surgery or dental work, they combine it with a trip to the Taj Mahal, a photo safari on the African veldt, or a stay at a luxury hotel-or at a hospital that feels like one-all at bargain-basement prices. The book takes a comprehensive look at medical tourism, covering such topics as: The history of medical tourism Why patients/tourists decide to travel for medical care The role of professional facilitators of medical tourism Key countries and medical disciplines in medical tourism Transportation, food, entertainment, and hotel/hospitality services Hotel and spa designs for medical tourism Best practices in medical tourism Patient follow-up after medical discharge Future trends in medical tourism Careers in medical tourism With the inclusion of case studies, the book provides a comprehensive look into this growing trend and will be valuable to upper-level undergraduate and graduate students in health care administration and those pursing MBAs in healthcare, medical students pursuing a management focus, and students in hospitality management. It will also be a must-have resource for professionals working in hotels and in health care.

* Timely: due to ever-increasing concerns around emissions, and the covid-19 travel restrictions and economic recession, both the airline and tourism industries are facing unprecedented challenges. * Coverage: provides comprehensive coverage touching on all aspects of air transport * Approach: takes a tourism perspective examining the relationship between the air transport and tourism sectors. * Level: uses an accessible style assuming no prior knowledge and gives the tourism student an introduction to the subject.

Stakeholders Management and Ecotourism looks at the thematic area of stakeholder management within the concept of ecotourism. It reviews the paradoxes that exist within the stakeholder relationships, ranging from building community resilience, collaboration aspects, measurement grids, product development, governance matters and managing conflict. It highlights, through its chapters, the diversity of issues as well as their possible solutions. This book will be of interest to students, practitioners as well as to faculty that do research in these areas. The collection of chapters in this book can be used to give a theoretical underpinning to stakeholder management within ecotourism and provide a global applied perspective through the use of the case studies from an intellectual group of academics and practitioners. The chapters in this book were originally published as a special issue of the Journal of Ecotourism.

This book explores the relationship between tourism, culture and ethnic identity in Tibet in , focusing in particular on Shangrila, a Tibetan region in Southwest China, to show how local 'Tibetan culture' is reconstructed as a marketable commodity for tourists. It analyses the socio-economic effects of Shangrila tourism in Tibet, investigating who benefits economically, whilest also considering its political implications and the ways in which tourism might be linked to the negotiation and reassertion of ethnic identity. It goes on to examine the spatial re-imagining provoked by the development of tourism, and asks whether a tourist destination inevitably becomes a 'pseudo-community' for the visited. Can a fictitious name, invented for the sake of tourists, still provide the 'natives' of a place with a sense of identity? This book argues that conceptions of place are closely linked to notions of social identity, and in the case of Shangrila particularly to ethnic identity. Viewing the spatial as socially constructed, and place-making as vital to social organisation, this is a study of how place is constructed and contested. It describes how local villagers and monastic elites have negotiated the area's religious geography, how agents of the Communist state have redefined it as a minority area, and how tourism developers are now marketing the region as Shangrila for tourist consumption. It outlines the different 'place-making' strategies utilised by the various social actors, including local villagers to create the communities in which they live, monastic elites to invent a Buddhist Tibetan realm of 'religious geography', agents of the People's Republic of China to define the area as part of the communist state, and tourism developers to market the region as 'Shangrila' for tourist consumption. Overall, this book is an insightful account of the complex links between tourism, culture and Tibetanethnic identity in Tibet, and will be of interest to a wide range of disciplines including social anthropology, sociology, human geography, tourism and development studies.

This book explores the complicated interrelationships between freshwater resources and tourism and recreation. The focus is on Australia, but comparisons with the experience of other countries are also made throughout. Yet Australia has been at the forefront of conflicts over drought and water use, particularly for irrigated agriculture, as well as of the design of policies and institutions for water policy, so there are many lessons which can be applied to other parts of the world.Thie authors examine in detail the relationships between water economics and supply, and the needs for tourism and recreation. The book discusses water use and access, and the conflict between urban and recreational demands. It considers the institutional arrangements around water and the significance of property rights, including water markets and water pricing. Theoretical and practical models for increasing collaboration and cooperation such as the use of trusts are also developed and water trusts in the USA are examined. Specific chapters highlight the role of interest groups, such as the boating industry, to influence policy thinking and the practical trade-offs between access to urban water supplies and the requirements of recreation. Tourist behavior in relation to water use and pricing is also assessed.

As the event management field expands, there has been an emergence of a distinctive events policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation.

Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and in doing so demonstrate the links between the development of events in policy making and the theoretical exploration of the role of events as policy. Building on a strong coherent framework the book explores the conceptual terrain in which events and festivities are located, evaluates the range of theoretical perspectives pertinent to the study of events policy, appraises the socio economic and socio cultural implications of event-led policies internationally and draws together the main theoretical and event policy issues for the future. It utilises a good range of international cases, from Dubai, Singapore, New Orleans and Glasgow, to help demonstrate the relationships between theory and strategy and includes useful features to help students understand the subject and deepen their knowledge of the events policy terrain.

This groundbreaking volume will be essential reading for students, researchers and academics of events and other related disciplines.

Recent years have seen an explosive growth in the phenomenon of people visiting locations from popular novels, films or television series. Places of the Imagination presents a timely and insightful analysis of this form of media tourism, exploring the question of how best to explain the increasing popularity of media tourism within contemporary culture. Drawing on extensive empirical and interview material, this book examines the representation of landscapes in popular narratives that have inspired media tourism, whilst also investigating the effects over time of such tourism on local landscapes, and the processes by which tourists appropriate the landscape, experiencing and accommodating them into their imagination. Oriented around three central case studies of popular television detective shows, famous films and classic literature, Places of the Imagination develops a new theoretical understanding of media tourism. As such, it will appeal to sociologists and cultural geographers, as well as those working in the fields of media and cultural studies, popular and fan culture, tourism and the sociology of leisure.

By understanding tourist destinations through the lens of national identity, the tourist may develop a deeper appreciation of the destination. Further, tourism marketers and planners may be better equipped to promote and manage the destination, particularly with regard to expectations of the potential visitor.

Tourism and National Identities is the first volume to fully explore the relationship between tourism and national identities and the multiple ways in which cultural tourism, events and celebrations contribute to national identity. It examines core topics critical to understanding this relationship including: tourism branding, stereotyping and national identity; tourism-related representation and experience of national identity; tourism visitation/site/event management and the relationship to cultural tourism. The book looks at a range of international tourist sites and events, combines multidisciplinary perspectives and international cases to provide a thorough academic analysis. The interconnecting area of cultural tourism and national identity has been largely overlooked in the academic literature to date. This book gives considerable analysis to the complex relationship between the two domains and indeed, the multifaceted strategies used to define that relationship.

Written by an international team of leading academics, Tourism and National Identities will be of interest to students, researchers and academics in tourism and related disciplines such as events, cultural studies and geography.

The Caribbean is one of the most tourism dependent regions of the world. This edited volume extends beyond the frontiers of normative perspectives of tourism development to incorporate "new" ideas and perspectives that relate to the socio-cultural, political and economic realities of these societies. This edited text therefore explores tourism in the region within the context of key currents of Caribbean thought and critique in relation to issues of dependency, postcolonial interactions, race and class as well as identity and culture. Engaging a range of disciplines and themes, this volume offers a critical examination of the unique experiences, challenges and practices of Caribbean tourism.

In recent years, there has been an increased engagement throughout the social sciences with the study of extreme places and practices. Dangerous games and adventure tours have shifted from being marginal, exotic or mad to being more than merely acceptable. They are now exemplary, mainstream even: there are a variety of new types, increasing numbers of people are doing them and they are being appropriated and have infiltrated more and more contexts. This book argues that hazardous sports and adventure tourism have become rather paradoxical. As a set of activities where players and holidaymakers are closer to death or danger than they would otherwise be, they are the complete opposite of normal games or vacations. Adventure sports and tours reverse the general definition of a holiday as being an escape from the seriousness of everyday life, as in most cases, they are innately serious, requiring as they do 'life or death' decision-making. Beginning with the rise in colonial explorations and moving on to consider the Dangerous Sports Club of Oxford, this book examines the increasing phenomena of adventure sports such as bungy jumping, cliff jumping or 'tomb-stoning', surfing and parkour within a framework of positive risk. It explores how certain assumptions about knowledge, agency, the body and nature are beginning to coalesce around newly developing spheres of social relations. Additionally, extreme games have become activities that are germane to the dawning of green social thought and so the book also addresses issues that deal with the intimate connections that exist between pleasure and the moral responsibility towards the environment.

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are interested in studying this newly-emerging and unpredictable business environment, customer decision making, new management tactics, and business analytic strategies. Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. This book will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era. The chapters in this book were originally published in Journal of Travel & Tourism Marketing.

Over the past fifteen years or so, there has been a widespread and increasing fascination with the theme of mobility across the social sciences and humanities. Of course, geographers have always had an interest in mobility, but as yet they have not viewed this in the same 'mobility turn' as in other disciplines where it has been used to critique the standard approaches to the subjects. This text brings together leading academics to provide a revitalised 'geography of mobilities' informed by this wider 'mobility turn'. It makes connections between the seemingly disparate sub-disciplinary worlds of migration, transport and tourism, suggesting that each has much to learn from each other through the ontological and epistemological concern for mobility.

This volume unravels the politics surrounding behind China's hegemonic project of heritage tourism development in Lijiang. It provides a compelling study of the dialectical relationships between global and domestic capital, the state, tourists and locals as they collude, collaborate and contest one another to ready Lijiang for tourist consumption. Using rich material from insightful interviews and quantitative data, the authors show how complex tourism development can be even as it strives to do good for the community. Su and Teo investigate the practices of contestation and negotiation of identity within Lijiang; analyze the negotiations that transform material and vernacular landscapes; and suggests strategies that will enable sustained tourism interest in this location. Linking Gramsci's theory on hegemony to the cultural politics of space, this book has two major strengths: it establishes a theoretical framework to conceptualize power relations in tourism space and provides critical insights into the rapidly shifting socio-political landscape of contemporary China. Comparisons with other Chinese heritage sites are also provided. By addressing the power struggles inevitable in the process of tourism development, The Politics of Heritage Tourism in China provides an innovative understanding of China's dynamic politics in a period of transition. As such, it will address the needs of students and academic scholars working in the fields of China studies, tourism, cultural studies, urban studies, sociology, geography, political science and heritage studies.

Children's and Families' Holiday Experiences is based on the recognition of the active social role of children in shaping the nature of their holiday experiences and those of their parents and other adults. The volume provides significant insights into the holiday desires, expectations, and experiences of children and their families that offer the potential for the tourism industry to plan, develop, and market products that provide a higher quality of service to these populations. This book traces the modern history of the demand for and provision of holidays for children and families. As part of this it examines the nature of the holiday desires of parents and children and the roles society and the tourism industry play in influencing these. It provides an analysis of the changing nature of the holiday desires and experiences of children as they evolve through different life stages and the influence this has on the shape of family holidays. Given increasing concerns about child safety and education, this book examines both issues within the tourism experience. Finally, the book analyses how the tourism industry caters to the needs of children and families and offers insights into how this could be improved in the future. This thorough investigation will be of interest to students, researchers and academics in the areas of Tourism, Geography and Child and Family Studies as well as the tourism Industry.

Tourism is one of the fastest growing industries in India, contributing enormously to the Indian economy. Indian civilization and culture have followed the tradition of Atithi Devo Bhava (treating Guest as God) from time immemorial. Tourism in India is fairly rich and diverse in terms of its attractions and resources nevertheless the body of knowledge of tourism as a discipline is relatively unexplored in terms of scholarly research. The tourism industry in India has not been able to perform to its most impeccable potential due to several obstructions. Lack of efficient marketing and positioning of its tourism resources in the global market is one of the prominent causes of this. The Indian tourism industry cannot achieve the desired growth and impetus unless it is backed by intense promotional and marketing strategies abreast of the global business arena. In this volume, an effort has been made to uncover a deeper understanding of marketing perspectives of tourism in India using an interdisciplinary approach. The chapters in this book reflect the prevailing scenario in the hospitality and tourism business in India as posited by renowned global experts on this subject. The book is an essential resource to students, researchers, and scholars interested in examining the existing marketing strategies as well as exploring the suggested strategies that can be adopted to promote tourism in India. The chapters in this book were originally published as a special issue of Anatolia.

Liminality is not typically associated with tourism, even though it can be viewed as an intrinsic element of the social/cultural experiences of tourism. Liminality in Tourism: Spatial and Temporal Considerations aims to build upon the tradition of liminality as expounded in social and anthropological disciplines, elaborating on the theoretical principles and concepts found within certain aspects of the tourist journey and tourist product. The emergence of post-modern society has impelled a change in the tourist gaze towards a more experiential and adventuresome globalised experience. An important aspect of the tourist phenomenon of liminality is where a transformative experience is triggered by entering a liminoid tourist space, leaving the tourist permanently psychologically transformed, before returning to normalised society. The narrative provides a new perspective on the tourist experience with a provocative examination into the multidimensional aspects of tourism, by exploring tourism within the spatial and temporal aspects of liminal landscapes. Covid-19 has further changed the rubric of tourism. Until the current pandemic, tourism has basically been a fun experience. In a post pandemic world, however, the tourist is now facing an unknown future which will almost certainly affect tourism liminality. This book presents the reader with a wealth of examples and case studies closely illustrating the association between tourism and liminal experiences. The geographical perspectives explore the more subconscious outcomes of destination and tourist product consumption. The book should be a useful reader to tourism geography where the theory of liminality can be synthesized into tourist experiences. The chapters in this book were originally published as a special issue of the journal Tourism Geographies.

Tourism in China has grown rapidly since the country started implementing its open-door policy in 1978. Tourism development is now an essential agenda item for the Chinese government's plan for economic & social growth. Policy and policy-making for tourism therefore provides the essential background to understand tourism development in China.

This is the first book to set the development of tourism in China since 1949 in its policy context. Underpinned by a strong conceptual framework, this systematic study of China contributes to an in-depth understanding of how public policy-making for tourism works and how it affects the development of tourism in the real world. The text explores tourism policy during three distinct leadership periods since creation of the People's Republic of China in 1949: Mao Zedong (1949-1978); Deng Xiaoping (1978-1997) and the Collective Leadership Era (1997-the present). The attitudes and values of leaders and central government agencies towards tourism are considered, as well as the interactions of ideological orthodoxies, socioeconomic conditions and institutions in their influence on national policy-making and tourism development. A separate chapter is devoted to policy-making in China's two Special Administrative Regions, Hong Kong and Macau, as well as Taiwan due to its political separation from the Mainland, and Tibet, given its distinctive characteristics. Drawing on China's experience over sixty years the book concludes with both theoretical and practical implications for tourism policy-making.

This timely volume offers important insights into China's Tourism as well as contributing to a wider pattern of debates about the respective roles of government policy and the market in the past and future. The material draws on exclusive in-depth interviews with key informants in China and on government documents and official sources not generally available in the international literature. This will be of interest to higher level students, academics & researchers within Tourism, Policy studies, Politics, Geography and China Studies.

Political economy, in its various guises and transfigurations, is a research philosophy that presents both social commentary and theoretical progress and is concerned with a number of different topics: politics, regulation and governance, production systems, social relations, inequality and development amongst many others. As a critical theory, political economy seeks to provide an understanding of societies -- and of the structures and social relations that form them -- in order to evoke social change toward more equitable conditions. Despite the early influence of critical development studies and political economy on tourism research, political economy has received relatively little attention in tourism research. Political Economy and Tourism the first volume to bring together different theoretical perspectives and discourse in political economy related to tourism. Written by leading scholars, the text is organised into three sequential Parts, linked by the principle that the political' and the economic' are intimately connected. Part one presents different approaches to political economy, including Marxist political economy, regulation, comparative political economy, commodity chain research and alternative political economies; Part two links key themes of political economy, such as class, gender, labour, development and consumption, to tourism; and Part three examines the political economy at various geographical scales and focuses on the outcomes and processes of the political act of planning and managing tourism production. This engaging volume provides insights and alternative critical perspectives on political economy theory to expand discussions of tourism development and policy in the future. Political Economy and Tourism is a valuable text for students, researchers and academics interested in Tourism and related disciplines.

Shifting global consumption patterns, tastes and attitudes towards food, leisure, travel and place have opened new opportunities for rural producers in the form of agritourism, ecotourism, wine, food and rural tourism and specialized niche market agricultural production for tourism. Agriculture is one of the oldest and most basic parts of the global economy, while tourism is one of the newest and most rapidly spreading. In the face of current problems of climate change, rising food prices, poverty and a global financial crisis, linkages between agriculture and tourism may provide the basis for new solutions in many countries. A number of challenges, nevertheless, confront the realization of synergies between tourism and agriculture.

Tourism and Agriculture examines regional specific cases at the interface between tourism and agriculture, looking at the impacts of rural restructuring, and new geographies of consumption and production. To meet the need for a more comprehensive appreciation of the relationships and interactions between the tourism and agricultural economic sectors, this book consider the factors that influence the nature of these relationships; and explore avenues for facilitating synergistic relationships between tourism and agriculture. These relationships are examined in thirteen chapters through case studies from eastern and western Europe, Japan and the United States and from the developing countries of the Pacific, the Caribbean and Ghana and Mexico. Themes of diversification, economic development, and emerging new forms of production and consumption, are integrated throughout the entire book.

This essential volume, built on original research, generates new insights into the relationships between tourism and agriculture and future economic rural development. Edited by leading researchers and academics in the field, this book will be of value to students, researchers and academics interested in tourism, agriculture and rural development.

This book examines Japanese tourism and travel, both today and in the past, showing how over hundreds of years a distinct culture of travel developed, and exploring how this has permeated the perceptions and traditions of Japanese society. It considers the diverse dimensions of modern tourism including appropriation and consumption of history, nostalgia, identity, domesticated foreignness, and the search for authenticity and invention of tradition.

Japanese people are one of the most widely travelling peoples in the world both historically and in contemporary times. What may be understood as incipient mass tourism started around the 17th century in various forms (including religious pilgrimages) long before it became a prevalent cultural phenomenon in the West. Within Asia, Japan has long remained the main tourist sending society since the beginning of the 20th century when it started colonising Asian countries. In 2005, some 17.8 million Japanese travelled overseas across Europe, Asia, the South Pacific and America. In recent times, however, tourist demands are fast growing in other Asian countries such as Korea and China. Japan is not only consuming other Asian societies and cultures, it is also being consumed by them in tourist contexts. This book considers the patterns of travelling of the Japanese, examining travel inside and outside the Japanese archipelago and how tourist demands inside influence and shape patterns of travel outside the country. Overall, this book draws important insights for understanding the phenomenon of tourism on the one hand and the nature of Japanese society and culture on the other.