The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

This edited collection presents a group of images of the past, termed in the book construction sites. At these sites, full scale, three-dimensional images for the past have been created for a variety of reasons including archaeological experimentation, tourism and education. The various case studies explore the relationship between the sites' aims and discuss their constant friction. Contributions frankly discuss the problems and mistakes experienced with reconstruction, encourage the need for on-going experimentation and examine the various uses of the sites; political, economical and educational. The book affords a detailed and extensive discussion of such sites and should provide a valuable reference tool for archaeologists and professionals in heritage management.

From its late nineteenth century origins, the concept of protected areas has increased in scope and complexity. It now has to come to terms with the twenty first century world of neo-liberal politics, performance metrics and the growing and complex demands of tourism. This international collection of papers explores how this might be done, detailing the issues involved, and the value and values that protected areas have for economies, peoples and environments. Special attention is given to World Heritage Sites, tourism planning and their communities, to the growth of private protected areas, and to the health values of protected areas. Other subjects include private sector business involvement in protected areas, concessions policy experiments, and how the work of the world's largest protected area agency, the US National Park Service, is adapting to changing political and market demands, and to the challenges of sustainable development. It concludes with a searching interview with a member of UNESCO's World Heritage Committee. The chapters were originally published in a special issue in the Journal of Sustainable Tourism.

The dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing settings in which they can meet for the purposes of negotiation, deliberation, motivation, the dissemination of knowledge, and the celebration of their greatest career-related achievements. This book provides a sound practical and theoretical context for the study of this subject by covering, in depth, all categories of business-related events including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies and SMERF (social, military, educational, religious and fraternal) gatherings. This new edition has been extensively revised and updated to reflect recent developments in business events, including: Five new chapters on business events destination marketing, knowledge, sustainability, ethics and technology New 'It's my job' voice boxes offering practical insights from people employed in the business events industry A wide range of new case studies illustrating business events throughout the world, including emerging business events destinations such as Russia and the Middle East Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism and hospitality management.

This work combines a study of contemporary issues in tourism development with close examination of approaches to tourism research. Looking beyond much-studied mass tourism industries, leading international academics explore new issues raised by emerging tourist destinations such as Ghana, Samoa, Vietnam and Indias Bhyundar Valley. Subjects covered include: · reasons for development · tourism development as a strategy for urban revitalization · tourisms links to heritage conservation and regional development · sustainability and the adverse impacts of development · cultural considerations and community participation · the importance of context for individual tourism projects

eBook available with sample pages: 0203380304

Understanding Tourism examines tourism in 1000 questions and answers. It is intended for students and teachers of tourism worldwide, those who earn their living through tourism or who simply like being tourists, expecially if they enjoy quizzes.

Students need to know what progress they are making, to test and consolidate their knowledge. Teachers need to know their students' progress, any learning problems, what parts of the syllabus are going down well or proving difficult. Both need feedback.
Arranged in ten parts, which broadly correspond to most syllabus elements studied in schools, colleges and universities, the wide-ranging repertoire also includes such topics as who was who in tourism in the UK and worldwide; what Prime Ministers thought about tourism; who are UK and world leaders in tourism; UK, US, Australian and Caribbean tourism in figures; US versus UK language; the language of North of the (English) border; creative marketing campaigns and messages.
Professor Medlik is an author, consultant and educator with more than 30 years of involvement in tourism. He held several senior academic appointments in Britain and other countries, advised a number of companies, as well as tourism, educational and other organizations, and was the first chairman of the Tourism Society. His published work includes 20 books and other publications and more than 100 contributions to the professional and technical press.
1000 questions and answers
Covers wide range of courses
Expert panel reviewed questions
!

Heritage tourism is a global multi-million-dollar phenomenon, influencing national, regional and local cultural identities. Hong Kong finds itself at the confluence of several post-colonial economic, political and social developments and with this comes a greater awareness of the need for more meaningful cultural and heritage tourism products, especially in the form of revitalised heritage attractions. Taking a qualitative approach and using semi-structured in-depth interviews with practitioners and stakeholders in the field, this study explores the role of interpretation in heritage revitalisation projects for tourism in Hong Kong. It seeks to examine why the interpretive element of these projects so often gets diminished during the course of implementation and outlines five propositions that may inform it going forward. Ultimately, the findings of this study suggest that, as issues of local identity become ever more important in Hong Kong, the role of interpretation in the development of its heritage tourism products needs to be holistic, integrated and consistent across public, private and non-governmental sectors. Developing a framework of understanding to identify the contextual issues of interpretation and commodification, this book will be useful to students and scholars of tourism, heritage studies and Asian studies more generally.

Visitors to Thailand's urban and beach-sided tourist hotspots notice the presence of colourful and predominantly female vendors offering self-made and mass-manufactured products. A high percentage of these vendors are members of the highland ethnic minority group of Akha who have become micro-entrepreneurs or self-employed street vendors. The work and everyday life experiences of these ethnic minority migrants are situated at the intersections of tourism, migration, and the informal sector. This book investigates the social, economic, and political embeddedness of street vendors in urban tourist contexts in Thailand. Based on extensive field research, it presents a detailed analysis of urban-directed mobility patterns and revealing strategies and dilemmas in the urban souvenir business. Focusing on the development of urban ethnic minority souvenir stalls run mostly by people belonging to the highland group of Akha, the author explains the spatial expansion of ethnic businesses and assesses the economic and political obstacles micro-entrepreneurs are confronted with. The book offers an understanding of the everyday practices and social relations of and between unequally powerful actors related to ethnic minority tourism in urban contexts, and systematically integrates individual and collective action into socio-economic and politico-institutional contexts. A significant contribution to migration and ethnic minority studies in the Thai and Asian urban tourism context, the book will be of interest to researchers in the fields of Southeast Asian studies, tourism, migration, and ethnic minority studies.

The rise of political instability and terrorism necessitates a reassessment of various tourism policy issues. This book focuses upon evaluating the impact of terrorist political conflicts and other types of instability on the tourism sector and considers the practical implications for countries being adversely affected by these episodes. Over the last decades, tourism has been adversely affected by a wide range of problems such as economic crises, social conflicts, political instability, terrorism and wars. Each of these, and their consequences on tourism, confirms the need to understand more about potential mitigating policy interventions in different contexts. This book includes six chapters exploring a wide range of themes related to instability and tourism using innovative approaches and considering different countries for their research. Precisely, countries such as Turkey, Ukraine, Jordan, Egypt and Nepal are under analysis. The articles published in this special issue were written by authors affiliated with universities in the USA, New Zealand, Spain, Egypt, Jordan and Bulgaria. All selected papers underwent a rigorous double-blind review process before final revision and acceptance. The chapters were originally published in a special issue in the Journal of Policy Research in Tourism, Leisure & Events.

An explanation of how anthropology is the window through which tourism dynamics may be properly analysed and evaluated. Starting with an overview of the development of anthropology as a social science, the author moves on to examine: the definition and characteristics of tourism; definitions and typologies of tourists; tourism and culture; key themes and writers in the anthropology of tourism; issues in the anthropology of tourism; globalisation, tourism and anthropology; and the relationship between development and underdevelopment theories and the anthropology of tourism It features international case studies from the UK, USA, Fiji, Australia, Indonesia and Tanzania.

As the appetite for leisure travel and events continues to grow at an exponential rate, the impact on the environment and local communities is becoming an increasing concern, not least by the users of the services. Green approaches to tourism and events are growing in popularity and present an opportunity to both identify solutions to significant environmental and societal problems and new approaches to business. Green Events and Green Tourism looks at key frameworks, guidelines, principles and benchmarks that support the application of sustainability in practice. The five sections of the book cover themes of governance, accreditation, certification, innovation, priorities, trends, ambitions and consumer behaviour, and the chapters include examples of best practice in the organisation of music and arts festivals, special interest tourism, the green management of outdoor sites and the management of sports events. Readers will benefit from insightful case studies from around the globe.

Marine Tourism examines both successful and unsuccessful tourism in coastal and marine environments. The author provides an overview of the history, development and growth of marine tourism and describes the characteristics of 'marine tourists' and the 'vendors' of these tourist activities. The book includes case studies of specific types of tourism including:
* the cruise ship industry, * whale and dolphin watching,
* yachting - the America's Cup,
* personal water crafts and other water sports
* and maritime museums and festivals. in locations including Brighton, UK, the Florida Keys and Hawaii, USA Caribbean islands, New Zealand and Australia's Great Barrier Reef. The final section examines tourism impacts on marine ecosystems and coastal communities and explores management techniques aimed at reducing negative impacts and maximizing the benefits of marine tourism.

Spa resorts were a favoured destination for affluent seekers after health and comfortable leisure in opulent surroundings from the seventeenth to the twentieth century, although in the railway age they began to suffer from competition from new fashions in leisure and tourism, especially the seaside holiday. During their heyday the leading spa resorts became hotbeds of political and diplomatic intrigue, and gathering-points for high society. As such, they also became important businesses, and distinctive, carefully-managed urban environments. 'Taking the waters' at a mineral springs resort fell into eclipse over much of the Western world in the mid-twentieth century, only to revive in more diffuse guise as 'health and wellness tourism' in the new millennium. This book examines an important body of practices and experiences from the perspectives of health, pleasure, conspicuous consumption and display, urban governance, culture and politics across a quarter of a millennium, drawing its examples not only from the British Isles, France, Spain and Central Europe, but also from the United States and Australia. An international team of distinguished historians puts this neglected theme back on the historical map, at a time when spas and their treatments have never been so popular and visible in contemporary society. This book was published as a special issue of the Journal of Tourism History.

Embracing and Managing Change in Tourism examines management responses to the major changes taking place in international tourism and considers tourism itself as an agent of change. Including twenty-two detailed case studies from around the world this book explores two key principles. Firstly that change is enevitable and, if effectively managed, has the potential to benefit all those living in, working in and visiting the destination. Secondly, that there are no universal prescriptions for the effective management of change in tourism, since each destination has distinguishing characteristics and the nature of the problems facing it change over time.

This text provides practical advice and support for people involved in working with children with Special Educational Needs (SEN). It takes a broad-based approach, aiming to combine pragmatic advice with theoretical underpinning, to provide SEN and classroom teachers with insight into support.

Youth tourists are often defined as money poor and time rich but there are significant differences in social status, interests, and consumption behaviour within the various segments of this sector. In The Youth Tourist: Motives, Experiences and Travel Behaviour, author Anna Irimias maps out the heterogenous segment of the 'Millennial' market to help illustrate the rich diversity of youth tourist motivations and behaviours. Drawing on theories found in social psychology, media, and communication and consumer behaviour to describe youth tourists on family holidays, on study and working abroad programs, and participating in pilgrimages, festivals, and media-induced tourism events, Irimias adds significant detail to youth tourist travel patterns in light of current societal changes. She also analyses future trends in youth tourism and addresses the implications of current challenges such as climate change and digitalization, and the potential changes to the industry in light of the pandemic. The Youth Tourist presents new perspectives to researchers of Tourism Studies and the Sociology of Travel who are looking for a contemporary and critical analysis of this important market sector.

This book unravels the role of democracy after the 9/11 terrorist attacks and reflects important debates surrounding the security of Muslim communities in the years to come. It looks at the problems of torture, violence and the legal resources available to contemporary democracies to confront terrorism. While terrorism is often regarded as one of the major threats to the West and the nation-state, this book explores the notion that a disciplined sense of terror is what keeps society working. The strengths and limitations of liberalism are examined, as well as the ethical dilemma of torture and human right violations in the struggle against terrorism. This book carefully dissects the origin of the nation-state and how it keeps society united. The author offers a creative and unique approach to democracy and worldwide terrorism, exploring the consequences for the nation-state. This book looks at the connections between terrorism, mobility, consumption, torture and fear. It will be of interest to researchers as well as postgraduate and postdoctoral students within the fields of Human Geography, Politics, Media and International Relations.

This symposium, held in Argentina in March 2003, commemorates Otto Nordenskjoeld's 1901 expedition, and pays tribute to the Swedish and Argentinian explorers who took on the challenge of early fieldwork in Patagonia and Antarctica. This theme is extended to include recent fieldwork in the natural sciences in the Archipelago of Tierra del Fuego, the Antarctic Peninsula and the sub-Antarctic seas, and celebrates the fruitfulness of continuing Swedish-Argentinian scientific cooperation. The symposium and associated activities took place in the cities of Buenos Aires, La Plata and Ushuaia (Tierra del Fuego), and this book includes a selection of the most significant contributions presented at the meeting.

Cuba has experienced many social, economic, and political changes since Raul Castro retained presidency of the island nation in 2008. This comprehensive volume examines how Cuba has restructured some of its core economic policies in order to tackle stagnation; these include allowing for more legalized private enterprises, reducing the number of State-employed workers, and fostering additional outside investments. The authors explore the surge of entrepreneurial activity in tourism among Cuban residents due to these reforms, whether that be offering new tourism products or expanding traditional ones. Though the current diplomatic climate suggests continued uncertainty, the ripple effect of a potentially thawing relationship between Cuba and the USA resulted in an unexpected surge of international tourists wishing to experience Cuba before it opened to the American travel market. This book highlights the factors that are influencing, and in some cases complicating, tourism planning and development in Cuba. The authors explore a wide range of topics including tourism and land-use policy, competitiveness, responsible practices, gender and ethical advertising, the role of tour guides, emergence of casa particulares, experiential learning and solidarity, and authenticity through local art. This book will interest students, researchers, politicians and investors with a focus on Cuba. It was originally published as a special issue of the journal Tourism Planning & Development.

"This book is to be highly commended for the fact that it not only informs but also stimulates. it will be surprising if it does not inspire a wide rage of research by geographers in general, and economic geographers in particular, into one of the most overreaching and dynamic forms of economic activity: the major face and force of contemporary tourism" Erlet Carter, University of Reading, Information Technology and Tourism Vol 2, 1999

"This book is to be highly commended for the fact that it not only informs but stimulates. It will be surprising if it does not inspire a wide range of research by geographers in general, and economic geographers in particular, into one of the most overreaching and dynamic forms of economic activity: the major face and force of contemporary tourism" Erlet Cater, University of Reading; Information Technology and Tourism Vol 2 1999

The worldwide expansion of the tourism industry creates many encounters between global agents and local forces, yet the host-guest interaction is rarely considered from the point of view of the experience of work. This study documents and discusses such a global-local encounter, based on fieldwork carried out in hotels in Barbados and Malta. Insight is drawn froma a review of such issues as recruitment, promotion, redundancy, discipline, security, communication, expertise, total quality management iniatives, trade unionism and industrial action.

South-East Asia has developed rapidly as a tourist destination, but what are the effects of this growth upon the peoples of the region? How far is it possible to control the impact of tourism whilst also supporting the industry's role in the region's development? This book, first published in 1993, attempts to answer these questions by providing a critical analysis of the nature of tourism as it has developed in the area. It questions commonly held assumptions about tourism both from a western perspective and from the point of view of policy makers in the region. It explores central issues such as the impact of tourism on the environment, culture and the economy, placing it within an historical and political context in order to assess the implications of current developments. The contributors use case studies from a variety of countries on such aspects as the sex industry, dream holidays and rural handicrafts, assessing tourist perceptions, both domestic and international, and policy decisions. By taking a long-term perspective it should provoke thought on the ways to develop sustainable tourism for the future.

Tourism research that is inspired by theories of practice is currently gaining in prominence. This book provides a much-needed introduction to the potential applications of theories of practice in tourism studies. It brings together a variety of approaches exploring how theories of practice bridge themes and fields which are usually addressed separately within tourism research: consumption and production; travel and the everyday; governance and policy; technology and the social. The book critically engages with practices as a fruitful approach to tourism research as well as how the particularities of tourism might inform our understanding of practice theories. This book contributes to conceptual and methodological debates providing insights from authors who have engaged with practice theory as an entry point to researching tourism. It offers a solid starting point for researchers and students alike who wish to learn about, and try, this approach, as well as explore its possibilities and limitations in the field of tourism.

Seeks to redress the ways that femme identites have been elided, idealized, or not fully historicized in a productive reconsideration of lesbian and butch-femme history, of feminism, and of queer thought. As femme sexual politics provide a liberatory model, the text, as a feminist project offers an alliance between many communities of women previously passed over by feminism. This collection argues that femmes have been causal to shifts within feminism, the creation of queer theory, and the shaping of butch-femme and lesbian history. The text is divided into three sections: histories; generations; and futures. Contributors write about femme in terms of: sexuality, gender, race and ethnic communities, class experience, national borders, bisexuality, body image, incest survival, aging, bar culture, heterosexuality, activism, transgender and transsexual desire, and feminism. The book portrays femmes as contestatory lesbian identities, radical feminist positions, and subversive queer models.