As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends early and design proactive strategies to gain competitive advantage. Tourism Futures: dynamics, challenges and tools provides the readers with a comprehensive insight of the changes in the external business environment, and equips them with new managerial techniques and tools in order to adapt and profit from these changes and into the future. Written by a team of globally renowned thinkers and researchers, it provides the manager of tomorrow with the ability to look beyond normal planning horizons and identify potential opportunities from change. Tourism Futures: dynamics, challenges and tools is part of a two part set with its companion text, Tourism Futures: the emerging business which takes the reader on a logical progression to look at new products, new consumers and new industry. Both texts thereby provide the reader with a complete set of tools and knowledge to enable them to recognise the key areas of growth and change, and the ability to use the new tools and technologies available to develop them and maximise business potential.

'Definitely a book that sheds light on perspectives and perceptions about today's global economy. A must read for tourists and corporations alike - also heads of state, the media and environment groups - all of whom need to be informed on this key subject.' Chief Garry John, Chair and Spokesperson, St'at'imc Chiefs' Council 'an activist's call to action on behalf of people who have been made invisible in the merciless spread of globalization under corporate control.' Nina Rao, Southern Co Chair of the Tourism Caucus at the UN Commission on Sustainable Development, and Professor of Tourism 'A powerful and much-needed tool to fight the seemingly all-pervasive ignorance in the corporate and consumer-driven world that continues to hail ecotourism and other tourism 'alternatives' as beneficial to local people without looking at the root causes of problems.' Anita Pleumarom, Tourism Investigation and Monitoring Team, Bangkok Tourism is the fastest growing industry in the world. Ecotourism, often considered a more benign form of tourism, can in fact cause the most damage, as it targets more vulnerable environments and cultures. Is the Sacred for Sale? looks at our present crossroads in consumer society. It analyses the big questions of tourism, clarifying how tourism can support biodiversity conservation. It also offers a cross-cultural window to the divide between corporate thinking and sacred knowledge, to help us understand why collisions over resources and land use are escalating. Finally, we have a full spectrum of information for healthy dialogue and new relationships. This book is a profound wake up call to the business world and to decision-makers who shape current policy. It poses important questions to us all and is a must read for every tourist and traveller.

When people in First World countries think of tourists in the vast expanses of the Third World today, they typically think of pampered westerners, filling up the luxury hotels and imposing their Orientalist gazes on the teeming masses. As David Gladstone shows us in this fascinating and provocative book, such preconceptions are wrong. Coupling incisive and colorful ethnographic accounts of tourism in India and Mexico with sharp analysis, Gladstone demonstrates the amazing complexity of this industry, which now comprises close to ten percent of the world economy. As he also shows, the vast majority of tourists in the Third World are indigenous people with few resources-often making pilgrimages to religious shrines. From Pilgrimage to Package Tour is a fresh and entirely original account that stands tourism studies on its head and proves that this industry is far more complicated than it initially appears.

In the late eighteenth and nineteenth centuries, legions of English citizens headed north. Why and how did Scotland, once avoided by travelers, become a popular site for English tourists? In Tourism and Identity in Scotland, 1770-1914, Katherine Haldane Grenier uses published and unpublished travel accounts, guidebooks, and the popular press to examine the evolution of the idea of Scotland. Though her primary subject is the cultural significance of Scotland for English tourists, in demonstrating how this region came to occupy a central role in the Victorian imagination, Grenier also sheds light on middle-class popular culture, including anxieties over industrialization, urbanization, and political change; attitudes towards nature; nostalgia for the past; and racial and gender constructions of the "other." Late eighteenth-century visitors to Scotland may have lauded the momentum of modernization in Scotland, but as the pace of economic, social, and political transformations intensified in England during the nineteenth century, English tourists came to imagine their northern neighbor as a place immune to change. Grenier analyzes the rhetoric of tourism that allowed visitors to adopt a false view of Scotland as untouched by the several transformations of the nineteenth century, making journeys there antidotes to the uneasiness of modern life. While this view was pervasive in Victorian society and culture, and deeply marked the modern Scottish national identity, Grenier demonstrates that it was not hegemonic. Rather, the variety of ways that Scotland and the Scots spoke for themselves often challenged tourists' expectations.

In a world characterized by an encroaching homogeneity induced by the growth of multi-national corporations and globalization, the causes of difference accrue new levels of importance. This is as true of tourism as in many other spheres of life - and one cause of differentiation for tourism promotion is the culture of Indigenous Peoples. This offers opportunities for cultural renaissance, income generation and enhanced political empowerment, but equally there are possible costs of creating commodities out of aspects of life that previously possessed spiritual meaning. This book examines these issues from many different perspectives; from those of product design and enhancement; of the aspirations of various minority groupings; and the patterns of displacements that occur - displacements that are not simply spatial but also social and cultural. How can these changes be managed? Case studies and analysis is offered, derived from many parts of the globe including North America, Asia and Australasia. The contributors themselves have, in many instances, worked closely with groups and organizations of Indigenous Peoples and attempt to give voice to their concerns. The book is divided into various themes, each with a separate introduction and commentary. The themes are Visitor Experiences, Who manages Indigenous Cultural Tourism Product, Events and Artifacts, Conceptualisation and Aspiration. In a short final section the silences are noted - each silence representing a potential challenge for future research to build upon the notions and lessons reported in the book. The book is edited by Professor Chris Ryan from New Zealand, and Michelle Aicken of Horwath Asia Pacific.

Deliver quality instruction to your studentson-campus or off The Handbook for Distance Learning in Tourism is a practical, down-to-earth guide to developing and using print-based and Internet-based flexible learning resources for courses where students rarely, if ever, attend on-campus classes. Whether you're a teacher who needs to develop course notes into a flexible learning package, a Web site, or both, or you just want information about how to teach in a flexible environment, the book will provide the help you need-in language you can understand. Designed to guide you through the completion of a projector a semesterthis hands-on book offers strategies, suggestions, hints, and examples, and includes a hotel and tourism case study that illustrates effective concepts and strategies. Written by Gary Williams, co-editor of The Internet and Travel and Tourism Education (Haworth), this unique book will help you develop print-based and Internet-based learning resources instead of focusing only on one or the other, breaking down the barriers placed between learning environments. The strategies presented are timeless, with no comparisons of specific commercial or noncommercial products to become outdated and no Web site addresses to become useless. The book makes extensive use of tables, graphics, and illustrations and has its own Web site that's regularly updated, listing online resources arranged on a chapter-by-chapter basis. The Handbook for Distance Learning in Tourism examines: the roles and characteristics of a project manager developing and buying resources considerations before committing to a project maximizing project ownership ensuring quality content educational design guidelines media foundations production, design, and maintenance of print resources developing and using Web sites computer-mediated contact course management systems (CMS) and much more! The Handbook for Distance Learning in Tourism is an invaluable guidebook for educators working in the field of hotel and tourism management as well as academics, project managers, and educational designers who are interested in flexible learning developments.

Tourism studies and media studies both address key issues about how we perceive the world. They raise acute questions about how we relate local knowledge and immediate experience to wider global processes and both play a major role in creating our map of national and international cultures. The Media and the Tourist Imagination adopts a multidisciplinary approach to explore the interactions between tourism and media practices within a contemporary culture in which the consumption of images has become increasingly significant. The contributions are divided between those written from media studies awareness, concerned with the way the media imagine travel and tourism; those written from the point of view of the study of tourism, which consider how tourism practices are affected or inflected by the media, and those that attempt a direct comparison between the practices of tourism and the media. A number of common themes and concerns arise with particular emphasis upon the image as the object of consumption. collection is also concerned to mark out their different approaches to the structuring and organizin of experience and the way in which this leads to a dynamic interchange between them. Tourism and the media are discussed as separate processes through which identity is constructed in relation to space and place.

Advances in Hospitality and Leisure (AHL), a peer-reviewed research journal, has been published annually since 2004. AHL is indexed in Scopus and included in the Australian Business Deans Council (ABDC) journal quality list. International in focus, the series attempts to divulge innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected in the context of hospitality, tourism, and leisure. It strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. This fifteenth annual volume includes eight full papers and three research notes. Most articles deploy either a quantitative or qualitative approach to data collection while two present conceptual models. The scholarly works covered in the volume are contributed by reputable researchers from five nations. The authors of this publication come from America, Europe, Asia, Pacific, and Africa. Potential readers may retrieve useful articles to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.

This book explores the nature of climate change in southern Africa, its impacts on tourism and the resilience, adaptation and governance needs in various tourism operations and environments. Previous studies on climate change and tourism have mainly focused on the Global North and specific forms of tourism such as snow-based winter activities. Drawing on case studies from a wide range of countries including South Africa, Lesotho, Namibia, Botswana and Zimbabwe, this book fills this lacuna by describing and analysing the climate change and tourism nexus in the southern African context. The book begins by providing an overview of the current and estimated impacts of climate change to the tourism industry in the region, highlighting the deepening socio-economic inequities, and environmental and social injustices. It focuses on the importance of sustainable tourism in tackling these issues and highlights that resilience and robust governance and policy systems are essential for a tourism destination to successfully adapt to change. By synthesising the key lessons learned through this analysis, Climate Change and Tourism in Southern Africa also draws attention to specific adaptation and policy strategies which have value for other regions in the Global South. This book will be of great interest to students and scholars of climate change, tourism and environmental policy and justice.

Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.

Niche Tourism examines one of the fastest growing areas within the tourism sector. This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international case studies from around the world.Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activity-based tourism.

Find out how accurate forecasting and analysis can prevent costly mistakes! Management Science Applications in Tourism and Hospitality examines innovative tools for evaluating performance and productivity in tourism offices, hotels, and restaurants. This collection of recent studies focuses on two important topics of management science: forecasting and a relatively new analytical methodology called data envelopment analysis (DEA). This book will show you how tourism forecasting accuracy can be enhanced and how DEA can be used to benchmark productivity and improve advertisement efficiency. Management Science Applications in Tourism and Hospitality provides you with a useful blend of analysis from both theory and real-data perspectives. This book uses case studies, application techniques, and expert advice to review various productivity measurement methods and compare them to DEA, revealing DEA's strengths, weaknesses, and its potential in the operating environment. With Management Science Applications in Tourism and Hospitality, you'll be able to: utilize destination benchmarking perform multiunit restaurant productivity assessments using DEA conduct hotel labor productivity assessments using DEA measure and benchmark productivity in the hotel sector using DEA model tourism demand use an improved extrapolative hotel room occupancy rate forecasting technique forecast short-term planning and management for a casino buffet restaurant apply city perception analysis (CPA) for destination positioning decisions This book is generously enhanced with tables and figures to substantiate the research. Management Science Applications in Tourism and Hospitality is valuable for hospitality and tourism educators and graduate students learning and doing research in operation analysis. Savvy executives and professionals who want to improve efficiency in their industry will also benefit from the techniques illustrated in this timely guide.

Through a fascinating range of case-studies drawn from across the world, this innovative book shows how places to play are also places in play: made and remade by the mobilities and performances of tourists and workers, images and heritage, the latest fashions and the newest diseases. Criss-crossed by various mobilities and performances, places are shown to "move" as they are put into play in relation to other places.
Section One focuses on the performance of paradise in the Caribbean, the Mediterranean, in "ecotourism" sites and on beaches across the world. Section Two turns the performance of global heritage from quaint English spa-towns and Viking heritage centers, to the spiritual sublime of Inca ruins and the Taj Mahal, and the international travels of art exhibitions. Section Three concerns the remaking of global cities: Hong Kong, Barcelona, Rio de Janeiro, and the "high-rise" suburbs of post-millennial Europe. The last section takes an unpredictable tour of round-the-world web-sites, Dubai's Palm Island, and the dark worlds of nuclear tourism and deadly tourism.
Tourism itself is thus in motion, becoming less predictable as changing processes of leisure, authenticity and risk re-shaping global mobilities.

This book looks at the making and the consuming of places in the contemporary world. Illustrated through various case-studies from Denmark, it considers how places, performances and peoples intersect. It examines the fascinating circumstances through which visitors to a place, in part, produce that place through their performances. Places are intertwined with people through various systems that generate and reproduce performances in and of that place. These systems comprise networks of 'hosts, guests, buildings, objects and machines' that contingently realize particular performances of specific places. The studies featured here develop an exciting 'new mobility' paradigm emerging within the social sciences.

Planning and management for tourism growth is becoming essential in the context of sustainable development. Particularly so since many tourist destinations are facing severe pressures from tourist flows and activities. Such pressures are evidenced in terms of dysfunctions (congestion, environmental degradation, etc) which ultimately affect the attraction and competitiveness of tourism destinations. The development of tourism should be considered in accordance with sustainability principles. In this context respecting the capacity of the local system to sustain growth becomes a key challenge. This book examines the use of various tools to define, measure and evaluate tourism carrying capacity (TCC) - a tool aiming to impose limits for entering certain tourist destinations or using certain activities. Drawing on case studies from France, Spain, Italy, Greece, the UK, the Netherlands, Ireland, Belgium, Austria, Germany and Finland, it presents practical experiences of implementing TCC in various tourist destinations (i.e. historic towns, coastal zones, islands, etc). It draws conclusions regarding the measurement and implementation of TCC assessment and provides further guidelines towards a comprehensive methodological framework for assessing tourism sustainability in the future.

Although there has been an increasing interest in rural tourism in terms of research, training and teaching in recent years, its conceptualization and the relationships between concept and strategy are still poorly represented and not well understood. The need for such a critical understanding is particularly crucial as rural areas experience rapid change, and as tourism is viewed as a key element of development and regeneration. This volume provides an interdisciplinary approach to new directions in rural tourism, drawing on the latest conceptual thinking and evolving strategic roles. It brings together case study exemplification from the UK, Denmark, Norway, Austria, Spain, Slovenia, Poland, New Zealand and the Caribbean. It debates such key issues as sustainability and niche marketing. The book thus provides accessible material drawn from a range of environmental and cultural contexts and focuses attention on the nature and interrelationships between local and global issues in rural tourism and development.

Find out how the ways we live and work are changing the ways in which we play! As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when people travel. The Tourism and Leisure Industry: Shaping the Future gives you the knowledge and skills you need to keep your business on top of this competitive field. An essential read for all leisure and tourism experts, this book analyzes and explains demographics, global supply and demand, globalization, intercultural behavior, and mobility to help you forecast future consumer needs. This insightful book also predicts new markets and products to help you tailor your business to the tourism and leisure trends of the next generation. The Tourism and Leisure Industry: Shaping the Future evaluates traditional leisure time activities, such as theme parks and sporting events as well as the fastest growing activities, such as leisure-based wellness resorts. Find out what the populations of different countries are expecting from their free time in terms of temporal aspects, benefits, and location. Get up-to-date advice on information technology and see how it will be changing the way you do business. The Tourism and Leisure Industry: Shaping the Future focuses on a variety of factors impacting tourism today, including: changes in social values intercultural technology races changed economic market conditions changing lifestyle trends population growth networked economies the growing market for senior travelers The Tourism and Leisure Industry: Shaping the Future is your contemporary guide to the next steps in the evolution of tourism and leisure. Filled with tables and figures to help you organize and understand the information it presents, this book is easy to read yet suitable for any expert in the leisure field. With case studies, research reports, and extensive bibliographies, it is a vital resource for destination managers, consultants, and teachers alike.

Within the tourism field, transport research specifically related to tourism remains substantially neglected despite its dynamic role in the creation of tourist movements at different geographical scales. This volume of edited essays is a seminal study which sets out to address this neglect by examining a number of conceptual and empirical issues associated with the way multidisciplinary researchers approach the study of the transport-tourism interface. This volume has contributions from geographers, planners, social psychologists, marketers, economists and sociologists. It is rare to find such a multidisciplinary group of researchers assembled for a specialist area such as transport and tourism which provides many interesting insights and approaches to this growing field of study. The book poses a number of key questions: What is the scope of progress in tourism and transport research in the new millennium? What type of research has been undertaken and has it been synthesised into a body of knowledge which researchers and practitioners can access? Have researchers adopted a common agenda to addressing conceptual issues associated with the analysis of the tourism-transport interface? What conceptual challenges do researchers face in the analysis of tourism and transport? What are the current issues which researchers may need to address to fully understand how transport and tourism studies are functionally linked and integral to the wider understanding of tourism development?

This book offers students a uniquely concise, accessible and comprehensive introduction to hotel accommodation management that covers the range of managerial subjects and disciplines in the sector. The book focuses on enduring aspects of the accommodation management function (front office management, housekeeping, revenue management); the changing context of hotel accommodation provision (the move to 'asset light', the supply of accommodation, trends in hotel investment and asset management, the challenges engendered by social media and the collaborative economy to the hotel market); and the role of accommodation in additional and integrated facilities and markets (spas, resorts, MICE markets). International case studies illustrating examples of practice in the industry are integrated throughout, along with study questions and other features to aid understanding and problem solving. This is essential reading for all hospitality and hotel management students.

The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events in different contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador.

Sports Tourism: participants, policy and providers is an unparalleled text that explains sports tourism as a social, economic and cultural phenomenon that stems from the unique interaction of activity, people and place. Unlike other texts, it seeks to present sports tourism as a unique area that produces its own unique issues, concerns and controversies. The text tackles these issues from three viewpoints: participants: examining the profiles, motivations and behaviour patterns of sports tourists to create a typology of participants policy: analyses the response by policy makers to this phenomenon and the problems of achieving integration between two sectors with historically different cultures providers: their motivations, aims, objectives and strategies Illustrated by international case studies in each chapter, and with four extended case study chapters, Sports Tourism: participants, policy and providers examines this area using real life experiences and concrete evidence.

The new fifth edition of Ecotourism focuses on an array of economic, social and ecological inconsistencies that continue to plague ecotourism in theory and practice, and examines the sector in reference to other related forms of tourism, impacts, conservation, sustainability, education and interpretation, policy and governance, and the ethical imperative of ecotourism as these apply to the world's greenest form of tourism. Building on the success of prior editions, the text has been revised throughout to incorporate recent research, including ecotourism taking place in under-represented world regions. It includes new case studies on important themes in research and practice as well as learning objectives in each chapter. David Fennell provides an authoritative and comprehensive review of the most important issues, including climate change and UN Sustainable Development Goals. Ecotourism continues to be embraced as the antithesis of mass tourism because of its promise of achieving sustainability through conservation mindedness, community development, education and learning, and the promotion of nature-based activities that are sensitive to both ecological and social systems. The book debates to what extent this promise has been realised. An essential reference for those interested in ecotourism, the book is accessible to students, but retains the depth required for use by researchers and practitioners in the field. This book will be of interest to students across a range of disciplines including geography, economics, business, ethics, biology, and environmental studies.

Along with basic practical reasons, our practices concerning food and drink are driven by context and environment, belief and convention, aspiration and desire to display - in short, by culture. Similarly, culture guides how tourism is used and operates. This book examines food and drink tourism, as it is now and is likely to develop, through a cultural 'lens'. It asks: what is food and drink tourism, and why have food and drink provisions and information points become tourist destinations in their own right, rather than remaining among a number of tourism features and components? While it offers a range of international examples, the main focus is on food and drink tourism in the UK. What with the current diversification of tourism in rural areas, the increased popularity of this type of tourism in the UK, the series of BSE, vCJD and foot and mouth crises in British food production, and the cultural and ethnic fusion in British towns and cities, it makes a particularly rich place in which to explore this subject. The author concludes that the future of food and drink tourism lies in diversity and distinctiveness. In an era of globalisation, there is a particular desire to enjoy varied, rather than mono-cultural ambiance and experience. She also notes that there is an immediacy of gratification in food and drink consumption which has become a general requirement of contemporary society.

Tourism has increasingly become a vital element in the economic development of the Indian Ocean region. This volume brings together leading tourism and economics experts from the region to discuss the wide range of problems and issues raised by the increasing significance of tourism such as: tourism and development; dimensions of and assault on rural and urban poverty; empowerment of women; women's property rights; access of the rural poor to services and resources; political and economic impediments to human resources development; management of energy and environmental resources; and electronic commerce and development. These issues and proposed policies are examined theoretically in the first section of this book, with comparative empirical case studies from Australia, Papua New Guinea, Botswana, Hong Kong, Singapore, India, the Maldives, Mauritius, the Seychelles, China and South Africa illustrating these arguments in the second section. A conclusion sums up the problems found in current policy and practice and puts forward innovative proposals and prospects for tourism and development in the region.