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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry

Destinations - Cultural Landscapes of Tourism (Paperback): Greg Ringer Destinations - Cultural Landscapes of Tourism (Paperback)
Greg Ringer
R1,489 Discovery Miles 14 890 Ships in 12 - 19 working days

This book presents new directions both for tourism and cultural landscape studies in geography, crossing the traditional boundaries between the research of geographers and scholars of the tourism industry.
Drawing on selected research from Europe, Southeast Asia, the Pacific and North America, the contributors combine perspectives in human geography and tourism to present cultural landscapes of tourist destinations as socially constructed places, examining the extent and manner by which tourism both establishes and falsifies local reality.
The book addresses many critical themes which recent critiques in tourism studies focusing on the attitudes and behaviour of the tourist and on the industry as agents of social change have ignored, including the marginalization of the 'host' community, the privatization and commodification of local culture, and how tourism acts as both agent and process in the structure, identity and meaning of local places.

Wilderness of Wildlife Tourism (Paperback): Johra Kayeser Fatima Wilderness of Wildlife Tourism (Paperback)
Johra Kayeser Fatima
R2,617 Discovery Miles 26 170 Ships in 12 - 19 working days

Wildlife tourism is a growing multimillion-dollar industry within the hospitality and tourism industry. Wildlife tourism, in its simplest sense, is the creation of tour packages for watching wild animals in their natural habitats, and is particularly important in African and South American countries, Australia, India, Canada, Indonesia, Bangladesh, Malaysia, Sri Lanka, and Maldives, among others. This new book brings together the best voices in the field of wildlife tourism and provides a key understanding of wildlife tourism. It explores many important aspects of wildlife to date with related implications for various sectors, such as technology, education, corporations, and policymaking.

Women and Travel - Historical and Contemporary Perspectives (Paperback): Catheryn Khoo-Lattimore, Erica Wilson Women and Travel - Historical and Contemporary Perspectives (Paperback)
Catheryn Khoo-Lattimore, Erica Wilson
R2,616 Discovery Miles 26 160 Ships in 12 - 19 working days

Women and Travel: Historical and Contemporary Perspectives is a fascinating look at the behavior, motivations, experiences, and needs of women as tourists and travellers, drawing on both historic and contemporary eras. Surprisingly little research has explored key issues, experiences, and opportunities in the context of women's travel. This revealing volume fills this gap, exploring the discourses, debates, and discussions about women, travel, and tourism. With an international roster of contributors from diverse regions of the world, the book celebrates a variety of women's voices. Khoo-Lattimore and Wilson deliberately sought to include nontraditional and non-Western perspectives on women's travel, with inclusions of Asian solo female travelers; Islamic women travellers and the constraints placed on them; and women who cannot travel (or choose, for whatever reason, a 'home holiday'). This enlightening volume brings together scholars from the broad areas of tourism, hospitality, geography, and leisure studies to examine how and why women travel. The chapters bring light to perspectives from different countries, cultures, backgrounds, and religions, and utilize different methods, approaches and styles of presentation. Women and Travel: Historical and Contemporary Perspectives will be of interest to academics and graduate students from a range of disciplines, including tourism, leisure studies, sociology, cultural geography, anthropology, feminist and gender studies, business, economics and management; as well as professionals working in the tourism industry, particularly those with an interest in niche markets and segmentation.

Tourism Supply Chain Management (Hardcover): Haiyan Song Tourism Supply Chain Management (Hardcover)
Haiyan Song
R4,627 Discovery Miles 46 270 Ships in 12 - 19 working days

Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the inter-related tourism business operations will enable tourism firms to better meet customer needs and accomplish business goals thus maintaining competitive advantage over their equally efficient rivals. This significant and timely volume is the first to apply supply chain management theories and practices in the context of tourism. By doing so the book offers insight into the relationships between tourism enterprises, how co-ordination across organizations can be effectively achieved and how business performance can be improved. It provides comprehensive and systematic coverage of modern supply chain management concepts and methodologies applied to the tourism and hospitality industries. The text covers key issues and principles including: marketing and product development, demand forecasting, supplier selection and management, distribution channels, capacity management, customer relationship management, tourism supply chain competition and coordination, and e-tourism. The book combines essential theory and comparative international examples based on primary research to show challenges and opportunities of effective tourism supply chain management. This text is essential for final year undergraduate and postgraduate students studying Tourism Management, Tourism Planning and Tourism Economics.

Tourists, Signs and the City - The Semiotics of Culture in an Urban Landscape (Hardcover, New Ed): Michelle M. Metro-Roland Tourists, Signs and the City - The Semiotics of Culture in an Urban Landscape (Hardcover, New Ed)
Michelle M. Metro-Roland
R4,621 Discovery Miles 46 210 Ships in 12 - 19 working days

Drawing upon the literature of landscape geography, tourism studies, cultural studies, visual studies and philosophy, this book offers a multi-disciplinary approach to understanding the interaction between urban environments and tourists. This is a necessary prerequisite for cities as they make themselves into enticing destinations and compete for tourists' attention. It argues that tourists make sense of, and draw meaningful conclusions about, the places in which they tour based upon the interpretation of the signs or elements encountered within the built environment, elements such as graffiti and lamp posts. The writings of the American pragmatist Charles S. Peirce on interpretation provide the theoretical model for explaining the way in which mind and world, or thoughts and objects, result in tourists interacting with place. This theoretical framework elucidates three applied studies undertaken with foreign visitors to the Hungarian capital of Budapest. Based upon extensive ethnographic field work, these studies focus on tourists' interpretation of the urban landscape, with particular attention paid to the encounters with national culture, the role of architecture and the importance of the prosaic in urban tourism.

The Politics of Heritage Tourism in China - A View from Lijiang (Paperback): Xiaobo Su, Peggy Teo The Politics of Heritage Tourism in China - A View from Lijiang (Paperback)
Xiaobo Su, Peggy Teo
R1,493 Discovery Miles 14 930 Ships in 12 - 19 working days

This volume unravels the politics surrounding behind China's hegemonic project of heritage tourism development in Lijiang. It provides a compelling study of the dialectical relationships between global and domestic capital, the state, tourists and locals as they collude, collaborate and contest one another to ready Lijiang for tourist consumption. Using rich material from insightful interviews and quantitative data, the authors show how complex tourism development can be even as it strives to do good for the community. Su and Teo investigate the practices of contestation and negotiation of identity within Lijiang; analyze the negotiations that transform material and vernacular landscapes; and suggests strategies that will enable sustained tourism interest in this location. Linking Gramsci's theory on hegemony to the cultural politics of space, this book has two major strengths: it establishes a theoretical framework to conceptualize power relations in tourism space and provides critical insights into the rapidly shifting socio-political landscape of contemporary China. Comparisons with other Chinese heritage sites are also provided. By addressing the power struggles inevitable in the process of tourism development, The Politics of Heritage Tourism in China provides an innovative understanding of China's dynamic politics in a period of transition. As such, it will address the needs of students and academic scholars working in the fields of China studies, tourism, cultural studies, urban studies, sociology, geography, political science and heritage studies.

How to Research and Write a Thesis in Hospitality Tourism - A Step-By-Step Guide for College Students (Paperback): JM Poynter How to Research and Write a Thesis in Hospitality Tourism - A Step-By-Step Guide for College Students (Paperback)
JM Poynter
R3,195 R2,504 Discovery Miles 25 040 Save R691 (22%) Ships in 10 - 15 working days

A comprehensive guide to academic research methods that focuses on two of the world's fastest growing industries... As tourism continues to play a larger role in economies all over the world, record numbers of students are flocking to college and university programs in this specialized field of study. Charged with writing a comprehensive thesis that relates to their special hospitality area of interest, many of these students--some of whom are preparing a thesis for the first time in their academic careers--experience difficulty in organizing a project on such a scale. Designed as a companion to the student who is writing such a thesis, How to Research and Write a Thesis in Hospitality and Tourism is a beginner's guide to basic research and writing specifically on this burgeoning field of study. This hands-on guide helps students pull together the various components of a thesis in an organized, coherent fashion--from the cover page to the bibliography--and all the chapters in between. Students learn everything they need to know about developing, designing, and completing an original research study including:

  • How to develop an original thesis
  • How to conduct a thorough literature review
  • How to write a knockout introduction
  • How to write effective chapter summaries
  • How to prepare footnotes and bibliography
  • How to prepare a persuasive cover letter
  • How to obtain, record, analyze, and interpret data
  • And much more!
Event Policy - From Theory to Strategy (Hardcover): Malcolm Foley, David McGillivray, Gayle McPherson Event Policy - From Theory to Strategy (Hardcover)
Malcolm Foley, David McGillivray, Gayle McPherson
R4,920 Discovery Miles 49 200 Ships in 12 - 19 working days

As the event management field expands, there has been an emergence of a distinctive events policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation.

Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and in doing so demonstrate the links between the development of events in policy making and the theoretical exploration of the role of events as policy. Building on a strong coherent framework the book explores the conceptual terrain in which events and festivities are located, evaluates the range of theoretical perspectives pertinent to the study of events policy, appraises the socio economic and socio cultural implications of event-led policies internationally and draws together the main theoretical and event policy issues for the future. It utilises a good range of international cases, from Dubai, Singapore, New Orleans and Glasgow, to help demonstrate the relationships between theory and strategy and includes useful features to help students understand the subject and deepen their knowledge of the events policy terrain.

This groundbreaking volume will be essential reading for students, researchers and academics of events and other related disciplines.

Event Policy - From Theory to Strategy (Paperback, New): Malcolm Foley, David McGillivray, Gayle McPherson Event Policy - From Theory to Strategy (Paperback, New)
Malcolm Foley, David McGillivray, Gayle McPherson
R1,607 Discovery Miles 16 070 Ships in 12 - 19 working days

As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation.

Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and, in doing so, demonstrate the links between the development of events in policy-making and the theoretical exploration of the role of events as policy. Building on a strong coherent framework, the book explores the conceptual terrain in which events and festivities are located, evaluates the range of theoretical perspectives pertinent to the study of events policy, appraises the socio-economic and socio-cultural implications of event-led policies internationally and draws together the main theoretical and event policy issues for the future. It utilizes a good range of international cases, from Dubai, Singapore, New Orleans and Glasgow, to help demonstrate the relationships between theory and strategy, and includes useful features to help students understand the subject and deepen their knowledge of the events policy terrain.

This groundbreaking volume will be essential reading for students, researchers and academics of events and other related disciplines.

New Perspectives in Caribbean Tourism (Paperback): Marcella Daye, Donna Chambers, Sherma Roberts New Perspectives in Caribbean Tourism (Paperback)
Marcella Daye, Donna Chambers, Sherma Roberts
R1,801 Discovery Miles 18 010 Ships in 12 - 19 working days

The Caribbean is one of the most tourism dependent regions of the world. This edited volume extends beyond the frontiers of normative perspectives of tourism development to incorporate "new" ideas and perspectives that relate to the socio-cultural, political and economic realities of these societies. This edited text therefore explores tourism in the region within the context of key currents of Caribbean thought and critique in relation to issues of dependency, postcolonial interactions, race and class as well as identity and culture. Engaging a range of disciplines and themes, this volume offers a critical examination of the unique experiences, challenges and practices of Caribbean tourism.

Economics of Tourism and Hospitality - A Micro Approach (Hardcover): Yong Chen Economics of Tourism and Hospitality - A Micro Approach (Hardcover)
Yong Chen
R4,521 Discovery Miles 45 210 Ships in 12 - 19 working days

This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution. This book not only helps students to master core microeconomic theories that are essential for understanding the tourism and hospitality industry, but, more importantly, it guides students to analyze consumer behavior and firm strategy specific to the industry. Throughout the book, readers are guided to develop the economic analysis of tourism and hospitality that progresses from economic intuition to graphical representation and to mathematical quantification. Carefully corralled case studies showcase the applications of key microeconomic theories in solving a wide range of real-world problems, including Uber's surge pricing, Airbnb's supply adjustment, and McDonald's and Burger King vying for prime locations. This book is written in an accessible style, illustrated with exquisite diagrams, and enriched with a range of other features, such as chapter summaries, review questions, and further readings to aid readers' further understanding. By reading this book, students will be able to develop an economist's way of thinking, which will enable them to analyze tourism and hospitality businesses in a rigorous and critical manner. This book is essential reading for all tourism and hospitality students and teachers.

An Introduction to Visual Research Methods in Tourism (Hardcover, New): Tijana Rakic, Donna Chambers An Introduction to Visual Research Methods in Tourism (Hardcover, New)
Tijana Rakic, Donna Chambers
R4,930 Discovery Miles 49 300 Ships in 12 - 19 working days

An Introduction to Visual Research Methods in Tourism is the first book to present, discuss and promote the use of a range of visual methods in tourism studies. It introduces methods ranging from the collection of secondary visual materials for the purposes of analysis (such as postcards, tourism brochures, and websites) and the creation of visuals in the context of primary research (such as photography, video and drawings), to the production of data through photo-elicitation techniques. The book promotes thoroughly underpinned interdisciplinary visual tourism research and includes an exploration of many key philosophical, methodological and inter-disciplinary approaches. Comprised of five parts: introduction; paradigms, academic disciplines and theory; methods; analysis and representation; and conclusion. This volume informs and inspires its readers through a reliance on theory, examples from tourism studies conducted in various geographical locations and through key pedagogical features such as annotated further readings, practical tips boxes and concise chapter summaries. This book will be of interest to experienced visual tourism researchers, scholars wishing to incorporate visual methods in their studies of tourism for the very first time, as well as students on undergraduate, postgraduate or doctoral programmes who are contemplating the incorporation of visual methods in their studies of tourism.

An Introduction to Visual Research Methods in Tourism (Paperback, New): Tijana Rakic, Donna Chambers An Introduction to Visual Research Methods in Tourism (Paperback, New)
Tijana Rakic, Donna Chambers
R1,435 Discovery Miles 14 350 Ships in 12 - 19 working days

An Introduction to Visual Research Methods in Tourism is the first book to present, discuss and promote the use of a range of visual methods in tourism studies. It introduces methods ranging from the collection of secondary visual materials for the purposes of analysis (such as postcards, tourism brochures, and websites) and the creation of visuals in the context of primary research (such as photography, video and drawings), to the production of data through photo-elicitation techniques. The book promotes thoroughly underpinned interdisciplinary visual tourism research and includes an exploration of many key philosophical, methodological and inter-disciplinary approaches. Comprised of five parts: introduction; paradigms, academic disciplines and theory; methods; analysis and representation; and conclusion. This volume informs and inspires its readers through a reliance on theory, examples from tourism studies conducted in various geographical locations and through key pedagogical features such as annotated further readings, practical tips boxes and concise chapter summaries. This book will be of interest to experienced visual tourism researchers, scholars wishing to incorporate visual methods in their studies of tourism for the very first time, as well as students on undergraduate, postgraduate or doctoral programmes who are contemplating the incorporation of visual methods in their studies of tourism.

Tourism and Tibetan Culture in Transition - A Place called Shangrila (Paperback): Ashild Kolas Tourism and Tibetan Culture in Transition - A Place called Shangrila (Paperback)
Ashild Kolas
R1,455 Discovery Miles 14 550 Ships in 12 - 19 working days

This book explores the relationship between tourism, culture and ethnic identity in Tibet in , focusing in particular on Shangrila, a Tibetan region in Southwest China, to show how local 'Tibetan culture' is reconstructed as a marketable commodity for tourists. It analyses the socio-economic effects of Shangrila tourism in Tibet, investigating who benefits economically, whilest also considering its political implications and the ways in which tourism might be linked to the negotiation and reassertion of ethnic identity. It goes on to examine the spatial re-imagining provoked by the development of tourism, and asks whether a tourist destination inevitably becomes a 'pseudo-community' for the visited. Can a fictitious name, invented for the sake of tourists, still provide the 'natives' of a place with a sense of identity? This book argues that conceptions of place are closely linked to notions of social identity, and in the case of Shangrila particularly to ethnic identity. Viewing the spatial as socially constructed, and place-making as vital to social organisation, this is a study of how place is constructed and contested. It describes how local villagers and monastic elites have negotiated the area's religious geography, how agents of the Communist state have redefined it as a minority area, and how tourism developers are now marketing the region as Shangrila for tourist consumption. It outlines the different 'place-making' strategies utilised by the various social actors, including local villagers to create the communities in which they live, monastic elites to invent a Buddhist Tibetan realm of 'religious geography', agents of the People's Republic of China to define the area as part of the communist state, and tourism developers to market the region as 'Shangrila' for tourist consumption. Overall, this book is an insightful account of the complex links between tourism, culture and Tibetanethnic identity in Tibet, and will be of interest to a wide range of disciplines including social anthropology, sociology, human geography, tourism and development studies.

Post-Conflict Heritage, Postcolonial Tourism - Tourism, Politics and Development at Angkor (Paperback): Tim Winter Post-Conflict Heritage, Postcolonial Tourism - Tourism, Politics and Development at Angkor (Paperback)
Tim Winter
R1,786 Discovery Miles 17 860 Ships in 12 - 19 working days

Angkor, Cambodia's only World Heritage Site, is enduring one of the most crucial, turbulent periods in its twelve hundred year history. Given Cambodia's need to restore its shattered social and physical infrastructures after decades of violent conflict, and with tourism to Angkor increasing by a staggering 10,000 per cent in just over a decade, the site has become an intense focal point of competing agendas. Angkor's immense historical importance, along with its global prestige, has led to an unprecedented influx of aid, with over twenty countries together donating millions of dollars for conservation and research. For the Royal Government however, Angkor has become a 'cash-cow' of development. Post-conflict Heritage, Postcolonial Tourism critically examines this situation and locates Angkor within the broader contexts of post-conflict reconstruction, nation building, and socio-economic rehabilitation. Based on two years of fieldwork, the book explores culture, development, the politics of space, and the relationship between consumption, memory and identity to reveal the aspirations and tensions, anxieties and paradoxical agendas, which form around a heritage tourism landscape in a post-conflict, postcolonial society. With the situation in Cambodia examined as a stark example of a phenomenon common to many countries attempting to recover after periods of war or political turmoil, Post-conflict Heritage, Postcolonial Tourism will be of particular interest to students and scholars working in the fields of Asian studies, tourism, heritage, development, and cultural and postcolonial studies.

Water Policy, Tourism, and Recreation - Lessons from Australia (Hardcover): Lin Crase, Suzanne O'Keefe Water Policy, Tourism, and Recreation - Lessons from Australia (Hardcover)
Lin Crase, Suzanne O'Keefe
R4,377 Discovery Miles 43 770 Ships in 10 - 15 working days

This book explores the complicated interrelationships between freshwater resources and tourism and recreation. The focus is on Australia, but comparisons with the experience of other countries are also made throughout. Yet Australia has been at the forefront of conflicts over drought and water use, particularly for irrigated agriculture, as well as of the design of policies and institutions for water policy, so there are many lessons which can be applied to other parts of the world.Thie authors examine in detail the relationships between water economics and supply, and the needs for tourism and recreation. The book discusses water use and access, and the conflict between urban and recreational demands. It considers the institutional arrangements around water and the significance of property rights, including water markets and water pricing. Theoretical and practical models for increasing collaboration and cooperation such as the use of trusts are also developed and water trusts in the USA are examined. Specific chapters highlight the role of interest groups, such as the boating industry, to influence policy thinking and the practical trade-offs between access to urban water supplies and the requirements of recreation. Tourist behavior in relation to water use and pricing is also assessed.

Places of the Imagination - Media, Tourism, Culture (Hardcover, New Ed): Stijn Reijnders Places of the Imagination - Media, Tourism, Culture (Hardcover, New Ed)
Stijn Reijnders
R4,921 Discovery Miles 49 210 Ships in 12 - 19 working days

Recent years have seen an explosive growth in the phenomenon of people visiting locations from popular novels, films or television series. Places of the Imagination presents a timely and insightful analysis of this form of media tourism, exploring the question of how best to explain the increasing popularity of media tourism within contemporary culture. Drawing on extensive empirical and interview material, this book examines the representation of landscapes in popular narratives that have inspired media tourism, whilst also investigating the effects over time of such tourism on local landscapes, and the processes by which tourists appropriate the landscape, experiencing and accommodating them into their imagination. Oriented around three central case studies of popular television detective shows, famous films and classic literature, Places of the Imagination develops a new theoretical understanding of media tourism. As such, it will appeal to sociologists and cultural geographers, as well as those working in the fields of media and cultural studies, popular and fan culture, tourism and the sociology of leisure.

Japanese Tourism and Travel Culture (Paperback): Sylvie Guichard-Anguis, Okpyo Moon Japanese Tourism and Travel Culture (Paperback)
Sylvie Guichard-Anguis, Okpyo Moon
R1,496 Discovery Miles 14 960 Ships in 12 - 19 working days

This book examines Japanese tourism and travel, both today and in the past, showing how over hundreds of years a distinct culture of travel developed, and exploring how this has permeated the perceptions and traditions of Japanese society. It considers the diverse dimensions of modern tourism including appropriation and consumption of history, nostalgia, identity, domesticated foreignness, and the search for authenticity and invention of tradition.

Japanese people are one of the most widely travelling peoples in the world both historically and in contemporary times. What may be understood as incipient mass tourism started around the 17th century in various forms (including religious pilgrimages) long before it became a prevalent cultural phenomenon in the West. Within Asia, Japan has long remained the main tourist sending society since the beginning of the 20th century when it started colonising Asian countries. In 2005, some 17.8 million Japanese travelled overseas across Europe, Asia, the South Pacific and America. In recent times, however, tourist demands are fast growing in other Asian countries such as Korea and China. Japan is not only consuming other Asian societies and cultures, it is also being consumed by them in tourist contexts. This book considers the patterns of travelling of the Japanese, examining travel inside and outside the Japanese archipelago and how tourist demands inside influence and shape patterns of travel outside the country. Overall, this book draws important insights for understanding the phenomenon of tourism on the one hand and the nature of Japanese society and culture on the other.

Thinking Through Tourism (Paperback, English): Julie Scott, Tom Selwyn Thinking Through Tourism (Paperback, English)
Julie Scott, Tom Selwyn
R1,323 Discovery Miles 13 230 Ships in 12 - 19 working days

The study of tourism has made key contributions to the study of anthropology. This volume defines the current state of the anthropology of tourism, examining political, economic, ideological and symbolic themes. An extraordinarily rich collection of case studies illustrate topics as diverse as hospitality, sex and tourism, enchantment, colonial and neo-colonial consumption, and the relation between tourism and gender and ethnic boundaries, as well as questions of global, economic and cultural systems, modernism and nationalism. The book also covers practical and policy issues relating to urban, rural and coastal planning and development. Thinking through Tourism assesses the enormous potential contribution that analysis of tourism can offer to mainstream anthropological thinking. The volume opens up new avenues for enquiry and is an essential resource for students and scholars of anthropology, geography, tourism, sociology and related disciplines.

Restaurant Financial Management - A Practical Approach (Paperback): Hyung-il Jung Restaurant Financial Management - A Practical Approach (Paperback)
Hyung-il Jung
R2,617 Discovery Miles 26 170 Ships in 12 - 19 working days

This new book, Restaurant Financial Management: A Practical Approach, provides valuable guidance on how to apply the concepts of accounting and finance to real-life restaurant business activities. This book is unique because it provides an understandable framework that breaks it down into three clear steps of applying techniques of accounting and finance to evaluate a restaurant business: It introduces how to consolidate major activities of a restaurant business into useful accounting information. It explains how accounting information is analyzed and then used to forecast the future. And it introduces the methods of projecting the future and determining the current value of a restaurant business. Using this approach, readers can develop useful knowledge on how to relate accounting and finance to a real-life restaurant business. Using an imaginary restaurant business (based on a real restaurant) as an example to demonstrate a series of relevant business activities, the book walks the reader through provides the restaurant accounting activities and shows how they provide meaningful information, giving the reader a bird's eye view.

Restaurant Franchising - Concepts, Regulations and Practices, Third Edition (Paperback, 3rd edition): Mahmood A. Khan Restaurant Franchising - Concepts, Regulations and Practices, Third Edition (Paperback, 3rd edition)
Mahmood A. Khan
R2,662 Discovery Miles 26 620 Ships in 12 - 19 working days

This book is the only up-to-date book of its kind that will provide an introduction to franchising, its pros and cons, and other aspects pertinent to restaurant franchises. It is the only guide to franchising written exclusively for food service professionals and is an indispensable resource for anyone wishing to break into one of today's most dynamic service industries. Since the late 1800s, when the idea was first conceived, the restaurant franchise has become a worldwide phenomenon. Opportunities abound for restaurateurs and food service professionals with the know-how to dive into and stay afloat in the growing, ever-changing sea of franchise operations. With the help of vignettes and case histories, this completely updated new edition to Restaurant Franchising explains operate a successful franchise, from developing a winning franchise concept to demystifying the legal intricacies of franchise agreements. Topics include: What is franchising? Franchising pros and cons Selecting the franchise that fits your style and goals Finding financial backing Understanding franchise agreements State franchise rules and regulations Developing healthy franchisor/franchisee relationships International franchising Unconventional franchises This book is suitable for classroom use, and an accompanying online instructor's manual is available as a teaching resource for instructors. It includes a template of a syllabus to fit one semester within an academic calendar, and each chapter's contents are highlighted starting with the chapter's objectives. Objectives are designed so that after reading and studying each chapter, the student should be able to complete specific knowledge components. Key teaching elements and points are listed for each chapter, with special emphasis on definitions and terminology. References and other sources for further information are also provided. At the end of each chapter within this book, there is a case study, for which discussion questions are listed. Possible topics for class assignments and field studies are suggested in the instructor's manual. In addition, almost 200 PowerPoint slides are provided for each chapter. Overall this manual is designed to provide teaching aids that will help in making lectures a more productive, interactive, and interesting learning experience for students. Readers will get practical, first-hand information that will be extremely useful to hospitality academicians and students, as well as corporations that are franchisors and other related restaurant corporations. It will be a valuable book for entrepreneurs and those interested in owning a franchise.

Hospitality Marketing and Consumer Behavior - Creating Memorable Experiences (Paperback): Vinnie Jauhari Hospitality Marketing and Consumer Behavior - Creating Memorable Experiences (Paperback)
Vinnie Jauhari
R2,627 Discovery Miles 26 270 Ships in 12 - 19 working days

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

Medical Tourism and Wellness - Hospitality Bridging Healthcare (H2H) (Paperback): Frederick J. Demicco Medical Tourism and Wellness - Hospitality Bridging Healthcare (H2H) (Paperback)
Frederick J. Demicco
R2,641 Discovery Miles 26 410 Ships in 12 - 19 working days

Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H) takes a systems approach to examining the growing field of medical tourism, one of the field's hottest niches, with billions of dollars spent each year. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective. Growing numbers of people are going abroad to find affordable quality medical care for both necessary and cosmetic medical services. When they require surgery or dental work, they combine it with a trip to the Taj Mahal, a photo safari on the African veldt, or a stay at a luxury hotel-or at a hospital that feels like one-all at bargain-basement prices. The book takes a comprehensive look at medical tourism, covering such topics as: The history of medical tourism Why patients/tourists decide to travel for medical care The role of professional facilitators of medical tourism Key countries and medical disciplines in medical tourism Transportation, food, entertainment, and hotel/hospitality services Hotel and spa designs for medical tourism Best practices in medical tourism Patient follow-up after medical discharge Future trends in medical tourism Careers in medical tourism With the inclusion of case studies, the book provides a comprehensive look into this growing trend and will be valuable to upper-level undergraduate and graduate students in health care administration and those pursing MBAs in healthcare, medical students pursuing a management focus, and students in hospitality management. It will also be a must-have resource for professionals working in hotels and in health care.

Tourism and Architectural Simulacra (Hardcover): Nelson Graburn, Maria Gravari-Barbas, Jean-Francois Staszak Tourism and Architectural Simulacra (Hardcover)
Nelson Graburn, Maria Gravari-Barbas, Jean-Francois Staszak
R4,464 Discovery Miles 44 640 Ships in 12 - 19 working days

Since its beginnings, tourism has inspired built environments that have suggested reinvented relationships with their original architectural inspirations. Copies, reinterpretations, and simulacra still constitute some of the most familiar and popular tourist attractions in the world. Some reinterpret archetypes such as the ancient palace, the Renaissance villa, or the Mediterranean village. Others duplicate the cities in which we lived in the past or we still live today. And others realise perceptions of utopias such as Shangri-La, Eden, or Paradise. Replicas - duplitecture - and simulacra can have symbolic meaning for tourists, as merely inspiring an atmosphere or as truly authentic, and their relationship to original functions, for worship, accommodation, leisure, or shopping. Tourism and Architectural Simulacra questions and rethinks the different environments constructed or adapted both for and by tourism exploring the relationship between the architectural inspiration and its reproduction within the tourist bubble. The wide range of geographical areas, eras, and subjects in this book show that the expositions of simulacra and hyper reality by Baudrillard, Deleuze, and Eco are surpassed by our complex world. Adopting an interdisciplinary approach they offer original insights of the complex relationship between tourism and architecture. The chapters in this book were originally published as a special issue of the Journal of Tourism and Cultural Change.

Stakeholders Management and Ecotourism (Hardcover): Dimitrios Diamantis Stakeholders Management and Ecotourism (Hardcover)
Dimitrios Diamantis
R4,470 Discovery Miles 44 700 Ships in 12 - 19 working days

Stakeholders Management and Ecotourism looks at the thematic area of stakeholder management within the concept of ecotourism. It reviews the paradoxes that exist within the stakeholder relationships, ranging from building community resilience, collaboration aspects, measurement grids, product development, governance matters and managing conflict. It highlights, through its chapters, the diversity of issues as well as their possible solutions. This book will be of interest to students, practitioners as well as to faculty that do research in these areas. The collection of chapters in this book can be used to give a theoretical underpinning to stakeholder management within ecotourism and provide a global applied perspective through the use of the case studies from an intellectual group of academics and practitioners. The chapters in this book were originally published as a special issue of the Journal of Ecotourism.

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