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Marketing Issues in Pacific Area Tourism (Hardcover)
Loot Price: R3,828
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Marketing Issues in Pacific Area Tourism (Hardcover)
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Marketing Issues in Pacific Area Tourism exposes researchers,
tourism professionals, and students to the complexities of
marketing issues in the most dynamic region in world tourism today.
Dispelling commonly held Western assumptions, inviting new
research, and stressing the importance of tourism development in
this area to the economics of world tourism, this book shows you
how and why this region has experienced such tremendous growth.
Some of the larger countries you learn about include China, Hong
Kong, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand.
Since many of these countries are becoming not only generators of
tourist demand but also new tourist receiving areas, this book
covers both inbound and outbound markets.By discussing the
opportunities and challenges facing tourism marketing professionals
and researchers in the Pacific area, Marketing Issues in Pacific
Area Tourism helps improve your effectiveness and understanding of
conducting business in the Pacific region. Some of the factors you
read about include: the increasing wealth and consumerism of a
rapidly growing middle class in the Pacific area the relaxation of
international travel restrictions how formerly insular governments
of the region are awakening to the possibility of tourism. the
potential impediments to sustainable tourism development in the
regionMarketing Issues in Pacific Area Tourism also helps you
improve survey design and interpretation by stressing the
importance of understanding the heterogenous nature of Asian
culture when analyzing tourist behavior and motivation. It provides
a different perspective of Pacific Region tourism, concentrating on
the clash of culture between those of the region and a dominant
Western way of doing business. Another valuable feature of this
book is the presentation of a continuing and improving database
from which to assess destination performance and visitor
characteristics--thus allowing researchers to further identify
important marketing opportunities and issues.
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