Note to customers: The print version of this book is highly formatted, and many pages contain examples that use a variety of approaches to text layout including the use of multiple fonts. The subtleties of this layout would be lost when converted to ePub, so we have chosen to offer this ebook only in PDF format, which keeps the page layout intact. Beautifully designed and richly illustrated The Complete Manual of Typography, Second Edition, is the fully updated version of THE seminal book on typography by Jim Felici. This book is about how type should look and how to make it look that way - in other words, how to set type like a professional. It explains in practical terms how to use today's digital tools to achieve the secret of good design: well set type. An essential reference for anyone who works with type: designers, print production professionals, and corporate communications managers can go to straight to the index to find focused answers to specific questions, while educators and students can read it as a text book from cover to cover. You'll Learn: Basic Concepts and anatomy of good typography, indexed for quick reference by busy professionals How to manage fonts and handle corrupted or missing fonts on any operating system What makes good type good (and bad type bad) Techniques for working with measure, point-size, leading, kerning, and other type fundamentals Practical ways to fix composition problems such as loose lines, bad rags, windows, and orphans Hard-to-find rules for managing hyphenation and justification, indents, text wraps, and expert-set characters Secrets of how to wring out good type from uncooperative word-processing and layout problems The latest font technologies, including OpenType New typographic tools and improved font services in Operating Systems such as Windows and Mac OS New Techniques, and coverage of working methods such as style sheets. 35 page glossary of type terms Praise for the first edition "Clear and elegant... There's no better or more useful introduction to the whole craft of typography" Roger Black - Danilo Black, Inc "All you've wanted to know about type and typography but never dared ask. Jim Felici brings together a vast amount of knowledge in this book. Must-Have!" Erik Spiekermann author, Stop Stealing Sheep (and Find Out How Type Works)

Illustrated lettering is one of the most recognisable trends in design, but how do you take your work in this area to new levels and make your projects stand out from the crowd? Illustrator, designer and educator Marty Blake takes you through the craft of creative lettering: what you need to know about working with various media and how to incorporate image and text successfully. Each chapter focuses on one technique, covering its history, the tools and techniques needed to achieve it, along with examples from designers and illustrators from around the world - all with critical reflection on what works, and why. Whether you're lettering by hand or digitally, Drawn to Type is perfect for use alongside courses in illustration and typography, and as an inspirational guide for designers looking to give the written word that visual impact.

When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills. This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients and wow their viewers.

'Takenobu Igarashi is a master-mentor who taught me the ABCs of form (and life)' John Maeda In the mid-1970s designer Takenobu Igarashi began a prolific, decade-long exploration into possibilities of three-dimensional typography. His first experiments with axonometric lettering appeared on magazine covers, posters, and record sleeves - taking influence from the avant garde typography of the 1920s but rendered afresh as bold sculptural letterforms. Timeless, arresting, and technically dazzling, Igarashi's signature style demonstrates a mastery of three-dimensional type and perspective draftsmanship, refined long before the introduction of computers into the design industry. A to Z offers an exhaustive guide to Igarashi's experiments with typography, featuring not only his celebrated print and physical works - many photographed specially for this publication - but also a first look, using never before seen archival work, at the plans, drawings and production drafts behind his iconic works. Spanning early print works, hand-drawn experiments, self-initiated sculptural pieces, and highprofile 3D identities for a range of international clients and institutions, A to Z is a long overdue overview of one of the most revered but least celebrated graphic designers of the 20th century.

This open access book provides a detailed and up-to-date account of the relevant literature on the legibility of different kinds of typefaces, which goes back over 140 years in the case of reading from paper and more than 50 years in the case of reading from screens. It describes the origins of serif and sans serif styles in ancient inscriptions, their adoption in modern printing techniques, and their legibility in different situations and in different populations of readers. It also examines recent research on the legibility of serif and sans serif typefaces when used with internet browsers, smartphones and other hand-held devices. The book investigates the difference in the legibility of serif typefaces and sans serif typefaces when they are used to produce printed material or when they are used to present material on computer monitors or other screens and it explores the differences in readers' preferences among typefaces. The book's main focus is on the psychology of reading, but there are clear implications for education and publishing. Indeed, the book can be read with benefit by anyone concerned with communicating with others through written text, whether it is printed on paper or displayed on computer screens.

Eric Gill's opinionated manifesto on typography argues that 'a good piece of lettering is as beautiful a thing to see as any sculpture or painted picture'. This essay explores the place of typography in culture and is also a moral treatise celebrating the role of craftsmanship in an industrial age. Gill, a sculptor, engraver, printmaker and creator of many classic typefaces that can be seen around us today, fused art, history and polemic in a visionary work which has been hugely influential on modern graphic design. Written with clarity, humility and a touch of humour ...timeless and absorbing. (Paul Rand, The New York Times). His lettering was clear, confident and hugely influential on the development of modern type design. The world has now caught up with Gill. (Guardian). How do we see the world around us? This is one of a number of pivotal works by creative thinkers like John Berger and Susan Sontag whose writings on art, design and the media have changed our vision for ever.

Appropriate for all introductory courses on print publishing, desktop publishing, typography, or document production.

This completely revised edition continues in the original's tradition by providing students with simple, logical principles for using type to produce beautiful, professional documents. The renowned Macintosh and graphic design instructor Robin Williams has added a thoroughly revised chapter on fonts, and updated the entire book to reflect extensive changes in software and hardware since the original edition was published. Her wide-ranging coverage includes these and many other topics: real vs. generic quotation marks, the correct use of en and em dashes, tabs, indents, hyphenation, justification, kerning, leading, and white space; and what to do about widows, orphans, and hanging punctuation. This concise book will be indispensable for beginning-level students who need fast answers for publishing the highest-quality documents, and it will be an equally useful reference for students with more experience in document production.

Pope's fascination with print - with annotations, illustrations, parallel texts, title-pages, revisions - shapes this reading of his major texts and of his Works 1717 and 1735-6. The book offers fresh insights into Pope's self-presentation and his relation to his readers: he emerges as a figure marginalized socially, politically, and sexually, who gambles with his private life in confronting his opponents.

The art of calligraphy is seen as the epitome of Chinese culture. Originating in the earliest abstract symbols carved on cave walls, animal bones and tortoise shells by the ancient Chinese people, over several thousand years calligraphy has become far more than a means of writing and recording events. This book provides an accessible, illustrated introduction to the history of calligraphy from the beginning of the Chinese written language, the methods and styles used by calligraphers through the ages, and the influence that calligraphy has had on modern art around the world.

Pushing the boundaries of design, from MacBook to letterpress Dafi Kuhne is a Swiss designer who works with analog and digital ways to produce fresh and unique letterpress-printed posters. Using very different kinds of instruments, from a MacBook to a pantograph, for his compositions, he pushes the boundaries of design. Never afraid of getting his hands dirty in his creative workshop, Kuhne embraces the labor involved in the entire process of creating a poster from initial idea to finished product. Fusing modern means with the century-old tradition of the letterpress, he forms a new vocabulary on how to communicate through type and form in a truly un-nostalgic way. Never retro, his work is a clever response to the search for new ways of graphic expression: true print.

Insightful quotes written in Tibetan calligraphy are paired with photos of Buddhas from around the world to create this collection of timeless iconography. Calligraphy has held an honored place in the spiritual traditions of Tibet. Monks dedicate their lives to mastering the many subtleties of the art, often spending years transcribing sacred Buddhist manuscripts. The carefully composed lines and deliberate spatial awareness in each work of calligraphy within Sacred Scripts encourage reflection, mindfulness, and meditation. Within these pages, sacred mantras, seed syllables, and Buddhist quotes are presented in authentic Tibetan scripts. Photos of Buddha statues from around the world complement the calligraphy and create an ethereal mood of serenity. Addressing the stresses of our modern world and the demise of spiritual languages, Sacred Scripts provides insight and inspiration for attaining inner peace and well-being.

This book is a pioneering study of temporal typography and time-based calligraphic art written in the Arabic system of writing. Inspired by the innate qualities of Arabic script as well as certain practices in Islamic calligraphy and contemporary calligraphic art, the book devises five broad categories of temporal behaviors for Arabic characters in time-based media. It goes onto expand the vocabulary used to describe Arabic script's appearance in time-based media and proposes a theory to help artists, practitioners, and theoreticians push the boundaries of temporal text-based art. Furthermore, it tackles questions of legibility and readability, and seeks to understand how temporality of Arabic text influences the creation of meaning. This book will therefore appeal not only to animators, designers, and artists, but also to commentators and scholars who deal with temporal text-based art written in Arabic script.

The classic "Designing with Type" has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, "Designing with Type" has sold more than 250,000 copies--and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

EARLY GIANTS.

Johann Gutenberg.

William Caxton.

Aldus Manutius.

Claude Garamond.

William Caslon.

John Baskerville.

Giambattista Bodoni.

MODERN PIONEERS.

Frederic W. Goudy.

Morris Fuller Benton.

Rudolf Koch.

Oswald Cooper.

William Addison Dwiggins.

Eric Gill.

Stanley Morison.

Jan Van Krimpen.

Robert Hunter Middleton.

Beatrice Warde.

Jan Tschichold.

Designers and Their Typefaces.

The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published. Readers learn how to train their typographic eye by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step-- from start to finish, from analog to digital--and gives valuable tips about how to make a career as a lettering artist.

In the ambitious dream of a futurist reconstruction of the universe pursued by the movement founded by Filippo Tommaso Marinetti, which ranged from the arts to the most diverse aspects of life, the renewal of postal communication methods also found its place, with proposals that covered the entire sector, from postcards to letterheads and envelopes, from stamps to interpersonal correspondence. Futurism, in fact, has not limited itself to using the post office network to spread its ideas in every part of the world, but also created a new postal style, conceiving many solutions of modern graphics and even post-postal correspondence via computer and cell phone, made up of synthesis, laconicity, conventional symbolism and abbreviations. The book explores this little-known chapter of Futurism through the material of the Echaurren Salaris Collection, the richest in the world with regard to magazines, posters, books and futurist documents, as well as an indispensable reference for the knowledge of this movement. Text in English and Italian.

Learn the history and techniques of hand lettering from a renowned design studio. This practical and visual guide features exercises, case studies, and typographic models for letter styles such as serif, sans serif, brush, and script. Known throughout the world for its eclectic typeface collections and far-reaching creative exploits, from fonts and fashion to ceramics and space technology, House Industries has been a standard bearer for American graphic design for more than twenty-five years. The House Industries Lettering Manual is an accessible hands-on guide to drawing letters from Ken Barber, House's head letterer and type design director. Modeled after a series of sold-out lettering workshops that Ken has conducted around the world, this highly illustrated handbook outlines the history of lettering, various methods and techniques, common letter styles, and best practices for getting paid for your work. This handy how-to guide also provides lettering models to help sharpen your drawing skills and offer departure points for further experimentation. Designed by House Industries and including copious examples, exercises, and opportunities to practice what you've learned, plus photographs of works-in-progress and finished projects, this instructive and visually engaging book will help you master the dynamic art of lettering, whether you're a budding artist or an experienced designer.

Now back in print, "the ultimate book-lover's gift book" (Los Angeles Times) In 1561-62 the master calligrapher Georg Bocskay (died 1575), imperial secretary to the Holy Roman Emperor Ferdinand I, created Mira calligraphiae monumenta (Model Book of Calligraphy) as a demonstration of his own preeminence among scribes. Some thirty years later, Ferdinand's grandson, the Emperor Rudolf II, commissioned Europe's last great manuscript illuminator, Joris Hoefnagel (1542-1600), to embellish the work. The resulting book is at once a treasury of extraordinary beauty and a landmark in the cultural debate between word and image. Bocskay assembled a vast selection of contemporary and historical scripts for a work that summarized all that had been learned about writing to date-a testament to the universal power of the written word. Hoefnagel, desiring to prove the superiority of his art over Bocskay's words, employed every resource of illusionism, color, and form to devise all manner of brilliant grotesques, from flowers, fruit, insects, and animals to monsters and masks.

This unique card game lets you test how type savvy you are! For everyone who wants to get to know fonts a little better, what better way than to go on a date? Struggling to decide between Arial and Times New Roman for your CV? Can't tell the difference between Brush Script and Bodoni? Understand type in a totally new way with this fun new game. The attractive gift box includes a booklet explaining type psychology and provides suggestions for four games to play. Fifty cards feature different fonts to choose from: make your selection, then turn over to find out what the type you're attracted to says about the type of character you are!