Few have left a deeper impression on the world of typography than Jan Tschichold (1902-74), one of the most outstanding and influential designers of the 20th century. Not only was he was a master in his field, but he wrote a number of highly influential books and became instrumental in promoting the modernist design strategy called the New Typography. This substantial volume covers Tschichold's life and career, placing the designer's vision firmly in the rich cultural and historical context of his era. Tschichold embraced avant-garde ideas from movements such as the Bauhaus and De Stijl and made them accessible to working designers and printers, stressing clarity in communication, with form and function going hand in hand. The contributing writers discuss the designer's major influences and the highlights of his varied career, including his seminal poster designs, his groundbreaking work with Penguin Books, and his creation of the classic typeface Sabon. Lavish illustrations - archive photographs, many published here for the first time, as well as copious examples of Tschichold's work - accompany the text, confirming that Tschichold's heritage lives on in the digital age, and proving that he is amongst the greatest typographic designers ever.

The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published. Readers learn how to train their typographic eye by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step-- from start to finish, from analog to digital--and gives valuable tips about how to make a career as a lettering artist.

In 14 original essays, The Oxford Illustrated History of the Book reveals the history of books in all their various forms, from the ancient world to the digital present. Leading international scholars offer an original and richly illustrated narrative that is global in scope. The history of the book is the history of millions of written, printed, and illustrated texts, their manufacture, distribution, and reception. Here are different types of production, from clay tablets to scrolls, from inscribed codices to printed books, pamphlets, magazines, and newspapers, from written parchment to digital texts. The history of the book is a history of different methods of circulation and dissemination, all dependent on innovations in transport, from coastal and transoceanic shipping to roads, trains, planes and the internet. It is a history of different modes of reading and reception, from learned debate and individual study to public instruction and entertainment. It is a history of manufacture, craftsmanship, dissemination, reading and debate. Yet the history of books is not simply a question of material form, nor indeed of the history of reading and reception. The larger question is of the effect of textual production, distribution and reception - of how books themselves made history. To this end, each chapter of this volume, succinctly bounded by period and geography, offers incisive and stimulating insights into the relationship between books and the story of their times.

This book is a pioneering study of temporal typography and time-based calligraphic art written in the Arabic system of writing. Inspired by the innate qualities of Arabic script as well as certain practices in Islamic calligraphy and contemporary calligraphic art, the book devises five broad categories of temporal behaviors for Arabic characters in time-based media. It goes onto expand the vocabulary used to describe Arabic script's appearance in time-based media and proposes a theory to help artists, practitioners, and theoreticians push the boundaries of temporal text-based art. Furthermore, it tackles questions of legibility and readability, and seeks to understand how temporality of Arabic text influences the creation of meaning. This book will therefore appeal not only to animators, designers, and artists, but also to commentators and scholars who deal with temporal text-based art written in Arabic script.

Beautifully illustrated with a covetable rose gold foil cover, Modern Calligraphy is a step-by-step workbook for those wanting to learn this super trendy form of lettering. Written by Lucy Edmonds, the founder of Quill London, the book will guide readers through the first steps of pointed pen calligraphy, encouraging you to spend an hour a week developing and practicing the new skill. Designed for complete beginners, the book offers tips, tricks and techniques on the materials required and how to use them properly, how to approach the modern calligraphy letterforms, and most importantly explores ways to develop our own modern calligraphy style. You'll learn about inks and how to make your own, brush calligraphy, and what you can do with your new skill - from envelope addressing and event stationery to beautiful dinner party menus and gift tags.

'Takenobu Igarashi is a master-mentor who taught me the ABCs of form (and life)' John Maeda In the mid-1970s designer Takenobu Igarashi began a prolific, decade-long exploration into possibilities of three-dimensional typography. His first experiments with axonometric lettering appeared on magazine covers, posters, and record sleeves - taking influence from the avant garde typography of the 1920s but rendered afresh as bold sculptural letterforms. Timeless, arresting, and technically dazzling, Igarashi's signature style demonstrates a mastery of three-dimensional type and perspective draftsmanship, refined long before the introduction of computers into the design industry. A to Z offers an exhaustive guide to Igarashi's experiments with typography, featuring not only his celebrated print and physical works - many photographed specially for this publication - but also a first look, using never before seen archival work, at the plans, drawings and production drafts behind his iconic works. Spanning early print works, hand-drawn experiments, self-initiated sculptural pieces, and highprofile 3D identities for a range of international clients and institutions, A to Z is a long overdue overview of one of the most revered but least celebrated graphic designers of the 20th century.

Eric Gill's opinionated manifesto on typography argues that 'a good piece of lettering is as beautiful a thing to see as any sculpture or painted picture'. This essay explores the place of typography in culture and is also a moral treatise celebrating the role of craftsmanship in an industrial age. Gill, a sculptor, engraver, printmaker and creator of many classic typefaces that can be seen around us today, fused art, history and polemic in a visionary work which has been hugely influential on modern graphic design. Written with clarity, humility and a touch of humour ...timeless and absorbing. (Paul Rand, The New York Times). His lettering was clear, confident and hugely influential on the development of modern type design. The world has now caught up with Gill. (Guardian). How do we see the world around us? This is one of a number of pivotal works by creative thinkers like John Berger and Susan Sontag whose writings on art, design and the media have changed our vision for ever.

This lavishly illustrated volume showcases lettering and typographic work from some of the world's most exciting, innovative and talented designers. As well as featuring full-page examples of their best work, Lettering: Tips for Creation is divided into two parts; in the first half each artist has selected examples of their work and discussed their influences and early career, while in the second half each of them provides a new piece of work, talking us through the creative and production process, step by step, from the initial idea and sketch, explaining how the dimensions were worked out and the letters combined to ultimately form a harmonious message.

The latest in this successful series, this book features around 150 of the most important buildings in the history of world architecture - from the pyramids and Parthenon to some of the most significant works by recent architects. The buildings are organized by type - from places of worship and public buildings to houses - and are divided into nine chapters, each with an informative introduction that surveys the history of that type. For each building there are numerous, accurate scale drawings showing a combination of floor plans, elevations and sections as appropriate, all specially redrawn for this book. The quality and number of the line drawings, together with the authoritative text by a renowned architectural historian, allow all the buildings to be understood in detail and make this an invaluable resource for students.

In this book, learn the basic know-how and techniques for traditional calligraphy through four classic alphabets: Foundational Hand, Italic Hand, Uncial Hand and one form of Gothic Hand. These styles are essential first steps into the world of lettering, and will form invaluable grounding in your calligraphic journey. Become familiar with what pens and papers to use, pen angles, pen nibs, key terminology, stroke directions, letter spacing and more to achieve classic letter design - all within a handy, pocket-sized book. Originally produced by William Mitchell, manufacturers of premium calligraphy products.

The celebrated and much sought-after issue of the magazine idea focusing on a towering gure in Swiss graphic design is now in print again.idea is a renowned Japanese magazine on international graphic art and typography. Its 333th edition lent 226 pages to Emil Ruder, showcasing his work, in uence, and legacy in the world of typography and beyond-yielding a comprehensive survey of Ruder's accomplishments. It brings together essays, discussions, and appraisals from fellow designers, typographers, and artists.It engages with Ruder's many years of work and teaching in Basel, his thirty years as publisher of the famous Typographische Monatsblatter, as well as his posters, fonts, and philosophy.The extraordinary and comprehensive presentation of the life and works of Swiss typographic legend Emil Ruder sold out shortly after coming off the press and will now be available in a facsimile reprint.

This volume catalogues manuscripts from and in Wales.

The ease with which we can choose a typeface today is something we take for granted, but it is possible only because of the tremendous amount of labor of the Bentons. The ease with which we can choose a typeface today from a plethora of options to fit a particular need is something we may take for granted, but it is possible only because of the tremendous amount of labor and ingenuity that camebefore. The story of the lives and work of Linn Boyd Benton and Morris Fuller Benton is an important chapter in the history of type, recalling a time in American history when men quietly worked at developing and improvingmechanical technologies that they thought would continue evolving incrementally into the future.

This is a well designed type specimen book displaying samples of type that was available from V&M Typographic in the 1970s. The displays are of their metal type library and should prove helpful to anyone interested in the selection of type from large typographers at that time. There is a one line sample of each face at the beginning of the book. Anyone interested in type in the pre-digital world of type should find this book of interest

Classic Calligraphy for Beginners introduces the fundamental techniques for mastering two classic calligraphic scripts, Copperplate and Spencerian, plus easy-to-follow exercises and fun, modern projects. Guided by instructions and illustrations by noted calligraphy artist and teacher Younghae Chung, you will: Get a detailed yet concise overview of tools, supplies, and terminology Try out your materials with basic warm-ups and nib exercises Learn the essential principles or strokes and create the lowercase and uppercase letters of the featured scripts Take your letters to the next level and add flourishes with confidence Explore brush pens and non-flexible writing tools to emulate the look of calligraphy on large-scale and unusual surfaces Reinforce core skills by applying the scripts to a variety of simple, modern projects on paper, wood, glass, fabric, and other surfaces, and get inspiring tips on how to add beautiful details that lend a modern touch Find sample guide sheets for Copperplate, Spencerian, and brush calligraphy Discover the timeless beauty of calligraphy with Classic Calligraphy for Beginners.

As an introduction to calligraphy, the author, himself a past master of the art, supplies many different alphabets and shows how each may be applied by drawing, painting, carving or writing with a broad lettering pen. He also gives advice on materials that are most suitable. This is one of the classic books in the field.

Type Specimens introduces readers to the history of typography and printing through a chronological visual tour of the books, posters, and ephemera designed to sell fonts to printers, publishers, and eventually graphic designers. This richly illustrated book guides design educators, advanced design students, design practitioners, and type aficionados through four centuries of visual and trade history, equipping them to contextualize the aesthetics and production of type in a way that is practical, engaging, and relevant to their practice. Fully illustrated throughout with 200 color images of type specimens and related ephemera, the book illuminates the broader history of typography and printing, showing how letterforms and their technologies have evolved over time, inspiring and guiding designers of today.

Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style . In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.