Discover the incredible power of fonts - how they influence your decisions, alter your perceptions, stir your emotions and change how you understand the world. Graphic designer Sarah Hyndman shares her infectious enthusiasm for fonts in this visually inspiring, beautifully designed, immersive and interactive study, including quizzes, tests and case-studies. 'A fascinating insight into how type can influence our feelings, our senses, and even our taste' -- Professor Charles Spence, University of Oxford 'Most books about fonts are written for designers - Sarah brings the power of fonts to everyone' -- Patrick Burgoyne, Editor of Creative Review 'This book is an inspiration' -- ***** Reader review 'Ground-breaking' -- ***** Reader review 'Beautiful and fun! A fantastic read' -- ***** Reader review 'Love this book! Couldn't put it down and read it from cover to cover' -- ***** Reader review 'A really interesting and insightful book' -- ***** Reader review ********************************************************************************************************* We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination. * Fonts can alter the meanings of words right before your very eyes. * See what personalities fonts have, and what they reveal about YOUR personality. * Explore how you respond to fonts emotionally and can make fonts work for your message. * Be amazed that a font has the power to alter the taste of your food. This book is a must-read for anyone interested in typography and graphic design professionally but also a fascinating insight for anyone interested in giving words impact or anyone wanting to know more about how type can be used to influence us.

Have you always wanted to try hand lettering, but aren't quite sure how to begin? You've picked up the right book! The ABCs of Hand Lettering is your trusty guide and the perfect first step to starting a wonderful new hobby. Learn the difference between serif, sans serif, script, and decorative fonts; find out how to put together letters and words; and come up with your very own hand-lettered work. Practice with the exercises to discover your most creative side! By the end of this book, you'll definitely always be creating.

The art of calligraphy is seen as the epitome of Chinese culture. Originating in the earliest abstract symbols carved on cave walls, animal bones and tortoise shells by the ancient Chinese people, over several thousand years calligraphy has become far more than a means of writing and recording events. This book provides an accessible, illustrated introduction to the history of calligraphy from the beginning of the Chinese written language, the methods and styles used by calligraphers through the ages, and the influence that calligraphy has had on modern art around the world.

Typographic design begins with a set of information and a concept. The designer, facing a blank sheet of paper or a computer screen, is anxious about the first step to take in developing a design. The elements of typography are an obvious starting point, but often do not get the attention they deserve. A thorough understanding of how letters, words, lines, paragraphs and columns are formed, what makes them unique as design elements, and how they express character and emotion are the most essential tools in the designer's repertoire. The basic principles of typographic design transform the utilitarian quality of words, lines, paragraphs and columns into an aesthetic form that conveys both the intellectual meaning and emotional feeling of the message. Through the relationship between the elements and space, and their rhythm and composition, design not only objectively conveys information but also gives subjective cues for the interpretation of its contents. As a visual form of language, typography is perceived as a whole before its individual parts are read. The surface characteristics of the design - the topology - create the first impression and derive from the form, size, position, and color of the typographic elements. Captured in a series of transparent diagrams, they reveal a new design dimension and animate the designer to further develop the original conceptual idea. This process provides the designer with a tool for refining, altering, adjusting, deconstructing and reassembling the individual levels to create a finely detailed, cohesive typographic composition.

METAFONT, created by author Donald E. Knuth, is a computer language that allows you to produce professional quality typefaces using mathematical type design. "The METAFONTbook," a users guide and reference manual, enables readers with only minimal computer science or word processing experience to master the basic as well as the more advanced areas of METAFONT programming.

Readers will learn how to write a program for each letter or symbol of a typeface. Using METAFONT, it is possible to customize a type design that already exists, or even to create an entire alphabet from scratch. It is particularly easy to create logos or special symbols. Advanced users will enjoy the freedom and artistry that METAFONT allows in creating original typefaces.
HIGHLIGHTS

• Introduces concepts informally early in the text; in later chapters, these concepts are filled in with more detailed explanations.
• Program exercises are found throughout the text with answers in an appendix.
• Exercises and concepts of greater difficulty are marked with margin symbols. In this way, both beginning and experienced users of METAFONT can benefit.
• The book is a companion text to Knuth's "The TeXbook," since TeX can be used to typeset with fonts created using METAFONT.

"The METAFONTbook" is the third in a five-volume series on "Computers and Typesetting," all authored by Knuth.
0201134454B04062001

An original account of the life and work of legendary designer Jan Tschichold and his role in the movement in Weimar Germany to create modern graphic design Richly illustrated with images from Jan Tschichold's little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902-1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices. This handsome volume offers a new understanding of Tschichold's work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and Laszlo Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included "The Ring," a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design.

A facsimile of a letter from calligrapher, typographer, theoretician, and author, Jan van Krimpen, to Paul Hofer, Curator of the Department of Printing and Graphic Arts at Houghton Library, on certain problems connected with the mechanical cutting of punches.

Inspired by timeless poems from around the world, Hassan Massoudy's calligraphy takes us on a visual journey through love in its many forms. Through his signature broad strokes and vibrant colours, this master calligrapher brings to life the words and wisdom of some of our greatest poets, from Ibn Zaydoun and Rumi to Kahlil Gibran, John Keats and Paul Eluard. Beautifully designed and illustrated throughout, Calligraphies of Love is the perfect gift for lovers, poets and dreamers.

Expand, inspire and invigorate your calligraphy practice today. Packed with fresh ideas for calligraphy techniques, styles and subjects, this book is a visual feast of inspiration for all abilities, whether you're new to calligraphy or looking to reinvigorate your practice. Boost your creativity with the help of more than 80 artworks by contemporary, international calligraphers, each demonstrating an interesting or innovative approach. Techniques include hot foiling, laser cutting and brush calligraphy, as well as general inspiration such as practising calligraphy on baubles, making calligraphy wrapping paper and customising your own tools. Explore both new and old methods and discover the basic skills to excel at this ancient art form. The art of calligraphy is the ultimate way to relax, restore and create beautiful pieces of art - and this book is sure to renew your creativity.

In January of 1469, the accounts of Duke Charles the Bold of Burgundy record a payment to the scribe Nicolas Spierinc for having written "some prayers for my lord." Seven months later, the same account notes a payment to the illuminator Lievin van Lathem for twenty-five miniatures plus borders and decorated initials in the same manuscript. In this seminal study, the late Antoine de Schryver presents an argument that the documents refer to the exquisite prayer book of Charles the Bold now in the J. Paul Getty Museum (Ms. 37)--one of Charles's most splendid commissions, belonging to the greatest era of Netherlandish Burgundian book painting.
De Schryver's in-depth research opens a window onto the careers of the Van Lathem, who served three rulers of the Burgundian Netherlands over forty years, and Nicolas Spierinc, the most inventive and brilliant scribe of Charles's court. This volume reproduces all of the book's miniatures and some of its elegant calligraphic pages.

Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.